Chief Marketing Officer (CMO)

Strong performance marketer profile

Mandatory (Experience 1): Must have 4+ years of experience in performance marketing

Mandatory (Team Lead): Must have atleast 1+ years of experience in a managerial role

Mandatory (Tech Skills): Must have strong hands-on expertise in any of Google Ads, Meta Ads, LinkedIn Ads

Mandatory (Tech Skills): Must have proven experience managing large monthly ad budgets

Mandatory (Tech Skills): Must have an understanding of attribution models, funnels, and CRM-based tracking

Mandatory (Tech Skills): Must be proficient in advanced Excel/Google Sheets

Mandatory(Company): Product companies (Fintech, Startups preferred)

Hiring : Salesforce Senior Developer

Location : Pan India

Experience : 7+ years

Required Skills & Experience

·       7+ years in Salesforce Development

·       Strong experience with Salesforce Experience Cloud

·       Highly skilled in Apex, Visualforce, Lightning Components, and Lightning Web Components

the creation of custom solutions tailored to client needs.

·    Strong understanding of Salesforce governor limits and performance optimization principles for efficient and scalable applications for a large active user base

·    Expertise in large-scale integration using SOAP, REST, Streaming (including Lightning Events), and Metadata APIs, facilitating the seamless connection of Salesforce with other systems.

·   Excellent technical documentation skills

·  Salesforce Certification (Must: Salesforce Platform Developer II)

·   Excellent communication skills

Responsibilities

·       Design, implement, and test new functionalities and features in Salesforce to meet business needs.

·       Build of both custom/standard components on the Salesforce platform, using the most appropriate platform capability

·       Make appropriate use of Flows, Apex, LWC and other technologies to ensure solutions are built to high standards.

·       Make appropriate use of enterprise design patterns when writing custom code.

·       Refine technical user stories as required, articulate clearly the technical solution required to meet a specific requirement.

·       Support the Tech Lead with ensuring best practises are adhered to, providing mentorship and code review feedback as required.

·       Work with Tech Leads to author Technical Design Documents, ensuring adherence to design patterns.

·       Suggest improvements to the development workflow for the development team.

Desired Skills

·       Comfortable and effective in leading developer, ensuring project success and team cohesion

·       Financial Services industry experience

·       Experience implementing Experience Cloud solutions at enterprise organisation

·       Experience in working in both agile and waterfall methodologies

Primary Skills : 

● 2+ year of experience developing React Native / Android applications.

● Excellent command over React Native ecosystem, Android Native SDKs, and third-party

SDKs.

● Firm grasp of the JavaScript language and its nuances, including TypeScript, ES6+ syntax

and tooling.

● Good knowledge and application of algorithms and data structures with space and time

complexities

● Ability to write well-documented, clean Javascript code with unit tests.

● Familiarity with native build tools like Gradle (Android Studio, IntelliJ)

● Follow Industry Coding standards & be responsible for writing maintainable/

scalable/efficient code to solve business problems.

● Knowledge of object-oriented programming

React Native, Typescipt/JavaScript, Redux and optionally Android

This is a part-time / Freelance opportunity

Vai Ra is a fine jewelry start-up based in Hyderabad. Founded in 2022, we are a digital-first D2C brand offering lab-grown diamond and moissanite jewelry. We are looking for a part-time/freelance digital marketing consultant who will work closely with the founders to drive the digital marketing activities.

Sales are the lifeline for a start-up, so ROAS and sales will be the main KPI. All the efforts of the person in this role should focus on maximizing sales through our campaigns. This will also fuel your growth within the organization. This role requires creative thinking to design profitable sales campaigns outside the "big agency" thought process. Our key performance indicator is Return on Ad Spend (ROAS) with a target of 12X. This target is achievable given our product range from 35k to 1 lac.

What would you be doing?

