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Job Description for Marketing Specialist – Advanced Healthcare Funnel Builder

Position: Marketing Specialist – Advanced Healthcare Funnel Builder

Location: Remote

Job Mode: Full-Time

Notice Period: Immediate Joiner Preferred

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Position Overview

We are seeking an experienced and data-driven Marketing Specialist with proven expertise in Meta (Facebook/Instagram) and Google advertising, who can design, build, and optimize complete patient acquisition funnels from strategy to execution. This is not a simple media buying role — we require a strategic marketer with a deep understanding of funnel architecture, healthcare consumer psychology, and performance marketing.

The ideal candidate will be highly skilled in GoHighLevel CRM for automation, nurturing, and tracking, have a strong grasp of compliance-sensitive healthcare advertising, and excel in building campaigns that not only generate leads but also convert them into booked appointments and paying patients.

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Key Responsibilities

1. Paid Advertising Strategy & Execution

•   Plan, launch, and manage high-performing Meta and Google Ads campaigns targeted at specific patient demographics.

•   Conduct in-depth keyword research, audience segmentation, and competitive analysis.

•   Develop high-converting ad creatives (copy, images, and video concepts) that comply with healthcare advertising regulations.

•   Continuously monitor, test, and optimize campaigns for CTR, CPC, CPL, and ROAS.

2. Funnel Architecture & Development

•   Design and implement complete digital marketing funnels using GoHighLevel.

•   Build high-converting landing pages, lead forms, scheduling flows, and appointment booking systems.

•   Create automated SMS, email, and voicemail follow-up sequences to improve lead-to-booked-appointment conversion rates.

•   Set up and maintain tracking systems for attribution, retargeting, and conversion optimization.

3. Content & Creative Collaboration

•   Collaborate with designers, video editors, and copywriters to create persuasive, compliant, and patient-focused marketing assets.

•   Develop compelling healthcare-oriented messaging that educates, engages, and converts.

4. Data Analysis & Reporting

•   Analyze campaign and funnel performance metrics to make data-driven optimizations.

•   Produce weekly and monthly reports highlighting KPIs and actionable insights.

5. Compliance & Healthcare Industry Awareness

•   Ensure all campaigns meet local laws, HIPAA regulations, and platform-specific healthcare advertising guidelines.

•   Maintain ethical advertising practices and safeguard patient privacy.

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Qualifications & Skills

Required: 

- Minimum 3+ years of hands-on experience managing Meta and Google Ads campaigns. 

- Proven track record of building complete digital funnels that consistently convert. 

- Advanced expertise with GoHighLevel (pipelines, workflows, triggers, automation, and landing pages). 

- Strong understanding of marketing analytics tools (Google Analytics, Meta Ads Manager, Google Tag Manager). 

- Strong copywriting skills for creating persuasive, compliance-friendly healthcare campaigns. 

- Excellent grasp of CRO (Conversion Rate Optimization) principles.

Preferred: 

- Healthcare industry marketing experience. 

- Knowledge of HIPAA-compliant marketing. 

- Familiarity with SEO, retargeting, and omnichannel marketing strategies. 

- Experience promoting high-value, cash-pay healthcare services.

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Performance Metrics

Success in this role will be measured by: - 

- Cost per Lead (CPL) within target range. 

- Conversion Rate from lead to booked appointment. 

- Return on Ad Spend (ROAS). 

Job Role: Machine Learning & AI Developer

Skills: Data Science, Deep Learning, ML & Generative AI,

Job Description:

We are looking for a highly skilled and experienced ML& AI Developer to join our dynamic team. The ideal candidate will have a robust background in developing web applications using Django and Flask, with expertise in deploying and managing applications on AWS. Proficiency in Django Rest Framework (DRF), a solid understanding of machine learning concepts, and hands-on experience with tools like PyTorch, TensorFlow, and transformer architectures are essential.

Key Responsibilities

• Develop and maintain web applications using Django and Flask frameworks.
• Design and implement RESTful APIs using Django Rest Framework (DRF)
• Deploy, manage, and optimize applications on AWS services, including EC2, S3, RDS, Lambda, and CloudFormation.
• Build and integrate APIs for AI/ML models into existing systems.
• Create scalable machine learning models using frameworks like PyTorch, TensorFlow, and scikit-learn.
• Implement transformer architectures (e.g., BERT, GPT) for NLP and other advanced AI use cases.
• Optimize machine learning models through advanced techniques such as hyperparameter tuning, pruning, and quantization.
• Deploy and manage machine learning models in production environments using tools like TensorFlow Serving, TorchServe, and AWS SageMaker.
• Ensure the scalability, performance, and reliability of applications and deployed models.
• Collaborate with cross-functional teams to analyze requirements and deliver effective technical solutions.
• Write clean, maintainable, and efficient code following best practices.
• Conduct code reviews and provide constructive feedback to peers.
• Stay up-to-date with the latest industry trends and technologies, particularly in AI/ML.

