Campaign Manager - Global

Wordsburg translations

Campaign Manager - Global

Recruit Square

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Campaign Manager - Global

at Wordsburg translations

Agency job

via Recruit Square

5 - 8 yrs

₹12L - ₹20L / yr

Remote only

Skills

Digital Marketing

Content Marketing

Marketing Strategy

About the Role:

We are seeking an experienced Campaign Manager to lead the planning, execution, and optimization of digital marketing campaigns across multiple social media platforms. The ideal candidate is a strategic thinker with hands-on experience in digital advertising, content strategy, and lead generation—particularly across APAC, US, and UAE markets.

Key Responsibilities:

Develop and execute digital marketing strategies across platforms such as Meta (Facebook, Instagram), LinkedIn, Google Ads, YouTube, TikTok, and X (Twitter).
Plan and manage end-to-end campaign lifecycles, including audience segmentation, ad creation, targeting, budgeting, and performance optimization.
Multi-Channel Campaign Management: Plan, execute, and optimize lead generation campaigns across various online and offline channels. This includes digital marketing (SEO/SEM, content marketing, social media marketing, email marketing, webinars, online advertising) and outbound activities (targeted outreach, industry events, networking).
Collaborate with creative teams to produce compelling and on-brand ad content (copy, visuals, and videos).
Lead Generation Strategy Development: Define and implement comprehensive lead generation strategies encompassing learning/e-learning, localisation, and translation services, aligning with overall sales and marketing objectives. This includes identifying target audiences, understanding their needs, and determining the most effective channels to reach them.Manage lead generation campaigns across global markets with a strong focus on APAC, US, and UAE regions.
Performance Monitoring and Analysis: Track, measure, and analyze the performance of lead generation campaigns using relevant metrics. Provide regular reports and insights to the sales and marketing teams, recommending optimizations for improved results.
Optimize campaigns based on data-driven insights to improve efficiency and maximize ROI.
Content Strategy Collaboration: Work closely with the marketing team to develop compelling content that attracts and converts target prospects for learning/e-learning, localisation, and translation products/services.
Market Research and Competitive Analysis: Conduct ongoing market research to identify new lead generation opportunities, understand industry trends in learning/e-learning, localisation, and translation, and analyze competitor activities.
Stay updated on emerging digital marketing trends, tools, and technologies to drive innovation.

Required Skills & Qualifications:

Bachelor’s degree in Marketing, Business, Communications, or a related field (Master’s degree preferred).
5–8 years of experience in digital marketing campaign management or performance marketing.
Strong understanding of lead generation strategies and digital funnels globally, particularly in APAC, US, and UAE markets.
Proficiency with marketing tools such as Google Ads Manager, Meta Business Suite, LinkedIn Campaign Manager, HubSpot, or similar platforms.
Excellent analytical skills with the ability to interpret campaign data and optimize accordingly.
Strong project management, communication, and collaboration skills.
Creative mindset with attention to detail and ability to work in fast-paced environments.

Preferred Qualifications:

Experience with B2B and B2C digital marketing campaigns.
Experience with e-learning,Learning &development or training industries

Familiarity with marketing automation tools (HubSpot, Marketo, Pardot, etc.).

About the Role:

Key Responsibilities:

Develop and execute digital marketing strategies across platforms such as Meta (Facebook, Instagram), LinkedIn, Google Ads, YouTube, TikTok, and X (Twitter).
Plan and manage end-to-end campaign lifecycles, including audience segmentation, ad creation, targeting, budgeting, and performance optimization.
Multi-Channel Campaign Management: Plan, execute, and optimize lead generation campaigns across various online and offline channels. This includes digital marketing (SEO/SEM, content marketing, social media marketing, email marketing, webinars, online advertising) and outbound activities (targeted outreach, industry events, networking).
Collaborate with creative teams to produce compelling and on-brand ad content (copy, visuals, and videos).
Lead Generation Strategy Development: Define and implement comprehensive lead generation strategies encompassing learning/e-learning, localisation, and translation services, aligning with overall sales and marketing objectives. This includes identifying target audiences, understanding their needs, and determining the most effective channels to reach them.Manage lead generation campaigns across global markets with a strong focus on APAC, US, and UAE regions.
Performance Monitoring and Analysis: Track, measure, and analyze the performance of lead generation campaigns using relevant metrics. Provide regular reports and insights to the sales and marketing teams, recommending optimizations for improved results.
Optimize campaigns based on data-driven insights to improve efficiency and maximize ROI.
Content Strategy Collaboration: Work closely with the marketing team to develop compelling content that attracts and converts target prospects for learning/e-learning, localisation, and translation products/services.
Market Research and Competitive Analysis: Conduct ongoing market research to identify new lead generation opportunities, understand industry trends in learning/e-learning, localisation, and translation, and analyze competitor activities.
Stay updated on emerging digital marketing trends, tools, and technologies to drive innovation.

Required Skills & Qualifications:

Bachelor’s degree in Marketing, Business, Communications, or a related field (Master’s degree preferred).
5–8 years of experience in digital marketing campaign management or performance marketing.
Strong understanding of lead generation strategies and digital funnels globally, particularly in APAC, US, and UAE markets.
Proficiency with marketing tools such as Google Ads Manager, Meta Business Suite, LinkedIn Campaign Manager, HubSpot, or similar platforms.
Excellent analytical skills with the ability to interpret campaign data and optimize accordingly.
Strong project management, communication, and collaboration skills.
Creative mindset with attention to detail and ability to work in fast-paced environments.

Preferred Qualifications:

Experience with B2B and B2C digital marketing campaigns.
Experience with e-learning,Learning &development or training industries

Familiarity with marketing automation tools (HubSpot, Marketo, Pardot, etc.).

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Brochure: http://centumlearning.com/documents/Centum_Brochure.pdf">http://centumlearning.com/documents/Centum_Brochure.pdf

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Brochure: http://centumlearning.com/documents/Centum_Brochure.pdf">http://centumlearning.com/documents/Centum_Brochure.pdf

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Presentation Skills

Customer Relationship Management (CRM)

If you enjoy the challenges of working at a start-up and passionate about meeting new people and building strong relations then keep reading. eKincare has developed India’s first AI based personal health assistant. eKincare’s patent pending technology reads medical data from health records and various healthcare interventions to predict future health risks and provide timely personalised recommendations to beat those risks. Recognised among the “100 most innovative digital healthcare companies in the world” by the journal of mHealth, we are leveraging technology and data science to make healthcare simple. See our story @ https://yourstory.com/2016/04/ekincare-growth-story/ If you're an energetic, street smart, creative, hungry "crushing it" kind of professional and are interested in truly making a difference in Indian healthcare then apply now! Before it's too late! ** Added bonus if you have experience working in a healthcare industry! What you would be doing? - Generate new business opportunities - Demo eKincare platform benefits and use cases to clients - Drive revenue through corporate and insurance sales - Nourish existing relationships and strive towards best customer experience - Negotiate contractual terms, pricing and services with the partners - Keep an ear to the ground on healthcare trends and market - Contribute towards platform development by sharing market requirements - Continuously track towards company’s goals and aspirations What You Need For This Position (PLEASE DO NOT APPLY IF YOU DON'T MEET THE CRITERIA) - Previous relevant experience (2-5 years) within insurance broker/healthcare/SaaS/Corporate sales a MUST - Experience in commercial discussions with customers/ negotiations - Track record of driving incremental revenue opportunities and closing sales - Management graduate from a Tier-1 school - Preferred - Be able to thrive in a complex and demanding startup environment - Street smart, open minded, analytical, persistent, accountable and ethical