Application Support Engineer

Job Profile: SEO Specialist

Department: Marketing

Location: Goregaon, Mumbai

Overview:

The SEO specialist is responsible for driving organic and overall traffic and improving search engine

visibility for the brand. The role requires deep expertise in search engine optimisation, a data-driven

approach, and the ability to execute a comprehensive SEO strategy across all digital channels.

Key Responsibilities:

Develop and execute a comprehensive SEO strategy that aligns with the brand's marketing and

business objectives

Conduct keyword research and analysis to inform content creation and optimisation efforts

Optimise website structure, content, and metadata to improve search engine visibility and drive

organic traffic

Monitor and analyse search engine rankings, traffic patterns, and conversion data to inform and refine

SEO efforts

Stay up-to-date on industry trends and best practices, and incorporate them into SEO strategies

Collaborate with the Marketing Manager, content writers, and designers to ensure all digital assets

are optimised for search engines

Communicate the value of SEO to internal stakeholders and educate them on best practices

Measure and report on the success of SEO initiatives and use data to inform future optimisation

efforts

Key Performance Indicators (KPIs):

Organic and overall traffic growth

Search engine rankings for target keywords

Bounce rate and time on site metrics

Conversion rate and lead generation metrics

Return on investment (ROI) of SEO initiatives

Search engine visibility and website performance, as measured by tools such as Google Analytics and

Search Console

Qualifications:

Bachelor's or master s degree in Marketing, Communications, Computer Science, or a related field

3+ years of experience in SEO, with a proven track record of success

Deep expertise in search engine optimisation, including keyword research, on-page optimisation, link

building, and analytics

Experience with website architecture and development and the ability to collaborate with developers

and designers to implement SEO recommendations

Strong analytical skills, with the ability to use data to inform and refine SEO strategies

Excellent project management skills, with the ability to manage multiple projects and deadlines

Marketing - Hiring

Strong written and verbal communication skills, with the ability to educate and communicate the

value of SEO to internal stakeholders

Ability to work independently and as part of a team

We are looking for an experienced Backend Engineer to join our Technology team. You will be responsible for the server-side of our web applications. You’ll be working closely with our engineers to ensure system consistency and improve user experience.

You’ll be part of a cross-functional team that’s responsible for the full software development life cycle, from conception to deployment.

Skills and Expertise

• Strong experience with backend technologies (PHP / Laravel framework)
• Deep understanding of REST API design and WebSockets
• Confident handling of Git, IntelliJ/Eclipse, Docker and/or Kubernetes, Maven, Jenkins or comparable tools
• You have knowledge in the development of a micro service architecture with modern technologies
• Apply software best practices such as CI/CD, TDD and clean code principles
• Eager to learn new technologies and concepts and aspiration to constantly improve yourself
• Experience in working with APIs, both third-party and custom written
• Good understanding of applications building and debugging with reusability and modularity in mind
• A structured, creative, and solution-oriented way of working

Responsibilities

• Work with development teams and product managers to ideate solutions
• Design client-side and server-side architecture
• Build the front-end of applications through appealing visual design
• Develop and manage well-functioning databases and applications
• Write effective APIs
• Test software to ensure responsiveness and efficiency
• Troubleshoot, debug and upgrade software
• Create security and data protection settings
• Build features and applications with a mobile responsive design
• Write technical documentation
• Work with data scientists and analysts to improve the product

Key Responsibility Areas:

• Design, build and deliver Enterprise software solutions.
• Write code with standards and conventions and follow best practices.
• Encourage and lead innovation and solid lifecycle processes.
• Collaborate with development teams on work definition, estimation and prioritization
• Lead and grow as a professional software engineer.
• Full ownership of product deliveries and mentoring junior team members.
• Preparing curriculum to train junior developers for Java Web Development
• Strong client interactions to provide excellent Quality of Service.
• Owning the code base and making sure all code is reviewed and is of very high quality.
• Write and modify coding conventions and standards documents for all development

Required Skills:

Technologies/Frameworks – 

• Core Java, J2EE, 
• Spring Core and Spring MVC, Sprint Boot, Spring Security, 
• JDBC, Hibernate, RESTful APIs, SOAP WebServices
• Knowledge of JavaScript, JQuery, AJAX, HTML5, and CSS3, Angular is added advantage
• Junit or Mockito frameworks
• Maven, Git
• Knowledge Data Structures, 
• SQL, MySQL 
• Designing relational database schemas
• Basics of AWS, Cloud, Microservices

• Must have strong knowledge and experience in Agile based software development methodologies. Knowledge of an Agile tool like Jira.
• Strong knowledge of working in Integrations of 3^rd party APIs and creating the new APIs.
• Must have good knowledge of creating Flow diagrams, UMLs and all the required documentations.
• Domain Preference
• BFSI, FinTech

Roles and Responsibilities:

• Perform day-to-day management of campaigns, including oversight of bid recommendations, execution details, and budgets.

• Conduct thorough keyword analysis by: creating keyword lists, analyzing search volume, and making recommendations.
• Experiment with new platforms and channels.
• Ensure ads are creative and displayed appropriately.
• Monitor costs and return on investment (ROI).
• End to End campaign management & setup.
• Continual testing and optimization.

Skills and Qualifications:

• Bachelor’s degree required.
• 1-2 years of experience in Google Campaigns. 
• Relevant previous experience and success within a similar PPC or Digital Marketing focused role. 
• Google Ads and Google Analytics certified.
• Current knowledge of Google Analytics and other digital marketing software and tools.
• Strong analytical ability and experience to work with a variety of data sources.
• Strong Excel experience.
• Ability to communicate effectively.

At Cypherock, We are disrupting the current financial system by increasing the adoption of Blockchain-based digital assets through better key management solutions. We build "Worlds' first products" from India, work at the intersection of Blockchain, Security, Embedded Hardware & Cryptography, and have worked with companies like Google, Blockgeeks, Samsung, Lockheed Martin, Apollo Munich, Bank of America amongst others.

As the primary person responsible for operations, we think it will be a great fit if -

1. You previously worked in supply chain or operations where hardware was being built and have prior experience dealing with overseas vendors.
2. You have a mechanical background and take care of the QA of the product being built for mass adoption of Crypto.
3. You do not shy away from taking responsibility and are comfortable doing everything non-technical.

If we decide to work together, we believe you would be a key team member who helps the company achieve the hockey stick growth that it needs to succeed.