BDE (Online Bidder)

Selected intern's day-to-day responsibilities include:

1. Conducting market research and analysis to identify potential business opportunities

2. Creating and delivering presentations to potential clients and partners

3. Identifying and contacting potential clients and partners, and following up with leads

4. Assisting with creating sales collateral, such as brochures and presentation

5. Maintaining and updating customer and prospect databases, tracking key metrics, and reporting on performance

6. Staying current with industry trends and best practices, attending conferences and networking events, and sharing knowledge and insights with the team

7. Completing administrative tasks as needed, such as scheduling meetings, organizing files, and managing project timelines

Working at Bottom Funnel Technologies Pvt Ltd

Develop faster - with our commitment to the best professional development.

Perform better - as part of a high-performance, empowering culture.

Shape an industry - with a market leader that continues to drive innovation.

Make a difference -by helping improve oral health worldwide.

Position

Reporting to the Director, Global Digital Marketing, the Digital Marketing Manager is responsible for the development and adoption of digital marketing strategies and campaign execution to promote demand generation across the business in assigned markets. The successful candidate will work with key business partners to deploy a consistent operating model across the business and manage the omni-channel deployment of digital marketing initiatives. The ideal candidate will handle communications on status of ongoing initiatives and develop analysis of opportunities in the digital space and own the digital marketing strategy and overall results of the program.

The successful candidate will have a strong background and understanding of not only of digital marketing, but all facets of digital business including analytics, site optimization, and the evolving interactive marketing landscape. Strong working knowledge around digital marketing channels and strategic development of local and global plans is a key component to success in this role.

The Digital Marketing Manager will be responsible for building a culture of quality and performance within the team and to develop data-driven, customer-centric and innovative marketing strategies.

Key Responsibilities

Develop and drive multi-channel digital marketing planning and strategy across the business

• Function as single point of contact for assigned markets to align their strategies to execution on digital channels
• Work’s cross-functionally with stakeholders in the development of strategic digital marketing plans, content and campaigns; drives collaboration on execution, building insights and optimizations with local market execution
• Owns adoption of Digital Marketing Programs and Playbook; works cross-functionally with internal and external partners to ensure adherence and consistency across execution guidelines are met.
• Collaborates with Corporate Marketing, Site Operations, Customer Analytics, and Commercial team partners in the execution of strategic, omni-channel digital marketing campaigns.
• Measures and analyzes performance of all digital campaigns and assess against goals (ROI and KPIs); adjust and execute changes to strategy based on results.
• Develop regular incrementality testing strategies to ensure highly optimized and valuable programs
• Work closely with key stakeholders within the Global Digital Marketing team to drive collaboration and alignment on planning, operations and reporting for all digital marketing initiatives.

The Ideal Candidate Will Have

Key Qualifications and Experience

• Bachelor’s degree in marketing, communication or related field
• At least 3 to 8 years of experience driving digital marketing programs, execution, and analysis preferably for fast paced industries (healthcare, finance, retail, manufacturing)
• Strong experience in driving B2B and/or B2C demand generation.
• Solid understanding of ecommerce and digital channels (digital advertising, email, social media and web operations)
• Strong communication skills: ability to lead high-level strategic planning sessions and deliver key findings and results to a broad audience
• Experience in supporting global markets a plus
• Experience in working within complex matrixed organizations with multiple stakeholders and dotted lines of responsibility.
• Previous experience with marketing planning tools, a plus.

Requirements

In addition to relevant industry background and functional skills, the key competencies of the ideal candidate include:

• Strong analytical skills and data-driven strategy development
• Strong project management experience and organizational skills; ability to handle multiple projects/campaigns simultaneously.
• Results orientation
• Cross-industry subject expertise
• Curiosity and ability to learn
• Plan and execute social media campaigns on all social platforms, Good knowledge of Search engine Optimization, Google Ads, PPC, and other ad campaign tools, Plan strategies for Digital marketing, Find and target audiences, Content creation skills
  Excellent communication and organizational skills, KPI Management.
• Must Knowledge of these tools SEMrush, Moz, Ahrefs, Mailchimp, sendinblue, Hubspot
• Excellent communication skills and presentable

