Business Development Manager

MANDATORY CRITERIA:

1. 1 to 4 years of experience in Google Ads campaign management.
2. Should have worked with good agencies
3. Must have Experience with B2C, D2C, fashion, FMCG, or aggregators 
4. Must have handled a minimum monthly ads budget of ₹5+ lakh.
5. Strong communication skills are important
6. Looking for immediate, 30 days or max 45 days notice period candidates or either they have buyout options.

DESCRIPTION:

WHAT YOU WILL DO:

• Campaign Strategy & Management: Plan, create, and execute effective SEM strategies across Google Ads, LinkedIn and other platforms.
• Optimization: Continuously optimize campaigns to improve performance metrics (CTR, conversion rates, quality scores) and meet KPIs.
• Keyword Research: Perform in-depth keyword research and analysis to identify opportunities and trends for better targeting and audience reach.
• Performance Tracking: Analyze and report on campaign performance using tools like Google Analytics, Singular, and other relevant platforms.
• A/B Testing: Conduct A/B testing on ads, landing pages, and other elements to continually enhance campaign performance.
• Market Research: Stay up to date with SEM trends, algorithm changes, and best practices to maintain a competitive edge.
• Analyze user journeys to identify funnel drop-offs and work on initiatives to optimize the flow for higher conversions.

WHAT WE ARE LOOKING FOR:

• Experience: 1 to 3 years of experience in Google Ads campaign management.
• Educational Background: Btech/ BCA from Tier 1 institution
• Self-driven and a strong bias for action, fitment in startup culture.
• In-depth knowledge of the Paid Marketing ecosystem, attribution models, and segmentation/App campaigns
• Budget Management: Proven track record of running campaigns with budgets of ₹5 Lakh+ per month.
• Hands-on experience: in Google Ads, Google Analytics, Mixpanel & other tools like Looker Studio, AppsFlyer.
• Analytical Skills: Strong data-driven mindset with the ability to analyze large sets of data and derive actionable insights.
• Creativity: Ability to craft engaging ad copy and create testing strategies to improve results.
• Someone who can manage complexity and is good at problem solving with a first-principles approach

• Good knowledge in PHP , Linux and DB.
• Good knowledge in Laravel, Codeigniter Framework or any Framework.
  
• Good knowledge in Javascript.
• Candidate must have a good experience in Practical PHP, OOPS & SQL concepts.

Experience: 2-3 years of experience in video editing, preferably within fintech, tech, or digital marketing.

Technical Skills: Proficiency in Adobe Premiere Pro, After Effects, Final Cut Pro, and other relevant editing software.

Portfolio: A portfolio demonstrating a range of video editing work, showcasing strong storytelling and visual design.

Creativity & Attention to Detail: Strong sense of timing, pacing, and ability to convey messages effectively through visuals.

Collaboration & Communication: Excellent team-working skills to liaise with cross-functional teams and incorporate feedback.

Job Scope

• Requirements Gathering & Designing: Liaison with SMEs to understand their Business Requirements and advise them on efficient system solutions. If required, guide the clients in re-engineering their Business Processes. Also, educate them on alternatives for system design & advice on how to achieve desired business outcomes.
• Implementation: Configure and Test SAP SuccessFactors modules
• Data Migration:  Perform/Support Data Migration as required
• Client Engagement: Set up relevant data within the configured SAP SuccessFactors module, to showcase to the client the end-to-end business process. Collect & process the feedback from Clients, to make necessary system changes. Also, extend extensive support to Clients when they test SAP SuccessFactors modules
• Training: Educate clients on how to use SAP SuccessFactors modules
• Documentation: Diligently document Business Requirements to baseline for implementation. Prepare training materials & other documents required for the successful completion of the project. 
• Support: Post implementation, understand the requirements/issues of the client and provide necessary technical solutions. This could include fixing issues and/or implementing new features based on business needs.

• Strong in Java and OPPs (Object Oriented Programming) Concept
• Knowledge of Android SDK and NDK
• Knowledge of JSON and XML
• Android Mobile Development Life Cycle
• Knowledge of SQLite
• Good if Communicating with the server using REST APIs
• Should be work in agile methodology
• Master into research and development task for some major function
• Good Problem solving skills
• Self motivated and always willing to learn latest technology

Key Skills

• Android, Java, Kotlin, OOPS, C, C++

Job Summary:

We are looking for a senior designer to join our marketing team. S/he will be responsible for both online and offline design collateral, and position TraceX as a cutting edge technology brand. As a senior designer, your major goal would be to own the user experience across TraceXs' digital presence, while also understanding the creative briefs given by various teams to bring them to life

Responsibilities:

