Automation Testing

Job Description: Digital Marketing Specialist

Position: Digital Marketing Specialist

Location: Faridabad

Reports to: Marketing Manager

Type: Full-Time

Working Hours: 9 AM to 6 PM, Sunday Week Off

Salary: ₹15k-20k per month

Job Summary:

The Digital Marketing Specialist will be responsible for developing and implementing online marketing strategies to promote the company’s brand, products, and services. The role focuses on driving website traffic, generating leads, and increasing overall brand awareness through various digital channels.

Key Responsibilities:

• SEO & SEM: Optimize website content for search engines and manage pay-per-click (PPC) campaigns using tools like SEMrush.

• Social Media Management: Create, curate, and manage published content across all social media platforms.

• Content Marketing: Develop and implement content strategies including blogs, newsletters, and multimedia content.

• Email Marketing: Design and execute email campaigns to engage and nurture leads.

• Analytics & Reporting: Track, analyze, and report on the effectiveness of marketing efforts using tools like Google Analytics and SEMrush.

• Campaign Management: Plan and execute digital ad campaigns, including Google Ads, social media ads, and display advertising.

• Website Management: Oversee the company’s website, ensuring an optimized user experience and regularly updated content.

• Graphic Design & Video Editing: Create visually engaging content using tools like Canva and edit marketing videos as needed.

• Collaboration: Work closely with the sales and design teams to create and align marketing strategies.

Qualifications:

• Bachelor’s degree in Marketing, Business, or related field.

• 2-4 years of experience in digital marketing.

• Proficient in SEO, SEM, Google Analytics, and SEMrush.

• Experience with digital ad platforms (Google Ads, Facebook Ads, etc.).

• Knowledge of Canva for design and video editing software.

• Strong analytical, communication, and content creation skills.

• Knowledge of HTML, CSS, and website management is a plus.

Key Responsibilities

Lead Generation & Outreach

·      Contact and develop relationships with potential customers through email marketing, cold calling, and LinkedIn outreach.

·      Execute email campaigns targeting prospects to generate leads and create business opportunities.

·      Mine data and extract information of C-level executives from various online sources and tools.

Sales Process Management

·      Follow up on leads and respond to sales inquiries from existing and potential customers as per guidelines.

·      Assist senior staff in generating and following up on leads.

·      Convince clients, schedule appointments, and manage the sales pipeline.

·      Track sales efforts and monitor results to ensure alignment with targets.

Customer Relationship Management

·      Liaise between customers and the company to provide up-to-date status on service, pricing, and new product releases.

·      Collect customer feedback and conduct market research to inform business strategy and product development.

·      Maintain CRM systems to manage lead generation, track interactions, and store customer information.

Market & Competitor Analysis

·      Stay informed about the latest products, market trends, and competitors to provide insights for business strategy.

·      Increase business opportunities through various routes to market.

Required Skills & Qualifications

·      Strong communication and interpersonal skills.

·      Proficient in email marketing, cold calling, and LinkedIn outreach.

·      Experience in data mining and CRM systems.

·      Ability to prepare detailed reports and commercial proposals.

·      Strong analytical and organizational skills.

·      Ability to work independently and as part of a team.

·      Understanding of market research and customer feedback processes.

Performance Metrics

·      Number of new leads generated.

·      Conversion rate of leads to appointments and sales.

·      Quality and timeliness of proposals and reports.

·      Customer satisfaction and feedback.

·      Sales targets and revenue growth.

About Hubstream

Hubstream is the world’s Investigation Operating System. Hubstream software manages hundreds of thousands of investigative leads and cases for federal governments and private companies. Our tools effectively separate low and high-value cases and build intelligence databases that help resolve future reports. Many of the most critical cases lead to arrests, rescues, website takedowns, and the publication of high-profile investigative reports.

As a Development Manager, you will need to manage the team effectively and make sure that team members are delivering to their full potential by continuously monitoring, mentoring, and guiding them both technically and personally to grow in their careers. Your performance will be measured against each team member's delivery, keeping employee morale high at work, mentoring them to grow in their career, and retaining the employee in the organization.

What you will do at Hubstream:

·       Manage Software Development project activities for multiple projects across all project phases, including initiation, planning, execution, monitoring, control, and closure.

·        Work collaboratively with development team, lead architect and the CTO to determine technical direction and approach to system design and implementation.

