Business Development Executive

Required Skills: Customer Segmentation & Personalization, CRM & Lifecycle Marketing, Data Analysis & KPI Reporting, A/B Testing & Experimentation, Funnel & Journey Optimization

Criteria:

- Candidate should have Experience: 4–6 years in CRM & Lifecycle Marketing for digital-first/app-based platforms.

- Preferred Industry Exposure: Gaming / OTT / E-commerce

- Proven ability to own end-to-end lifecycle metrics such as activation, retention, churn reduction, or reactivation

- Strong hands-on experience with CRM automation platforms such as Clevertap, MoEngage, Braze, or WebEngage

- Expertise in user segmentation, cohort creation, and personalized targeting based on behavioral and transactional data

- Experience in managing cross-channel campaigns (Push, WhatsApp, SMS, Email, RCS, In-app) with a focus on ROI and spend optimization

- Proficient in data analysis, funnel tracking, KPI reporting, and deriving insights (DAU, WAU, retention %, churn, watch conversion)

- Hands-on experience with A/B testing, experiments, holdout groups, and iterative optimization

- Strong understanding of journey mapping and funnel optimization, with the ability to identify drop-offs and improve user progression

- Candidates must have a 70% strategy + 30% execution mindset, ideally from reputable consumer brands.

Description

We are looking for a CRM & Lifecycle Marketing Manager to own and drive key user lifecycle metrics at company. The ideal candidate is data-driven, detail-oriented, and experienced in executing CRM campaigns and automation journeys that drive activation, retention, and engagement.

This is a high-impact, ownership-driven role where you’ll be responsible for defining, executing, and optimizing end-to-end CRM strategies using platforms like Clevertap, MoEngage, or WebEngage.

Key Responsibilities:

1. End-to-end metric ownership Be fully accountable for a defined lifecycle KPI (e.g., activation, D7 retention, churn rate) — set targets, build roadmap, deliver improvements and own outcomes.

2. Campaign setup & CRM operations (Clevertap / Braze / etc.) Build, configure, QA and execute campaigns and automated journeys in the CRM platform (Clevertap or equivalent) — audience selection, triggers, scheduling, tagging, and delivery monitoring.

3. Segmentation & personalization Define behavioural and transactional cohorts, implement dynamic personalization rules, and maintain audience hygiene to ensure relevance and lift.

4. Experimentation & optimization Design and run A/B and holdout experiments, analyse uplift, and iterate on messaging, timing and frequency to maximize impact.

5. Analysis, reporting & cross-functional alignment Track and interpret campaign and funnel metrics, maintain dashboards, produce concise insights and recommendations, and coordinate with Product, Data and CX for dependencies and fixes.

Key Expected Outcomes:

1. Improvement in owned lifecycle metric — measurable growth in activation, retention, reactivation, or churn reduction for the assigned user cohort.

2. High-quality campaign execution — error-free setup, timely delivery, and consistent hygiene across CRM journeys and automations.

3. Increased user engagement & watch conversion — stronger daily/weekly active ratios and deeper content consumption.

4. Data-driven optimization — regular testing and iteration leading to improved CTRs, conversions, and journey completion rates.

5. Actionable insights for business teams — clear reporting and learnings that inform product and marketing decisions.

Requirements:

● End-to-end Lifecycle Ownership – ability to plan, execute, and measure campaigns for a defi ned metric or stage (e.g., activation, retention).

● CRM Automation Expertise – hands-on execution using tools like Clevertap ,MoEngage, WebEngage

● User Segmentation & Targeting – defi ning cohorts based on behaviour, subscription status, and engagement data.

● Cross-channel Campaign Management – executing communication via push, WhatsApp, SMS, RCS, email, and in-app along with Spends optimization

● Data Analysis & Reporting – tracking key KPIs and metrics (eg. DAU, WAU, retention %, watch conversion, churn) and deriving insights along with RCA

● A/B Testing & Experimentation – Continuously ideating, setting up and evaluating experiments to improve conversion and retention.

● Journey & Funnel Optimization – identifying drop-offs and improving user progression through lifecycle stages.

● Copy & Creative Collaboration – working with content/design teams to ensure messaging relevance and clarity.

● Stakeholder Collaboration – aligning with product, CX, Content and data teams for execution dependencies.

● Ownership Mindset – accountable for end outcomes and continuously optimizing performance of the assigned metric.

What will be the success metric for this role?

● Improvement in owned lifecycle metric — measurable growth in activation, retention, reactivation, or churn reduction for the assigned user cohort.

● High-quality campaign execution — error-free setup, timely delivery, and consistent hygiene across CRM journeys and automations.

