Marketing Executive

About the Role

We are looking for a creative and result-oriented Marketing Manager to lead brand-building initiatives and execute marketing campaigns that drive customer engagement and business growth. This role is ideal for someone who enjoys working across both offline and digital marketing while collaborating with cross-functional teams.

Key Responsibilities

• Develop and strengthen the brand across retail and digital channels.
• Plan and execute marketing campaigns to increase brand awareness and customer engagement.
• Create cost-effective marketing initiatives that deliver measurable results.
• Drive marketing activities that contribute to retail sales growth.
• Manage the brand's social media and digital presence, including content planning and campaign execution.
• Track campaign performance, analyze ROI, and optimize marketing efforts.
• Coordinate with sales, retail, and design teams to ensure successful campaign execution.
• Monitor market trends, competitor activities, and customer preferences to identify new opportunities.

Required Skills & Experience

• 2–5 years of experience in Marketing, Brand Management, or a related field.
• Experience in retail, fashion, or consumer brands is preferred.
• Strong understanding of digital marketing and social media platforms.
• Ability to plan and execute campaigns within budget.
• Analytical mindset with experience measuring campaign performance.
• Excellent communication, coordination, and project management skills.
• Self-motivated, creative, and proactive approach to problem-solving.

Qualifications

• Graduate or Postgraduate in Marketing, Business Administration, Mass Communication, or a related field.

What We're Looking For

• A creative thinker with fresh ideas.
• Someone who can balance brand-building with business objectives.
• A collaborative professional who enjoys working in a fast-paced environment.

Experience: 2–5 Years

Schedule: Monday to Friday (5 Days Working)

Employment Type: Full-time

 About the position: Weare seeking a highly motivated and experienced Marketing manager for our Demand Generation efforts for a fast growing SaaS company. This is a high-impact role, where you will be responsible for driving growth and revenue through outbound across channels. As a Demand Generation Manager, you will be responsible for coming up with both strategic and tactical plans to deliver growth both in terms of revenue and brand value. The ideal candidate should have experience in demand generation and a deep understanding of the sales process.

About EasyEcom: EasyEcom is an industry-leading omnichannel order & warehouse management solution for eCommerce businesses and multichannel retailers like Epigamia, Mondelez International, My Glamm, Borosil, Prestige, etc. We are persistently growing, from a few hundred clients to over 7000+ global clients, a handful of dedicated team members to 110+ members strong team, and being VC funded, we are continuing to expand over and beyond!

Responsibilities:

● Develop and drive business with Digital marketing strategies.

● Proficiency in Google Analytics and Search Marketing

● DataDriven decision making

● Email Marketing Metrics and Planning

● Work closely with the sales and marketing team to align efforts and drive revenue.

● Use data and analytics to measure and improve the performance of the demand generation efforts.

● Develop and maintain relationships with partners, influencers, and other stakeholders.

● Collaborate with other departments, such as product and customer service, to create cohesive demand generation efforts

● Monitor industry trends and stay-up-to-date on new technologies and techniques.

● Conduct market and customer research to identify opportunities and challenges.

● Internal Analysis- Distinctive Competencies & Competitive Advantage. ● Create and manage demand generation budget and forecasts

● Measure and report on the success of demand generation campaigns, using metrics such as leads, conversions, and revenue.

● Identify and resolve challenges and conflicts within the demand generation process

Requirements:

● Bachelor’s degree in marketing or related field.

● 2-3years of experience in demand generation or B2B/E-Commerce space.

● Experience in managing paid search campaigns, demand generation, email marketing.

● Understanding of multiple customer flows and proficiency in marketing automation & CRM software.

● Strong analytical skills, with experience analyzing data and making data-driven decisions

● Knowledge of sales techniques and strategies

● Excellent communication & collaboration skills

● Ability to prioritize and manage multiple tasks and projects

● Knowledge of data analysis and visualization tools, such as Tableau, is a plus.

Location: Bengaluru

Work Mode: Work from Office 4 days WFO and 1 Day Remote

Timigs : 12-8 PM

Experience: 4–7 years

Department: Marketing

About LeadSquared

LeadSquared is a leading SaaS CRM and marketing automation platform helping businesses across industries streamline their sales, marketing, and customer engagement processes. With a strong presence across India and global markets, we work with thousands of businesses to help them acquire, engage, and retain customers at scale.

