Consultant- Customer Support

About Us - https://www.sibinfotech.com/

SIB Infotech is a digital marketing organization committed to boosting brand's visibility in the ever-changing online world. At SIB Infotech, we're creating immersive digital experiences that deeply engage audiences and foster meaningful connections. With a comprehensive array of services, spanning strategic Search Engine Optimization (SEO) to expert Pay-Per-Click (PPC) Management, captivating Graphic Design, compelling Social Media Marketing (SMM) strategies, and tailored Software Development solutions, we offer comprehensive assistance to help and succeed on the internet.

Exciting Opportunity for Senior PPC Specialist

We are currently seeking a skilled and knowledgeable Senior Pay-Per-Click (PPC) Specialist to join our team. As the Senior PPC Specialist, your main responsibility will be to create and execute strategic paid marketing campaigns that can drive traffic, increase conversions, and maximize ROI for our clients or our company. This position requires an in-depth understanding of major PPC platforms, exceptional analytical skills, and the ability to develop and implement effective PPC strategies. You should possess comprehensive expertise in Google Ads, Meta Ads, Google Shopping, and other PPC platforms, including proficiency in campaign setup, optimization techniques, budgets monitoring, and staying up-to-date with platform updates and features.

Key Responsibilities:

• You will take ownership of all aspects of PPC campaign management, from keyword research and ad creation to bid management and performance tracking. Leveraging your deep understanding of all major PPC platforms such as Google Ads, Meta Ads, and Bing Ads, you will continuously optimize campaigns to improve click-through rates (CTR), conversion rates, and overall campaign efficiency. Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics
• Developing and executing effective PPC strategies is at the core of your role. You will collaborate closely with clients or internal stakeholders to understand their business objectives, target audience, and competitive landscape, translating insights into tailored PPC strategies that drive tangible results. Whether it's launching new campaigns, testing ad creatives, or refining targeting parameters, you will always be guided by a strategic approach to PPC management. Finding ways for reducing click frauds.
• Strong analytical skills are essential in this role. You will regularly analyze campaign performance metrics, conduct A/B testing experiments, and derive actionable insights to inform optimization decisions. By staying abreast of industry trends and best practices, you will continuously refine our PPC strategies to stay ahead of the curve and deliver maximum value to our clients or company.
• Write compelling ad copies that resonate with target audiences and drive clicks and conversions. Test different ad variations to identify the most effective messaging. Set up and execute A/B tests to optimize ad creative, landing pages, and other campaign elements. Use data-driven insights to iterate and improve campaign performance over time.
• Clear and transparent communication is key to fostering trust and satisfaction among our clients. You will provide regular updates on campaign performance, communicate key insights and recommendations, and address any client inquiries or concerns promptly. Through insightful reporting and strategic guidance, you will demonstrate the tangible impact of our PPC efforts and solidify our position as a trusted partner in our client's success. Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.

Requirements

• Any Graduate degree from recognized college.
• 2-6 years of experience in the digital marketing landscape.
• Proven experience managing PPC campaigns across Google Ads, Meta Ads, and social media advertising platforms like Google Shopping & good knowledge of organic SEO.
• Must have experience managing big ad budgets and getting ROI.
• Google Ads Certification or equivalent professional certification is preferred.
• Strong analytical skills and proficiency in data analysis tools such as Google Analytics, Microsoft Excel, or Tableau is a must.
• Excellent written and verbal communication skills, with the ability to clearly articulate complex concepts and strategies to clients and team members.
• Ability to multitask and prioritize tasks effectively in a fast-paced environment.
• Demonstrated capability to thrive both independently and collaboratively in a dynamic, fast-paced environment, with a flexible and adaptable mindset to navigate evolving priorities and challenges.

• Cultivating solid relationships with clients through the provision of exceptional service.
• Should be open to travel and explain the products of clients to relevant stakeholders
• Creating a positive onboarding experience for new clients.
• Regularly interacting with clients and their audience through telephone calls, email communications, or face-to-face meetings.
• Identifying ways to overcome clients' challenges
• Maintaining an accurate record of all existing and potential clients.
• Responding to client inquiries in a timely and professional manner.
• Training and providing overall guidance to other fellow members.
• Organizing training seminars to enable clients to engage with the stakeholders
• Should be proficient in using excel.
• Should have 1-3 years of experience
• Mediator between the clients and different departments in the organization.

• Java
• Springboot
• REST API
• Microservices

Job Description - 

Student Success Manager - (1-3 Years)

Or 

Sales Interns - (0-1 years)

About EduRev

EduRev is building the Netflix for Education with a layer of social networking. We aim to make the process of education and learning so effortless and engaging that you don’t feel the need to go to a school or coaching center anymore. EduRev essentially stands for Education Revolution and we are looking to achieve nothing less.

EduRev has over 9 million students and adds around 10 new users each minute. We are backed by Y Combinator, Artiman Ventures, and prolific angel investors like Anand Chandrashekaran (Ex-Director at Facebook Messenger, Ex-CPO at Airtel & Snapdeal), Martin Basiri (CEO, Apply Board), to name a few.

We have won the Best App award (for learning) by Google, the Startup of the Year Award by TieCon, and the mBillionth Award for Learning & Education in South Asia by the Bill and Melinda Gates Foundation. 

Our Journey and the plan ahead

We started our entrepreneurial journey 🚀right after college to solve two critical problems in the education system:

• Even though each child is unique, there is no personalisation in the way we are taught 👩🏻‍💻
• The average teacher-student ratio in India is ~ 1:50, which creates a high dependency on good teachers
• A product designed with a student-first approach

Since our inception we have 👇🏻:

• Managed to create a product that our users have loved: In the NPS survey, 87% of activated users are selecting 9 or 10 out of 10.
• Sold 70k+ subscriptions organically across 30 countries including India
• Collectively solved more than 2Mn doubts organically (our user to answer metric is 10x that of Quora)

We are looking for young and smart sales enthusiasts who will become the face of EduRev and communicate with our end users.

About the role

As a Student Success Manager, you will be an individual contributor assisting EduRev’s sales and growth efforts by contributing to new customer acquisition and retaining existing customers by constantly supporting them. Your responsibilities will include (but are not limited to):

• Understanding the product and the target market audience. Become a product evangelist first.
• Handle the problems faced by users in real-time
• Ensuring that EduRev offers customer experience to all its users across multiple platforms.
• Communicate with users on a regular basis to understand how we can improve the product further and understand the problems faced by users.
• Run experiments to understand the processes which get the maximum conversion & ROI.
• Making outbound calls to potential users, understanding the context of a student's preparation, assessing his/her learning patterns and pitching relevant products and making a sale.
• Building an empathetic relationship with the students and understanding their motivation levers and genuinely guide them in taking the right decision.
• Increase the brand awareness among users through direct interaction with the users & their parents.

Desired Candidate profile:

• You are genuinely excited to help students and ready to put yourself in the students’ shoes and advocate for them when necessary.
• You have experience in using CRM tools from the scratch and have an understanding of how to utilize them for conversion improvement.
• You have proven inside sales experience for a B2C product preferably in an EdTech company.
• You are the one who can communicate EduRev's vision to retain the users, increase their experience and loyalty and acquire new learners on the platform.
• You have strong interpersonal skills and experience in dialling dozens of calls per day.
• You are already a star performer and have the fire to achieve your weekly and monthly targets.

1. GCP Cloud experience mandatory
2. CICD - Azure DevOps
3. IaC tools – Terraform
4. Experience with IAM / Access Management within cloud
5. Networking / Firewalls
6. Kubernetes / Helm / Istio