Application Engineer – Technical Sales - SM

Job Description – Application Engineer

Position: Application Engineer – L1

Locations: Chennai / Delhi NCR / Pune / Ahmedabad

Experience: 2–5 Years

Qualification: B.E. / B.Tech. in Mechanical Engineering

Reporting To: Territory Sales Manager

Travel Requirement: 90% within the assigned territory

Job Summary

We are looking for an Application Engineer responsible for driving sales growth, developing business in assigned markets, and providing technical consultation and application support for adhesive products. The role involves extensive customer interaction, product demonstrations, technical troubleshooting, and building strong relationships with OEMs, institutions, and large manufacturers.

Key Responsibilities

Drive sales growth and business development in assigned focus markets.

Develop strong technical knowledge of adhesive product technologies and applications.

Understand customer requirements and recommend appropriate product solutions.

Provide pre-sales technical consultation and application support.

Conduct product demonstrations and explain technical specifications and applications.

Develop and maintain strong relationships with key decision-makers and influencers at large manufacturers.

Support product specification and approval with institutions and OEMs.

Identify new business opportunities and develop a healthy project pipeline.

Meet prospective clients regularly to understand their requirements and provide suitable solutions.

Provide technical support and troubleshooting for product/application-related issues.

Travel extensively within the assigned territory for customer meetings and business development.

Coordinate with internal teams including Purchase, Accounts, Management, and Reporting Manager to ensure smooth customer support.

Maintain timely and accurate sales reports and ensure adherence to reporting deadlines.

Key Skills & Competencies

Technical Sales & Business Development

Pre-Sales Technical Consultation

Adhesive Product Technology & Applications

Technical Product Demonstration

Technical Support & Troubleshooting

Customer Relationship Management

OEM & Institutional Sales

Project Pipeline Development

Application Engineering

Engineering Principles & Product Specifications

Client Communication & Negotiation

Territory Management

Sales Reporting

Eligibility Criteria

B.E. / B.Tech. in Mechanical Engineering is mandatory.

2–5 years of relevant experience.

Experience in technical sales, application engineering, pre-sales, or technical consultation is preferred.

Strong understanding of product specifications, applications, and engineering principles.

Excellent customer-facing and communication skills.

Willingness to travel approximately 90% within the assigned territory.

Working Conditions

Approximately 90% travel within the assigned territory.

Regular client visits and product demonstrations.

High level of customer interaction and field-based business development.

Develop a deep understanding of adhesive product technologies and applications.  Develop strong business relationships with key decision-makers and influencers at large manufacturers.  Develop a healthy project pipeline to propel the business growth.  Travelling regularly within the assigned territory.  Meeting prospective clients daily, understanding their needs, and recommending right solutions.  Timely submissions of sales reports. Prospective candidate must respect and adhere to deadlines.

Location: Ahmedabad

Experience: 2 to 5 years

Employment Type: Permanent

Payroll: On company payroll

Bond: No bond applicable

Benefits

• Health Insurance (₹3 Lakhs sum insured)
• Accident Insurance (₹50 Lakhs sum insured)
• Provident Fund (PF)
• Travel Allowances
• 5 working days per week

Role Purpose

• Drive ambitious sales growth in assigned territory
• Business development in focus markets
• Secure product specification and approvals with institutions and OEMs

Key Responsibilities

• Develop strong understanding of adhesive product technologies and applications
• Build relationships with decision‑makers at large manufacturers
• Maintain a healthy project pipeline to support business growth
• Travel extensively within assigned territory (up to 90%)
• Meet prospective clients daily, assess needs, and recommend solutions
• Submit timely sales reports and adhere to deadlines

Screening Criteria

• Education: Mechanical Engineering (B.E.) OR 12th + Diploma in Mechanical
• Experience: 2–5 years in sales + application engineering
• Stability: No frequent job switches
• Skills: Strong technical knowledge, ability to provide solutions to client problems, pre‑sales consultation, troubleshooting

Title: Application Engineer (Technical Sales)

Experience: 2 – 5 Years

Location: Ahmedabad / Pune / Chennai / Delhi NCR

Job Type: Full-time

🚀 About the Role

We are looking for a dynamic Application Engineer with strong technical and client-facing skills. The role involves pre-sales, technical consultation, and business development across industrial/mechanical product segments.

