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𝐆𝐨𝐨𝐠π₯𝐞 & 𝐌𝐞𝐭𝐚 𝐀𝐝𝐬
𝐆𝐨𝐨𝐠π₯𝐞 & 𝐌𝐞𝐭𝐚 𝐀𝐝𝐬

𝐆𝐨𝐨𝐠π₯𝐞 & 𝐌𝐞𝐭𝐚 𝐀𝐝𝐬 at AerTrip India Limited Β· Delhi Β· 1 - 5 years Β· β‚Ή6L - β‚Ή8.4L / yr Β· Bootstrapped Β· Posted 5 May 2026

AerTrip India Limited's logo

𝐆𝐨𝐨𝐠π₯𝐞 & 𝐌𝐞𝐭𝐚 𝐀𝐝𝐬

Aertrip HR's profile picture
Posted by Aertrip HR
1 - 5 yrs
β‚Ή6L - β‚Ή8.4L / yr
Delhi
Skills
Google ads

Performance Marketing Executive (Google & Meta Ads)

Company: Aertrip

Location: Ghitorni, Delhi (In-office)

Experience: 2–6 Years

Industry: Travel & Technology

About the Role

We are looking for a data-driven Performance Marketing Executive with strong hands-on experience in Google Ads and Meta Ads (Facebook & Instagram). The ideal candidate should be skilled in managing, optimizing, and scaling paid campaigns with a strong focus on conversions and ROI. Experience in the travel industry will be an added advantage.

Key Responsibilities

  • Plan, execute, and optimize campaigns across Google Ads (Search, Display, YouTube) and Meta Ads (Facebook & Instagram)
  • Drive performance marketing initiatives focused on lead generation and revenue growth
  • Monitor and optimize campaigns based on key metrics such as CPC, CPA, ROAS, CTR, and conversion rates
  • Conduct keyword research, audience targeting, and competitor analysis
  • Create and test ad copies, creatives, and landing pages
  • Implement remarketing strategies and build lookalike audiences
  • Manage campaign budgets and ensure optimal allocation
  • Conduct A/B testing to improve campaign performance
  • Use GA4 and Google Tag Manager for tracking and insights
  • Generate performance reports with actionable recommendations
  • Collaborate with design and content teams for campaign execution

Must-Have Skills

  • Hands-on experience with Google Ads and Meta Ads
  • Strong understanding of performance metrics (CPC, CPA, ROAS, CTR)
  • Experience in conversion tracking and pixel implementation
  • Knowledge of remarketing and audience segmentation
  • Analytical mindset with strong problem-solving skills
  • Ability to manage multiple campaigns simultaneously

Good to Have

  • Experience in the travel industry (Flights, Hotels, Holidays)
  • E-commerce or lead generation experience
  • Landing page optimization skills
  • Basic understanding of SEO and marketing funnels

Qualifications

  • Bachelor’s degree in Marketing, Digital Marketing, or a related field
  • 2–6 years of relevant experience


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About AerTrip India Limited

Founded :
2012
Type :
Product
Size :
20-100
Stage :
Bootstrapped

About

Founded in 2012 Aertrip aspires to become the number one travel portal in the world by providing a convenient and enjoyable booking experience at cheapest prices. At Aertrip are trying to build a team of dedicated and experienced talent. We are looking to hire the best PHP Developers, HTML / Front End Developers, Software Analysts and UI/UX Designers to create a truly magical booking experience for our customers. We have studied over 90 travel websites and apps and designed an interface which provides the best and convenient way to book travel. We are now trying to build a team of extra-ordinary talent to complete this task.

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SERP Forge operates in competitive, high-CPC B2B categories such as SaaS SEO, link building, AI SEO, and growth services across Tier 1 markets including the US, UK, Australia, and Canada. We need someone who can make high-quality decisions with imperfect data, run disciplined experiments, and scale only what produces profitable growth.


