Business Analyst

Your Role: As a Product Marketer at LearnTube, you will be the bridge between product, growth, and the user. You’ll turn insight into action by understanding our users deeply, translating product value into compelling narratives, and designing experiments that move key metrics. You’ll own the marketing funnel, craft sharp positioning, drive adoption, and scale revenue-driving campaigns across channels.

You’ll work directly with the founders to bring new features, journeys, and growth loops to life — combining storytelling, data, and execution. You’ll be expected to take ownership from day one and operate at the intersection of product, growth, and GTM — turning insight into impact at speed.

What You'll Do:

• Own and execute growth experiments across the entire funnel — from onboarding to retention and referrals
• Run paid marketing and performance campaigns with a clear eye on ROI and CAC:LTV
• Write high-converting, user-first copy across landing pages, WhatsApp, and in-product journeys
• Collaborate with product, content, and sales teams to align GTM, messaging, and conversion strategy
• Use AI tools to scale creative production, personalize communication, and automate campaigns
• Analyze funnel and cohort data to identify drop-offs, run rapid A/B tests, and double down on what works
• Bring user insights into growth — through qualitative feedback, user calls, and market research

What Makes You a Great Fit:

• You’re a doer with a bias to action — you can go from insight → plan → execution without waiting for hand-holding.
• You’ve worked in growth/product marketing roles at high-velocity B2C startups and understand funnel obsession.
• You’re sharp with copy — you write like a human, not a template, and can persuade with clarity.
• You have a strong understanding of users — especially the aspiring professionals in India’s Tier 1–3 landscape.
• You understand how AI works, and how to apply tools like ChatGPT, Notion AI, Synthesia, etc. in your daily growth playbook.
• You thrive in ambiguity, love solving problems, and think like a mini-founder, not just a marketer.
• Bonus: Experience in ed-tech, career-tech, or consumer internet is a huge plus.

About Us: At LearnTube, we’re on a mission to make learning accessible, affordable, and engaging for millions of learners globally. Using Generative AI, we transform scattered internet content into dynamic, goal-driven courses with:

• AI-powered tutors that teach live, solve doubts in real time, and provide instant feedback.
• Seamless delivery through WhatsApp, mobile apps, and the web, with over 2 million+ learners across 64 countries.

Meet the Founders: LearnTube was founded by Shronit Ladhani and Gargi Ruparelia, who bring deep expertise in product development and ed-tech innovation. Shronit, a TEDx speaker, is an advocate for disrupting traditional learning, while Gargi’s focus on scalable AI solutions drives our mission to build an AI-first company that empowers learners to achieve career outcomes.

We’re proud to be recognized by Google as a Top 20 AI Startup and are part of their 2024 Startups Accelerator: AI First Program, giving us access to cutting-edge technology, credits, and mentorship from industry leaders.

Why Join Us?

• Unparalleled Growth: Work in an AI-first startup in hyper-growth mode, accelerating your career.
• High Ownership, High Impact: Take full ownership of your function and work directly with founders.
• Culture of Excellence: Be surrounded by a high-caliber, ambitious team that thrives on results.
• Fast-Paced, No Bureaucracy: We move fast, value accountability, and celebrate action.
• Mission-Driven Work: Help shape the future of learning and upskilling in India.

Note: We are looking for immediate joiners with 6+ years of experience.

Job Description

UnicornisAI is seeking a Senior Data Scientist with expertise in chatbot development using Retrieval-Augmented Generation (RAG) and OpenAI. This role is ideal for someone with a strong background in machine learning, natural language processing (NLP), and AI model deployment. If you are passionate about developing cutting-edge AI-driven solutions, we’d love to have you on our team.

