Account and Finance Executive

WHO ARE We?

WeMakeScholars is a Fintech startup funded and supported by the Ministry of IT, Government of India. We help students get education loans to fund their studies abroad or in India by closely working with 14+ lenders, including public/private banks & NBFC. We currently get around 0.5 million unique visitors a month.

We are the market leader in the education finance segment. Last academic year, we disbursed around 5,000Cr, and this year, we'd be doing more than that. Our team has more than doubled in one year, from 70 to 180 members. Overall, we have seen tremendous growth year-on-year, in every aspect since our inception 7years ago.

JOB DESCRIPTION

We strongly believe that eventually, every company has to become a tech company. As our website is the face of our company, we must have a strong, organically top-rank website on google to survive & grow in the long term. Since SEO plays an integral part in this, we have decided to invest more time & resources into it. We are looking for an SEO Specialist to be a part of our growth story and we like your profile for it.

You'll be working as the SEO Team Lead, with the assistance of our 6 members tech team, 4 members content team, 1 junior SEO Analyst. You will be directly reporting to our Chief Growth Officer who's got more than 11yrs experience with SEO.

IDEAL CANDIDATE

- 3yrs+ experience in SEO (preferably in consumer tech, e-commerce, banking, financial services or education segments)

- expertise in Google Analytics/SEMrush/similar web analytics platform

- well-versed with Google Algorithm updates

- Very high attention to detail, obsessed with the details & spotting opportunities to optimize

- Excellent communication (written and verbal) & interpersonal skills and a very high sense of ownership and integrity

JOB PERKS

With us, you not only get a competitive compensation package but also excellent career progression, healthy work-life balance, flexible working hours, leaves, work from home policies. Most importantly, working under our Senior SEO leadership, you'll have a steep learning curve and a great learning experience.

Package: Up to 20 LPA

• Experienced in defining & realizing end-to-end Technical Architecture for large scale enterprise systems. Ability to identify and define non-functional requirements and design systems to meet the same.
• Strong experience in OOAD and in applying Design patterns effectively
• At least 5 years of hands-on experience in Java/ JEE technologies like Struts/JSF, Spring, EJB, JMS Experience only on front-end technologies like Struts, JSP, Servlets, HTML will not be sufficient.
• Experience in performance testing and optimization of JEE systems on any of the following application servers - WebLogic, WebSphere and JBoss. Deep expertise in any one of the application servers is a must
• Strong experience in at least one RDBMS (Oracle, MS-SQL, MySQL).
• Experience in creating and reviewing technical documents like Architecture blueprint, Design specifications, Deployment architecture, Workload modelling etc
• Excellent understanding of software development methodologies and architectures
• Experience in either of these areas is a definite add-on - Infrastructure sizing, Capacity planning, Performance modelling, Cloud Computing
• Working experience on Linux/Unix based OS systems is a must
• Working experience on any one of these open source technologies (LAMP stack, Node.js framework, ELK, Cassandra, MongoDB, Couch base NO-SQL databases).

• Gather benchmark data about jobs, compensation and benefits
• Map out salary ranges for our open positions
• Calculate retention, turnover and internal mobility rates
• Report on key recruiting metrics like time to fill and hiring costs
• Assist hiring managers in designing hiring and training plans
• Forecast costs by department and help create budgets
• Analyze employees’ answers to internal surveys (like job satisfaction surveys)
• Assess results from our employee performance reviews
• Identify top reasons why candidates and employees choose to work with our company and recommend areas of improvement for our HR procedures

• Work experience as an HR Analyst or similar role
• Experience using Human Resources Management Systems
• Excellent analytical skills
• Ability to create detailed spreadsheets, charts and presentations
• Good research abilities
• Familiarity with HR operations including hiring, payroll and employee benefits
• BSc in Human Resources, Business Administration or relevant field

Introduction

We are looking to empanel a Paid Ads Specialist to lead and execute performance marketing strategies and campaign plans for our clients. We work with exciting brands and organizations that we have fallen hopelessly in love with. To these partnerships, we bring truckloads of passion and oodles of weirdness. To top it all off, we ensure everything we do is meaningful.