● Increased user engagement & watch conversion — stronger daily/weekly active ratios and deeper content consumption.

● Data-driven optimization — regular testing and iteration leading to improved CTRs, conversions, and journey completion rates.

● Actionable insights for business teams — clear reporting and learnings that inform product and marketing decisions.

Strong Product Designer Profile (B2B SaaS / B2C Video / Media Platforms / Top B2C)

Mandatory (Experience 1): Must have 3+years of experience as a Product Designer / UX/UI Designer working on SaaS OR Top B2C product OR Video/Media product (Video product like Zoom,Vimeo,YouTube,Twitch)

Mandatory (Experience 2): Must have Hands-on experience in designing end-to-end product features — from discovery to delivery (user flows, wireframes, high-fidelity UI, and interaction design)

Mandatory (Experience 3): Experience working on complex dashboards, multi-role systems, or workflow-heavy products (e.g., producer tools, admin panels, or data-heavy interfaces)

Mandatory (Skill 1): Strong proficiency in Figma — including high-fidelity designs, interactive prototypes, and design systems

Mandatory (Skill 2): Strong foundation in UX design, user flows, information architecture, and usability principles with the ability to simplify complex problems

Mandatory (Skill 3): Strong product thinking and problem-solving ability — able to translate ambiguous requirements into clear, intuitive user experiences

Mandatory (Skill 4): Strong experience of using AI tools to create clickable prototypes and iterate rapidly

Mandatory (Portfolio): Must showcase 2+ shipped products or major features with clear case studies demonstrating impact, problem-solving approach, and design rationale

Mandatory (Company): B2B SaaS or OR Top B2C product OR Video/Media Companies like Zoom,Vimeo,YouTube,Twitch

Roles & Responsibilities

This role will be based in our brand new Hyderabad office. Join us in India’s beautiful “City of Pearls” and bring your ambition to life.

We are looking for an experienced iOS engineer who is passionate about building modern, scalable applications for iOS and tvOS, and will take ownership of the full product feature cycle from design to delivery.

Your Team

The R&D group is building and delivering the enablement platform for the current and next generation of media experiences in the fields of personalization, content interaction, and social interaction, all of which are at the core of DAZN's value proposition.

Key parts of the workflow are ingestion, transcoding of various video and audio live/VOD assets, personalized processing, and distribution across the world to end-users, while allowing collaboration among users, all in real-time. This group is taking full responsibility for providing end-to-end social interaction functionalities on multiple platforms including web, smart TVs, iOS, Android, PlayStation, and Xbox. 

As our new Senior iOS Engineer, you’ll have the opportunity to:

• Designing and developing our cutting-edge products, delivered to millions of sports fans around the world.
• Be an essential part of a team working in a fast B2C paste product delivery pipeline.
• Work with the most talented individual on features that cross platforms, languages, and protocols to deliver social engagement to sports fans.
• Learn from the best in the field, and teach others.
• Own the full product feature cycle from being a part of the product brainstorming through all dev cycles and up to take the responsibility for the feature when rolled to production.

You’ll be set up for success if you have:

• B.Sc. in Computer Science or equivalent.
• At least 4 years of experience in Apple Swift/Obj-C development.
• Senior-level understanding of design patterns and architectures.
• A verse in 3rd party frameworks and solutions.
• Senior-level understanding of server-client fundamentals.
• Senior-level understanding of multithreading.
• Experience with UI Kit
• Experience with RxSwift development.
• Experience in writing unit tests.
• Strong analytical skills.
• Can-do attitude!

Even better if you have:

• Experience in writing automation tests.
• Continuous integration tools and practices.
• Familiarity with agile software development.
• Experienced with low-level systems in C/C++.
• Experienced with OpenGL, high-performance rendering, mobile device, digital AV, video and audio codecs, and media players.
• Experience with RxSwift development.
• Experienced with working on networking technology and approaches, e.g. client-server, peer-to-peer, writing network code using TCP/IP and UDP stacks and networking concepts.(routing, congestion, datagrams vs. streams)
• Experienced with RT web technologies: WebSockets, WebRTC.

Job Description:

1. To connect with qualified leads from SDRs and your contribution.

2. To establish trust and comfort with the prospect.

3. To understand the requirement of a prospect and to frame that requirement into specifics.

4. Work with BA to document and break the requirement into modules and features.

5. Work with the tech team to gather solution approach and estimation.

6. To consult the prospect on the solution approach.

7. To work with BA to prepare proposal and scope document.

8. To work on contract documents and initiate projects.

9. Develop a growth strategy focused both on new business generation and customer satisfaction

10. Conduct research to identify new markets and customer needs

11. Promote the company’s products/services, addressing or predicting clients’ objectives

12. Keep records of sales, revenue, invoices, etc.

13. Provide trustworthy feedback and after-sales support

14. Build long-term relationships with new and existing customers

Desired Candidate Profile

1. Should have a keen interest in IT products and services.

2. Should understand the IT industry and current trends and practices.

3. Should be a thought leader to provide informed and useful suggestions to prospects.

4. Should be able to comprehend a vague requirement and frame it into a quantified requirement.

5. Should have very good negotiation skills to negotiate not only on price but also on ideas, suggestions, and rebuttals.

