Business Development Manager

Job Title: Brand and E-commerce Manager

Location: Bangalore

Experience: Brand Management | D2C & Marketplaces | Digital Growth

Industry: FemTech | Wellness | Healthcare | Consumer Brands

Company Overview

Miror is India’s leading FemTech platform transforming how women experience peri-menopause and menopause. In just a year, we’ve built India’s largest menopause-focused WhatsApp community, partnered with the National Health Mission and the Indian Menopause Society, and launched category-defining nutraceutical products and digital health services.

Our app blends science and technology—offering personalized care pathways, symptom tracking, diagnostics, games, AI-powered chat, expert consultations, and more. We are proud recipients of the Innovation in Menopause Care Award at the Global Women’s Health Innovation Conference 2024 and are rapidly scaling toward our $1B+ vision.

Learn more: www.miror.in

SUMMARY

Brand and E-commerce Manager with experience managing online brand presence, digital sales, and consumer engagement across D2C websites, marketplaces, and social platforms for a fast-growing FemTech brand. Strong at building brand strategy, driving online revenue, ensuring brand consistency, and translating consumer insights into high-impact marketing initiatives. Adept at working across marketing, content, design, and tech teams to scale purpose-led healthcare brands like MIROR.

CORE COMPETENCIES

·        Brand Strategy & Positioning

·        D2C & Marketplace Sales (Amazon, Website)

·        Online Revenue & Conversion Optimization

·        SEO & Website Content Strategy

·        Social Media & Digital Marketing

·        Visual Content & Creative Direction

·        Consumer & Market Research

·        Campaign Planning & Execution

·        Cross-functional Collaboration

·        Brand Analytics & Reporting

·        Budget & ROI Management

PROFESSIONAL EXPERIENCE

·        Developed and executed MIROR’s brand strategy aligned with business and marketing objectives, strengthening positioning in the peri-menopause and menopause wellness space.

·        Managed brand sales across online platforms, including MIROR’s D2C website and marketplaces, driving visibility, conversions, and repeat purchases.

·        Conducted consumer research and trend analysis to identify opportunities for product positioning, content themes, and brand expansion.

·        Partnered with marketing, design, content, product, and tech teams to plan and deliver integrated campaigns across digital channels.

·        Tracked brand performance and online sales metrics, analyzing traffic, conversion, engagement, and retention to inform optimisation strategies.

·        Planned and managed brand marketing budgets, ensuring spend efficiency across campaigns, creatives, and platform investments.

·        Oversaw development of brand collaterals, including digital ads, website banners, product pages, packaging visuals, social creatives, and campaign assets.

·        Ensured brand consistency across all touchpoints—website, marketplaces, WhatsApp community, social media, emailers, and paid media.

·        Led SEO initiatives including keyword research, on-page optimisation, blog content alignment, and website structure improvements to increase organic traffic.

·        Worked closely with creative teams on visual storytelling, including reels, videos, product imagery, and educational content to build trust and recall.

·        Managed and optimised social media presence, aligning content with brand tone, medical credibility, and community engagement goals.

·        Coordinated website development and optimisation, working with developers on UX improvements, landing pages, and conversion journeys.

·        Monitored industry trends, competitor activity, and regulatory sensitivity within women’s health to identify risks and growth opportunities.

TOOLS & PLATFORMS

·        D2C Website & Marketplaces

·        Google Analytics, Search Console

·        SEO Tools (Ahrefs / SEMrush – if applicable)

·        Meta & Google Ads

·        Social Platforms (Instagram, WhatsApp, LinkedIn)

·        CMS & Website Tools (Shopify / WordPress)

·        Creative Tools (Canva, Adobe, Figma)

What We Offer

·        Competitive base pay + performance-based commission/bonuses

·        Training and ongoing product support

·        Career growth opportunities within MIROR

·        Dynamic and brand-focused working environment

Join Miror and be the welcoming face of a company that values compassion, innovation, and excellence!

Why Join Us?

·        Be part of a high-growth startup tackling a real need in women’s healthcare.

·        Work with a passionate, purpose-driven team.

·        Opportunity to grow into next generation focused company roles as we scale.

·        Competitive salary and career progression.

Ping me here and we will connect!

Mobile Automation Test Engineer 

Experience 5 – 12 Years

Location

Pune | Hyderabad | Vizag

About the Role

We are seeking an experienced Mobile Automation Testing professional with strong hands-on expertise in building and executing automation frameworks for mobile applications. This role is ideal for candidates who enjoy working in fast-paced environments and collaborating closely with cross-functional teams to ensure high-quality mobile solutions.