Required Skills and Qualifications

• Bachelor’s degree in Computer Science, Engineering, or a related field.
• 3+ years of professional experience as a Python Developer.
• Proficient in Python with a strong understanding of its ecosystem.
• Extensive experience with Django and Flask frameworks.
• Hands-on experience with AWS services for application deployment and management.
• Strong knowledge of Django Rest Framework (DRF) for building APIs.
• Expertise in machine learning frameworks such as PyTorch, TensorFlow, and scikit-learn.
• Experience with transformer architectures for NLP and advanced AI solutions.
• Solid understanding of SQL and NoSQL databases (e.g., PostgreSQL, MongoDB).
• Familiarity with MLOps practices for managing the machine learning lifecycle.
• Basic knowledge of front-end technologies (e.g., JavaScript, HTML, CSS) is a plus.
• Excellent problem-solving skills and the ability to work independently and as part of a team.
• Strong communication skills and the ability to articulate complex technical concepts to non-technical stakeholders.

We are seeking a talented and experienced ServiceNow Developer to join our dynamic team. The ideal candidate will have a strong background in developing and customizing ServiceNow applications, with a deep understanding of the platform's modules and capabilities. This role offers an exciting opportunity to work on diverse projects and collaborate with leading industry professionals.

Key Responsibilities:

• Develop and customize ServiceNow applications and modules based on business requirements.
• Create and manage ServiceNow business rules, script includes, UI actions, and other scripting elements.
• Design and implement ServiceNow integrations using REST and SOAP web services.
• Configure and customize ServiceNow forms, lists, reports, and dashboards.
• Utilize ServiceNow Flow Designer and Orchestration to automate workflows.
• Collaborate with cross-functional teams to gather requirements and deliver effective solutions.
• Troubleshoot and resolve technical issues related to ServiceNow.
• Maintain system documentation and user guides.

Requirements:

• Proficiency in ServiceNow modules, including ITSM, ITOM, ITBM, and ITAM.
• Strong knowledge of JavaScript for client-side and server-side scripting.
• Experience with ServiceNow Studio, Flow Designer, and IntegrationHub.
• Familiarity with REST and SOAP web services for system integrations.
• Understanding of relational databases and SQL.
• ServiceNow Certified System Administrator and/or ServiceNow Certified Application Developer (preferred).
• Previous experience in a ServiceNow Developer role with a track record of successful projects.
• Strong problem-solving skills and the ability to communicate technical concepts to non-technical stakeholders.
• Experience with Agile methodologies and project management principles.

Preferred Qualifications:

• Experience with other ITSM tools and platforms.
• Additional ServiceNow certifications (e.g., Certified Implementation Specialist) are a plus.
• A degree in Computer Science, Information Technology, or a related field.

We are looking for someone with a flair for communication to join our social media marketing team.

Responsibilities:

•  Overseeing the company’s social media accounts management.
• Developing creative, engaging, innovative content for regularly scheduled posts, which would enlighten audiences and help in promoting brand-focused messages.
• Growing and expanding the company’s social media presence into new social media platforms, plus increases presence on existing platforms including Facebook, Linked In, Twitter, and Instagram.
• Developing social media plans, new content and engagement strategies, and day-to-day management of social media profiles.
• Cultivating leads and sales by online marketing.
• Generating posts for various social media platforms.
•  Managing content (Including website) and SEO ( Search Engine Optimization) and generating inbound traffic.
• Monitoring the social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement.
• Participating in interviews, hiring process as well as the learning and development process of the social media team members.
• Working closely with other departments to develop social media timelines that coinciding with new product releases, ad campaigns, or other brand messages.
• Researching and developing reports on competitor activity within social media spaces.

Required Skills

• Bachelor’s degree in a related field or equivalent work experience.

• Background in media, marketing, and/or communications.

• Superior written and verbal communication skills

• Strong grammar and spelling skills with attention to detail and accuracy.

• Ability to produce high-quality work within a short time frame.

• Agile and able to adapt in a fast-paced environment

• Sound understanding of social media and the amplification of digital content.

• The ability to multitask, meet deadlines and work efficiently within a small team environment.

• Polished interpersonal skills and ability to work with the team.

• Enthusiastic, positive and good at idea generation.

• Any photography/videography skills an asset

• Plan & execute user acquisition campaigns through affiliate marketing channels-mailer, partnerships
• Plan and manage retargeting campaigns through SMS/WhatsApp
• Managing budgets and campaigns to drive strong return on investment and efficient CAC
• Negotiate deals and manage relationships with our partners to deliver the targets
• Work efficiently with our Creative and Content teams to build content strategies
• Align with Product team and sales team for funnel improvement and tech related issues.  
• Manage campaign reports with good presentation skill
• Potential user research, identification and testing new ideas/channels.