AI Technical Architect – AI Vertical

Job Title: Performance Marketing Associate

Location: Pune

We are looking for a Performance Marketing Associate to join our team at Propacity. In this role, you will help execute and optimize digital marketing campaigns tailored for the real estate sector, focusing on lead generation, customer acquisition, and revenue growth.

You will work closely with senior marketing professionals, gaining hands-on experience in paid media, performance tracking, and campaign optimization. If you have a data-driven mindset, strong analytical skills, and a passion for digital marketing, we’d love to hear from you!

Responsibilities:

• Assist in planning and executing digital advertising campaigns across Google Ads, Facebook, Instagram, LinkedIn, and other paid media platforms.
• Monitor campaign performance, analyze data, and provide insights to optimize ROI and lead quality.
• Conduct market research and competitor analysis to refine targeting and messaging strategies.
• Work closely with creative and content teams to develop engaging ad copies and visuals.
• Utilize web analytics tools to track, measure, and report on key performance indicators (KPIs).
• Support senior marketing managers in client calls, reporting, and campaign optimizations.

Skills & Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field (MBA is a plus).
• 1-3 years of experience in digital marketing, performance marketing, or a similar role.
• Experience in the real estate industry is preferred but not mandatory.
• Familiarity with Google Ads, Facebook Ads Manager, and other digital advertising platforms.
• Strong analytical skills with the ability to interpret data and suggest improvements.
• Excellent communication and collaboration skills.
• A proactive, detail-oriented approach to campaign execution and optimization.

What We Offer:

• Learn & grow in one of India's fastest-growing real estate proptech companies.
• Work with industry experts and gain hands-on experience in performance marketing.
• Access the latest marketing automation & analytics tools for campaign execution.
• Collaborative, innovative, and fast-paced work environment with exciting career growth opportunities.

About Propacity:

Propacity is one of India's fastest-growing proptech companies. Since our founding in 2021, we have empowered 100+ top real estate developers by increasing their sales velocity, simplifying operations, and providing cutting-edge tech solutions. We are backed by leading investors, including Good Capital, Inuka Capital, and 30+ unicorn/soonicorn founders.

Company: SMSNiti

Location: Remote (India)

About Us:

SMSNiti is a growing marketing solutions company providing businesses with cutting-edge digital marketing services including bulk SMS, WhatsApp marketing, voice call marketing, and omnichannel engagement platforms. We are passionate about helping small businesses thrive by offering high-quality services at affordable rates.

Job Description:

We are seeking a motivated and dynamic Business Development Officer to join our remote team. The ideal candidate will focus on lead generation, driving sales, managing client accounts, and building strong relationships with customers. This is a work-from-home position with internet reimbursement provided.

Key Responsibilities:

- Lead Generation: Identify potential clients through online research, cold calling, LinkedIn outreach, and networking.

- Sales : Engage with prospects, understand their needs, and convert them into clients by presenting relevant SMSNiti services.

- Account Management: Maintain and nurture relationships with existing clients, addressing their queries and ensuring a positive experience.

- Relationship Building: Develop lasting partnerships with clients, understanding their business needs and providing tailored solutions.

- Market Research: Stay updated on industry trends and competitor offerings to ensure SMSNiti remains competitive.

- Reporting: Track and report on sales activities and progress toward targets.

Key Skills:

- Strong communication and interpersonal skills

- Proven experience in lead generation and sales

- Ability to manage multiple clients effectively

- Self-motivated and results-oriented

- Experience in digital marketing services is a plus

Qualifications:

- Bachelor's degree in Business, Marketing, or a related field

- 1-3 years of experience in sales or business development

- Familiarity with CRM tools, Microsoft Office, and LinkedIn

Perks & Benefits:

- Competitive salary and performance-based incentives

- Internet reimbursement

- Opportunity for career growth in a fast-growing company

- Flexible work-from-home arrangement

How to Apply:

Job Types: Full-time, Permanent

Pay: ₹8,000.00 - ₹16,000.00 per month

Benefits:

Cell phone reimbursement

Work from home

Schedule:

Day shift

Supplemental Pay:

Commission pay

Performance bonus

Yearly bonus

Education:

Bachelor's (Preferred)

Experience:

Marketing / Sales: 2 years (Preferred)

total work: 2 years (Preferred)

Language:

English (Preferred)

Work Location: Remote

Roles and Responsibilities

• Develop new business via telephone and mass communication such as email, research, and social media to introduce company product and services and identify appropriate buyers within the target market.
• Generating leads by working on researching a prospect company and/or by cold calling.
• Supporting the sales team in the daily administrative tasks.
• Follow up on leads and conduct research to identify potential prospects.
• Build and cultivate prospect relationships by initiating communications and conducting follow-up communications in order to move opportunities through the sales funnel.
• Conduct a need analysis and determine prospects pain points.
• You will help to create identify and track sales leads, generate sales report.
• Should be comfortable and fluent on both written and verbal communications via calls/emails and chats. He/She will be working closely with sales team.
• Prepare a pitch and help deliver the necessary details of IT Companies to prospect lead by assisting the business delivery team.
• Good knowledge of latest tech stacks in Digital Service, mobile and Web Technologies
• Work with Sales team to develop and grow the sales pipeline to consistently meet monthly/quarterly revenue goals.

