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Our client is the industry-leading provider of AI Assisted Conversational messaging solutions. They help Professionals and Institutes such as Doctors, Lawyers and Hospitals and Education Institutes drive consumer experience over text messaging channels like SMS/Whatsapp in their Enquiry management and Customer support processes. As a forward- thinking global company, it continues to innovate and develop cutting edge technologies like Conversational AI, Chatbots, and Omni channel solutions that redefine how businesses digitally communicate with their customers.
They integrate with Top CRMs like Salesforce,
Zoho, Hub spot among others to drive engagement in key moments, and have acquired 5000
customers across SMB’s and Mid-market (from small Professional Doctors and lawyers to large global staffing companies and large insurance companies).They’re growing at a fast pace and need a sharp, focused, self-starter person to join their marketing team. As a Demand Generation Manager, you will work closely with cross-functional teams, including marketing, product & customer success to own the pipeline.
Requirements
- Own, develop and execute end-to-end campaigns that engage and convert prospective buyers with a focus on developers and marketers within specific verticals.
- Create and oversee impactful and engaging content, targeted competition displacement campaigns and ABM campaigns.
- Work closely with product development, product marketing & customer success teams, to design and implement campaigns that deliver on business objectives.
- Design & execute campaigns that drive pipeline and generate opportunities using PLG motion.
- Understand the buyer’s journey at each stage of the Sales funnel and translate messaging and positioning into effective campaigns.
- Keep track of MQL-SQL-SAL conversion rates, analyze campaign performance, surface insights and provide recommendations for optimizing results.
- Track program results, measure program success and report metrics to stakeholders
- Build strong relationships with key cross functional stakeholders across GTM organization to ensure campaign enablement and engagement.
- Develop scalable, repeatable campaign playbooks
- Guide the creation of content alongside our Content Marketing, Product Marketing and Solutions teams
- Develop outbound and account-based campaigns that complement inbound campaign strategy
What we need:
- 10+ years of work experience, with at least 7 years in demand generation
- Graduate/masters in any stream with good understanding of SaaS product space
- Proven track record of leading multi-channel campaigns with success, collaborating with stakeholders and finding opportunities to strategically up level marketing efforts
- Understanding of the nuances of running an integrated campaign, and ability to think both strategically and execute at an operational level with ease
- Agile, Nimble, and energetic
- Being an Individual Contributor, your performance will be measured by the pipeline you generate, your ability to execute and achieve measurable results including new logo development, and owning cross-sell campaigns to drive expansion opportunities
- Evaluating keywords, trends, competitors, and market behavior to identify opportunities that will advance SEM initiatives.
- Working closely with team members from various departments in creating effective approaches for multiple SEM campaigns using the industry’s best practices.
- Implementing digital strategies that increase productivity and optimizing campaigns to reach ROI targets.
- Providing full execution of all core SEM activities and tactics.
- Planning and implementing digital acquisition strategy, leading generation tactics A/B and multivariate testing, ad copywriting, keyword building.
- Determining fiscal year and project-specific budget requirements with projected results, for client digital marketing strategies.
- Performing ongoing keyword discovery, expansion as well as optimizing ad copy and landing page functionality.
- Scheduling, monitoring and optimizing all SEM and paid display advertising performance.
- Executing tests, collecting, and analyzing data, identifying trends and insights to achieve maximum ROI in paid search campaigns.
- Analyzing performance data daily to find trends and opportunities for improvement and areas of weakness with accounts and campaigns.
- Analyzing cross-channel traffic and attribution.
- Preparing and presenting regular analytical data & reports with defined KPIs and results tracking to proforma.
- Auditing current setup of site events and data sources, ensuring all data sources are connected and feeding events properly.
- Ensuring accurate billing of all paid digital media.
Desired Candidate Profile
What you need to have:- Bachelor's Degree
- Google Analytics and Adwords Certification(s)
- Experience with digital advertising for apps
- Appreciation - Is transparent and honest with team members, appreciates differences between coworkers in thought as well as style, and shows respect for others and their ideas.
- Communication - Demonstrates excellent use of the English language (grammar, syntax, vocabulary); possesses the ability to communicate effectively and continuously with internal as well as external customers; composes clear/complete emails.
- Job Specific Programs/ Functions as Applicable: Google Analytics; Adwords Certification(s); Hubspot Certification a plus; Google Tag Manager
- Industry Knowledge - In-depth knowledge and understanding of direct-response best practices, strategies, and tactics.
- Personal Development - Demonstrates personal growth and learning; acknowledges mistakes & learns from them.
- Problem Solving - Digs into problems, investigates all aspects, gathers facts, and recommends solutions.
- Project Management - Can be trusted to troubleshoot all job processes, manage timelines and inventory needs, anticipates issues, effectively multitasks, and follow through with all tasks to completion.

Our client is more than 2 decades old NBFC registered with the RBI. The company was set up with an aim to empower rural entrepreneurs, SMEs, and small institutions by micro-financing. The company has come a long way since its inception in 1992 and has evolved with time with the introduction of its App in the small loans sector. At present, the company has more than 5000 employees and has serviced millions of borrowers to accomplish their dreams.
