Assistant Sales Manager

This is a senior-level Product Marketing Manager role for a B2B SaaS company.

The person will lead customer marketing and lifecycle marketing initiatives — meaning they focus on existing customers (engagement, retention, advocacy, upsell, cross-sell), not just new lead generation. They will also manage a team and collaborate closely with Sales, Product, and Customer Success.

Shift: 2:30 PM – 11:30 PM IST (US hours, EST overlap)

Location: Remote (India-based candidates okay)

Reports To: VP – Demand Generation & Revenue Strategy

Roles and Responsibilities:

1. Strategic Leadership

• Own and evolve the overall marketing strategy aligned with company goals.
• Build campaigns that drive customer engagement, retention, and advocacy (like NPS, testimonials, referrals, etc.).
• Create lifecycle campaigns to support upsell, cross-sell, and adoption.

2. Team Management

• Lead and mentor a team of marketers (content, demand gen, design, etc.).
• Maintain brand consistency using design tools like Canva.
• Track and report campaign performance.

3. Campaign Planning & Execution

• Run multi-channel campaigns (email, content, social media, paid ads, webinars).
• Manage lead nurturing and marketing automation workflows using tools like HubSpot or Marketo.
• Align with CRM (like Salesforce) for customer engagement.

4. Cross-Functional Collaboration

• Work with Customer Success → to understand customer needs and gather feedback.
• Work with Sales → to align messaging and support revenue goals.
• Work with Product → to communicate new features and collect user stories/case studies.

5. Analytics & Optimization

• Track KPIs such as customer engagement, campaign ROI, and conversion metrics.
• Analyze data, optimize campaigns, and manage marketing budgets.

Ideal Candidate Profile:

• Experience: 11–15 years total, with at least 5–6 years in people management
• Industry" B2B SaaS (must have)
• Specialization: Customer marketing / Lifecycle marketing (not just lead gen)
• Tools: HubSpot, Salesforce, Marketo, Pardot (any marketing automation + CRM tools)
• Soft Skills: Strong communication, leadership, analytical, and storytelling skills
• Extras: Experience using AI tools for content, Canva templates, and OKR alignment
• Work Culture Fit: Comfortable working remotely and cross-time zone (US hours)

Budget: up to 35K

Qualifications

• 2-3 years of experience as a technical writer
• Excellent written and verbal communication skills
• Strong understanding of technical concepts
• Ability to work independently and as part of a team
• Experience with a variety of documentation tools and formats
• Experience working with Agile development methodologies

Description 

Our Software Architects are the strategic thinkers and technical leaders. They design, validate, and guide the delivery of enterprise-grade systems that balance innovation, performance, scalability, and cost efficiency. 

 Software Architects work at the intersection of business strategy and technical execution. They collaborate across engineering, product, and design teams to define architecture blueprints, select technologies, and ensure systems evolve in alignment with customer goals. Architects are hands-on, often prototyping solutions and coaching teams, while also trusted to influence executives on technical direction. Here’s what you should know if you want to be a Software Architect at 

Requirements 

The ideal person 

● Proven track record in architecting and delivering large-scale, distributed software systems. 

● Expertise in modern architectural patterns: microservices, event-driven systems, composable commerce, headless architectures. 

● Ability to translate business strategy into actionable technical roadmaps and system designs. 

● Strong leadership skills: guiding engineering teams, mentoring individuals, and setting technical standards. 

● Excellent stakeholder management and communication skills, from engineers to C level. 

● Commitment to designing systems that are secure, performant, and cost-efficient.

Desirable Skills 

● Deep experience with multiple programming languages and frameworks (e.g., ● JavaScript/TypeScript, Node.js, React, Java, .NET, Python). 

● Strong knowledge of cloud-native architectures (AWS, GCP, Azure) and containerisation (Docker, Kubernetes). 

● Experience with data platforms, integration patterns, and API-first design (REST, GraphQL, gRPC). 

● Familiarity with CI/CD, DevOps, and Infrastructure-as-Code practices. ● Understanding of security standards, compliance (GDPR, SOC2), and enterprise IT constraints. 

● Ability to design for scalability across global markets and multi-tenant environments. ● Strong knowledge of design systems and front-end frameworks, ensuring alignment between presentation and infrastructure. 

● Experience leading architectural reviews, trade-off analysis, and decision records. ● Ability to mentor teams and establish communities of practice around architecture. ● Awareness of emerging technologies (AI, serverless, edge computing) and their practical application. 

On any given day you might 

● Define architecture blueprints and technical roadmaps for enterprise projects. ● Partner with product owners and business stakeholders to align architecture with strategic goals. 

● Make key technology selection decisions, balancing innovation with long-term maintainability. 

● Review system designs, ensuring alignment with principles of security, scalability, and performance. 

● Support engineering teams with hands-on prototyping and technical problem solving. ● Facilitate architectural reviews and communicate trade-offs to both technical and non-technical audiences. 

● Collaborate with designers to ensure UI/UX and architecture integrate seamlessly. ● Influence enterprise customers, helping them modernise platforms and adopt composable, headless, or cloud-native approaches. 

● Establish coding standards, architectural patterns, and governance processes. ● Share thought leadership internally and externally, positioning Co. as a trusted Advisor.

You bring 

● 7+ years of software development and architecture experience. 

● Expertise in designing cloud-native, distributed systems. 

● Proven success in leading technical decisions across multi-team programmes. ● Strong cross-functional collaboration and customer-facing skills. 

● Advanced understanding of system integration, security, and performance optimisation. 

● Familiarity with enterprise-scale delivery: migration projects, composable commerce, API ecosystems. 

