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We are seeking a talented and detail-oriented Technical Content Writer to join our team. As a key member of our marketing and communications department, you will play a crucial role in crafting clear, engaging, and technically accurate content related to cybersecurity.
Key Responsibilities:
Content Creation:
- Develop high-quality, technical content including whitepapers, blogs, case studies, and user guides that effectively communicate complex cybersecurity concepts to various audiences.
Research and Expertise:
- Stay updated on the latest trends, technologies, and threats in the cybersecurity landscape to ensure the accuracy and relevance of the content.
Collaboration:
- Work closely with subject matter experts, engineers, and marketing team members to gather information and insights for content development.
Content Strategy:
- Contribute to content strategy and planning, ensuring that the content aligns with the company's messaging and goals.
Editing and Proofreading:
- Review and edit content for clarity, coherence, and adherence to company style guidelines.
SEO Optimization:
- Implement SEO best practices to improve the visibility and accessibility of our content in search engine results.
Documentation:
- Create and maintain technical documentation, manuals, and guides for our products and services.
Qualifications:
- Bachelor’s degree in Computer Science, Cybersecurity, Technical Writing, English, or a related field.
- Proven experience in technical content writing, specifically in the cybersecurity domain.
- Strong understanding of cybersecurity concepts, technologies, and best practices.
- Excellent writing, editing, and proofreading skills with an emphasis on clarity and conciseness.
- Ability to translate complex technical information into easily understandable content for a non-technical audience.
- Familiarity with SEO principles and tools.
- Proficiency in industry-standard writing and collaboration tools (e.g., Microsoft Office, Google Workspace, Markdown).
- Strong organizational and time-management skills, with the ability to meet deadlines in a fast-paced environment.
- Working in an agile environment by keeping in mind the titbits of startup
- Liaising with cross functional teams to get the errands done.
- Formulating monthly social media calendar and devise content accordingly by knowing the fact of time and fraction of brand equity.
- Adhering SEO and other guidelines while formulating the content.
- Devising SEO friendly content such as Meta Title, Meta Description, Blogs & website content like Footer Pages, Product Description.
- Conducting in-depth and regular audits of rivals content.
- Devising niche, crisp, catchy and compelling content across all touch points.
- Doing plagiarism check and proofreading of landing pages, ad copies etc.
- Making sure the content is plagiarism free and inclined with the brand guidelines.
- Making sure the content is precise before prevalence anywhere.
What you need to have:
- Bachelor's degree required, preferably in English, Communications or a related field. Masters degree a plus
- Familiarity with software like Microsoft Office, Google Docs and other tools which are inclined to content like plagiarism checker etc.
- Strong presentation skills and excellent interpersonal skills - comfortable directing projects and taking on new tasks.
- Proven ability to follow style guidelines
- Impeccable spelling and grammar skills.
- Proven work experience as a Content Writer, Copywriter or similar role.
- Possess a thorough, up-to-date knowledge of B2B Fintech consortium.
- Have knack to thrive in a fast-paced environment and to work independently and within a team as well.
- Should be pretty much acquainted with copywriting.
- Be adept in ad copies for the entire gamut of digital media like Google Ads, Social Media, SMS Marketing Campaigns, E-mail Marketing, Newsletter & as well as website content like Footer Pages, Product description etc.
Job Brief
We are looking for a Content Writer to join our team and enrich our websites with new blog posts, guides and marketing copy. Content Writer responsibilities include conducting thorough research on industry-related topics, generating ideas for new content types and proofreading articles before publication. Ultimately, you’ll deliver quality writing pieces that appeal to our audiences, attract customers and boost brand awareness.
Responsibilities
- Research industry-related topics (combining online sources, interviews and studies)
- Write clear marketing copy to promote our products/services
- Prepare well-structured drafts using Content Management Systems
- Proofread and edit blog posts before publication
- Submit work to editors for input and approval
- Coordinate with marketing and design teams to illustrate articles
- Conduct simple keyword research and use SEO guidelines to increase web traffic
- Promote content on social media
- Identify customers’ needs and gaps in our content and recommend new topics
- Ensure all-around consistency (style, fonts, images and tone)
- Update website content as needed
Skills
- Proven work experience as a Content Writer, Copywriter or similar role
- Portfolio of published articles
- Experience doing research using multiple sources
- Familiarity with web publications
- Excellent writing and editing skills in English
- Hands-on experience with Content Management Systems (e.g. WordPress)
- Ability to meet deadlines
Notice Period: Immediate to 15 days
Location: Noida sector 62 (WFO)
Note: Looking for somebody who has experience working in the Fintech domain and BFSI,
Job Brief
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As a Content Writer you will:
- update existing materials, generate novel work, and identify new ways to reach and engage consumers.
