Asst Manager-Business Development – PVC
at V tech Industries
Job Title: Asst Manager-Business Development – PVC
Department: Sales & Marketing / Business Development
Reports to: Sales Head / Director
Designation: Asst Manager - Business Development
Location- Delhi, Kolkata, Chennai/Bangalore
Key Responsibilities:
Identify new business opportunities in domestic and international markets for PVC compounds.
Research market trends, competitor activities, and potential clients in sectors like wires & cables, automotive, footwear, profiles, pipes, and injection molding.
Generate leads through networking, industrial directories, trade exhibitions, and digital platforms.
Develop and maintain long-term relationships with OEMs, converters, distributors, and key industry stakeholders.
Understand client requirements and offer suitable PVC compound grades or customized solutions.
Conduct technical discussions with clients in coordination with the R&D/technical team.
Achieve sales targets and contribute to the revenue growth of the company.
Prepare and submit quotations, negotiate pricing, and finalize orders.
Track sales performance, follow up on payments, and ensure customer satisfaction.
Work closely with production and R&D teams to ensure timely sample development and delivery.
Prepare periodic sales reports, forecasts, and competitor analysis for management review.
Provide inputs to management on market demand, pricing trends, and product improvements.
Represent the company at industry exhibitions, trade fairs, and seminars.
Promote the company’s products through presentations, technical discussions, and marketing initiatives.
Key Skills & Competencies:
Strong knowledge of PVC compounds, polymer industry applications, and market dynamics.
Proven track record in business development or industrial sales.
Excellent communication, negotiation, and networking skills.
Ability to understand technical specifications and coordinate with R&D/production teams.
Self-motivated, target-oriented, and willing to travel extensively.
Qualifications & Experience:
Education: Diploma/Degree in Plastics/Polymer/ Chemical Engineering, or MBA in Marketing (preferred).
Experience: 4–10 years in industrial sales/business development, preferably in PVC compounds or polymer industry.
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About the Role
We are looking for a Marketing Manager (Gaming Division) who understands the gaming ecosystem end-to-end—from game studios and publishers to Web3 startups and IP owners. This role will own brand positioning, demand generation, and go-to-market strategy for our gaming services and products globally.
You will work closely with sales, delivery, creative, and leadership teams to build visibility, credibility, and inbound opportunities in the gaming industry.
Experience Required: 4-6 Years
Key Responsibilities
1. Marketing Strategy & Positioning
a). Define and execute the marketing strategy for the Gaming Division (Web2, Web3, Metaverse, iGaming, Hypercasual, Mobile, PC).
b). Position the company as a trusted game development partner for studios, publishers, and startups.
c). Develop clear value propositions for different buyer personas (studios, founders, publishers, investors).
2. Demand Generation & Lead Growth
a). Drive B2B lead generation through:
- LinkedIn marketing (organic + paid)
- PPC campaigns (Google, LinkedIn)
- Landing pages & conversion funnels
b). Own campaign planning, execution, tracking, and optimization.
c). Collaborate with sales to improve MQL → SQL conversion.
3. Content & Thought Leadership
a). Own content strategy:
- Case studies, pitch decks, service pages
- LinkedIn thought leadership posts
- Blogs, whitepapers, and industry insights
b). Translate technical gaming capabilities into buyer-friendly messaging.
c). Position leadership as industry voices in gaming & Web3.
4. Industry & Event Marketing
a). Plan marketing around gaming events, expos, and conferences (online & offline).
b). Support event-based lead generation, networking, and post-event follow-ups.
c). Identify opportunities for event jacking & trend-based content.
5. Brand & Creative Oversight
a). Ensure consistent visual and messaging identity across all gaming marketing assets.
b). Work with design and video teams on creatives, reels, pitch visuals, and banners.
c). Maintain high-quality, premium brand standards suitable for global clients.
6. Analytics & Reporting
a). Track and report on:
- Campaign performance
- Lead quality and ROI
- Website and landing page conversions
b). Use data to continuously improve messaging and channels.
Required Skills & Experience
a). 4-6 years of experience in B2B marketing, preferably in Gaming, Tech, or Web3.
b). Strong understanding of the global gaming industry (studios, publishers, platforms, monetization models).
c). Hands-on experience with:
- LinkedIn Ads & Google Ads
- Marketing funnels and landing pages
- Content-led growth strategies
d). Ability to simplify complex game development offerings into compelling narratives.
e). Excellent communication and stakeholder management skills.
Good to Have
- Experience marketing game development services or gaming products.
- Exposure to Web3, blockchain games, NFTs, or Metaverse projects.
- Familiarity with tools like HubSpot, GA4, Webflow, Notion, or similar.
- Experience working with international clients and teams.
What Success Looks Like
- Increased inbound leads from gaming studios and Web3 startups.
- Strong brand presence on LinkedIn and industry channels.
- High-quality marketing assets supporting sales closures.
- Clear differentiation from generic game development companies.
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If you ask Taboolars what they love about working here, they’ll tell you they’ve been empowered to realize their full potential while growing and learning from and with smart and talented people. They’ll also share more about:
Adam Singolda, Taboola Founder and CEO says:“You can copy anything from another business but you can’t copy a company’s culture.”
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Full Stack Developer - Averlon