Adobe Campaign

Required Skillset

·       The candidate should be well-versed in advanced off-page SEO methodologies like link-building, influencer collaboration, guest blogging, and content promotion.

·       Profound knowledge of on-page SEO, such as keyword optimization, meta tags, title improvement, URL structure, user experience, and conversion rate optimization, is necessary.

·       Must have relevant experience in team leadership, workflow organization, and project management.

·       Should be capable of devising, articulating, and implementing successful SEO strategies for enhanced website performance and ranking.

·       Exceptional verbal and written communication aptitude is required for articulate interactions with the team and other stakeholders.

·       Proficiency in MS Office Suite, especially Excel, is a prerequisite for effective data analytics and reporting.

·       Record-keeping ability and advanced skills in data reporting, with a clear understanding of analytics tools like Google Analytics, SEMrush, and Ahrefs, is a must.

·       Should be able to conceptualize innovative solutions for achieving high quality and authoritative link-building.

·       The capability to quickly identify and rectify issues impacting the SEO performance of the website is required.

·      A proven track record in SEO showcasing improved SEO performance is crucial.

Job Description

·       Guide the SEO team in applying best SEO practices to all online content.

·       Oversee and manage SEO team's workflow to ensure deadlines and targets are achieved.

·       Formulate effective on-page and off-page SEO strategies.

·       Undertake keyword research for improving organic SEO rankings.

·       Analyze SEO statistics, including traffic, ranking, clicks, and bounce rates.

·       Establish systems and standards for optimizing all content for SEO.

·       Design strategies and action plans for building high-quality, authoritative backlinks to our website.

·       Monitor and assess search results and performance across major search channels.

·       Execute data analysis to inform SEO strategy and provide enhancements.

·       Regularly track and report on KPIs using tools like Google Analytics, SEMRush, and Ahrefs.

·       Present detailed reports and insights to the team and stakeholders.

·       Communicate SEO strategies and results to the team, clients and stakeholders in a clear, precise manner.

·       Work in collaboration with other departments, such as content, design, and development, to manage SEO strategy.

Responsibilities:

• Execute campaigns on Facebook, Google Ads & other portals to drive growth.
• Work on optimization of campaigns through lever like CTR, conversion rate, average order value, etc.
• Analyzing & Reporting of Data & executing changes based on learnings.
• Coordinate with the design team to ensure campaign implementation.
• Planning & Testing of creatives & Audiences.
• Work on creatives & communication for the ads on various portals.

Must Haves: -

Experience: 1.5 - 2 years in Performance Marketing

Good written and verbal communication skills.

Knowledge of Microsoft Excel

• Drive co-branded marketing initiatives with merchants.
• Plan and execute major campaigns to drive merchant sales.
• Proactively engage with the merchant's marketing team and be the point of contact from the company India marketing team.
• Plan year-long marketing activities to help merchants gain visibility among company users.
• Plan campaigns for the pipeline of merchants.
• Run ads on major platforms, including but not limited to Facebook, Google, Twitter. Build landing pages.
• Plan and manage the merchant marketing department's budget and prepare quarterly and annual reports.

Ideal Skills & Experience

• Bachelor’s degree with at least 4+ years of marketing experience in a B2C facing business.
• Although not mandatory, the experience of working in a Marketing Agency/FMCG Company/E-Commerce Company/Fintech Company is preferred.
• Experience in ideating and executing major campaigns.
• Experience in running ads on digital platforms, Facebook, Google, Twitter, etc.
• Knowledge of building landing pages on WordPress is preferred.
• Excellent communication skills and an eagerness to continuously learn emerging marketing trends and adopt the ones aligning with business objectives.
• Ability to coordinate and work with interdepartmental teams.
• Ability to manage multiple projects simultaneously, strong time-management skills to work efficiently in fast-paced environments.

About You

• A+ character. We are team-first here at the company.
• A hard-working mentality. It’s early and there is still a lot to build.
• An excellent communicator.
• A fun attitude. Life’s too short. We can have fun while we work hard on cool things.
• Smarts. We need people that are smart enough to make decisions on their own and also smart enough to know when they need input from others.