• Develop interactive ads with the available creative content. Our primary source of the content is photos and videos of real products (not photoshoots with models). You should be able to use these materials to build, test, and run your creative campaigns.
• Create interactive landing pages using Shopify-compatible apps
• Manage Google Ads and Meta ads campaigns independently, from strategy to optimization. You should be able to take complete ownership of the campaigns. Your performance will be measured by the sales reflected in your weekly dashboards.
• Manage email, WhatsApp, and SMS campaigns. These campaigns need to be designed daily, and you should be able to show revenue and Click-Through Rate (CTR) for them, similar to other paid advertising campaigns.
• Campaign management and optimization will be an integral part of this role. You should have good domain knowledge to detect and rectify technical problems across all ad tech tools, such as Google, Meta, and Bik.
• Implement exit popups, generate leads, and use these leads to create FOMO campaigns in regular intervals

Domain skills you must have to apply for this role:

• Google Ads
• Google Analytics
• Meta Facebook Business Manager
• Bik or similar marketing platforms
• Shopify

Other requirement for the role:

• You should be able to design sales campaigns that sell. We don't spend millions on campaigns. So you should be able to set aside the vanity metrics and be creative enough to create campaigns that mean the most for a startup
• You should be able to do everything from strategizing to running the campaigns without much supervision. Just like you, we dislike micromanagement.
• You’re organized with a high attention to detail: You’ll be managing all our ad campaigns

Experience

• 1-2 years experience in a performance marketer role
• Experience in managing campaigns for a luxury/lifestyle brand with high ticket orders is highly preferable
• Ability to work remotely (This is as much a skill as a perk)

Time commitment

• 20 hours per week

Why should you apply

• You will be our first digital marketer with a scope of making a great impact on a growing company
• Join a small team where every idea matters and a place that can take your skills to the next level
• Have an inside view of how D2C marketing works

• Proven experience as a Full Stack Developer or similar role
• Experience developing desktop and mobile applications
• Familiarity with common stacks
• Knowledge of multiple front-end languages and libraries (e.g. HTML/ CSS, JavaScript, XML, jQuery)
• Knowledge of multiple back-end languages (e.g. C#, Java, Python) and JavaScript frameworks (e.g. Angular, React, Node.js)
• Familiarity with databases (e.g. MySQL, MongoDB), web servers (e.g. Apache) and UI/UX design
• Excellent communication and teamwork skills
• Great attention to detail
• Organizational skills
• An analytical mind
• Degree in Computer Science, Statistics or a relevant field

Desired Candidate Profile

• 3+ years of overall experience in marketing (Must have worked either in Ecommerce, Edtech, Healthtech, Fintech or any other B2C app based company)
• 2+ years of experience in engagement & retention domain
• 1+ year experience of working on engagement & retention tools like WebEngage/ MoEngage/ CleverTap is a big plus
• Excellent analytical skills and a high degree of business acumen
• Strong organizational, communication and presentation skills
• Proven ability in handling concurrent projects with attention to detail and accuracy
• Understanding of Google Analytics and AppsFlyer (Mixpanel knowledge is a big plus)    

Proven skills in producing and editing technical content within a complex business environment. The writer professional will be experienced in leading storyboarding sessions, participating in key review meetings / final document review, content sign off, and document production. The experience of coordinating and updating a knowledge base system is beneficial. Analyze RFPs, perform QC checks of compliance matrix, proposal outlines, and identify questions that may be submitted to the customer. Core

Responsibilities:

 Excellent written communication skills

 Support Bid Processing managers / Lead throughout the proposal process, including assist in developing the technical documents, monitor the progress of effort against the schedule, follow up on action items, control document preparation, and version control, and coordinating the final packaging and delivery

 Proficient in documentation development tools such as Microsoft Office

 Ability to meet tight deadlines while maintaining a high level of quality

 Competent in defining, planning and managing proposal deliverable

 Familiarity with software development services and business terminology.

Additional Information

Preferred Education BE degree with strong technical communication.