• Understanding customer requirements and project KPIs
• Implementing various development, testing, automation tools, and IT infrastructure
• Planning the team structure, activities, and involvement in project management activities.
• Managing stakeholders and external interfaces
• Setting up tools and required infrastructure
• Defining and setting development, test, release, update, and support processes for DevOps operation
• Have the technical skill to review, verify, and validate the software code developed in the project.
• Troubleshooting techniques and fixing the code bugs
• Monitoring the processes during the entire lifecycle for its adherence and updating or creating new processes for improvement and minimizing the wastage
• Encouraging and building automated processes wherever possible
• Identifying and deploying cybersecurity measures by continuously performing vulnerability assessment and risk management
• Incidence management and root cause analysis
• Coordination and communication within the team and with customers
• Selecting and deploying appropriate CI/CD tools
• Strive for continuous improvement and build continuous integration, continuous development, and constant deployment pipeline (CI/CD Pipeline)
• Mentoring and guiding the team members 
• Monitoring and measuring customer experience and KPIs
• Managing periodic reporting on the progress to the management and the customer

• Responding to customers in a timely manner
• Monitoring, tracking and reporting on feedback and online reviews
• Organizing and managing events to boost brand awareness
• Managing customer queries and grievances via call, email, and/or other mediums such as Zoko (WhatsApp integration platform)
• Gathering, analyzing and reporting customer satisfaction and feedback to management
• Proactively reaching out to consumers who have given positive feedback but not ordered offering discount codes/incentives to induce the purchase
• Building a community on WhatsApp/ telegram/ FB/ other consumers who are willing to be part of such a group
• Liaising with micro and macro influencers to generate clutter-breaking content for the brand - reels, stories, posts, etc
• Liaising with the PR team to build the brand and increasing awareness using brand evangelists
• Co-ordinating with the brand ambassador team once we get one on board
• Liaising and co-ordinating with agencies as part of the regular branding and marketing initiatives
• Building relationships with customers, industry professionals and journalists
• Staying up-to-date with digital technology trends

Desired Candidate Profile

• Ability to identify issues in the existing system and processes and come up with innovative solutions
• A heavy focus on details
• Strong people connection
• Ability to understand customer concerns with high empathy, and get to resolution with a win-win situation for both the customer and the company
• Ability to build long term relationships with potential customers
• Entrepreneurial ownership    

Job Description :

Design test plans, write test cases, review functional requirement documentation, and present test strategies for team review

• Conduct integration, regression, ad-hoc, and edge-case testing as part of release cycles
• Analyze complicated software system and design a strategy to test this system
• Understand and represent customer needs in product feedback discussions
• Participate in release management and post deployment testing
• Work closely with developer team to ensure proper test coverage is done
• Documentation and Release cycle

Job Profile Requirement : 

Experience of testing web applications, mobile applications.

• Knowledge of Responsive Testing
• Working knowledge of functional, GUI, Performance and Regression testing
• Strong knowledge of QA procedures, principles, and tools.
• Strong verbal and written (technical) communication skills to explain bugs and other issues identified and produce bug reports, documentation and feedback to both product owners and software developers.
• Ability to work in an environment of perfection and compliance to web standards and high design quality benchmarks.
• Strong organisational and time management skills - know what you need to do, and DO IT!

•   Minimum of 12 years of Experience with Informatica ETL, Database technologies.
•   Experience with  Azure database technologies including Azure SQL Server, Azure Data Lake Exposure to Change data capture technology Lead and guide development of an Informatica based ETL architecture.
•      Develop solution in highly demanding environment and provide hands on guidance to other team members. 
•      Head complex ETL requirements and design. 
•      Implement an Informatica based ETL solution fulfilling stringent performance requirements. 
•      Collaborate with product development teams and senior designers to develop architectural requirements for the requirements.
•      Assess requirements for completeness and accuracy. 
•      Determine if requirements are actionable for ETL team. 
•      Conduct impact assessment and determine size of effort based on requirements.
•      Develop full SDLC project plans to implement ETL solution and identify resource requirements.
•      Perform as active, leading role in shaping and enhancing overall ETL Informatica architecture and Identify, recommend and implement ETL process and architecture improvements.
•      Assist and verify design of solution and production of all design phase deliverables. 
•      Manage build phase and quality assure code to ensure fulfilling requirements and adhering to ETL architecture