Career Counsellor

• Email Marketing Executive Job Description:

We’re seeking an Email Marketing Executive with at least 1 year of prior experience in email marketing, who has hands-on expertise in lead generation and email list management. The ideal candidate will be skilled in creating compelling email templates, sourcing leads, and utilizing email marketing strategies to drive engagement and conversions.

• _ Key Responsibilities:_

Minimum 1 year of experience in email marketing. Proven knowledge of lead generation through email and list-building techniques.

Proficient in email sourcing for IT Services/Software industries or websites and mobile apps. Strong ability to write engaging email templates.

A minimum of 100 email addresses of relevant contacts for outreach.

About Airblack

Airblack is India’s largest online skilling academy, helping people become micro-entrepreneurs or get flexible opportunities through innovative “do-it-together” (DIT) courses.

In three years, Airblack's beauty academy has trained over 35,000 students in 200+ cities as Makeup Artists, helping them start their businesses as freelancers, studio owners, or earning influencers. We have also forayed into hospitality and culinary and helped over 500 bakers launch a baking business with our Certified Professional Baking Course

Airblack is backed by marquee investors such as Info Edge Ventures, Elevation Capital, Michael & Susan Dell Foundation, Blume Founders Fund, Better Capital and Mars Shot Ventures. We have also been recognized by the Beauty & Wellness Sector Skill Council & Skill India as a government-certified beauty skilling partner. Airblack has also been recognized by Forbes as a “Select 200” company with global business potential.

Who are we looking for?

At Airblack, we're entering a path of exponential growth, aiming to grow our revenue tenfold within the next two years while bolstering our profitability. In this pivotal phase, we seek a dynamic Performance Marketer responsible for planning, implementing, and optimizing high-performing advertising campaigns across various online channels, including Google Ads and Meta Ads, to increase company sales and brand awareness. This role requires a combination of analytical, creative, and strategic thinking to develop scalable and efficient campaign structures.

The ideal candidate would be driven by a blend of creative problem-solving and analytical prowess and thrive in a high-ownership environment. If this sounds like you, we would love to meet you.

What would you be doing?

• Performance Marketing: Develop, execute and manage lead acquisition for the Airblack inside-sales team by efficiently planning, executing and scaling up performance marketing campaigns on Facebook, Google and other digital media platforms
• Perform daily account management, check campaign performance, and adjust bids to enhance campaign efficiency.
• Optimize performance across ad channels by testing and tuning ads, keywords, and bid strategies.
• Analytics & Instrumentation: Contribute to the analytics muscle of the Growth function with in-depth data analyses and set-up tech instrumentation to scale operations
• Experimentation & User Insights: Deliver continuous user insights, solutions discovery and experimentations across both 0-to-1 and scale-up revenue initiatives
• Go-To-Market Operations: Execute end-to-end operations on GTM, leads CRM and revenue optimization initiatives.
• Creative Strategy: Be a creative powerhouse in acquisition advertising by ideating and producing best-in-class video and static ad properties, user communications and landing pages
• Cross-Team Collaboration: Work with the Growth, Design, Brand, Tech, Product and Inside-sales functions to advance cross-function revenue and profitability goals.
• Key Ownership: Own key metrics like ROAS, CAC, Lead Conversion % and Revenue

What makes you a suitable candidate?

We would love to hear from you if you meet the qualifications below:

• Experience: 1+ years in digital performance marketing with a high-growth startup preferably in the education / ed-tech space
• Understanding of custom audiences and lookalike audiences.
• Ability to generate and install the Facebook pixel, and Google Analytics.
• Strong understanding of bidding techniques (AutoBid, CPC, CPM, oCPM)
• Expertise in creating ads and ad copies.
• Education: A bachelor's degree in any discipline is required from a tier 1 college
• You have managed upwards of 20 Lakhs in ad spending
• You are a marketing geek and can come up with creative ideas at scale
• You are thoroughly data-driven in decision-making; with good Excel skills. Experience in SQL is a bonus!
• You have a proven track record of taking high ownership and willingness to execute hands-on when needed
• You have a knack for driving 0-to-1 rapid experimentation initiatives and 1-100 standardized operational initiatives

Why should you join Airblack?

• Empowering Entrepreneurs: We cultivate a culture of entrepreneurship where individuals are employees and owners of their work.
• Experimentation & Build: Our Growth team fosters a culture of rapid experimentation, freedom to fail & iterate, and owning scale-up through process building.
• Unrestricted Autonomy: When confronted with a challenge, you have the authority to take charge, exhibiting determination and resilience to overcome obstacles and ultimately succeed.
• Drive for Success: Embrace challenges head-on, applying your skills and expertise to accomplish tasks precisely and excellently.
• Thriving Market Opportunity: Join us on an exhilarating journey as we pioneer India's inaugural platform for passion skills, offering a unique and vibrant market to shape and build upon.
• Work with a stellar team: Great missions require great people - and we are fortunate to have some of the smartest and nicest people support us in our journey. Our team comprises ex-entrepreneurs, VCs, and operators from places such as Goldman Sachs, Paytm, Oyo, Bain & Co., BCG, Urban Company, top IITs and universities such as DU and NIFT.

𝐇𝐞𝐥𝐩 𝐮𝐬 𝐜𝐫𝐞𝐚𝐭𝐞 𝐭𝐡𝐞 𝐆𝐨𝐨𝐠𝐥𝐞 𝐏𝐚𝐠𝐞 𝐫𝐚𝐧𝐤 𝐈𝐧𝐟𝐫𝐚 𝐨𝐟 𝐖𝐞𝐛𝟑 & 𝐁𝐥𝐨𝐜𝐤𝐜𝐡𝐚𝐢𝐧𝐬 

Building a missionary team, please do not apply if you just need any internship/ job/role/compensation change - you won’t be able to make the most of the growth path and the mentorship that will be invested into you.  