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1. Paid Acquisition Strategy & Execution

  • Google Ads: independently plan, build, launch, optimize, and scale B2B lead-generation campaigns across Search, Performance Max where appropriate, Display, YouTube, and remarketing.
  • Meta Ads: independently plan, build, launch, optimize, and scale prospecting, retargeting, demand-creation, lead-generation, and creative-testing campaigns. Meta Ads experience is mandatory.
  • LinkedIn Ads: own audience strategy, ABM, lead-gen forms, retargeting, message/creative testing, and demand-generation campaigns for B2B audiences.
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  • Diagnose whether performance problems come from traffic quality, audience, intent, offer, positioning, creative, landing page, form friction, sales follow-up, or tracking.
  • Build a structured experimentation roadmap across keywords, audiences, bids, creative, hooks, offers, landing pages, forms, follow-up, and funnel stages.
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  • Set up, validate, and troubleshoot conversion tracking across Google Ads, Meta Ads, LinkedIn Ads, GA4, GTM, CRM, forms, and landing-page systems.
  • Build offline conversion and CRM feedback loops so platforms learn from qualified leads, SQLs, opportunities, and revenue rather than only form fills.
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  • Reconcile discrepancies between ad platforms, GA4, CRM, and revenue reporting.
  • Track performance beyond CPL and platform ROAS: MQLs, SQLs, opportunities, pipeline created, CAC, payback, win rate, closed-won revenue, and pipeline per dollar spent.
  • Own budget pacing, forecasting, scenario planning, and spend reallocation.
  • Build weekly/monthly performance reviews that explain what changed, why it changed, what was learned, and what action should happen next.


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5. Market & Competitive Intelligence

  • Monitor CPC trends, auction pressure, search demand, competitor messaging, creative patterns, audience shifts, and platform changes.
  • Use tools such as Google Ads Keyword Planner, Google Trends, Ahrefs/SEMrush, Meta Ad Library, LinkedIn insights, CRM data, and competitor landing pages to inform strategy.
  • Identify new paid acquisition opportunities from ICP behavior, SERP changes, competitor gaps, service launches, and emerging ad inventory.


Core Requirements (Must Have)

  • 3–6 years of hands-on performance marketing experience with substantial ownership of B2B lead-generation campaigns.
  • Deep hands-on Google Ads expertise. You must be able to build and optimize campaigns yourself.
  • Deep hands-on Meta Ads expertise. Meta Ads is mandatory, not a nice-to-have.
  • Hands-on LinkedIn Ads experience for B2B acquisition, ABM, lead generation, or retargeting.
  • A strong track record of generating qualified B2B leads, SQLs, opportunities, pipeline, or revenue through paid acquisition; e-commerce-only experience is not sufficient.
  • Experience targeting Tier 1 markets, especially the US, UK, Australia, and Canada.
  • Strong understanding of search intent, audience architecture, bidding, budget allocation, remarketing, creative fatigue, campaign scaling, and marginal efficiency.
  • Hands-on experience with GA4, Google Tag Manager, conversion tracking, UTM governance, and attribution.
  • Experience connecting paid media to a CRM and using downstream lead-quality or revenue data to guide optimization.
  • Strong landing-page and CRO fundamentals.
  • Strong analytical capability: able to calculate funnel economics, isolate root causes, challenge misleading averages, and make budget decisions from business outcomes.
  • Strong experimentation discipline: hypothesis, test design, guardrails, measurement, interpretation, and next action.
  • Strong copywriting and messaging judgment for direct-response and B2B buying contexts.


Strongly Preferred

  • Previous experience in B2B SaaS, digital services, SEO, martech, developer tools, cybersecurity, fintech, HR tech, or another complex B2B category.
  • Experience with ChatGPT Ads / OpenAI advertising, or demonstrated ability to quickly operationalize new advertising platforms.
  • Experience with HubSpot, Pipedrive, Salesforce, or another CRM used for lead-to-revenue attribution.
  • Experience with Looker Studio, spreadsheets, BI/reporting tools, or automated reporting workflows.
  • Experience with lead scoring, lifecycle stages, offline conversions, enhanced conversions, server-side tracking, or conversion APIs.
  • Working knowledge of ABM, demand generation, lifecycle marketing, and retargeting strategy.
  • Experience using AI and automation tools to improve campaign operations, analysis, creative iteration, reporting, or experimentation.


