Business Developer

Required Skills: Customer Segmentation & Personalization, CRM & Lifecycle Marketing, Data Analysis & KPI Reporting, A/B Testing & Experimentation, Funnel & Journey Optimization

Criteria:

- Candidate should have Experience: 4–6 years in CRM & Lifecycle Marketing for digital-first/app-based platforms.

- Preferred Industry Exposure: Gaming / OTT / E-commerce

- Proven ability to own end-to-end lifecycle metrics such as activation, retention, churn reduction, or reactivation

- Strong hands-on experience with CRM automation platforms such as Clevertap, MoEngage, Braze, or WebEngage

- Expertise in user segmentation, cohort creation, and personalized targeting based on behavioral and transactional data

- Experience in managing cross-channel campaigns (Push, WhatsApp, SMS, Email, RCS, In-app) with a focus on ROI and spend optimization

- Proficient in data analysis, funnel tracking, KPI reporting, and deriving insights (DAU, WAU, retention %, churn, watch conversion)

- Hands-on experience with A/B testing, experiments, holdout groups, and iterative optimization

- Strong understanding of journey mapping and funnel optimization, with the ability to identify drop-offs and improve user progression

- Candidates must have a 70% strategy + 30% execution mindset, ideally from reputable consumer brands.

Description

We are looking for a CRM & Lifecycle Marketing Manager to own and drive key user lifecycle metrics at company. The ideal candidate is data-driven, detail-oriented, and experienced in executing CRM campaigns and automation journeys that drive activation, retention, and engagement.

This is a high-impact, ownership-driven role where you’ll be responsible for defining, executing, and optimizing end-to-end CRM strategies using platforms like Clevertap, MoEngage, or WebEngage.

Key Responsibilities:

1. End-to-end metric ownership Be fully accountable for a defined lifecycle KPI (e.g., activation, D7 retention, churn rate) — set targets, build roadmap, deliver improvements and own outcomes.

2. Campaign setup & CRM operations (Clevertap / Braze / etc.) Build, configure, QA and execute campaigns and automated journeys in the CRM platform (Clevertap or equivalent) — audience selection, triggers, scheduling, tagging, and delivery monitoring.

3. Segmentation & personalization Define behavioural and transactional cohorts, implement dynamic personalization rules, and maintain audience hygiene to ensure relevance and lift.

4. Experimentation & optimization Design and run A/B and holdout experiments, analyse uplift, and iterate on messaging, timing and frequency to maximize impact.

5. Analysis, reporting & cross-functional alignment Track and interpret campaign and funnel metrics, maintain dashboards, produce concise insights and recommendations, and coordinate with Product, Data and CX for dependencies and fixes.

Key Expected Outcomes:

1. Improvement in owned lifecycle metric — measurable growth in activation, retention, reactivation, or churn reduction for the assigned user cohort.

2. High-quality campaign execution — error-free setup, timely delivery, and consistent hygiene across CRM journeys and automations.

3. Increased user engagement & watch conversion — stronger daily/weekly active ratios and deeper content consumption.

4. Data-driven optimization — regular testing and iteration leading to improved CTRs, conversions, and journey completion rates.

5. Actionable insights for business teams — clear reporting and learnings that inform product and marketing decisions.

Requirements:

● End-to-end Lifecycle Ownership – ability to plan, execute, and measure campaigns for a defi ned metric or stage (e.g., activation, retention).

● CRM Automation Expertise – hands-on execution using tools like Clevertap ,MoEngage, WebEngage

● User Segmentation & Targeting – defi ning cohorts based on behaviour, subscription status, and engagement data.

● Cross-channel Campaign Management – executing communication via push, WhatsApp, SMS, RCS, email, and in-app along with Spends optimization

● Data Analysis & Reporting – tracking key KPIs and metrics (eg. DAU, WAU, retention %, watch conversion, churn) and deriving insights along with RCA

● A/B Testing & Experimentation – Continuously ideating, setting up and evaluating experiments to improve conversion and retention.

● Journey & Funnel Optimization – identifying drop-offs and improving user progression through lifecycle stages.