● Advanced English, able to communicate at both executive and engineering levels. ● (Bonus) Experience contributing to open-source, publishing architectural thought pieces, or speaking at conferences.

Proven experience in sales and business development, preferably within the

education sector, specifically in selling admission management solutions to CBSE,

ICSE, IGCSE, IB, and boarding schools.

● Strong understanding of the admission processes and challenges faced by

educational institutions.

● Excellent communication and presentation skills, with the ability to effectively

engage with school stakeholders at all levels.

● The proactive and results-driven mindset with a track record of meeting or

exceeding sales targets.

● Ability to build and nurture long-term relationships with customers.

● Strong negotiation and closing skills, with attention to detail in contract and

agreement management.

● Exceptional organizational and time management skills, with the ability to prioritize

tasks effectively.

● Willingness to travel within the assigned territory as required.

As the industry pioneer behind Content Performance Marketing, BrightEdge has thoroughly redefined the concept of Search Engine Optimization (SEO) by developing an award-winning platform that precisely measures and optimizes marketing content across online channels. Our cloud-based platform is powered by big data analysis that allows our customers to plan, optimize, and measure campaigns based on real-time content performance. BrightEdge has emerged as the leading international provider of cloud-based SEO Enterprise solutions due to its dynamic and results oriented entrepreneurial culture.

BrightEdge is looking for a Full Stack Engineer to join our fast-growing team in Cleveland, OH. In this position, you will develop key backend and frontend components used by some of the largest companies in the world. You’ll innovate alongside the best minds in the industry, as well as be one of the first engineers launching our Cleveland engineering team.

Key Responsibilities:

• Collaborate with cross-functional teams to design and implement responsive web interfaces.
• Develop and maintain efficient, reusable, and reliable code using PHP, Python, React.js, HTML, and CSS.
• Troubleshoot and resolve front-end issues, bugs, and performance bottlenecks.
• Stay updated on emerging trends and best practices in front-end development.
• Participate in code reviews to maintain code quality and ensure adherence to coding standards.

What It Takes To Be Successful

• Bachelor's degree in Computer Science or a related field.
• Proven work experience as a Front-End Developer, with 4 to 7 years of relevant experience.
• Proficiency in PHP,React.js, HTML, and CSS.
• Strong understanding of responsive web design principles.
• Experience with version control systems (e.g., Git).
• Solid problem-solving skills and attention to detail.
• Excellent communication and teamwork skills.
• Ability to work independently and meet project deadlines.

Benefits & Perks

• Competitive Salary
• Medical/ Dental/ Vision Insurance/ PTO
• A highly collaborative and supportive team
• Hackathons

About BrightEdge

BrightEdge is widely recognized as a global leader in SEO and Digital marketing. The most innovative customers across more than 80 countries trust BrightEdge to modernize their Digital Marketing stack for today’s digital world. We are helping thousands of organizations, including many of the world’s largest companies, transform their businesses and drive more revenue.

The continuous innovation of our product is supported by what we believe to be our most valuable assets our people. Our employees are industry experts at the forefront of digital transformation. Come join us and help us share the future of SEO.

Answering customer queries

● Maintaining and analyze the customer database

● Tracking all the complaints,feedback, requirements

raised by customers and prepare reports

● Planning and delivering CRM strategies across the

organization with a view to retaining existing

customers, increasing brand loyalty and expanding the

company brand.

● Deciding on a final CRM structure and architecture

that will work seamlessly across the business and

capture crucial information along the sales funnel.

● Making sure the customer database is correctly

segmented for targeted marketing activities.

● Collaborating with other departments ensures the

CRM strategy works well for every aspect of the

business.

● Development of testing strategies to guarantee the

most efficient approach for the organization and its

customers.

● Handle all CRM platforms - Call and chat

● Running customer loyalty programs for repeat

customers

JOB ROLE AND RESPONSIBILITIES:

only Insurance Sector

● Creating insurance and sales related courses and curriculum

● Designing courses based on customers’ needs and understanding

● Using a good blend of different E-learning formats like videos, pdfs, flashcards, etc

● Designing different levels of digital learning paths for the user based on their previous understanding

● Research and content creation for video content, ebooks, podcasts, microlearning etc

SKILLS REQUIRED

● Strong understanding of insurance and personal finance

● Experience working with either content or training in an insurance company

● Experience in creating eLearning modules

● Hands-on experience in analyzing customer needs and creating content and solutions based on the same

● Software Proficiency on Articulate 360, (Articulate Storyline, Articulate Studio), Camtasia, Captivate is an add on

● Proficiency in MS Office (Word, PowerPoint, Excel )

● Ability to write content that is clear, concise, and grammatically correct

● Ability to self-manage multiple development projects and deadlines

● A basic understanding of spoken Hindi would be helpful

● Ability to work in a team environment

● Ability to take feedback and incorporate it into the development of projects

Experience Level – 3 to 5 years

Responsibilities

• Review and analyze system specifications.
• Collaborate with team to develop effective strategies and test plans.
• Execute test cases (manual or automated) and analyze results.
• Evaluate product code according to specifications.
• Create logs to document testing phases and defects.
• Report bugs and errors to development teams
• Help troubleshoot issues.
• Conduct post-release/ post-implementation testing.
• Work with cross-functional teams to ensure quality throughout the software development lifecycle.

Skillset

• Familiarity with Agile frameworks
• Ability to document and troubleshoot errors.
• Working knowledge SQL
• Excellent communication skills
• Attention to detail.
• Analytical mind and problem-solving aptitude
• Strong organizational skills

Must Have

• Experience in UFT
• Jmeter is an added advantage.
• API testing experience
• ISTQB Certification