1. Define clear content benchmarks; together with operations team approve good Writers and Editors 2. Oversee and define the editorial work. Guide the editorial team to ensure that the content matches White Panda standards 3. Approve/Reject/Suggest changes to the first drafts 4. Ensure quality in terms of Subject Matter and reader engagement 5. Make sure the content is relevant to the target audience and contributes to the objective
1. Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.). 2. Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers). 3. Optimize our marketing automation and lead nurturing processes through email, content, and social channels. 4. Manage both on-page SEO and off-page SEO for the company. 5. Manage and improve organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions. 6. Grow our email list. Manage various email campaigns. Segment lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc.). 7. Measure results and optimize the lead nurturing workflows for these segments to convert leads into customers. 8. Manage the strategy and setup of all paid campaigns.
We are looking for a Business Development Associate to join the team. Responsibilities include - 1. Generating sales for a portfolio of accounts 2. Carrying out strategic Sales - Attract Enterprise Clients 3. Identifying new sales opportunities within existing accounts - upsell|cross-sell 4. Interacting and coordinating with the sales team and other staff members in other departments working on the same account 5. Managing and solving conflicts with clients
The Operations Executive would be responsible for overseeing the Marketplace operations at White Panda. 1. Onboard Technical Writers and Copywriters. Oversee editorial processes 2. Come up with processes and build a steady flow of content creators 3. Proper accounting to be practised. Cost needs to be optimised towards writer pay. 4. Work towards — Higher content quality & Faster delivery times 5. Delegating projects to Writers, while having the track of all the progress and deadline. 6. Coordinating with Content Managers.