● Copy & Creative Collaboration – working with content/design teams to ensure messaging relevance and clarity.

● Stakeholder Collaboration – aligning with product, CX, Content and data teams for execution dependencies.

● Ownership Mindset – accountable for end outcomes and continuously optimizing performance of the assigned metric.

What will be the success metric for this role?

● Improvement in owned lifecycle metric — measurable growth in activation, retention, reactivation, or churn reduction for the assigned user cohort.

● High-quality campaign execution — error-free setup, timely delivery, and consistent hygiene across CRM journeys and automations.

● Increased user engagement & watch conversion — stronger daily/weekly active ratios and deeper content consumption.

● Data-driven optimization — regular testing and iteration leading to improved CTRs, conversions, and journey completion rates.

● Actionable insights for business teams — clear reporting and learnings that inform product and marketing decisions.

Job Title : QA Tester – Vulnerability Testing

Experience : 3+ Years

Location : Gurgaon Sector 48

Work Mode : 6 Days WFO

Notice Period : Immediate Joiners

Job Overview :

We’re looking for a QA Tester with strong experience in vulnerability and security testing to ensure secure, reliable, and high-performing applications.

You’ll perform penetration testing, automate security validations, and work with dev/DevOps teams to enforce best security practices.

Mandatory skills :

Penetration testing, vulnerability assessment, OWASP Top 10, API security testing, automation in CI/CD, security tools (Burp Suite, ZAP, Metasploit), scripting (Python/Bash/JavaScript), web & mobile security testing, and knowledge of security standards (ISO 27001, GDPR, etc.).

Key Responsibilities :

• Conduct vulnerability assessments and penetration testing on web, mobile, and cloud applications.
• Identify and document security flaws (OWASP Top 10, SQLi, XSS, CSRF, etc.).
• Automate security testing and integrate into CI/CD pipelines.
• Use tools like Burp Suite, ZAP, Metasploit, Kali Linux, Nessus.
• Perform API security testing and validate auth protocols (OAuth, JWT, SAML).
• Ensure compliance with ISO 27001, GDPR, HIPAA, PCI-DSS.

Required Skills :

• 3+ years in QA with a focus on security testing
• Experience with manual/automated security testing, CI/CD, and cloud platforms
• Proficiency in Python, Bash, or JavaScript scripting
• Understanding of network security, IDS/IPS
• Preferred certifications: CEH, OSCP, CISSP, Security+

Criteria

Mandatory

Strong Dremio / Lakehouse Data Architect profile

Mandatory (Experience 1) – 5+ years of experience in Data Architecture / Data Engineering, with minimum 3+ years hands-on in Dremio

Mandatory (Experience 2) – Strong expertise in SQL optimization, data modeling, query performance tuning, and designing analytical schemas for large-scale systems

Mandatory (Technical Skills 1) – Deep experience with cloud object storage (S3 / ADLS / GCS) and file formats such as Parquet, Delta, Iceberg along with distributed query planning concepts

Mandatory (Technical Skills 2) – Hands-on experience integrating data via APIs, JDBC, Delta/Parquet, object storage, and coordinating with data engineering pipelines (Airflow, DBT, Kafka, Spark, etc.)

Mandatory (Architecture) – Proven experience designing and implementing lakehouse architecture including ingestion, curation, semantic modeling, reflections/caching optimization, and enabling governed analytics

Mandatory (Governance) – Strong understanding of data governance, lineage, RBAC-based access control, and enterprise security best practices

Mandatory (Stakeholder Management) – Excellent communication skills with ability to work closely with BI, data science, and engineering teams; strong documentation discipline

Mandatory (Company) – Candidates must come from enterprise data modernization, cloud-native, or analytics-driven companies

Strong Customer Success Manager / Implementation Manager / Post-Sales Enterprise Delivery Profiles

Mandatory (Experience 1): Must have 6+ years of relevant experience in customer-facing Customer Success / Account Management / Implementation roles.

Mandatory (Experience 2): Must have 3+ years of hands-on experience supporting enterprise customers in North America and/or Europe

Mandatory (Experience 3): Must have owned end-to-end enterprise customer implementations, including discovery, onboarding, integrations, go-live, and stabilization.