• Own TraceX’s design and style guide, color palette and typography guidelines
• Collaborating both within the team and cross-functionally across the organization for a broad variety of marketing initiatives
• Understanding which creatives worked the best for campaigns so that these successes can be replicated in future initiatives
• Ensuring UI/UX consistency across the landing pages and website pages while making them responsive and also building reusable components
• Work with the performance marketing team to develop testing and optimisation plans to further improve designs
• Setting up new processes to ensure brand consistency and timely delivery of collaterals from the creative team
• Develop creative programs and design concepts that meet the business objectives of the organisation and that advance our brand and proposition strategy
• Help your team create and conceptualize Ad creatives considering campaign goals for social media and campaigns across different channels like - Google, Linkedin, Facebook, Instagram, etc.
• Conceptualize & create all (online+offline) marketing collaterals like company presentations, product portfolios, case studies, whitepapers, standees, backdrop banners, booklets, etc.
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Required Skills and Experience:

• 3-4 years of graphic design experience and well versed with tools like Adobe Photoshop, After Effects, Illustrator. Using tools like Sketch, Figma and Invision for landing page wireframes and prototyping.
• Creative with an attention to detail. Needs to understand the context of where the designs will be used. Needs to have a deep understanding of visual design standards, typography, iconography, illustration and colors.
• A track record of shipping great design, and an understanding of what details matters at each stage of the sales cycle (Discovery, Awareness, Consideration, Purchase).
• Committed to deadlines and must be able to handle performance under pressure
• Must have a good knowledge of available technology, user interactions, current industry trends, and design best practices.

• Conduct market research to identify selling possibilities and evaluate customer needs
• Actively seek out new sales opportunities
• Set up meetings with potential clients and listen to their concerns
• Create frequent reviews and reports with sales and financial data
• Ensure the availability of stock for sales and demonstrations
• Participate on behalf of the company in exhibitions or conferences
• Negotiate/close deals and handle complaints or objections
• Collaborate with team members to achieve better results
• Gather feedback from customers or prospects and share it with internal teams

Requirements

• Proven experience as a Sales Executive or relevant role
• Proficiency in English
• Excellent knowledge of MS Office
• Thorough understanding of marketing and negotiating techniques
• Fast learner and passion for sales
• Self-motivated with a results-driven approach
• Aptitude in delivering attractive presentations
• Graduate from any stream with relevant experience is preferred

The individual will be the go-to person for developing concepts, graphics and creating an appropriate design language for the brands. Creating visual elements to deliver the communication efficiently and aesthetically pleasing manner would be needed the most.

•  Coordinate with the account managers to discuss the brand requirements.
•  Get a detailed brief to interpret the client’s needs and develop a creative concept that suits their purpose.
•  Creating drafts of design with the briefs available and through data research.
•  Presenting final output of creative concepts to the account managers.
•  Working with a wide range of media tools and software.
•  Working as a part of team with account leads, copy writers, technical dept. and of course the design team.
•  Updated with current fashion of design trends, application packages, visual arts, time limits and anything that impacts the design.
•  Creating design layouts and concepts as per layout principles and design concepts.

• Responsible for collecting all in-scope business requirements
• Able to prioritize requirements and negotiate on deployment timeframes on behalf of the development team
• Ability to perform detailed analysis to ensure all aspects of the business requirement are understood
• Able to formalize business requirements, ready for two way communication business communications up and technical communications down
• Capable of managing all non-technical aspects of the new requirements
• Capable of working with the test team to develop/ review test scripts and profile of test data
• Able to produce ad-hoc SQL queries/ ad-hoc reports that can be used to monitor success of the new requirement by ensuring data is being created as it should
• Must have worked on medium to large size custom application development projects and has exposure to all phases of the SDLC
• Experience in Insurance Domain is a must
• Proficient in using Microsoft Office tools
• Get actively involved in various project phases
• Act as a key interface between users and development teams
• Technology Graduate: B.Sc IT, MSc IT / B.Tech, M.Tech/ BCA, MCA

• Create regional sales plans and quotas in alignment with business objectives
• Self-driven individual with revenue closing experience and pipeline building
• Identify and qualify high ticket deals and opportunities.
• Must have knowledge on leading cloud services like AWS/Azure/Digital Ocean
• Support sales with day-to-day sales operation
• Evaluate individual performances
• Report on regional sales results
• Forecast weekly/Monthly/quarterly with Sales pipeline and closures
• Identify hiring needs, select and train new salespeople
• Prepare and review the annual budget for the area of responsibility
• Analyze regional market trends and discover new opportunities for growth
• Address potential problems and suggest prompt solutions
• Participate in decisions for expansion
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