We are looking for teammates who are:

• As 'weird' as possible - someone who is itching to change the status quo, to take risks, to build a story that everyone talks about, and to make everyone sit up and take notice
• Always keeping an eye out for never compromising on 'meaningfulness' - every campaign, every strategy, every creative idea should never be superficial beyond a degree and should work towards genuinely and meaningfully connecting with audiences

“Weird + Meaningful” is our core belief, and we are craving to find people who really get it. You can know more about this in this https://www.youtube.com/watch?v=OcIGKxsDVpY">Ted talk by our founder

Responsibilities

• Developing and managing digital prospecting and remarketing campaigns
• Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CACs
• Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & owned media channels
• Should be comfortable handling all types of campaigns on Google, Instagram, Facebook, YouTube, LinkedIn, and Amazon
• Should be able to audit, analyze, and advise on the creation and optimization of landing pages for conversion
• Should be able to set up pixels and guide/support the client in CRM integration for lead tracking
• Identifying, testing, and developing capabilities of executing campaigns on new channels to continue to meet or exceed established critical metrics
• Conduct A/B and other tests and work closely with the lead, the designers, and copywriters to ensure impactful optimization of campaigns
• Working closely with the management to share funnel conversion improvement ideas, feedback & present results
• Suggest new tricks in the industry, keep track of developments and discover new tools that would drive more results

Knowledge & Skills

• Proven relevant work experience of at least 3 years
• You have a bachelor's degree in Marketing, Business Administration, or related fields (preferred)
• It is a plus if you also have experience in executing effective multi-channel marketing campaigns, including affiliate marketing, PPC, SEO, social media, and other digital channels
• You have solid expertise in campaign and channel analysis and reporting, including Google Analytics experience
• You have experience in setting up pixels, optimizing landing pages, and guiding/supporting the client in CRM integration
• You possess excellent analytical skills and leverage data, metrics, analytics, and consumer behaviour trends to drive actionable insights & recommendations
• You are a highly goal-oriented individual and have excellent communication skills
• You are open-minded, curious, and a strong problem solver

• Expertise in React tools including React.js, Webpack, Babel, Redux/Flux, React router.
• In-depth knowledge of JavaScript, CSS, HTML, and front-end languages.
• Practised in any one CSS frameworks like material UI, Semantic UI, Bootstrap, ANT design.
• Experient working on web API like RESTful Web services, • Proficiency in using Graphql, WebSocket, webhooks.
• Should be able to design and build modern user interfaces to enhance application performance.
• Hands-on experience in browser-based debugging, performance testing software and deployment, with an attention to detail that supports the software development cycle.
• Experience with automated testing suites, like Jest or Mocha
• Experience in an Agile environment

• Managing online data collection projects directly with clients
• Overseeing timelines, management, data quality, and datafiles
• Approving survey scripting/programming and final client links
• Manage sampling & quota requirements
• Approve final data files and quality checks for client deliverables
• Reporting to Operations Director

ESSENTIAL CRITERIA

• Min 3 years Project Management in research/data
• Excellent English verbal and written proficiency is essential
• You will have excellent attention to detail with strong analytical and organizational skills and the ability to prioritize and manage multiple tasks.
• University / tertiary qualification
• Statistics software is preferred but not mandatory
• Intermediate/advanced knowledge of Excel/Word/PowerPoint

Knowledge of Node.js and frameworks available for it (such as Express, StrongLoop, etc depending on your technology stack)

Understanding the nature of asynchronous programming and its quirks and workarounds

Good with REST Api and integration of many API's in our backend

Good understanding of server-side templating languages (such as Jade, EJS, etc depending on your technology stack)

Understanding accessibility and security compliance

User authentication and authorization between multiple systems, servers, and environments
Integration of multiple data sources and databases into one system

Understanding fundamental design principles behind a scalable application

Understanding differences between multiple delivery platforms, such as mobile vs. desktop, and optimizing output to match the specific platform

Creating database schemas that represent and support business processes
Implementing automated testing platforms and unit tests

Proficient understanding of code versioning tools, such as Git
Good Code writing skills 
Integration with Shopfy, Zoho, ERP, CRM is a plus.