Perks & Benefits

• Competitive salary and benefits
• Group Medical insurance
• Life and long term disability insurance
• Collaborative workspace
• The opportunity to join the fastest-growing startup alongside a team of a motivated and driven individual

About the job 

Job Details: 

Role: Sr./Jr. Affiliate Manager & Campaign Executives 

Location: Gurugram/Delhi 

Reporting to Head of Performance & Paid Media 

Business: Apps and Affiliates 

About the Role: 

We are looking for a person who has a deep understanding of the affiliate & mobile marketing ecosystem and has relevant experience with mobile attribution platforms like AppsFlyer, branch, segment, firebase etc. 

Should be able to handle deliveries of mobile & web campaigns such as CPI, CPR, CPE, CPA, CPS, and others. 

Objectives: 

 You will be responsible to create and optimize Performance/Affiliate/Paid campaigns as per the business objective; Own weekly reporting for the same. 

 The primary focus will be on Affiliate campaigns followed by other channels such as PPC. 

 You will be handling the day-to-day management of campaigns with a heavy focus on getting the best ROI. 

Tweak your strategies by evaluating the Key Performance Indicators (KPIs) of all existing marketing channels to determine and make necessary adjustments to optimize performance marketing effectiveness. 

Lead a team of performance marketers to help conceptualize, develop and test campaigns to improve performance. 

 Analyze the market, competitors, and audience- providing actionable insights 

Roles & Responsibilities: 

 Manage mobile delivery and ad ops of the campaigns. 

 Help with New Business Acquisition. 

 Account Management & Client Retention. 

Delivery Partners Management - Platforms, SSP, DSP, Publishers & Affiliates. 

 Handling Publisher Engagement and Retention. 

 Acquiring Potential partners. 

Negotiating terms with all new and existing publishers. 

 Forming/negotiating strategic alliances with new and existing online partners. 

 Exploring and expanding inventory for Mobile content offers for Value-added services. 

 Finding and strategizing new sources of inventory for performance campaigns. 

 Media planning for various Mobile advertising activities. 

 Provide operational and monetization plans for campaigns and clients. 

 Reporting on KPI, Revenue Generation & Growth. 

 Integrate and Implement the mobile publishing tools and best practice system. 

 Manage and mentor other Mobile Pillars – such as Ad Monetization, Production, and Operations. 

 Must have an understanding of integrations with platforms such as Branch, Appsflyer, Adjust & others. 

 Must have knowledge about all sorts of mobile ad frauds and their types to tackle such situations. 

 Must have knowledge of all fraud detection tools such as Protect 360, Mfilter, and others. 

 Should have good knowledge of the campaign setup process which includes activities such as S2S integration, GAID, IDFA, Macros, and other such day-to-day requirements to monitor it overall. 

Who We Think Will Be a Great Fit? 

  two - five years of experience in large scale performance/network marketing, mobile ads publishing and operations. 

  Leadership experience with an entrepreneurial spirit in building and a growing team from the scratch. 

  Very strong knowledge of the mobile ecosystem. Experienced in navigating mobile platforms (Apple, Google) throughout the entire lifecycle – from planning and buying for the campaign and meet client's KPIs. 

  Understanding of mobile KPIs, especially as they relate to forecasts, P&Ls, and deal evaluation 

  Demonstrated ability to influence all levels of management, cross-functionally and externally 

Excellent written and oral communications 

Let's connect to have a quick round of discussion. 