Read our coverage here 

https://www.decentralised.co/p/spotlight-series-supermind">https://www.decentralised.co/p/spotlight-series-supermind

Supermind is a blockchain intelligence startup that builds products for Institutional investors & crypto native hedge funds. The company is currently working on its product-market fit and this is one of a kind opportunity to work with a seasoned 1x founder, closely.  

Crypto is overwhelming and the need to understand the technical nuances of same, hasn't been more compelling than the sophisticated applications of interdisciplinary sciences that determine the pricing, risk & liquidity of an asset class. What's more difficult, we hear is having frameworks to map 2nd /3rd order effects (both driven by technical & fundamental analysis) - to confidently take directional/thematic bets. 

The core product is built around search-led personalization & discovery as a theme while giving the Crypto analysts templates to base their analysis on. 

This business development role entails ‘n’ number of things. With the emerging world of Web3, marketing strategy is a dynamic term. Your day will start by understanding the target audience, pain points and so on and then curating a close-to-perfect marketing strategy.

As overwhelming as it may sound, It is going to be the ride of growth, expanding your knowledge base every single day and discovering the Web3 ecosystem in depth. Understand that start-ups are hard and thus the metric for excellence is beyond conventional content roles. 

Your key success metrics here are:

1. Supporting the product launch, building strategies and finding creative ways of targeting the audience

2. Develop a growth strategy focused on building a community of superfans who would share valuable feedback and help us evolve

3. Conduct user research to identify new markets and customer needs

4. Arrange business meetings with prospective clients

5. Promote the platform addressing or predicting users’ objectives

6. Prepare https://resources.workable.com/contract-administrator-job-description">sales contracts ensuring adherence to law-established rules and guidelines

7. Provide trustworthy feedback and after-sales support

Key Skills: C#, Linq in C# ,Multithreading, Websockets, Docker, RDBMS, Html5 & CSS, Javascript, JSON, ASP.Net MVC, Microservices

Required Candidate profile

- Should be able to take responsibility and work independently.

- Professional experience with C#, .NET & OOPS

- Skill for writing reusable C# libraries

- Proficient understanding of code versioning using Git

Collaborate with business leads/managers, team members, RPO partners, recruitment agencies and other groups to run an effective recruiting unit

• Own planning and achievement of team targets, help team members on aspects like sourcing, quality checks, meeting their goals
• Implement weekly/monthly execution strategies through your team (5-6 members) to provide effective, in-time hires
• Work within predefined recruitment processes, also assess scope for improvement and build new methodologies
• Work on offer-generation, negotiation and post offer follow-up
• Continuously think and implement better candidate engagement practices (pre and post offer)
• Take initiatives to improve offer to join ratio and track necessary data trends
• Prepare team interview coordination plans and manage interviews in and out of Pune
• Work meticulously on ATS adherence and motivate the team to do so
• Work on data gathering, analysing and reporting, fetch meaningful hiring data trends

Required professional and technical expertise:

• Minimum 8 - 12years of experience in recruiting (preferably in IT corporates or Large RPO's)
• Must have worked on niche skills and targeted hiring (headhunting)
• Expertise in sourcing through social media channels and other innovative sourcing channels would be a plus
• Demonstrable experience in partner management and strength to hold difficult conversations with them
• Ambitious individual who can work under their own direction towards agreed targets/goals
• Demonstrated strong interpersonal skills, ability to lead a team

About Alore

Alore brings revenue velocity to businesses by being their dependable growth operating system.

For further information on what Alore can do for growing businesses, please visit http://alore.io">alore.io

Alore is based out of Singapore with an office at Bangalore.

Who should not apply for this job

• If you are looking for a 100% hike in your salary but can't commit to what value you will bring on the table
• If you never read books
• If you jump companies every 11-12 months
• If you are not comfortable working on Saturdays
• If you have less than 2 years of experience
• If you have more than 4 years of experience
• If you have never worked in a product-led company

CTC:

8.5-10.5 LPA based on experience and on performance in the interview round (70% Fixed - 30% Variable Incentive based on delivery schedule) (We do ZERO deductions since the salary will be paid from Singapore)

At this position you will:

• Get solid experience with high-load distributed architecture using REST and Kafka services.
• Work with automated CI/CD processes, AWS cloud, and VoIP.
• Implement and support microservices based on Spring MVC, Camel, MySQL, Mongo, and Kafka.

Requirement

• At least 1 year of experience with Java Core, Java EE, Spring Core, Spring Boot.
• Not more than 3 years of experience in Java Core, Java EE, Spring Core, Spring Boot.
• Deep understanding of SQL database technologies.
• Experience with Scrum / Agile methodology.
• Willingness to learn and explore new technologies.
• Git: merge, rebase, cherry-pick should be fluent.
• Good level of English B1 or higher.

It would be a nice bonus to have:

• Experience with distributed architecture.

• Hands-on experience with Kafka, MongoDB, and Apache Camel.

• Experience with cloud infrastructure (AWS, Google Cloud, Azure, Heroku, etc.).

• Experience with client-side development (we use Angular8 for website).

• A degree in computer science.

Selected candidates day-to-day responsibilities include:

1. Working on computer vision/image processing applications like object classification, segmentation, etc.
2. Working on deep learning algorithms for machine vision based inspection usecases
3. Working on Machine Vision Cameras involving variety of Lens, Filters and other Optical Elements to collect data
4. Having full stack development experience will be plus