Job Responsibilities

·        Responsibilities for this position include but are not limited to, the following.

·        Development experience 3-6 years

·        Experience working with Azure cloud-hosted web applications and technologies.

·        Design and develop back-end microservices and REST APIs for connected devices, web applications, and mobile applications.

·        Stay up to date on relevant technologies, plug into user groups, and understand trends and opportunities that ensure we are using the best techniques and tools.

• Meeting with the software development team to define the scope and scale of software projects.
• Designing software system architecture.
• Completing data structures and design patterns.
• Designing and implementing scalable web services, applications, and APIs.
• Developing and maintaining internal software tools.
• Writing low-level and high-level code.
• Troubleshooting and bug fixing.
• Identifying bottlenecks and improving software efficiency.
• Collaborating with the design team on developing micro-services.
• Writing technical documents.
• Be an active professional in continuous learning resulting in enhancement in organizational objectives.
• Provide technical support to all internal teams and customers as it relates to the product.

Requirements:

• Bachelor’s degree in computer engineering or computer science.
• Previous experience as a full stack engineer and IoT Products.
• Advanced knowledge of front-end languages including HTML5, CSS, JavaScript, Angular, React.
• Proficient in back-end languages including Nodejs and basic knowledge of Java, C#.
• Experience with cloud computing APIs and Cloud Providers such as Azure or AWS.

·        Working knowledge of database systems (Cassandra, CosmosDB, Redis, PostgreSQL)

·        Messaging systems (RabbitMQ, MQTT, Kafka)

·        Cloud-based distributed application scaling & data processing in the cloud

·        Agile / Scrum methodology

• Advanced troubleshooting skills.
• Familiarity with JavaScript frameworks.
• Good communication skills.

High-level project management skills.

 SQL Server DBA duties and responsibilities

• Experience in  both sql server DBA and DBA developer

•             Configure and maintain database servers and processes

•             Monitor system's health and performance

•             Ensure high levels of performance, availability, sustainability and  security

•             Analyze, solve, and correct issues in real time

•             Provide suggestions for solutions

•             Refine and automate regular processes, track issues, and document changes

•             Assist developers with query tuning and schema refinement

•             Perform scheduled maintenance and support release deployment activities

•             Database programming skills(writing and understanding Procedures , scripts..)

Good to have experience to SSIS,SSAS SSRS or any reporting tools.

• Hands-on experience with salesforce CPQ
• Judges the trade-offs with technology and feasibility and makes choices that fit the constraints of the project.
• Serves as the technical expert on Appirio projects focused on Salesforce.com, vlocity and the Force.com platform.
• Designs and implements business technology solutions focused on cloud-based business applications, specifically, Salesforce.com.
• Direct involvement and/or oversight of developing business requirements, specifications, process flows, application design, application configuration, testing and deployment.
• Works directly with clients to lead projects, facilitates business process analysis sessions, develops and delivers key components of technology solution.
• Provides mentoring and guidance to other team members, including offshore team members.
• Conducts business with the utmost professionalism including:
• Fulfills commitments consistently on-time and proactively escalates commitments that are in jeopardy. 
• Attends meetings on time, always.   
• Judges the tradeoffs with technology and feasibility and makes choices that fit the constraints of the project.
• Familiar with project management fundamentals and fulfilling the project management role on projects.
• Direct involvement and/or oversight of developing business requirements, specifications, process flows, application design, application configuration, testing and deployment. 
• Works directly with clients to lead projects, facilitates business process analysis sessions, develops and delivers key components of technology solution. 
• Provides mentoring and guidance to other team members, including offshore team members. 
• Confident and willing to challenge a customer and guide the customer towards the appropriate solution for their needs and push back if a customer is asking for solutions that aren't in their best interest.
• Ability to guide customer towards creative uses of standard cloud software functionality to meet business requirements instead of simply relying on custom code solutions. 
• Travels to client site as required.  
• Generates timely status reports, time tracking, and expense reports.
•  
• Understand platform limitations and design alternatives to work around limitations
• Ability to split time between many projects at once
• Identify when business requirements conflict with technical capabilities
• Provide constructive feedback to project teams
• Monitor technical deliverables for consistent quality as well as compliance with Appirio standards
• Partner with project managers to monitor project status and risk areas
• Perform the most advanced design and development tasks