What Great Looks Like

  • You do not stop at β€œthe campaign generated leads.” You know which campaigns generated the right leads, which became SQLs and opportunities, which created pipeline, and which produced revenue.
  • You are equally comfortable inside Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, a spreadsheet, GA4/GTM, a landing page, and a CRM.
  • You know when to scale, when to cut, when to fix measurement, and when a campaign needs a better offer or message instead of another bid adjustment.
  • You understand that a cheap lead can be expensive if it never becomes a pipeline.
  • You are curious about new platforms but disciplined about proving incrementality before scaling spend.
  • You communicate clearly, document learnings, and take full ownership of results.


KPIs & Success Metrics

  • Qualified lead volume
  • Cost per qualified lead
  • Paid-sourced pipeline
  • Customer acquisition cost (CAC)
  • Revenue-to-spend / ROAS where attributable
  • Landing-page conversion rate

What You’ll Have Done in Your First 90 Days

  • Audit our paid accounts, tracking, landing pages, CRM attribution, audiences, creative systems, and reporting.
  • Identify the highest-impact leaks and opportunities across Google, Meta, LinkedIn, and the paid funnel.
  • Establish a clean measurement baseline from spend to qualified pipeline and revenue.
  • Launch a prioritized experimentation roadmap across campaigns, creative, landing pages, offers, and tracking.
  • Improve lead quality and conversion efficiency before aggressively scaling budgets.
  • Build a documented channel strategy for Google Ads, Meta Ads, LinkedIn Ads, remarketing, and emerging paid channels.


Why Join SERP Forge

  • Own paid growth for a company operating in competitive global B2B markets.
  • Work directly with marketing, sales, SEO, content, RevOps, and leadership rather than operating in a silo.
  • Have the freedom to test channels, creative angles, offers, landing pages, attribution systems, and automation.
  • Be measured on real business impact, not clicks, impressions, or activity for activity’s sake.
  • Help build SERP Forge’s paid acquisition engine into a modern multi-channel growth system.



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What You'll Actually Do


This is not a coordination role. You'll be inside ad accounts every day making decisions that directly impact client growth.


Campaign Strategy & Execution

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Creative Strategy Collaboration

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Client Communication

This role is client-facing.

  • Join weekly client review calls
  • Present campaign performance confidently and clearly
  • Explain strategies, results, and recommendations without jargon
  • Respond professionally to client communications
  • Manage expectations and proactively flag risks or opportunities
  • Build trust through transparency and data-driven decision making


AI-First Workflow

At Kontrah Labs, AI is part of how we work.

You'll be expected to:

  • Use ChatGPT, Claude, Gemini, or similar tools daily
  • Use AI for research, reporting, copywriting, analysis, and ideation
  • Build prompt workflows that improve efficiency and quality
  • Use AI creative tools to accelerate testing and production
  • Stay updated on emerging AI tools and bring useful ideas to the team

If a task can be completed better and faster with AI, we expect you to know how.

Must-Have Requirements


Experience

  • 2–3 years of hands-on paid media experience
  • Minimum 2 years of agency-side experience managing multiple client accounts
  • Proven experience managing Meta Ads and Google Ads accounts independently
  • Experience handling monthly ad spends across multiple accounts


Platform Expertise

  • Strong expertise in Meta Ads Manager
  • Strong expertise in Google Ads (Search, Shopping, Performance Max)
  • Understanding of audience strategy, attribution, bidding, scaling, and conversion optimization
  • Familiarity with GA4, Meta Pixel, Conversion API, and tracking fundamentals


Skills

  • Strong communication and presentation skills
  • Excellent problem-solving mindset
  • Strong analytical thinking and decision-making ability
  • Understanding of ad creatives and creative testing frameworks
  • Comfortable interpreting data and translating it into action
  • Good Google Sheets / Excel skills


AI Adoption

  • Active daily user of AI tools such as ChatGPT, Claude, Midjourney, Gemini, Perplexity, or similar
  • Able to demonstrate real AI workflows used in daily work


Nice to Have

  • Experience working with D2C or ecommerce brands
  • Experience with Shopify brands
  • Familiarity with landing page optimization and CRO principles
  • Exposure to creative strategy and copywriting
  • Experience managing premium or high-AOV brands


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