- contribute to the shaping of our stylistic and editorial guidelines.
- keep abreast of the latest SEO techniques.
- focus on appealing to consumers' interests by creating engaging material that will increase reader engagement.
Responsibilities
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- Conducting in-depth research on industry-related topics to develop original content.
- Developing content for blogs, articles, product descriptions, social media, the company websites, and press releases.
- Assisting the marketing team in developing content for advertising campaigns and marketing collateral.
- Proofreading content for errors and inconsistencies.
- Editing, reviewing, and updating existing content to improve readability.
- Ensuring all around consistency with respect to brand guidelines.
- Coordinating with marketing and design teams to create promotional materials.
- Creating compelling headlines and body copy that will capture the attention of the target audience.
- Collaborating with internal departments to establish campaign objectives, complete tasks, identify and solve problems.
- Conducting research and interviews to learn more about current trends, developments, and perceptions about the subject matter, and then contextualizing your findings.
- Identifying customers’ needs and recommending new content to address gaps in the company's current content.
Requirements
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- Strong listening & communication skills.
- Excellent writing and editing skills.
- Working knowledge of content management systems.
- Familiarity with web publications.
- Ability to work in a fast-paced environment & handle multiple projects concurrently.
- Excellent research, organizational, and time management skills.
- The capacity to work independently and collaboratively.
- Ability to work efficiently without compromising quality or accuracy.
- Proficient in all Microsoft Office applications.
Background
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- Proven content writing or copywriting experience.
- A portfolio of published articles.
- Bachelor's degree in Communications, Marketing, English, Journalism, or related field.
Why ToneTag :
ToneTag is the largest sound-wave communication technology platform on the
planet that enables payments & proximity customer engagement services in
different sectors like retail, mobility, restaurant ordering, and so on. It harnesses
the power of sound to empower and enrich various businesses around the globe.
ToneTag has touched more than 55 Million consumers & 500,00 merchants in the
payments space alone. It is an organization where innovation, hard work & fun go
hand in hand to invent experiences that are unique in every sense. Our people are
entrepreneurial & believe in going beyond today's problems to find tomorrow's
solution.
If you are a seasoned professional looking for your next challenge, or just starting
your career and looking for a company that created career-building opportunities,
we offer ample scope as well as training to ensure that your skills & abilities reach
their true potential. At ToneTag, we invite you to share our vision and
commitment to achieving excellence in everything that we do!
Who We are :
● While most people ignore sound, ToneTag harnesses it. Using the power of
sound, we have built a highly secure and robust channel of data
communication, enabling extraordinary experiences across businesses.
● Our core value lies in innovation. We also focus on empathy, inclusivity,
collaboration and creativity.
● Through our model of Enable-Engage-Empower, ToneTag aims at delivering
a unique experience to all.
NO CEILING TO GROWTH :
● Highly rewarding to those who want to experience a trailblazing career
growth, with exposure to new challenges and opportunities.
● ToneTag follows the principle of taking ownership and delivering. If you
conceptualize an idea, which could make a difference to the organization,
you will be the owner of it.
● With innovation at the heart of its solution, ToneTag offers a chance to think
outside the box and instill creativity into one's thinking.
BE PART OF THE FAST EXPANDING CHANNEL :
● ToneTag has already reached 50 million consumers and is expected to cross
100 million.
● Global companies such as Mastercard and Infosys Finacle are presenting
ToneTag as a technology offering to their banking customers.
● ToneTag is working with government initiatives, such as NHAI & NPCI to
deliver a seamless experience on a larger scale.
TONETAG CULTURE IS OPEN AND EMPOWERING :
● Whether you are a manager or an intern, transparency is maintained, and
your voice is heard.
● ToneTag exudes a vibrant atmosphere, where everyone is approachable and
supportive.