The group has diversified into the education segment and is running two schools. The schools are part of one of the largest private school chains in India. The schools have a flourishing family of 350 teachers and 6500 students. The leadership team at the helm of the company has demonstrable experience in financial services and has built the company by upholding the trust of its customers.
- Driving key technology decisions with the team
- Collaborating with various stakeholders to plan for the successful rollout of projects
- Working closely with the team to develop and test the product features to ensure its in line with the organizational and end user requirements
- Maintaining code and writing automated tests to ensure the product is of the highest quality
- Managing project priorities, deadlines and deliverables
What you need to have:
- 6-9 years of relevant experience in Android development
- Ability to design applications around Android recommended user interfaces and design principles
- Expertise in MVC or MMVM architecture
- Knowledge of OOPs concept
- Prior experience in android jet-pack
- Knowledge of SQL
- Hands-on experience in UI designing
Hiring Java Architects/ Tech Leads with expertise in Microservices, and Spring Framework. Experience of 8-10 yrs.
Notice Period - immediate to 45 days joiners only
Location - Bangalore and Chennai


- Managing and designing the reporting environment, including data sources, security, and metadata.
- Preparing reports for executive leadership that effectively communicate trends, patterns, and predictions using relevant data
- Establish KPIs to measure the effectiveness of business decisions.
- Work with management to prioritize business and information needs.
- Provide data solutions, tools, and capabilities to enable self-service frameworks for data consumers
- Provide expertise and translate the business needs to design; and develop tools, techniques, and metrics, and dashboards for insights and data visualization.
- Responsible for developing and executing tools to monitor and report on data quality.
- Responsible for establishing appreciation and adherence to the principles of data quality management, including metadata, lineage, and business definitions
- Provide support to Tech teams in managing security mechanisms and data access governance
- Provides technical support and mentoring and training to less senior analysts.
- Derive insights through A/B tests, funnel analysis, and user segmentation
Key Criteria:
- 3+ years in a data analyst position, preferably working as a Data Analyst in a fast-paced and dynamic business setting.
- Strong SQL-based querying languages (MYSQL, PostgreSQL) and Excel skills with the ability to learn other analytic tools.
- Understanding of Scripting experience in (Python, Perl, JavaScript, Shell);
- Skilled in statistical and econometric modeling, performing quantitative analysis, and technological data mining and analysis techniques.
- This role requires a mixture of data schema knowledge and technical writing activities paired with hands-on and collaborative work with Systems Analysts. Technical exposure through requirements, QA, or development software lifecycles are also a plus
- Demonstrated analytical skills. Ability to work with large amounts of data: facts, figures, and number crunching. Ability to see through the data and analyze it to find conclusions.
- Excellent attention to detail. Data needs to be precise. Conclusions drawn from data analysis will drive critical client decisions
Domain knowledge in the Internet of Things is a plus - Managing a junior team of analysts. It is crucial that they have exceptional writing and verbal communication skills to perform their job duties and manage others.
- B.E/ B.Tech./ M. E/ M. Tech from any recognized university in India.
- Minimum 60% in Graduation or Post-Graduation
- SQL knowledge and hands-on experience is a must.
- Great interpersonal and communication skill
Behavior Labs team:
The Behavior Labs team sits at the centre of the company and curates the Mia coach, that produces the content and insights to bring about behavior change. It pushes out to enterprise users, insights about expected performance behavior during a business period. It enables enterprises to influence the behaviors of sales personnel from encouraging early starts to push for lightning finishes. It guides enterprises on how to monitor and manage the behavioural journey that would lead to positive outcomes. Thousands of sales and customer service personnel across the globe are influenced and nudged towards behavior change that results in better performance outcomes.
The behavior lab has two key tasks – use the latest thinking in the space of BE and employee performance to enable specific user groups performance and developing a holistic understanding of the user and mining those insights to consistently fine tune the product. This team contributes towards the development of the digital design interface through which users view the nudge. The team also prepares behavioral analytics decks for clients on a regular basis.
We are looking for a new age candidate for the position of a Behavioral Researcher to work in an environment that is in the frontier of using human behavioural understanding and technology to influence behavior change amongst enterprise workers.
Key responsibilities will include:
- Generating insights about behavior from a range of data sources; developing testable propositions
- Conducting original research (e.g. small-scale experiments; feasibility studies to test interventions, qualitative research); analysing quantitative and qualitative data. Understand the trade-offs between different research methods (i.e. quant vs qual, survey vs experiment, A/B tests etc.).
- Action the use of behavioral science concepts into the development of the nudge engine. Keep a continuous watch on new developments in the BE field to adopt and apply into product design.
- Use behavioural science to create contextual information, communication ideas that can influence action amongst user groups and drive them towards a behavioural journey.
- Be intellectually curious and open to innovation but maintain objectivity to ensure that the focus remains on the scientific foundation in which the product is built.
- Good communication and influencing skills, both verbal and written, for a product development & customer facing audience. Specifically, the ability to communicate to these audiences in industry language.
- This role requires a person with curiosity and a passion for inquiry, comfort with ambiguity, and an entrepreneurial/learning mindset. Self-motivated and flexible, this person will be adept at both creative and analytical thinking.
- This is a highly collaborative role which requires the ability to work across the organisation’s product & design teams to develop appropriate ways to bridge the intention – action gap amongst users.