Key Responsibilities:

• Creating and implementing efficient solutions to optimize the customer journey and experience
• Solid experience with customer journey mapping, process optimization, and process improvement
• Owning product implementation and contributing recommendations on product roadmap
• Defines the product vision, strategy, and roadmap.
• Monitor all projects and ensure achievement of all revenue objectives
• Achieve all business objectives and determine an effective strategy
• Coordinate internal resources and third parties/vendors for the flawless execution of projects
• Manage changes to the project scope, project schedule and project costs using appropriate verification techniques
• Measure project performance using appropriate tools and techniques
• Report and escalate to management as needed
• Track project performance, specifically to analyze the successful completion of short and long-term goals
• Campaign Management

Educational Requirements:

• 3+ years’ experience in the FinTech, product / project management
• Education: B Tech (Bachelor of Technology)

Skills:

• Strategy and Planning: Proficient in developing & implementing need-based plans
• Campaign Management
•  
• Excellent organizational and data analysis skills; ability to derive actionable conclusions from
• large data sets and statistical studies
• Maximizing profitability, Client Engagement, Revenue
• Products/promotions / discounts/ Cashback offers for B2C
• Customer Life Cycle Management
• Understanding the product Life cycle and sympathy towards customer pain points
• Works closely with stakeholders to ensure business case and customer satisfaction goals are met
• Measure project performance using appropriate tools and techniques
• Excellent communication and writing skills
• Team player

TECHNICAL SKILLS

• Computer Languages: Data Structure, Algorithms, DBMS (Conceptual), SQL DBA
• Software Packages: CleverTap (Mobile App Analytics Tool), MS office - Excel, PPT, Visio

Platform - Clevertap, Netcore

• Strong expertise in Salesforce.com configuration modules like Roles, Profiles, Security & User Setup, Custom Objects, Tabs, Workflows, Approval Processes, Reports & Dashboards.
• Strong on technical proficiency in Salesforce.com tools and features like SOQL, Apex API, Visual Force, Triggers, Web Services, Batch Apex.
• Ability to leverage experience with web services and the cloud to build integration points between Salesforce and External systems.
• Experience in migration of objects/metadata from one (development/sandbox) organization to another (Sandbox or production) using Change-Sets, Eclipse IDE.
• Good problem-solving skills and ability to give optimal solutions.
• Lightning component development, Lightning design development.
• Salesforce platform experience (Sales Cloud, Service Cloud, General Configuration, etc…)
• com development experience (APEX, Visualforce, Portals / Communities)
• Deep understanding with technical capabilities of Visual Force, APEX APIs, APEX Triggers, and APEX Web services.
• Excellent written, verbal presentation and organizational skills, ability to interface with all levels and business units.
• Must work independently in complex fast paced environment to ensure quality and timeliness of system information.
• com Certifications (Developer and Architect) is additional advantage.

• 2+ years of experience
• Excellent technical skills on Salesforce or similar applications which include building customized applications using JAVA, MIcroservices, Apex classes and Triggers, Visualforce Pages, Apex Jobs, Lightning Component, Integration, Process Builder or configure components/Flexi pages to implement expected functionality.
• Worked with different tools like Copado, Data loader, Jira, VS Code, Eclipse, SonarQube, etc.
• Able to Manage deployment activities, code review, and deployment using data loader
• Implementation of Entitlement and Milestones, platform events, visual flows, etc.
• Implement web services using REST API/SOAP API.
• Inbound / Outbound Integration.
• Involvement in Solution designing and Estimations.
• Create Email Templates, Page Layouts, Record Types, Custom Fields, Lightning Record Pages, etc.
• Performed pre-deployment and post-deployment activities.
• Experience in Workflows, custom metadata
• Implementing DevOps in Enterprise application
• For Support Developer – Problem-solving mindset

Good to have –

• BFSI industry experience
• Agile project management experience

• Check the Cmg's and take the requirements from functional consultants and users.
• As per business logic (MD50) do change existing reports and develop the new reports.
• Developing new packages, procedures, functions and updating existing packages and procedures, functions.
• Developing the workflows.
• Developing the API's as per business logic's for data updates.
• Developing the data extraction automation programs (.sql files developments) for data extractions.
• Prepare the test cases and migration documents for migrating objects.

• Bachelor's Degree in IT/ Computers/ Science or Master's in Computer required.
• 2 - 5 years of relevant experience on Oracle Apps Technical.
• Candidates must have hands on experience on Oracle RDF/XML/Pl-SQL Reports, D2k Forms, Workflow, OAF, And functional knowledge on O2C & P2P.