Subodh Popalwar
Software Engineer, Memorres
About HashLearn
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The ideal candidate will oversee the online marketing strategy for the organization by planning and executing digital marketing campaigns. This Candidate will launch advertisements and create content to increase brand awareness. This candidate will have previous marketing experience and able to monitor the company's social media presence.
Responsibilities-
- As a key stakeholder, actively contribute to the devising of the overall company’s digital strategy and steer best practices
- Should have indepth experience into Social and google paid ads
- Explore the utilization of market-leading, multi-channel paid/ un-paid communication developments and technologies to keep all our audiences engaged, and connected
- Devise strategies to drive brand campaigns & online traffic/followers to the website and social media pages.
- Able to Manage and develop core digital marketing team – SEO, Content writer, social media executive, etc
- Great experience in using Marketing automation tools for tracking productivity of marketing activities & the team KPIs
- Having an in-depth idea of how to drive Marketing operations with automation like lead management, CRM, mail automation, what's app automation etc
Qualifications-
- Bachelor's/ Master's degree in marketing or related field
- Excellent understanding of digital marketing concepts
- Experience with business to customer social media and content generation
- strong creative and analytical skills
Interested Candidates can apply for the same
Google AnalyticsRoles & Responsibilities
• Devise creative and engaging social media strategies following the design thinking process.
• Build user personas to create understanding and empathy with target audience.
• Manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Twitter, Instagram and YouTube.
• Craft engaging multimedia content across multiple social media platforms.
• Build key relationships with influencers across social media platforms.
• Manage social media communities by responding to social media posts and developing discussions.
• Monitor, track, analyze and report on performance on social media platforms using tools such as Google Analytics and Facebook insights.
• Research and assess the latest trends and techniques to find new and better ways of measuring social media activities.
• Analyze competitor activities.
• Set targets to increase brand awareness and customer engagement.
Key Skills:
Digital Marketing, Social Media Ads Campaign Management, Social Media Marketing (SMM), SEO, Marketing Strategy, Content Strategy, Search Engine Marketing (SEM), Content Marketing, MS Office
- Crafting the performance marketing strategy for the company and managing the overall online marketing calendar around the same
- Managing all online properties of the brand
- Measuring ROI and a set of other KPIs, based on in-depth analysis of standard digital metrics
- Liaising with multiple agencies, as well as internal offline and traditional marketing teams to devise and execute innovative marketing campaigns throughout the year
- 5+ years experience in Digital Marketing with experience in Digital Advertising, Website Management, Lead Generation, and/or Lifecycle Marketing
- Experience with problem-solving and analytical skills including conducting qualitative and quantitative research, analyzing data, data visualization, developing hypotheses, synthesizing insights & recommendations
- Experience with digital and web analytics and data tracking tools (e. g., Google Analytics, ) and SQL
- Website management and technology experience including CMS, HTML, CSS, and Javascript
- Experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
- Experience using various Facebook Interfaces: Ads Manager, Power Editor, Business Manager, Page Insights
- Experience with ad serving tools and DSPs (e. g., DoubleClick, Adobe Advertising Cloud)
- Experience working both strategically as well as in an executional capacity to build and deploy the campaign
- Experience presenting ideas to several stakeholders at once
- Experience collaborating and coordinating with internal and external cross-functional teams
- Experience with digital marketing and digital measurement latest trends and best practices
Desired Skills and Experience
1. Provides in-depth information to interested clients, and acts as a representative for the marketing department in important buyer meetings
2. Communication for the Franchise development, Route collaboration and Sales team management and taking updates with them weekly.
3. Corporate cold calling to the prospective clients and handling the leads.
4. Adjusts marketing campaigns and strategies as needed in response to collected data and other feedback.
5. Team with channel partners to build pipeline and close deals.
6. Visiting GIDC area’s, Prospective franchise and Branches for doing marketing and Collaboration.
7.Show convincing skills on the field and help us build our customer base.
8. Team with channel partners to build pipeline and close deals
Skills: Marketing Strategy, Client Relationships, Adaptability, Research, Analysis, Interpersonal Communication, Leadership, People Management, Detail-Orientated, Multi-Tasking.
Our client is a unique personal hygiene brand that has been listed as one of the top 10 startups in 2020 by LinkedIn. The husband-wife founders of the company started the journey of setting up the brand out of a very personal challenge of threatening infections every time one visits a public washroom. Founded in 2013, the company launched a toilet seat sanitiser spray for women that helped sanitize and deodorize toilet seats in public restrooms in just 5 seconds. This product, being travel friendly, saved millions of women from the risk of contracting UTI and soon became the world’s highest-selling product in the category. Apart from the flagship product, this D2C company offers eco-friendly sanitary pads, organic cotton tampons, menstrual cups, toilet papers, anti-pollution dust masks, among others.
