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We are looking for a Marketing Head for a leading beauty care brand based in Hyderabad.
Job Description:
- Must be a self-starter with a strong orientation to build a high growth brand.
- Managing brand marketing strategy by strategically and effectively using various marketing media.
- Control and optimally utilize large marketing budgets.
- Build and lead a strong next level team of product managers, marketing executives etc.
- Effectively deal with media agencies, creative agencies and brand research organizations.
- Build brand position and frameworks for communication across products/ range
- Creating and executing an effective digital & social media marketing strategy
- Develop the product portfolio for long term and immediate term.
- Work with R&D to develop products to fill portfolio gaps.
- Developing he right marketing mix for both current and new products- product, packaging, pricing, promotion
- Develop strategies to increase off-takes for products and execute them in conjunction with sales team.
- Monitor brand health parameters like awareness, trial, and satisfaction through tracks / research.
- Respond to common inquiries or complaints from customers, regulatory agencies, or members of the business community.
Requirement:
- Minimum 10 years of experience in marketing of a personal care / non food / FMCG brand
- Proven experience of leading marketing team of a high growth brand.
- The candidate needs to have orientation to work in a fast-growing company with quick thinking and decision-making capabilities.
- Good Interpersonal & Communication Skills.
- Strong problem solving, influence and negotiation skills
Job Title: Digital Marketing Intern (Lead Generation & Performance Marketing)
Company Overview: Urbanroof is a dynamic and innovative civil industry company committed to Urbanroof was born from this mission is clear: to create awareness and offer preventive-based solutions for the care and maintenance of construction properties. We are seeking a highly motivated and enthusiastic Digital Marketing Intern to join our growing team. This internship provides an excellent opportunity for someone looking to gain hands-on experience in lead generation and performance marketing in the digital space.
Position Summary: As a Digital Marketing Intern, you will play a crucial role in driving lead generation and optimizing performance marketing campaigns. You will work closely with the marketing team to implement strategies aimed at increasing brand awareness, attracting qualified leads, and ultimately contributing to the growth of our business.
Key Responsibilities:
- Lead Generation:
- Identify and target potential customers through various digital channels.
- Collaborate with the sales team to understand target audience profiles and tailor lead generation efforts accordingly.
- Utilize social media, email marketing, content marketing, and other online platforms to generate high-quality leads.
- Performance Marketing:
- Assist in the planning, execution, and optimization of digital advertising campaigns (Google Ads, Facebook Ads, LinkedIn Ads, etc.).
- Monitor key performance indicators (KPIs) and analyze campaign data to identify areas for improvement.
- Implement A/B testing to refine ad copy, creative, and targeting strategies.
- Content Creation:
- Contribute to the creation of engaging and compelling content for digital marketing campaigns.
- Brainstorm ideas for concept on new campaigns
- Collaborate with the content team to ensure alignment between content and performance marketing goals.
- Analytics and Reporting:
- Compile and analyze data from various sources to generate reports on campaign performance.
- Provide actionable insights to optimize campaigns and improve overall digital marketing effectiveness.
- Research and Stay Updated:
- Stay informed about industry trends, competitor activities, and emerging digital marketing technologies.
- Research and recommend new approaches to enhance lead generation and performance marketing efforts.
Qualifications:
- Currently enrolled in a relevant undergraduate or graduate program.
- Strong interest in digital marketing, lead generation, and performance marketing.
- Basic understanding of digital marketing concepts and platforms.
- Excellent analytical skills with proficiency in Microsoft Excel or Google Sheets.
- Strong communication skills, both written and verbal.
- Proactive, self-motivated, and eager to learn.
Duration: 6 months(can be extended).
Location: Onsite
- Good knowledge of Facebook (App install & Lead Generation campaigns), Google Ads (Display, SEM & YouTube) and Email campaigns.
- Should be data driven & able to ideate copies, creatives and conceptualize campaigns.
- Experience to handle decent sized Digital budgets would be an added advantage.
- Proficiency in Keywords research and keywords competition Analysis
- Proficiency in creating reports using Google Sheets/Excel.
- The Digital Specialist will be tasked with analyzing user experience data, initiating digital projects, reporting on planned and current strategies, leading effective digital marketing strategies, and ensuring that projects are executed within budget.
- You will play a pivotal role in growing our business, customer base, and improving user experience.
- Brainstorm new and creative growth strategies
- Research on latest digital tools and interactive trends for effective digital marketing.
Ideal Candidate
- 2+ years of hands-on experience in managing digital marketing campaigns.
- Knowledge of Analytic tools like Google Analytics, etc.
- Proficient in Google sheets/Excel
- Familiarity with social media trends
- Excellent communication skills
- Creativity and commercial awareness
- Proven Experience of handling a team
Our client is more than 2 decades old NBFC registered with the RBI. The company was set up with an aim to empower rural entrepreneurs, SMEs, and small institutions by micro-financing. The company has come a long way since its inception in 1992 and has evolved with time with the introduction of its App in the small loans sector. At present, the company has more than 5000 employees and has serviced millions of borrowers to accomplish their dreams.