Key Responsibilities

- Design and develop AI-powered chatbots using Retrieval-Augmented Generation (RAG), OpenAI models (GPT-4, etc.), and vector databases

- Build and fine-tune large language models (LLMs) to improve chatbot performance

- Implement document retrieval and knowledge management systems for chatbot responses

- Optimize NLP pipelines and model performance using state-of-the-art techniques

- Work with structured and unstructured data to enhance chatbot intelligence

- Deploy and maintain AI models in cloud environments such as AWS, Azure, or GCP

- Collaborate with engineering teams to integrate AI solutions into products

- Stay updated with the latest advancements in AI, NLP, and RAG-based architectures

Required Skills & Qualifications

- 6+ years of experience in data science, AI, or a related field

- Strong knowledge of RAG, OpenAI APIs (GPT-4, GPT-3.5, etc.), LLM fine-tuning, and embeddings

- Proficiency in Python, TensorFlow, PyTorch, and other ML frameworks

- Experience with vector databases such as FAISS, Pinecone, or Weaviate

- Expertise in NLP techniques such as Named Entity Recognition (NER), text summarization, and semantic search

- Hands-on experience in building and deploying AI models in production

- Knowledge of cloud platforms like AWS Sagemaker, Azure AI, or Google Vertex AI

- Strong problem-solving and analytical skills

Nice-to-Have Skills

- Experience with MLOps tools for model monitoring and retraining

- Understanding of prompt engineering and LLM chaining techniques

- Exposure to LangChain or similar frameworks for RAG-based chatbots

Location & Work Mode

- Open to remote or hybrid work, based on location

Interested candidates can email their resumes to Sachin at unicornisai.com

Planning, strategizing and executing SEO project along with the technical team  Performing exhaustive keyword analysis for the site In depth understanding and experience of On- site Off- site SEO  Managing and maximizing opportunities to increase targeted traffic to the website through a variety of SEO Process.  Performing Detailed and Rigorous competitor analysis  Ensure that the website is on top 5 for at least 50% of the keywords within 6 months  Content analysis and optimization, writing search engine optimized title tags, description tags  Team management especially off page SEO team  Directory sourcing for relevant industry and directory submission/ link building  Targeted keyword SEO to bring targeted visitors within a minimum time, to how the result within a month  Comfortable using Paid tools like SEMRUSH or Ahrefs or relevant tools  Content writing, wherever required  Co-ordinating with the Technology team to ensure implementation of all changes  Owning up all activities related to SEO right from keyword analysis, ranking, website page layout

Job summary  

AEM, Java, Jenkins, DevOps

"Experience on Agile methodology.

• Hands on experience on AEM, JCR, Apache Sling, Apache Felix
• Develop AEM templates, components, fragments and experiences
• Work extensively in Core Java 1.8, JEE, AEM 6.2, AEM 6.1, AEM 6.0, CQ5.5, Apache CXF
• Translates business requirements into AEM specific implementation, specifications, designs, Authors content, etc.
• Make changes to AEM site content, assets, pages, workflow, etc.
• Design and build components, templates, dialogs, and workflows using the AEM architecture (Sling, CRX, OSGI, JCR)
• Diagnoses and solve technical problems related to content management such as search result accuracy, dynamic content linking, formatting, image scaling, internationalization, and personalization
• Need to work in J2EE Web Technologies using Servlets, JSP, spring, Hibernate, Java Beans, Collections, JDBC, JavaScript, XML, HTML, DHTML, and CSS.
• To work on agile methodology, rapid development and prototyping environment"

Techincal Skills

Good to have JDBC, ANSI SQL, Jenkins, Core Java, DevOps, Adobe AEM

• Create and execute paid media strategy and establish priorities & tactics for achieving MQLs/KPIs
• Research competition, keywords, create ad copies, monitor performance, conversions, A/B Testing
• Build and optimize keywords lists with a continuous test & learn practice to deliver a strong ROAS
• Manage paid search campaigns, paid social campaigns & display campaigns across LoBs
• Understand campaign objectives and optimize ads for conversions and lead generation
• Manage the service and product websites paid search budgets and monitor ROAS closely
• The report paid analytics with actionable insights to identify gaps and adjust ad campaign spends

Position Requirements

• PPC Campaigns Management Google Ads/FB
• Research Keywords & Competition Tracking
• Campaign Strategy & Execution
• Performance Tracking & Optimizing
• Analytics & Reporting

Experience:

•  7-10 years of experience with online marketing, B2B experience is preferred
• Hands-on experience in the execution of PPC - Google Ads/FB/Insta campaigns
• Ability to develop and execute marketing strategies using online channels and tools
• Detailed understanding of Google Analytics, Google Ads, SEM, and Facebook/Insta Ads
• Ability to write ad/landing page copy as per best practices for Google Quality Scores
• Strong analytics, Data Visualization, and Excel skills