Their products are currently available in around 100 cities of India and exported to about 10 countries. This personal hygiene and wellness brand has been awarded as Amazon's SMB Brand of the Year 2020.
As a Performance Marketing/Growth - Head, you will be responsible for the vision, strategy and execution of acquisition campaigns across all the digital platforms like Instagram, Facebook, Google, affiliates etc.
What you will do:
- Executing full funnel digital marketing campaigns including strategy, ad creation, bidding, budgeting, optimization and reporting
- Understanding your brands and products inside out
- Researching competitors and their strategies to find the gaps in the category and accordingly setting up marketing and advertising goals for the brand(s)
- Partnering with creative team and brand marketing to drive ROI through rigorous and systematic creative and narrative testing, focused on optimization and testing new approaches
- Actively managing and growing SEM/SEO campaigns for new and existing categories and markets
- Developing new channels of user acquisition to drive new growth and diversify channel-mix
- Submitting weekly progress reports, presenting the quarterly marketing plan and strategy and ensuring data is accurately entered
- Improving the efficiency of the team through process improvements, decision-making frameworks and automation
- Evaluating the performance of the channels at regular intervals based on relevant KPIs and conducting A/B tests to ensure that performance is increased in the long term
What you need to have:
- Very strong analytical skills, good command over numbers and sharp eye for data driven insights
- Expertise in the areas of SEM
- Knowledge in tools such as Google Analytics, Google Ads and Facebook/Instagram Ads
- Ability to think strategically and structurally while solving growth problems
- A Problem-Solving mindset and willingness to challenge the established norms
Our product is already used by thousands of people today. We are looking for the person who can drive that hundred of thousands and ultimately millions. You will drive growth loops, build flywheels, ensure great adoption and seamless sales systems to drive our growth. You will be in the driving seat of ensuring effective marketing strategies and plans to communicate the features and benefits of our product to customers.
You will handle market research on current trending products, drive product innovation, influence pricing and packaging, guide sales teams, develop messaging and market positioning around products and take part in presentations and events.
Responsibilities:
- Generate new product ideas based on first principles, the state-of-the-art, and macro trends
- Discover and define business cases for new market opportunities
- Participate in market and user research to identify new product features, trends and opportunities that will drive our business growth and transformation
- Own performance of & drive our conversion funnel from registration and onboarding to early retention, payment and growth loops like referrals
- Ideate and implement high-leverage user growth experiments focused around building growth loops and driving our flywheel
- Monitor cohort performance from channels and campaigns, conduct research and use it to understand user needs, identify key improvement areas, product & process iterations for driving sales & user growth
- Improve sales systems & processes & drive sales teams, ensuring complete alignment
- Work closely with sales and support team to build & optimize go-to-market strategy on lead conversion, upsells, reactivation and referrals & drive its operations
- Grow, optimise, and monetise consumer products, delivering growth-focused KPIs through unpaid acquisition strategies
Qualifications:
You are right for this role if you can think of a 100 ways to take a product to market & but also prioritise 3 & roll up your shelves to drive them.
Further, if you have real history driving growth loops, strong user adoption and great sales. If you don’t, you could yet be right if you can drive sales teams, understand growth flywheels, are itching to build one and think your current role in marketing is really restrictive.
You should love data, be both analytical & creative at the same time and should enjoy high-leverage experiments & rolling up your sleeves to get things done.
- At least 2+ years of experience in high-performance product or growth marketing roles
- If not, then cross-functional experience across performance marketing, SEO & sales is a must with additional experience/exposure in product & program management
- Experience driving growth strategy, sales operations and owning a product that immediately drives the company's business objectives, growth and P/L
- Strong experience with optimizing conversion funnels and organic growth loops and working closely with design, marketing and engineering to implement high-leverage experiments
- Strong track record of hitting weekly and monthly targets.
- Good judgment and strong thought partner for the head of product and founders
- Strong understanding of growth models, strategies and tactics, including acquisition, activation, retention (engagement and stickiness) and virality
- Experience conducting user research and developing strong user understanding via many methods
Why Work With Us:
Being an education organisation, we take your growth seriously. Working with us could be your best decision if you're looking for learning, wide exposure & looking to be in the driving seat of what you do. You will be given real responsibilities, freedom to make decisions and come up with ideas and work closely with the founder and the core team, all in a flexible, casual and young (everyone under 28) work environment.
Work from home (even without Covid), flexible work, free snacks, etc are just a regular part of our work life.
3 Months probational internship convertable into a full -time job.
About the Internship:
1. Handling digital marketing activities and projects (SEO (on-page- off-page), SEM, SMO)
2. Working on keyword research using various tools, generating reports & analyzing account performance
3. Handling core team tasks related to marketing
4. Building and executing a strategy with the team
5. Identifying leaders and influencers (internal/external) and engage them in brand activities
6. Managing social media marketing and email campaigns
7. Brainstorming new and creative growth strategies
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Software Engineer, Memorres