·       Manage the day-to-day activities of projects and staff; communicate with project teams as necessary to ensure project deliverables are on schedule and within cost parameters.

·       Make recommendations to management about schedules, prioritization, and resource allocation with input from team members.

·       Manage resource planning and organizational capacity planning.

·       Coach and train project team members on Software Development processes and best practices.

·       Providing continuous guidance and direction to the Leads to meet the client delivery & commitment.

·       Periodically conduct the meeting with the Senior Management and update the status of the delivery.

·       Regularly conduct individual team meetings to understand the need of the Team(s) and make sure they are met.

·       Develop a superior workforce and increase the efficiency of the team.

·       Periodically review the performance of each team member(s) and provide feedback to improve.

·       Conduct the year-end performance appraisal to all the team members and give the correct rating without any bias towards any employee.

·       Had experience in the Performance Improvement Program for those employees who are underperforming and continuously mentor and monitor to improve their performance.

Relevant experience includes:

·       Project Scoping

·       Controlling Process

·       Resource planning and team staffing

·       Project Management

·       People Management

·       Performance Review & Appraisal Process

·       Performance Improvement Program

Skills/Qualification:

·       B.E/B.Tech/M.Tech/MCA with good CPGA from reputed colleges/Institutes in India.

·       6 to 8 years delivery of consulting or professional services, or as a people manager.

·       Minimum 5 years of experience in a technology environment, including 2-3 years of practical professional experience in project management.

·       Minimum 5+ years of Software development experience in C#, T-SQL is a bonus.

·       Minimum 5+ years of experience in Client Interaction directly or indirectly.

·       Demonstrated experience in leading cross-functional project teams.

·       Have very good communication skills both verbal and non-verbal communications.

·       Flexible to work in different time zones like Australia, Europe & US Time zone based on the Customer's need.

·       Ability to learn and grasp concepts quickly in a fast-paced environment and guide the Team.

·       Ability to be self-directed and work with minimal supervision.

·       Strong interpersonal skills that demonstrate your knowledge, passion, and commitment to partnering with the team to help them work better.

·       Working knowledge of the Microsoft development tools (Windows / SQL Server / Visual Studio) is a value addition.

·       Demonstrated ability to work on a distributed or remote team is highly preferred.

We are a fast-growing, venture-funded SaaS Company in the Customer Experience/CRM space based in US. We are seeking an experienced, customer-facing technical solutioning professional in a consulting role, who can work as a trusted advisor for our customers in pre-sales and post-sales implementation situations.

Responsibilities:

• Provide day to day technical and sales engineering support to sales team during presales situations

• Deliver technical presentations, product demos for prospective customers

• Implement and deliver custom demos when necessary for specific prospective customers

• Capture customer-specific requirements for customizations and 3rd party software (API) integrations required to deliver full solution into a documented Statement of Work (SoW) based on a standard template, to assist sales team to close deals

• Ensure implementation and customer success post-sales by doing an effective knowledge transfer of customer-specific requirements in the SoW to the implementation team

Required Experience:

5+ years minimum Software and/or SaaS industry experience working preferably in customer facing roles (pre-sales engineering or post-sales implementation or solution consulting)

Required Skills:

• Excellent English-communication and writing skills

• Comfortable in creating customer-facing technical presentations in Powerpoint, SoW documents in Word, and working with simple ROI-type Excel spreadsheets

• Good presentation skills - presenting PPT, demos, discussing SOW with customers over Zoom calls

• Experience in solution architecture - understanding customer use-cases, and advising customers on how we can adapt our product platform with customizations to deliver a solution meeting their needs

• Some hands-on programming experience - comfortable in writing simple custom scripts and HTML/XML/JSON that may be required to customize demos

Work Environment:

• Remote, India-based Consulting role but requires flexible work hours to cover customer activity in US timezones

• Primary tools: Mac or Windows PC, Outlook, Powerpoint, Word, Excel, Slack (for

collaboration), Zoom (for meetings), Smartphone (for iOS or Android mobile app demos)

• Adequate training will be provided on how to demo/use our products, setup demo environments, customization options, sample customization scripts/tools, sales presentations, SoW templates and other technical pre-sales tools

• Identify business opportunities
• Visit key clients
• Provide service demonstration
• Create distribution network
• Seek sales opportunities from existing and potential clients
• Achieve targets