We are looking for a Lead – BTL Marketing who can own and execute high-impact offline marketing initiatives that strengthen our brand presence, engage our target audience, and contribute directly to pipeline generation.

Role Overview

As the Lead – BTL Marketing, you will be responsible for planning, executing, and measuring LeadSquared's BTL marketing initiatives across events, conferences, industry forums, partner activations, customer meets, roadshows, and other offline channels.

This role requires someone who can think strategically while being hands-on with execution, manage multiple stakeholders and agencies, and build marketing programs that deliver measurable business outcomes.

Key Responsibilities:

BTL Strategy & Planning

• Develop and execute the annual BTL marketing strategy aligned with business, brand, and revenue objectives.
• Identify relevant industry events, conferences, exhibitions, forums, and offline opportunities for LeadSquared.
• Build quarterly and annual BTL calendars across target industries, geographies, and customer segments.
• Identify opportunities to leverage events and offline activations for brand building, demand generation, and pipeline creation.

Events & Activations

• Own end-to-end execution of events, conferences, exhibitions, customer meets, roundtables, roadshows, and other BTL initiatives.
• Manage everything from event ideation and venue selection to branding, logistics, vendor coordination, on-ground execution, and post-event activities.
• Create innovative on-ground experiences and activations that drive engagement and strengthen LeadSquared's brand recall.
• Work closely with sales teams to ensure effective lead capture, qualification, and follow-up from every activation.
• Develop event-specific messaging, collateral, booth experiences, engagement activities, and audience journeys.

Demand Generation & Pipeline

• Design BTL programs with clear lead generation and revenue objectives.
• Partner with sales teams to identify priority accounts, industries, and territories for offline campaigns.
• Develop mechanisms to capture, qualify, route, and track leads generated through events and activations.
• Track event-sourced opportunities and pipeline contribution.
• Analyse ROI and continuously optimise the BTL mix based on performance.

Vendor & Agency Management

• Identify, evaluate, and manage event agencies, vendors, production partners, venues, and other external stakeholders.
• Negotiate commercial terms and ensure effective utilisation of marketing budgets.
• Maintain strong vendor relationships while ensuring quality, timelines, and cost efficiency.
• Manage multiple vendors simultaneously during large-scale events and activations.

Cross-functional Collaboration

• Work closely with Sales, Product Marketing, Content, Design, Partnerships, Customer Success, and other teams to build integrated campaigns.
• Collaborate with the sales leadership team to align BTL activities with business priorities.
• Coordinate with internal stakeholders to ensure timely delivery of event assets, communication, logistics, and follow-ups.
• Ensure seamless handoff of leads from marketing to sales.

Reporting & Optimisation

• Define KPIs for every BTL initiative and maintain regular performance reporting.
• Track metrics such as registrations, attendance, engagement, MQLs, SQLs, opportunities, pipeline, CAC, and ROI.
• Conduct post-event analysis and document learnings.
• Recommend improvements to optimise future events and offline campaigns.

What We're Looking For

• 5–8 years of experience in BTL marketing, field marketing, event marketing, experiential marketing, or demand generation.
• Strong experience in managing B2B events, conferences, exhibitions, roundtables, roadshows, and offline activations.
• Experience working with sales teams and using events/BTL as a demand-generation channel.
• Strong vendor and agency management skills.
• Excellent project management and execution capabilities.
• Strong commercial acumen with experience managing marketing budgets.
• Ability to manage multiple initiatives simultaneously in a fast-paced environment.
• Strong communication, stakeholder management, and negotiation skills.
• Data-driven mindset with the ability to measure marketing impact and ROI.
• Willingness to travel as required for events and activations.

Good to Have

• Experience in B2B SaaS, technology, CRM, MarTech, FinTech, BFSI, EdTech, or other enterprise-focused businesses.
• Experience working with a national or regional event calendar.
• Experience managing large-scale conferences and industry events.
• Understanding of ABM, demand generation, and integrated marketing campaigns.
• Existing relationships with event agencies, vendors, and industry forums.

Why LeadSquared?

• Work with a fast-growing SaaS company with a strong presence in India and global markets.
• Own high-visibility marketing programs with direct business impact.
• Work closely with senior stakeholders across Marketing and Sales.
• Opportunity to build and scale LeadSquared's offline marketing engine.
• Be part of a high-energy, execution-focused marketing team.