● There exists a diversity of talent, skills and passion. Such an exposure will
not only help an individual grow, but also enables one to think from a
different perspective.
THE NEXT BIG THING :
● We are here to play a role in enabling our society and economy leap
towards cashless ecosystem, bringing millions of people into the financial
world like never before and at the same time enable innovative experiences
of tomorrow.
● ToneTag has a global clientele and is backed by some of the biggest names
in terms of management and investors.
● A technology delivering wide applicability, ToneTag has received numerous
awards and recognition for its innovative technology.
The challenge for you :
As a Content writer in the Marketing team, you will be delivering quality writing
pieces that appeal to our clients & stakeholders, attract customers and boost
brand awareness.
Roles & Responsibilities :
● Create and draft content for ToneTag’s content properties such as blogs,
websites, social media etc
● Contribute towards developing and executing the monthly content calendar
for Social Media
● Maintain and update website content regularly
● Draft scripts to develop product demo videos
● Follow and implement best practices for content optimization such as using
relevant keywords, etc
● Draft copy for user communication, engagement, and education
● Familiarity with keyword placement and other SEO best practices
● Create Presentations and Product documents
● Collaborating and working closely with PR and Digital agencies, sharing
ideas, reviewing the articles and posts.
● Writing clear marketing copy to promote our products/services
● Preparing well-structured drafts using Content Management Systems
● Coordinate with marketing and design teams
● Ensure all-around consistency (style, fonts, images and tone)
● Applications for awards & events
What you need :
● A bachelor's degree or higher in Journalism, Mass Media and
Communications.
● 3+ years- work experience as a Content Writer, Copywriter or Similar roles
● Should have excellent writing skills with unblemished grammar expertise.
● Should be keen in learning new technology
● Portfolio of published articles/Blogs
● Hands-on experience with Content Management Systems (e.g. WordPress)
● Ability to meet deadlines
● Well versed with creative web content, blogs, articles, and press releases
according to the requirements.
● Experience in SEO writing with online marketing and lead generation is
added advantage
Great to have :
● Experience doing research using multiple sources
● Familiarity with web publications
● A born-talent for understanding and analyzing human behavior
● Basic understanding of Keyword relevancy and keyword density and should
also be familiar with Keyword placement and other SEO best practices
● Someone whose presence reflects energy, dynamism and passion
● A strong believer in equality and teamwork
● An individual with strong ethics, principles and courage
The Role
● Building compelling long-term strategies on how to scale content.
● Build a deep understanding of the company’s products and unique
differentiators
● Work with product managers to understand and help refine the evolving
brand voice and tone
● Collaborate with cross-functional teams to bring impactful content to market
quickly and at scale
● Create articles, eBooks, whitepapers, infographics, video scripts, interactive
assets, build a content calendar for social media, in line with the content
strategy.
● Understand the buyers’ journey and use that knowledge to create the most
impactful top, middle, and bottom-of-the-funnel content assets for different
products
● Optimize social media content (language, message, tone) on the basis of the
behavior of our target audience
● Understand our SEO goals and strategy in order to produce optimized
content.
The Skills
● Prior experience in crafting content & product experiences from scratch, in
an instructional and long-form content setting.
● Must be able to write content that’s relevant, catchy, and easy to understand
● Should have excellent command over the English language and grammar
● Should be willing to and capable of creating technology-related content that
requires extensive research
● Should be able to understand, conceptualize, and convey marketing
messages in an acceptable international style.
● Must keep up-to-date with the best practices in writing for the web, social
media trends, web usability, and business/industry trends
● Prior experience in advertising agency is preferred.
Role and Responsibilities
Lead a team to develop, standardise and localise content growth methodologies, KPIs and best practices to help and accelerate category teams' work to drive content diversification, growth and consistency.
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Cultivate content marketing strategies targeted at driving traffic, engagement, generating leads, delivering sales, retaining customers and building brand awareness.
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Ensure brand voice consistency across all content assets.
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Lead HK’s content strategy for priority content programmes across brands
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Develop and execute content strategies specific to the growth of in-house
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Provide consultancy and support for in-market teams on creator/ partner
management (frameworks, support models, content category focus etc).
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Act as the point of contact with external social & PR agencies
Skills and Experience
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