6. Should have excellent communication skills.

7. Should have good general knowledge to connect with prospects and establish connections.

8. Should be highly driven by targets.

Firmway

Our software’s are used by large corporates and their auditors for automating balance confirmation and accounts reconciliation. We are looking for a star developer who is looking challenging work, shorter deadlines, kickass mentorship, a rock-solid career growth plan.

About the Role

Firmway is looking for a candidate who is willing to with the FinTech Startup to take it to the next level. The candidate must also possess a strong knowledge of web application development using PHP programming language and MySQL Server databases.

Someone who can take ownership of the responsibility and is willing to go that extra mile. Someone who is hungry for knowledge and wants to climb up the ladder quickly. 

Key Tasks and Responsibilities

• Modifying existing code with new features available in current and future deployments.
• Troubleshoot, test and maintain the core product software and databases to ensure strong optimization and functionality.
• Understand user requirements and prepare an algorithm.
• Write clean, high quality, optimized & reusable code.
• Maintain Security of the Application.
• Identifies competitive advantages and technological trends for the benefit of a company.

Key Skills

• Must be proficient in PHP, Laravel, Mysql, AWS technology stacks.
• Must have experience in working on a framework such as Laravel, front-end development skills including Javascript & JQuery.
• Experience with REST-based API Development.
• Knowledge of Object-Oriented Programming (OOP) Concepts, MySQL, CSS3, JSON, XML & MVC.
• Knowledge of Networking and Versioning.
• Familiarity with SQL/NoSQL databases and their declarative query languages.
• Strong programming skills with an understanding of project cycles, development environments, and source control techniques.

Good to Have Skills:

• Ability to work without supervision.
• Efficiently handles tasks in a reasonable amount of time.
• Ability to communicate with clients, colleagues and management to explain complex issues clearly and concisely.
• Excellent learner.
• Multi-task and manage tasks with varying priorities.

Experience: 1 year.

Education : BE / B.Tech / M.Tech / MCA in CS/IT

Benefits

Being part of a startup that’s turning out to be a game-changer, you will be blessed with:

• Freedom to try new things.
• 2 Saturday’s off.
• Dress code – Casual.
• Take-it-when-you-need-it vacation.

Apply here - https://firmway.in/job

Required qualifications and must have skills  

• 5+ years of experience managing a team of 5+ infrastructure software engineers 

• 5+ years of experience in building and scaling technical infrastructure 

• 5+ years of experience in delivering software 

• Experience leading by influence in multi-team, cross-functional projects 

• Demonstrated experience recruiting and managing technical teams, including performance management and managing engineers 

• Experience with cloud service providers such as AWS, GCP, or Azure 

• Experience with containerization technologies such as Kubernetes and Docker 

Nice to have Skills   

• Experience with Hadoop, Hive and Presto 

• Application/infrastructure benchmarking and optimization 

• Familiarity with modern CI/CD practices 

• Familiarity with reliability best practices 

Job Responsibilities
● Implement and maintain Django-based applications

● Use server-side logic to integrate user-facing elements.

● Develop software related to asset management

● Write and implement software solutions that integrate different systems.

● Identify and suggest various opportunities to improve efficiency and functionality.

● Coordinating the workflow between the graphic designer, the HTML coder, and yourself

● Creating self-contained, reusable, and testable modules and components

● Continuously discover, evaluate, and implement new technologies to maximize development efficiency.

● Unit-test code for robustness, including edge cases, usability, and general reliability.

● Should have the ability to work with old and new versions of django.

● Understand existing code base and adapt to business needs as required

Required Skills
● 3 years experience in software industry

● Minimum 2 year experience in Python

● Minimum 1 Year experience in Django

● Basic understanding of front end technologies like HTML, CSS, JavaScript and jQuery

● Ability to build user interfaces using the latest web standards

● Familiarity with event-driven programming in Python

● Able to create database schemas that represent and support business processes

● Strong unit test and debugging skills

● Experience working in Linux

● Excellent problem solving skills

● Excellent verbal and written communication skills

● Ability to work well in a team development environment

• java 8+
• springcore 
• springboot
• MongoDB
• Angular
• Agile