Mandatory (Experience 4): Must have experience working with CXO / VP / Director-level stakeholders as primary points of contact (POCs) for enterprise accounts.

Mandatory (Experience 5): Must have managed enterprise accounts with ACV / ARR of at least USD 40K+, and owned commercial outcomes such as renewals, expansions, upsells, and retention (NRR).

Mandatory (Experience 6): Must have worked in B2B SaaS companies with complex technical products

Mandatory (Experience 7): Must have a conceptual understanding of SaaS architecture and APIs, with the ability to troubleshoot workflows and coordinate closely with engineering and product teams (hands-on coding not required).

Mandatory (Compensation): Candidate's Current CTC should not be less than 27 LPA.

You need to write scalable Golang code for developing and implementing robust applications. You would indulge your dedication and passion to build server-side logic ensuring low-latency and high-end performance. You should have sound knowledge of Kubernetes, Docker, Microservices.

YOUR ‘OKR’ SUMMARY

OKR means Objective and Key Results.

As a Senior Development Engineer at Coredge, you will help develop our next-generation cloud native core

solution along with the product and the open-source community to build the Coredge.io vision

What you will do?

• System engineering and implementation in Golang.

• Working on performance issues using creative experiments and internally developed product features.

• Research, propose, and integrate relevant open-source projects based on product objectives.

• Write organized, efficient, and well-documented Python/Golang code as an example for junior engineers.

• Participation in all levels of product definition, design, implementation, testing, and deployment.

• Must include the ability to discuss abstract system architectures from ideas through implementation and

         creatively apply domain experience to solve technical challenges.

• Mentoring software engineers, fostering an environment of trust and accountability.

What you will need?

A strong sense of ownership, urgency, and drive. As an integral part of the development team, you will need the

following skills to succeed.

• Strong Golang skills to develop a framework(s).
• Hands-on to design & develop re-usable framework components.
• Hands-on experience in developing the framework, designing re-usable framework components.
• Experience in engineering practices such as code refactoring, design patterns, design-driven development, Continuous Integration, building highly scalable applications, application security, and functional programming.

Additional Skills:

• Knowledge of Cloud-native would be an advantage.
• Understanding of Kubernetes from the Architecture side and also understanding the Standard API.
• Code contributed to CNCF or a similar community will be a plus.
• Performance benchmarking of K8’s or any cloud will be added advantage

Additional Advantage:

• Deep understanding of technology and passion about what you do.
• Background in designing high performant scalable software systems with a strong focus to optimize hardware cost.

• Solid collaborative and interpersonal skills, specifically a proven ability to effectively guide and  influence within a dynamic environment.

• Strong commitment to get the most performance out of a system being worked on.
• Prior development of a large software project using service-oriented architecture operating with real time constraint.

What's In It for You?

• You will get a chance to work on cloud-native and hyper-scale products
• You will be working with industry leaders in cloud.
• You can expect a steep learning curve.
• You will get the experience of solving real time problems, eventually you become a problem solver.

Benefits & Perks:

• Competitive Salary
• Health Insurance
• Open Learning - 100% Reimbursement for online technical courses.
• Fast Growth - opportunities to grow quickly and surely
• Creative Freedom + Flat hierarchy
• Sponsorship to all those employees who represent company in events and meet ups.
• Flexible working hours
• 5 days week
• Hybrid Working model (Office and WFH)

Our Hiring Process:

Candidates for this position can expect the hiring process as follows (subject to successful clearing of every round)

• Initial Resume screening call with our Recruiting team
• Next, candidates will be invited to solve coding exercises.
• Next, candidates will be invited for first technical interview
• Next, candidates will be invited for final technical interview
• Finally, candidates will be invited for Culture Plus interview with HR
• Candidates may be asked to interview with the Leadership team
• Successful candidates will subsequently be made an offer via email

As always, the interviews and screening call will be conducted via a mix of telephonic and video call.

So, if you are looking at an opportunity to really make a difference- make it with us…

Coredge.io provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by applicable central, state or local laws.