About
🌟 About us
Flam is building cutting-edge AI infrastructure that powers immersive advertising for brands across every channel - Digital, Broadcast TV, Retail, Communications, Print, OOH, and beyond.
We are redefining how consumers engage with ads, content, retail environments, live broadcasts, and fan moments - turning every touchpoint into a personalized, interactive experience. Flam is shaping the future of brand-consumer interaction through intelligent, omnichannel innovation. Flam is already being used by 100+ global brands including Google, Samsung and Emirates who are embracing engaging media at scale. Flam-built real-time mixed reality campaigns have reached over 580 million users.
The next phase of growth is to accelerate R&D on its app-less GenAI infrastructure that lets brands create, publish and measure high-fidelity MR, 3D & Digital experiences in <300 ms on any smartphone- no app download required.
Key Focus Areas
- Product Roadmap: Upcoming releases include GenAI-driven 3D asset generation, democratising MR deployment at scale, Enterprise Suite of Products across Industries, and Infrastructure for broadcasters and fan engagement.
- Geography: Funds will support new enterprise pods in North America, Europe and the Middle East while deepening Asia operations.
- Partnerships: Flam will expand its partner program for creative studios and global platforms, enabling Fortune 500 brands to move from pilot to rapid global roll-out.
🧑🤝🧑 Founding team and leadership
Flam was founded in 2021 by BITS Pilani alumni Shourya Agarwal (CEO), Malhar Patil (Co‑founder), and Amit Gaiki (Co‑founder & CTO).
💰 Funding
- Seed & Pre‑Series A: Raised $3.5 M in 2021 and $4.5 M in 2024 from investors including Turbostart, Twin Ventures, Alphatron Capital, Inventus Capital Partners, and 100Unicorns.
- Series A: Raised $14 M in 2025 led by RTP Global with participation from Dovetail and others, bringing total funding to $22M+.
🏆Milestones
- Platform used by 100+ global brands including Google, Samsung, Emirates, Britannia, AJIO, Flipkart, Tanishq, Mahindra, among others.
- Mixed reality campaigns have reached between 380M-580M users across touchpoints.
- Recognized in industry awards including Forbes 30 Under 30 Asia (Consumer Tech 2022), Visual 1st Awards in San Francisco, and specific MR/AR campaign awards.
Candid answers by the company
Flam operates an AI‑powered mixed reality (MR) publishing platform that enables brands to transform traditional media-print ads, billboards, packaging, TV, digital, OOH into immersive, interactive experiences. Users simply scan a QR code or click a link to access high‑fidelity MR content instantly on mobile devices with no app download required.
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