Cloud Engineer

About Company

Our client is a brand co-creation platform that transforms powerful ideas into authentic, profitable, and experience-led brands that can define the future of brands in key consumption categories. They now have 10 brands that are active and these are available across its own D2C channel, ecomm platforms and general and modern trade channels.

WHAT YOU’LL BE DOING:

• Lead Brand Marketing, Strategy, Content and Communication for existing and new brands
• Creating Brand positioning and differentiation strategies, generating brand anticipation and planning Brand launch keeping in mind the key insights gained from customer and competitor analysis
• Translate brand strategies into brand plans, brand positioning, category, product planning and go-to-market execution plans
• Accountable to lead marketing campaigns, content, understanding the brand well, and integrating the brand communication across all channels
• Own and drive social media presence for the brand
• Develop & conduct marketing campaigns to increase traffic & conversion
• Create & deliver ambitious growth plans for the brand's D2C platforms and take onus of D2C business delivery.
• Driving performance on all performance-marketing channels such as Facebook, Google etc, as well as organic, direct and affiliate sources of revenue and traffic.
• Oversee operation of own websites, app(s), content platform(s) and any other digital D2C initiatives.
• Responsible for customer retention marketing activities and merchandising strategy for scaling up revenue.
• Plan and deliver on retention targets within time and budget with focus on key channels such as Email, SMS & Push Notifications.
• Work closely on increase conversions, cross-sell, and drive platform specific influencer activities, and focus on upselling to increase the customer engagement via multiple digital channels.

WHAT YOU’LL BRING TO THE TEAM:

• 7-10 years business and / or marketing experience in relevant start-up/ e-commerce/ D2C/FMCG organizations handling a large brand or 2/3 independent brands.
• Experience working for multiple brands at a time
• Strong experience using performance marketing to drive traffic growth and brand awareness
• Expertise in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media and other digital channels.
• Experience in managing digital first brands both from width & depth point of view
• Strength working with cross functional teams in a high growth environment
• Experience in creating end to end online customer journey

ELIGBLITY:

• Any Graduation with relevant experience.
• Should have excellent written and oral communication.
• Should be proficient in following languages (English, Hindi & Kannada)
• Proficient in MS Office package.
• Should be an excellent team player & should able to maintain good coordination with clients & other team members.
• Prior Experience in Electrical & Electronic Manufacturing company will an added advantage.

ROLES & RESPONSIBILITIES :

• Preparing the offers & work Orders.
• Handling the Pre sales communication.
• Coordinating with technical team, design team, project team, SCM & Clients for the smooth project execution.
• Should maintain the proper documentation as per the standard.

• Identifying New Sales Leads via Direct Customer Engagement.
• Qualifying the pre-generated leads over the call/Email/Softwares.
• Generate own leads/References from new customers at the time of acquisition.
• Achieving Sales Target & implementing sales promotional strategies of that particular region.
• Speaking with business owners, CEO, CXO, decision makers & explaining the product
• Understanding the requirement of B2B customers & demonstrating the services along with value proposition
• Establish and develop network of customers.
• Coordinating with sales team
• Passion, desire and motivation to sell and close new business
• Strong relationship building and management skills.
• Understanding of Web, Mobile Apps, IOT, Blockchain, Game technologies.

• Excellent Verbal and Written in English.
• Excellent knowledge of MS Office.
• Aggressive attitude and driven by Sales Numbers.
• Thorough understanding of Sales and Marketing with negotiating techniques.
• Fast learning speed and a passion for Sales.
• Self-motivated with a results-driven approach.
• Aptitude in delivering attractive presentations.
• Qualification BE/ B.Tech (Comp Science) with MBA(Sales)

Desired Candidate Profile

• 5-7 years of relevant experience in creating and executing successful B2B marketing efforts
• Bachelors/ Masters' degree in marketing or a related field
• Excellent verbal and written communication skills
• Strong analytical skills
• Prior startup/ fintech experience preferred
• Experience working with CRM and marketing automation platforms