Accounts Executive

Role Overview

We are seeking an experienced SEO & Digital Marketing Specialist to lead organic growth and

digital visibility across search engines and marketing platforms. This role focuses on SEO,

content optimization, social media, video marketing, and PPC, with working knowledge of

WordPress for SEO implementation and content management.

Key Responsibilities

SEO

 Conduct technical, on-page, and off-page SEO audits

 Perform keyword research and competitor analysis

 Optimize website content for search visibility and conversions

 Implement on-page SEO including meta tags, headings, internal linking, and schema

basics

 Coordinate with developers for technical SEO fixes

 Plan and execute link-building and off-page SEO strategies

 Track and analyze SEO KPIs using tools like Google Analytics, Search Console, Ahrefs,

SEMrush

 Prepare monthly SEO reports with actionable insights

 Knowledge of work with client directly.

WordPress

 Manage and optimize content within WordPress CMS

 Implement SEO updates using tools like Yoast, Rank Math, or similar plugins

 Ensure SEO best practices for URLs, metadata, image optimization, and internal linking

 Publish and optimize blogs and landing pages in WordPress

 Coordinate with developers for advanced WordPress or technical changes

Content & Optimization

 Optimize blogs, landing pages, and marketing content for SEO

 Create SEO content briefs and optimization guidelines

 Ensure alignment between content strategy and keyword goals

 Optimize bulk URLs of the job posting

Social Media Marketing

 Plan and manage social media strategies and content calendars

 Write captions, research hashtags, and schedule posts

 Engage with audiences and monitor platform performance

Video Marketing

 Ideate and support short-form video content (Reels, Shorts, LinkedIn)

 Optimize video captions, titles, and descriptions for reach

PPC

 Support PPC campaign setup and optimization

 Assist with keyword and audience research

 Track ad performance and optimization metrics

Required Skills & Experience

 5+ years of experience in SEO and digital marketing

 Strong understanding of SEO best practices and search algorithms

 Working knowledge of WordPress CMS for content publishing and SEO implementation

 Experience with SEO tools: Ahrefs, SEMrush, Screaming Frog, GA, GSC

 Familiarity with SEO plugins (Yoast, Rank Math, etc.)

 Experience in social media management and content marketing

 Basic to intermediate knowledge of PPC platforms

 Strong client communication and reporting skills on daily basis and client calls.

About Client Launched in 1993, Client's brand, focused on providing high-quality herbal powders for beauty care. With a commitment to purity, their products contain only natural ingredients without fillers or preservatives. Recognizing the demand for safe and differentiated products in the growing Indian personal care market, they expanded their product range. In 2012, a strategic investor joined, leading to further expansion and enhanced product quality. Today, the brand boasts 36 products across 10 categories, marrying Ayurvedic principles with natural ingredients, offering outstanding products globally through various channels.

 Job Description:

• Develop and oversee performance marketing strategy
• Manage Ad campaigns on Facebook, Google & Marketplaces
• Create engaging content for digital platforms
• Conduct regular CRO audits and execute A/B tests
• Implement user testing for enhanced conversion rates
• Review and optimize advertising campaigns for planned ROAS/ACOS
• Identify and optimize performance marketing channels
• Manage Analytics for campaign tracking
• Troubleshoot campaign-related issues
• Stay updated on industry trends and emerging technologies

Requirements

• 3-4 years of proven Performance Marketing experience
• Bachelor's degree in Marketing, Business, or related field
• In-depth knowledge of digital marketing channels and analytics
• Strong creative skills with attention to detail
• Data-driven mindset and analytical abilities

JD Project Materials Coordinator

Company: MSPL

Primary Location:  MSPL Pune

Job:  Warehousing and Material Control

Schedule:  Full-time

Employment Type:  Staff

Job Level:  Experienced

Reporting Manager Title:  General Manager JD Project

: 

KEY ACCOUNTABILITIES OF POSITION:

• Provides input to the Project Procurement Plan and Project Material Responsibility Matrix.
• Responsible for the Project Material Management Plan & the Project Material Management Procedures and ensures alignment with Engineering, Purchasing, Logistics and Installation, O&M.
• Provides input to the Engineering Material requirements and verification of Quantities & Contingencies to support Installation, O&M required on Site as per Installation, O&M philosophy.
• Liaison with Project Team Requisitioning Engineers to support requirements of ERP based Material Management System & downstream Procurement & Installation, O&M activities (Expediting, Logistics & Site Material Management).
• Responsible for coordinating procurement activities and progress reporting to Project Management.
• Responsible for improvements of MSPL Material Management policies, procedures & work process.

ESSENTIAL SKILLS / COMPETENCIES REQUIRED:

Job Specific:

• A thorough knowledge of Mechatronics & material management practices within the process automation industry (typically water-wastewater).
• Strong knowledge & understanding of material requisitioning, expediting, logistics, site material management & shop & field fabrication.
• General knowledge of Process Automation electrical and instrumentation materials.

Standard Competencies

Experience:

Required:

• 7+ years, with a minimum of 5 years project material management experience in a multi-discipline team environment.

Guide:

• Minimum of 7 years mechatronics engineering experience in oil and gas, petrochemical industry or equivalent, or water- west water
• Minimum of 5 years’ experience in a project material management or coordination role, or
• Minimum of 5 years’ experience as material controller or material coordinator.
• Additional experience in Installation, O&M site, supply logistics or offsite module/spool fabrication is an advantage.
• Minimum of 3 years’ experience in operating ERP based material management system is required.

Qualifications, Accreditation, Training:

Required:

• A recognised degree / diploma in the relevant discipline or equivalent.

• Looking for 0-30 Days and Immediate joiners
• Minimum total experience should be 7 Years
• Overall with 4+ years experience in HTML, CSS and JavaScript and OOJS
• 2+ years' experience working with any JavaScript framework/library, preferably ReactJS or VueJS
• In-depth understanding of JavaScript, HTML5, CSS3 (pre-processors LESS/SASS) and relevant concepts.
• Proficiency with browser based debugging.
• Understanding of progressive web apps.
• Experience with a testing framework (Jest/Mocha).
• Experience using Git