Back Office Executive

We are looking for an experienced Marketing Manager to lead our digital marketing efforts. This role will focus on increasing our visibility, generating quality leads, and driving sales through a blend of SEO, LinkedIn outreach, email marketing, and paid ads on Google, Facebook, and other channels. You will work closely with the sales team to ensure marketing efforts are effectively aligned with business goals and sales targets.

Key Responsibilities:

SEO Strategy & Execution:

• Develop and implement SEO strategies to improve organic search rankings and drive organic traffic.
• Perform keyword research, on-page and off-page SEO, and content optimization.
• Monitor SEO performance and make adjustments to maximize impact.

Lead Generation via LinkedIn & Email Marketing:

• Execute LinkedIn outreach and email campaigns to target and generate high-quality leads.
• Build and manage email marketing funnels to nurture and convert leads.
• Optimize LinkedIn strategies for better engagement and conversion.

Paid Advertising Campaigns:

• Plan, manage, and optimize paid advertising campaigns on Google, Facebook, and other relevant platforms.
• Monitor ad performance, budget allocation, and ROI to ensure optimal results.
• Conduct A/B testing and other performance analyses to refine ad strategy.

Content Marketing & Collaboration:

• Collaborate with content creators to produce high-quality, engaging content that supports SEO and lead generation goals.
• Develop a content calendar that aligns with overall marketing objectives.

Data-Driven Decision Making:

• Track, analyze, and report on the performance of marketing campaigns and initiatives.
• Use data and analytics to drive informed decisions and optimize campaigns for improved results.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• 3+ years of experience in digital marketing with a focus on SEO, lead generation, LinkedIn outreach, email marketing, and paid advertising.
• Proven experience in planning and executing SEO strategies.
• Strong track record of successful LinkedIn and email marketing campaigns.
• Hands-on experience with Google Ads, Facebook Ads, and other paid media platforms.
• Excellent analytical skills with experience using analytics tools (e.g., Google Analytics).
• Strong written and verbal communication skills.
• Ability to work independently, set priorities, and handle multiple tasks.

Preferred Skills:

• Certifications in SEO, Google Ads, or Facebook Ads.
• Experience with marketing automation tools.
• Familiarity with CRM systems and lead management processes.

Required Skills 

1) Good experience in Angular

2) Hand on Node.JS./Express JS 

3) Database : MYSQL/MongoDB 

4) Experience in Java Script, Typescript. 

5)Good experience in HTML5, CSS3, JavaScript, Jquery 

6) Experience working in an Agile environment. 

7) Good communication skills.

• 8+ years of experience with one of the top frontend frameworks - React (preferred) and with App development (recommended)
• Demonstrated experience in managing  successful engineering teams across both web and app development
• Solid understanding of modern CSS methodologies like SCSS, SASS
• Exposure to latest developments in UI development like PWA, Single Page Apps, Hybrid Apps, Responsive web design etc
• Deep understanding of Javascript topics including the V8 Engine, Async, Memory
• Management, Duplex Communication.
• Understanding of app development practices
• Prior startup experience is a plus

• Knowledge in Linux Kernel development.
• Knowledge in microcontrollers
• Knowledge of Audio processing circuits based on ADC, DAC / Zynq 7Z010 / Xilinx /
• Zynq XC7Z010-2CLG400I / ARM processing / Interfacing with 24-bit Dual-channel
• Audio Codec (TLV320AIC23B)/ LInux /Uboot, Kernel Image / POSIX Environment.
• Knowledge in FPGA synthesis, simulation, and back end flows
• Bringing up Linux environment on ARM