Content Manager

Responsibilities

● Develop and execute a comprehensive social media strategy aligned with Rocketlane's overall marketing goals and target audience.

● Manage our LinkedIn, Twitter, and Instagram pages to ensure consistent brand messaging and engagement.

● Create and publish engaging posts, articles, images, and videos that resonate with our target audience.

● Monitor social media trends, industry developments, and competitor activities to identify opportunities for optimization.

● Collaborate cross-functionally with the marketing, design, and product teams to ensure consistent brand messaging and a cohesive online presence.

● Actively engage with followers and respond to comments, messages, and inquiries promptly and professionally.

● Implement strategies to drive lead generation, pipeline growth, and conversion through social media channels.

● Develop and maintain a content calendar to plan and organize posts, campaigns, and initiatives.

● Analyze social media performance using relevant metrics and tools, and provide regular reports with actionable insights to improve engagement and conversion rates.

● Collaborate with the content team to ensure social media content aligns with broader content marketing strategies.

● Create high-quality written content, including blogs, e-books, and other forms of thought leadership materials.

● Contribute to the creation of product marketing content, highlighting Rocketlane's features, benefits, and unique value proposition.

Qualifications

● Bachelor's degree in Literature, Marketing, Communications, Business, or a related field preferred.

● Strong understanding of social media platforms, trends, algorithms, and best practices.

● Excellent written and verbal communication skills, with the ability to craft engaging and persuasive content.

● Ability to work independently, manage multiple projects, and meet deadlines in a fast-paced environment.

● A genuine passion for social media marketing and a willingness to stay updated on industry trends.

Good-to-have

● 1-2 years of work experience as a social media manager or similar role, preferably within a B2B SaaS startup environment.

● Proficiency in social media management tools, analytics platforms, and scheduling software.

● Familiarity with content marketing strategies, SEO principles, and lead generation tactics.

● Basic knowledge of graphic design and video editing tools is a plus. Benefits

● Competitive salary and performance-based incentives.

● Opportunity to contribute to a rapidly growing startup and make a significant impact on its success.

● A collaborative work environment that values creativity and innovation

Content Writer Job Summary

We are seeking a creative and detail-oriented Content Writer to develop content for print, digital, and social media platforms. You will collaborate with our editorial team to create blog posts and content for social media to engage our target audience, write email blasts and press releases for our media relations department, and assist with marketing communication campaigns. You must know how to research various topics and industry trends and produce content on tight deadlines. Excellent grammar and writing skills are required for this position.

Content Writer Duties and Responsibilities

• Brainstorm with the editorial team for new ideas and strategies for effective content
• Research markets and industries to create content that is innovative and original
• Develop copy on a wide variety of topics for multiple platforms (such as the website, blogs, articles, and social media)
• Create eye-catching and innovative headlines
• Collaborate with campaign managers, creative team, and designers.
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Content Writer Requirements and Qualifications

• Bachelor’s degree in English, journalism, communications, or a related field preferred
• 3+ years of professional writing experience, especially with digital platforms
• Familiarity with keyword placement and SEO
• Portfolio of published work
• Excellent grammar and writing skills
• Able to multitask, prioritize, and manage time efficiently
• Self-motivated and self-directed
• Proficient with Microsoft Office Suite and Google Docs

We are seeking a talented and detail-oriented Technical Content Writer to join our team. As a key member of our marketing and communications department, you will play a crucial role in crafting clear, engaging, and technically accurate content related to cybersecurity.

Key Responsibilities:

Content Creation:

• Develop high-quality, technical content including whitepapers, blogs, case studies, and user guides that effectively communicate complex cybersecurity concepts to various audiences.

Research and Expertise:

• Stay updated on the latest trends, technologies, and threats in the cybersecurity landscape to ensure the accuracy and relevance of the content.

Collaboration:

• Work closely with subject matter experts, engineers, and marketing team members to gather information and insights for content development.

Content Strategy:

• Contribute to content strategy and planning, ensuring that the content aligns with the company's messaging and goals.

Editing and Proofreading:

• Review and edit content for clarity, coherence, and adherence to company style guidelines.

SEO Optimization:

• Implement SEO best practices to improve the visibility and accessibility of our content in search engine results.

Documentation:

• Create and maintain technical documentation, manuals, and guides for our products and services.

Qualifications:

• Bachelor’s degree in Computer Science, Cybersecurity, Technical Writing, English, or a related field.
• Proven experience in technical content writing, specifically in the cybersecurity domain.
• Strong understanding of cybersecurity concepts, technologies, and best practices.
• Excellent writing, editing, and proofreading skills with an emphasis on clarity and conciseness.
• Ability to translate complex technical information into easily understandable content for a non-technical audience.
• Familiarity with SEO principles and tools.
• Proficiency in industry-standard writing and collaboration tools (e.g., Microsoft Office, Google Workspace, Markdown).
• Strong organizational and time-management skills, with the ability to meet deadlines in a fast-paced environment.

Key Responsibilities:

Brand Development

 To ensure integrated and consistent brand communications across marketing, media relations, digital

media and publications on all aspects of the company’s work.

 Significantly contributing to the development of the overall business strategy through the identification

of content trends. Completely own content strategy and execution.

 To represent Affordplan professionally across all content platforms.

Asset Development

 Contribute to Affordplan’s thought-leadership in the industry through the development of robust and

effective multi-format content aligned with wider marketing strategy and campaigns.

 Creating clear Product Messaging, including Positioning, Features & Benefits and USP’s for the

Affordplan Proposition for the website, social media, and other brand assets.

 Create newsletters and email direct mailers for intended mailing list and customer base.

 Research and curate content for digital dissemination including blog pieces, opinion pieces, medical

awareness articles, scripts for videos, e-books, guides, media releases etc.

 Creation of sales tools and training modules; including white papers, presentations, collateral, website

content and social content

 Working with the Marketing team on PR and Product Review Programs

 Working with customers to generate success stories, testimonials and other user generated content.

Skills Required

 English Proficiency (Spoken) and English Proficiency (Written)

 Good familiarity with digital channels and social media

 The Candidate should have excellent communication skills.

 Ability to take initiatives.

 Extremely comfortable in fast-paced, high-growth startup environment.

 Creative and analytical thinker; fast learner.

Eligibility Criteria

Bachelors in Journalism, Mass Communication, English from a college of repute.

Profile: Social Media Executive

No. of Position : 1

Role Type: Permanent

Experience: Upto 4 years

Salary : 25-30k

Day shifts, 6 days working (No cabs)

Sunday Off.

·         Candidate should have worked with a NGO

·         Candidate should have handled the NGO website, Facebook, twitter pages of a NGO

·         Should be able to design and plan the activities for NGO

·         Should have Excellent writing skills ( English/Hindi )    

·         Candidate worked as a social worker with a but have good writing skills can be showcased

·         Candidate worked as a content writer for a NGO can also be showcased.

·         Immediate joiners will be preferred as it’s a urgent position

Key Skills:

Strong knowledge in English writing, editing, vocabulary and grammar.

Good interpersonal skills and communication .

Excellent creativity skills and passion for innovative content creation.

Preferrable for writting curriculumn

Master's, Bachelor's degree or equivalent in creative writing, journalism, English, or related field preferred.