🎯 Key Responsibilities

• Provide pre-sales support and technical consultation to clients
• Understand customer requirements and recommend suitable solutions
• Conduct product demonstrations and technical presentations
• Build strong relationships with OEMs, manufacturers & key stakeholders
• Generate and manage sales pipeline within assigned territory
• Travel extensively to meet clients and drive business growth
• Coordinate with internal teams for smooth execution

🛠️ Skills Required

• Technical Sales / Sales Engineering
• Pre-Sales / Solution Consulting
• Product Demonstration
• Client Interaction & Relationship Management
• Technical Support & Troubleshooting

🎓 Eligibility

• B.E. / B.Tech in Mechanical (preferred)
• 2–5 years of experience in Application Engineering / Sales Engineering
• Exposure to industrial products / adhesives / manufacturing solutions

⭐ Good to Have

• Experience working with OEMs / B2B clients
• Strong communication & presentation skills
• Willingness to travel (field role)

💡 Why Join?

• Opportunity to work in a client-facing technical role
• High exposure to industrial & manufacturing clients
• Growth in technical + sales career path

Job Title: Sales Engineer

We are hiring a Sales Engineer to drive business growth by promoting and selling engineering products and technical solutions to industrial and commercial clients. The ideal candidate will combine technical knowledge with strong sales and relationship-building skills to understand customer requirements and recommend suitable solutions.

Key Responsibilities:

• Identify and develop new business opportunities through field visits and client meetings.
• Promote engineering products and provide technical product demonstrations.
• Understand customer requirements and prepare quotations and proposals.
• Negotiate contracts and close sales while ensuring customer satisfaction.
• Build and maintain long-term relationships with customers and channel partners.
• Coordinate with internal teams for order execution and after-sales support.
• Maintain accurate sales reports, customer records, and market feedback.
• Achieve assigned sales targets and contribute to business growth.

Requirements:

• Bachelor's degree in Mechanical, Electrical, Civil, Instrumentation Engineering, or a related field.
• 2–5 years of experience in technical or engineering sales (freshers with relevant technical knowledge may also apply).
• Strong communication, negotiation, and presentation skills.
• Ability to read technical drawings and specifications.
• Proficiency in MS Office and CRM software.
• Valid driving license and willingness to travel extensively for business development. 

Job description:

Job Title: Sales Engineer

We are looking for a motivated Sales Engineer to promote and sell engineering products and technical solutions to industrial and commercial customers. The role involves identifying new business opportunities, understanding customer requirements, preparing quotations, conducting product presentations, negotiating deals, and maintaining long-term client relationships.

Key Responsibilities:

Generate new business through field visits and customer interactions.

Promote engineering products and provide technical solutions.

Understand customer requirements and prepare quotations.

Build and maintain strong customer relationships.

Coordinate with internal teams for timely order execution.

Achieve monthly and quarterly sales targets.

Maintain sales reports and customer records.

Requirements:

Bachelor's degree in Mechanical, Electrical, Civil, Instrumentation Engineering, or a related field.

2–5 years of experience in technical/engineering sales (freshers with relevant knowledge may be considered).

Good understanding of industrial products and engineering systems.

Strong communication and negotiation skills.

Ability to read technical drawings and specifications.

Proficiency in MS Office and CRM tools.

Valid driving license and willingness to travel frequently.

Experience: 2–5 Years

Department: Sales & Marketing

Work Location: In person

License/Certification:

• work experience in sales engineering. (Required)

Work Location: In person

WE ARE HIRING | SALES ENGINEER / SENIOR SALES MANAGER

We are hiring for a leading Construction Equipment Manufacturing Company for the following locations:

Locations: Bengaluru / Hyderabad

Experience: 2–12 Years

Industry: Construction Equipment Manufacturing

Key Requirement:

Candidates with experience in Construction Equipment, Fire Safety, Elevator, Lift, or Escalator manufacturing companies are preferred.

