Campaign Manager - Global

Wordsburg translations

Campaign Manager - Global

Recruit Square

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Campaign Manager - Global

at Wordsburg translations

Agency job

via Recruit Square

5 - 8 yrs

₹12L - ₹20L / yr

Remote only

Skills

Digital Marketing

Content Marketing

Marketing Strategy

About the Role:

We are seeking an experienced Campaign Manager to lead the planning, execution, and optimization of digital marketing campaigns across multiple social media platforms. The ideal candidate is a strategic thinker with hands-on experience in digital advertising, content strategy, and lead generation—particularly across APAC, US, and UAE markets.

Key Responsibilities:

Develop and execute digital marketing strategies across platforms such as Meta (Facebook, Instagram), LinkedIn, Google Ads, YouTube, TikTok, and X (Twitter).
Plan and manage end-to-end campaign lifecycles, including audience segmentation, ad creation, targeting, budgeting, and performance optimization.
Multi-Channel Campaign Management: Plan, execute, and optimize lead generation campaigns across various online and offline channels. This includes digital marketing (SEO/SEM, content marketing, social media marketing, email marketing, webinars, online advertising) and outbound activities (targeted outreach, industry events, networking).
Collaborate with creative teams to produce compelling and on-brand ad content (copy, visuals, and videos).
Lead Generation Strategy Development: Define and implement comprehensive lead generation strategies encompassing learning/e-learning, localisation, and translation services, aligning with overall sales and marketing objectives. This includes identifying target audiences, understanding their needs, and determining the most effective channels to reach them.Manage lead generation campaigns across global markets with a strong focus on APAC, US, and UAE regions.
Performance Monitoring and Analysis: Track, measure, and analyze the performance of lead generation campaigns using relevant metrics. Provide regular reports and insights to the sales and marketing teams, recommending optimizations for improved results.
Optimize campaigns based on data-driven insights to improve efficiency and maximize ROI.
Content Strategy Collaboration: Work closely with the marketing team to develop compelling content that attracts and converts target prospects for learning/e-learning, localisation, and translation products/services.
Market Research and Competitive Analysis: Conduct ongoing market research to identify new lead generation opportunities, understand industry trends in learning/e-learning, localisation, and translation, and analyze competitor activities.
Stay updated on emerging digital marketing trends, tools, and technologies to drive innovation.

Required Skills & Qualifications:

Bachelor’s degree in Marketing, Business, Communications, or a related field (Master’s degree preferred).
5–8 years of experience in digital marketing campaign management or performance marketing.
Strong understanding of lead generation strategies and digital funnels globally, particularly in APAC, US, and UAE markets.
Proficiency with marketing tools such as Google Ads Manager, Meta Business Suite, LinkedIn Campaign Manager, HubSpot, or similar platforms.
Excellent analytical skills with the ability to interpret campaign data and optimize accordingly.
Strong project management, communication, and collaboration skills.
Creative mindset with attention to detail and ability to work in fast-paced environments.

Preferred Qualifications:

Experience with B2B and B2C digital marketing campaigns.
Experience with e-learning,Learning &development or training industries

Familiarity with marketing automation tools (HubSpot, Marketo, Pardot, etc.).

About the Role:

Key Responsibilities:

Develop and execute digital marketing strategies across platforms such as Meta (Facebook, Instagram), LinkedIn, Google Ads, YouTube, TikTok, and X (Twitter).
Plan and manage end-to-end campaign lifecycles, including audience segmentation, ad creation, targeting, budgeting, and performance optimization.
Multi-Channel Campaign Management: Plan, execute, and optimize lead generation campaigns across various online and offline channels. This includes digital marketing (SEO/SEM, content marketing, social media marketing, email marketing, webinars, online advertising) and outbound activities (targeted outreach, industry events, networking).
Collaborate with creative teams to produce compelling and on-brand ad content (copy, visuals, and videos).
Lead Generation Strategy Development: Define and implement comprehensive lead generation strategies encompassing learning/e-learning, localisation, and translation services, aligning with overall sales and marketing objectives. This includes identifying target audiences, understanding their needs, and determining the most effective channels to reach them.Manage lead generation campaigns across global markets with a strong focus on APAC, US, and UAE regions.
Performance Monitoring and Analysis: Track, measure, and analyze the performance of lead generation campaigns using relevant metrics. Provide regular reports and insights to the sales and marketing teams, recommending optimizations for improved results.
Optimize campaigns based on data-driven insights to improve efficiency and maximize ROI.
Content Strategy Collaboration: Work closely with the marketing team to develop compelling content that attracts and converts target prospects for learning/e-learning, localisation, and translation products/services.
Market Research and Competitive Analysis: Conduct ongoing market research to identify new lead generation opportunities, understand industry trends in learning/e-learning, localisation, and translation, and analyze competitor activities.
Stay updated on emerging digital marketing trends, tools, and technologies to drive innovation.

Required Skills & Qualifications:

Bachelor’s degree in Marketing, Business, Communications, or a related field (Master’s degree preferred).
5–8 years of experience in digital marketing campaign management or performance marketing.
Strong understanding of lead generation strategies and digital funnels globally, particularly in APAC, US, and UAE markets.
Proficiency with marketing tools such as Google Ads Manager, Meta Business Suite, LinkedIn Campaign Manager, HubSpot, or similar platforms.
Excellent analytical skills with the ability to interpret campaign data and optimize accordingly.
Strong project management, communication, and collaboration skills.
Creative mindset with attention to detail and ability to work in fast-paced environments.

Preferred Qualifications:

Experience with B2B and B2C digital marketing campaigns.
Experience with e-learning,Learning &development or training industries

Familiarity with marketing automation tools (HubSpot, Marketo, Pardot, etc.).

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1 video

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Google Adwords

Facebook Marketing

ViralMint is a VC backed Social Commerce company based in Pune. We ventured out into the Digital Marketing domain in 2013 with a suite of products focussed to facilitate smooth engagement between the brand and its customers through digital assets. After experiencing phenomenal success with the engagement suite, we decided to go after the grass root level issues looming the digital marketing domain. Our current team of performance marketing gurus work in collaboration to ensure highest possible ROI is delivered over all paid marketing channels. Complementing the effort, our suite of products ensures businesses have improved conversion rates, increased sales and have a viral social reach. We believe in solving real life issues and help businesses understand the true potential of digital marketing and harness it to achieve hyper growth. We have been working with 1000+ customers including the likes of Shoppers Stop, Shopclues, Snapdeal and One Stop to name a few and have been able to demonstrate a clear return-on- investment with increased revenues, improved conversion, growth in social presence and significant increase in word-of-mouth virality.

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