Key Responsibilities

• Design, develop, and execute mobile automation test scripts using Appium
• Build and maintain automation frameworks using Java and Selenium
• Perform automated testing for Android and/or iOS applications
• Integrate automation scripts with CI/CD pipelines in Agile or DevOps environments
• Analyze test results, identify defects, and work with development teams for resolution
• Participate in sprint planning, daily stand-ups, and other Agile ceremonies
• Ensure test coverage across functional, regression, and integration testing

Must-Have Skills

• 5+ years of hands-on experience in Mobile Automation Testing
• Strong programming experience in Java
• Solid expertise in Selenium and Appium
• Experience testing mobile applications (Android / iOS)
• Good communication and coordination skills
• Practical exposure to Agile and DevOps methodologies
• 
  

Additional Skills (Good to Have)

• Experience with CI/CD tools like Jenkins, Git, Maven/Gradle
• Knowledge of mobile device farms or cloud testing tools
• Exposure to API testing tools (Postman, REST Assured)
• Understanding of mobile test strategies and best practices
• 
  

Who Should Apply

• Automation testers looking to specialize in mobile platforms
• Candidates comfortable working in enterprise-scale testing environments
• Professionals who can independently handle automation deliverables
• 
  

JOB DESCRIPTION

Senior Full Stack Web Developer

About-

It is a freshwater fish and seafood supply chain platform.It is a B2B marketplace leveraging technology to deliver the fastest harvest-to-retail in the industry.Building the future of meat and seafood supply chain.We are building smart supply chain to deliver the highest quality seafood and meat for the Indian consumer. Our innovations in process management and workforce orchestration along with strong industry credentials are enabling us to deliver the fastest harvest-to-fork in the industry.Our endeavor is to leverage experience across various parts of the value chain – farming, production, delivery to marquee brands – to deliver similar value to the Indian consumers.

Role-

As a senior full stack developer, you will contribute to our end to end supply chain platform. You'll work with all key stakeholders to deliver scalable, maintainable code and deliver amazing user experiences. We are building a design and process centric culture where you'll play a key role in the implementation of the foundation of all our systems. Up for a challenge?

You are:

• A self starter with a sense of what it takes to be successful as a team
• Agile - welcome change, do as less as possible and embrace continuous delivery
• Conscious about how quality is carried through from the UI to all layers underneath
• Passionate about design as a foundation of great user experience
• Opinionated, but flexible to accommodate the big picture

Responsibilities

• Analyse requirements, provide estimates and deliver code in an agile setup
• Stay on top of all owned work and raise red flags as early as possible
• Define the architecture, best practices and coding standards for full stack development
• Support continuous technical improvement by investigating alternatives and technologies and present them for architectural review 
• Motivate team members, coach junior members and extend goodwill to other employees

Must have

• Prior startup experience, preferably with war stories to share
• 3-5 years of software industry experience
• Solid understanding of software design, development, testing, and problem-solving 
• Expertise in coding efficient, high quality and modularized software 
• Expertise in React.js & node.js and related ecosystem
• Experience with GraphQL and other modern JS ecosystems
• Expertise in common design patterns and anti-patterns Javascript
• Experience with service-oriented architecture and microservices
• Expertise in relational and non-relational databases and expertise in at least one database system
• Experience with planning, execution and maintenance of test infrastructure for backend workflows
• Knowledge of AWS
• Knowledge of unix shell and source control systems and tools such as git 
• Strong technical leadership skills
• Strong communication skills
• Technical mentoring skills

Great to have

• Experience with CI/CD and setting up monitoring infrastructure
• Experience with Flutter
• Interest in blockchain and computer vision related ML systems
• Experience working on high traffic systems
• Bachelor’s degree in Computer Science or a related discipline.

Requirements

• High self motivation to lead & build projects from beginning to end;

• You've shipped multiple products and are willing/able to demonstrate how you solved specific problems to solve users needs;

• Excellent communication in presenting your code and communicating what problems they are solving while giving/receiving feedback;

• Ability to quickly grasp goals and requirements from light specifications;

• Must be able to effectively & efficiently work with stakeholders spreads across many timezones;

• 3+ years of experience working in a modern commercial web development environment and shipping solid product;

• Proficiency using HTML/CSS/Javascript/AJAX;

• Solid understanding of the full web technology stack (e.g. HTTP, cookies, asset loading, caching, REST, Thrift);

• Past experience or familiarity with architectural patterns of large, high-scale web or mobile applications;

• Experience building and using continuous development environments; • Demonstrated design and UX sensibilities;

• Rigor in A/B testing, test coverage, and other web best practices;

• Analytical and strong quantitative skills, plus experience combining code and math;

• Familiar with most of the following: Microsoft Stack, Python, Node.js, Docker, AngularJS.

Perks

Ground floor opportunity with the team; shape the strategic direction of the company.

Work with sharp, motivated and passionate co-workers spread across many regions.

Rare opportunity to make real positive impact on the world!