Key Responsibilities:

• Drive sales and achieve assigned sales targets for equipment and elevator systems.
• Develop new business opportunities and manage existing customer relationships.
• Conduct technical presentations and product demonstrations.
• Understand customer requirements through site visits and technical discussions.
• Provide technical and application support to customers.
• Prepare proposals, quotations, and technical documentation.
• Manage sales projects from enquiry to order finalization and project completion.
• Coordinate with engineering and installation teams.
• Resolve technical queries and customer issues during the sales process.
• Track market trends, competitor activities, and customer requirements.
• Maintain CRM records and prepare sales forecasts and reports.

Required Skills:

• 2–12 years of experience in Sales / Technical Sales / Business Development Strong technical knowledge of equipment and elevator systems.
• Excellent communication, presentation, negotiation, and customer-handling skills.
• Experience with CRM and MS Office.
• Willingness to travel for customer meetings and site visits.
• Valid driving license preferred.

Provide technical and sales support to channel partners and customers

Conduct product demos, installations, and site visits

Drive lead generation through events, application-based marketing, and new product initiatives

Build and manage strong relationships with electrical channel partners

Support channel onboarding and development

Handle customer and internal queries efficiently

Prepare product comparisons and competitor analysis

Track lead pipeline vs forecast and support conversions

Gather market insights and competitor information

Territory:

1. Regional coverage within overnight travel distance from base location

About Copado

Copado is the leading DevOps platform for Salesforce, revolutionizing how the world's largest organizations achieve success in their Salesforce deployments. Our mission is to accelerate the Salesforce development lifecycle, support digital transformation, and deliver unparalleled value to our customers. We continuously innovate, ensuring our platform meets the evolving needs of Salesforce developers and operations professionals.

Job Summary

As a Sales Engineer for Copado, you will be responsible for educating customers during the sales cycle, including creating and delivering tailored software demos and architecture presentations.

Key Responsibilities

• Pre-sales support, collaborating with Account Executives on sales opportunities, Solution presentations and demonstrations, including answering technology-related inquiries
• Bid management & RFx responses: Support the completion of RFPs, RFIs, RFQs, and security questionnaires by providing accurate technical responses and solution documentation. Collaborate with internal teams to ensure high-quality submissions.
• Solution workshops, trials, and proofs of concept (POC): Lead technical workshops, product evaluations, and proof-of-concept engagements to validate solution fit and demonstrate business value. Guide customers through successful trial experiences.
• Solution design: Design high-level solution architectures and recommend best practices aligned with customer environments and objectives. Ensure proposed solutions are scalable, secure, and aligned with industry standards.
• Partner support: Provide technical guidance and product expertise to partners during customer engagements and joint sales opportunities. Support partner enablement through demonstrations and solution workshops.
• Marketing event support: Represent Copado at webinars, industry events, conferences, and customer workshops. Deliver product demonstrations and technical presentations to increase market awareness and customer engagement.
• Assist in sales strategy and building customer relationships: Contribute to account strategy by identifying customer challenges, technical opportunities, and growth potential. Build strong relationships with key stakeholders and serve as a trusted technical advisor throughout the sales process.

Requirements

• Minimum 3 years relevant business and technology experience
• Experience with implementing Salesforce and/or Salesforce Certification(s)
• Ability to lead technical presentations, engage the audience, and communicate value
• Demonstrated proficiency in business application design and technology
• Excellent written, verbal, and interpersonal skills
• Energetic self-starter with the ability to work independently
• Willingness to travel to industry events and onsite customer meetings

Qualifications & Experience

• Experience working with Copado
• Technical experience with building solutions on the Salesforce platform
• DevOps experience in the Salesforce space or with other technology stacks
• Prior experience in software pre-sales, consulting, or development
• Experience with the SDLC and Release Management
• Prior experience with data integration projects and data privacy requirements

Job Detail 

MSA Instruments is hiring Sales Engineers / Executives for business development and account management across Eastern India. As an Authorised Channel Partner for Siemens and Honeywell, we welcome both engineering graduates and commercially driven non-engineers who excel at field sales. If you have a passion for traveling, meeting factory clients, and closing business deals, we encourage you to apply.

