Paralleldots

https://paralleldots.com

You are a product marketer having experience in growing global mobile products. You have a relentless focus on user acquisition and activation, conversion rates, analytics and continuous testing. You will maximize throughput of user acquisition, and conversion funnels through improvements in user experience, data-gathering, brand messaging and product presentation. Daily use of reporting, analytics, testing, and trend tools, including but not limited to Google Analytics, Facebook Insights, Mixpanel, sensor tower, clevertap. You will be responsible for telling the world (and company) the story of our product. Additionally, you will be charged with crafting the strategy around the messaging and marketing for new launches. You have experience with social media marketing on leading social platforms, tools, and APIs Role: - Savvy with all the digital marketing techniques (ASO, Facebook ads, Google Adwords, Consumer Marketing, A/B testing, optimization) - Craft compelling messages across marketing channels (landing pages, ad campaigns) - Work with various teams (design, content, acquisition, product) to implement strategies - Test marketing product features, releases, and ad copy - Evaluate projects using relevant KPIs and feedback from existing and prospective customers -Create product content (e.g. product videos, website copy, blog posts, social media posts) to articulate the benefits of our products to the world. All said you will work with the coolest team developing and executing amazing AI products.