The group has diversified into the education segment and is running two schools. The schools are part of one of the largest private school chains in India. The schools have a flourishing family of 350 teachers and 6500 students. The leadership team at the helm of the company has demonstrable experience in financial services and has built the company by upholding the trust of its customers.
What you will do:
- Designing and implementing effective campaigning strategy to meet the business goals
- Planning and ensuring innovative, quality and relevant campaigns of the company’s products/services across various digital platforms
- Monitoring and evaluating the performance of online marketing campaigns and recommending proper measures to the management, to improve the performance
- Strategizing and ensuring effective digital marketing by focusing on quality content marketing
- Creating and designing relevant, original and quality content to be marketed on social media platforms including Facebook, Twitter etc. to target the right audience
- Developing content guidelines for tone, style, images, text and voice of all content and ensuring they are followed
- Being updated and well educated about the company’s business to accordingly create content and market the same on various platforms
- Generating qualified leads attributed to digital mediums
- Forecasting and delivering lead targets based on the budget and cost per lead goal and also reporting on actual results against the forecast, to the management
- Contributing towards planning relevant budgets and managing the same by ensuring effective media spend
- Tracking, analyzing and monitoring current marketing trends and techniques and accordingly recommending steps to the management
- Being updated and well educated about the company’s business to accordingly market the same by campaigning on various platforms
- Handling and ensuring the compliance of rules while managing various contracts and renewals related to digital marketing
- Coordinating and working with various internal and external stakeholders such as internal teams and external online platforms
- Preparing and presenting reports to the management, on the performance of marketing campaigns. Also recommending steps to improve the campaigns' performance
Desired Candidate Profile
What you need to have:- Minimum of 3 – 4 years in digital marketing
- Excellent communication, listening and time management skills
- Excellent analytical abilities to measure and optimize online campaigns for performance
- Proficiency in MS office suite
Job Responsibilities...
- Training students in Digital Marketing.
- Assist in marketing and advertising promotional activities (e.g. social media, direct mail and web) .
Job description
Job Title
Performance Marketing Specialist
Department
Digital Marketing
Reports To
Designation: Performance Specialist
Job Overview
The Performance Marketing Specialist will work to help scale social advertising efforts geared towards growing profitable e-commerce revenue. This role is for someone who is able to find efficient growth via Ad Platform, and who will explore opportunities in International channels.
You thrive in building, maintaining, and optimising digital advertising campaigns and have an experimental and methodological approach. The position requires a blend of creativity, analytical skill, perseverance, and results-oriented problem-solving.
Responsibilities and Duties
- Manage and create the Performance Marketing Budget and ensure that User Acquisition and Retention performance reach the business objectives.
- Create affiliate and manage social media paid ad campaigns.
- Have executed lead generation proficiently through ad campaigns for an Ecommerce Website.
- Leverage data insights to identify root causes (i.e in daily channels operation) & build solutions, develop new ideas to improve and support branding department initiatives.
- Understand the markets in which we are performing and suggest new strategies on top of the competition.
- Work with other departments (e.g. product development, creative, merchandising, and sales) to ensure goal and strategy alignment, as well as to maintain brand identity
- Don’t limit your impact - you can further help us to grow by expanding into new channels, new markets, and new categories.
- Measurable improvements to perform.
- Keep a track of weekly targets and reports.
Qualifications & Criteria:
- Fluent in written English
- 3+ years of hands-on e-commerce marketing experience, including some form of social advertising
- A self-starter mentality, a strong sense of ownership, and an appetite for learning
- Moderate to advanced Excel experience (pivot tables, graphs, etc.)
- Demonstrable success in improving account performance in direct response Facebook advertising, and a desire to champion. A similar online ad experience will be considered as well.
- Ability to uncover insights from data and use quantitative methods to answer questions and to find opportunities for optimisation
- An eye for good design and can create ad concepts quickly leveraging basic design thinking (note: graphics design experience is not required)
- A passion for marketing, social advertising, and a positive attitude in all regards
- A desire to remain up-to-date with trends, new features, and functionalities in social advertising
- A team-oriented mindset and the ability to work with a wide range of individuals
- Ability to flourish with minimal guidance, be proactive, and handle uncertainty.
- Proficient in Word, Excel, Outlook, and PowerPoint.
Role: Business Operations/Account/Client Services manager
Employment Type: Full-time
Salary: 4.2 to 6 Lakhs per annum based on experience
Location: Madhapur, Hyderabad
Experience: Agency and Marketing experience preferred
Arin & Human is looking for a Client Services/Account/Business Operations manager to handle some of our Singapore and Indian Clients.
Job Description
- Requires managing both Digital and Traditional Marketing objectives of clients
- Understand Clients' sales and marketing objectives and prepare a well-planned brief for the creative and digital teams
- Conduct daily meetings between teams and be flexible with remote collaboration tools such as teams, hangouts etc.
- Should have an excellent knack for creativity and passion for marketing
- Monitoring SEO and paid marketing activities
- Drive weekly review meetings with clients and monitor account health
- Understanding of Marketing & Branding Strategies
- Understanding of latest consumer marketing technology such as marketing automation, e-commerce platforms, CMS, CRM etc.
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points