Key Responsibilities & Duties

1. Managing Existing Customers

• Maintain Regular Contact: Keep in touch with our current factory clients, maintenance managers, and purchase teams through phone calls, messages, and regular site visits.
• Secure Repeat Orders: Check on their current inventory to secure recurring orders for replacement parts, upgrade tools, and consumables.
• Introduce Expanded Solutions: Show our current clients products that can further improve their factory efficiency or plant safety.

2. Bringing in New Customers

• Find New Buyers: Explore industrial zones to spot new manufacturing plants, upcoming factory setups, or workshops that need our systems.
• Make First Connections: Walk into, Email or Call new factories, to introduce our company’s product range, and connect with the right decision-makers (like Plant Heads or Purchase Officers).

3. Sales Strategy, Traveling, Deals & Deliveries

• Plan & Strategize: Plan your weekly and monthly sales schedule to ensure maximum territory coverage.
• Field Traveling: Frequently travel within your assigned industrial region to meet clients face-to-face and build strong field relationships.
• Conduct Product Demonstration Sessions: Organise online / offline product demo sessions for existing and / or new / potential customers.
• Create Price Quotations: Review what the customer needs and prepare clear, accurate price offers with support from the Inside Sales Team.
• Negotiate & Close Orders: Discuss discounts, payment terms, and delivery schedules with clients to finalize profitable sales orders.
• Coordinate Deliveries & Payments: Work with our logistics team to ensure items are delivered safely on time, and assist in completing the loop by helping the Accounts Receivable team in payment collection.

4. Customer Support & Problem Resolution

• Handle Product Issues: Act as the first point of contact if a client faces a problem with a delivered item or system.
• Resolve Conflicts Smoothly: Listen patiently to customer complaints regarding delays, wrong parts, or technical glitches, and coordinate with our the relevant OEM’s technical team to have the issue resolved quickly.
• Provide Basic Post-Sale Support: Ensure the client is satisfied with how the product is working and maintain a high level of customer trust.

5. Reporting & Updates

• Daily Sales Logging: Maintain a simple, clear record of your daily calls, client visits, and pending deals.
• Provide Progress Reports: Share regular weekly or monthly sales updates and field feedback with your manager

6. Market Awareness

• Understand the Market Landscape: Observe general industry preferences and note alternative instrumentation or automation setups commonly used across the territory.
• Track Industry Trends: Stay updated on standard market pricing, alternative product features, and common customer preferences in the region.

Key Skills Required for the Role

Part A: For Candidates WITH an Engineering Degree (Technical & Sales Skills)

Qualification: B.E. / B. Tech - (Instrumentation / Electronics / Electrical / Mechanical)

Technical Product Knowledge: Process Instrumentation, Industrial Automation, PLC, SCADA, VFD, Gas Detection Systems, Transmitters, Control Valves.

Engineering Tools & Data: Reading Engineering Drawings, Technical Datasheets, P&ID Diagrams, Technical Compliance, Tender Specifications.

Sales & Solution Design: Technical Sales, Engineering Sales, B2B Industrial Sales, Solution Pitching, ROI Calculation, Product Demonstration.

Part B: For Candidates WITHOUT an Engineering Degree (Commercial & Relationship Skills)

Qualification: B.Sc., B.A, B.Com, Diploma – (Instrumentation, Electronics & Telecommunication, Electrical)

Field Sales & Business Development: B2B Sales, Industrial Sales, Field Sales, Territory Mapping, Lead Generation, Cold Calling, Corporate Sales.

Account Management: Client Relationship Management, Customer Retention

Commercial Operations: Tender Process, GeM, Price Estimation, Commercial Quotations, Pricing Strategy, Contract Negotiation..