About Us:
Edstellar is a leading provider of professional development training, offering high-quality courses across various domains such as project management, leadership, and business analysis. We are expanding our digital marketing team and are looking for a PPC Executive to manage and optimize our paid search campaigns across Google Ads and other platforms. This is an exciting opportunity for a dynamic individual looking to grow their PPC skills and make a significant impact on our digital marketing efforts.
Position Overview:
We are seeking a PPC Executive with at least 5 years of experience to support and optimize paid search campaigns for Invensis Learning. You will be responsible for assisting in the setup, management, and performance analysis of our Google Ads campaigns, helping to drive quality traffic, improve lead generation, and support business growth. This position offers an excellent opportunity for an entry-level professional eager to grow their PPC expertise in a fast-paced eLearning environment.
Key Responsibilities:
1. Campaign Setup and Management:
o Assist in the creation and management of PPC campaigns across Google Ads, focusing on Search, Display, and Remarketing ads.
o Set up keyword targeting, ad copy creation, and campaign structure based on business goals.
2. Keyword Research:
o Conduct keyword research to identify new opportunities for campaigns.
o Optimize keyword lists and ad groups for maximum performance and relevancy.
3. Ad Copywriting and Optimization:
o Write effective ad copy that resonates with target audiences and drives high CTR.
o Continuously monitor and adjust ad copy to improve performance.
4. Campaign Monitoring and Reporting:
o Monitor the performance of PPC campaigns daily, focusing on key metrics like CTR, CPC, and conversion rates.
o Prepare weekly performance reports and provide insights for optimization.
5. A/B Testing:
o Assist in running A/B tests for ads, landing pages, and bidding strategies to determine what works best.
o Analyze A/B test results and implement necessary optimizations.
6. Budget Management:
o Monitor and manage PPC budgets to ensure campaigns are cost-effective and stay within the allocated budget.
o Adjust bids and budget distribution to ensure maximum ROI.
7. Competitor Research:
o Monitor competitor ads and campaigns, providing insights and recommendations for improvement.
o Track industry trends and competitor strategies to stay ahead in the market.
8. Landing Page Optimization:
o Work closely with the design and development teams to optimize landing pages for higher conversions from PPC traffic.
o Analyze landing page performance and suggest improvements.
9. Collaboration with Cross-Functional Teams:
o Collaborate with the SEO, content, and design teams to ensure alignment in marketing efforts.
o Contribute to campaigns supporting product launches, promotions, and events.
10. Learning and Growth:
o Continuously stay updated with the latest PPC trends, Google Ads updates, and industry best practices.
o Participate in training and development sessions to enhance PPC skills.
Key Competencies:
· Google Ads Basics: Understanding of Google Ads (Search, Display, Remarketing), with experience managing basic campaigns.
· Ad Copywriting: Ability to write clear, compelling ad copy that captures the target audience's attention.
· Keyword Research and Optimization: Familiarity with keyword research tools like Google Keyword Planner and Google Trends.
· Data Analysis: Ability to track key metrics and analyze campaign performance to suggest improvements.
· Attention to Detail: A keen eye for detail to ensure campaigns are set up correctly and optimized continuously.
· Time Management: Ability to handle multiple tasks and projects in a fast-paced environment.
· Team Player: Willingness to work closely with other teams (SEO, content, design) to improve overall campaign performance.
Key Skills for Reporting and Data Analysis:
· Google Analytics: Basic understanding of Google Analytics to track website traffic and conversions.
· Excel/Spreadsheets: Competence in Excel to manage data, track performance metrics, and create simple reports.
· Google Ads Reporting: Basic proficiency in Google Ads reporting tools to generate insights into campaign performance.
· Data Visualization: Ability to present campaign data in an easy-to-understand format for stakeholders.
Preferred Qualifications:
· Experience with eLearning or Training Industry: Prior experience or understanding of the eLearning or corporate training industry is a plus.
· Google Tag Manager: Familiarity with Google Tag Manager for setting up tracking and event tags.
· PPC Certifications: Google Ads Certification or any relevant certifications are desirable but not mandatory.
Experience Required:
· Minimum 5 year of experience in managing PPC campaigns, preferably in an eCommerce, education, or services-based environment.
· Some experience with Google Ads, Bing Ads, or social media advertising platforms.
· Knowledge of Google Ads best practices and campaign optimization strategies.
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