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Flam cover picture
Founded :
2021
Type :
Product
Size :
100-500
Stage :
Raised funding

About

🌟 About us

Flam is building cutting-edge AI infrastructure that powers immersive advertising for brands across every channel - Digital, Broadcast TV, Retail, Communications, Print, OOH, and beyond.


We are redefining how consumers engage with ads, content, retail environments, live broadcasts, and fan moments - turning every touchpoint into a personalized, interactive experience. Flam is shaping the future of brand-consumer interaction through intelligent, omnichannel innovation. Flam is already being used by 100+ global brands including Google, Samsung and Emirates who are embracing engaging media at scale. Flam-built real-time mixed reality campaigns have reached over 580 million users.


The next phase of growth is to accelerate R&D on its app-less GenAI infrastructure that lets brands create, publish and measure high-fidelity MR, 3D & Digital experiences in <300 ms on any smartphone- no app download required.


Key Focus Areas

  • Product Roadmap: Upcoming releases include GenAI-driven 3D asset generation, democratising MR deployment at scale, Enterprise Suite of Products across Industries, and Infrastructure for broadcasters and fan engagement.
  • Geography: Funds will support new enterprise pods in North America, Europe and the Middle East while deepening Asia operations.
  • Partnerships: Flam will expand its partner program for creative studios and global platforms, enabling Fortune 500 brands to move from pilot to rapid global roll-out.


🧑‍🤝‍🧑 Founding team and leadership

Flam was founded in 2021 by BITS Pilani alumni Shourya Agarwal (CEO), Malhar Patil (Co‑founder), and Amit Gaiki (Co‑founder & CTO).



💰 Funding

  • Seed & Pre‑Series A: Raised $3.5 M in 2021 and $4.5 M in 2024 from investors including Turbostart, Twin Ventures, Alphatron Capital, Inventus Capital Partners, and 100Unicorns.
  • Series A: Raised $14 M in 2025 led by RTP Global with participation from Dovetail and others, bringing total funding to $22M+.


🏆Milestones

  • Platform used by 100+ global brands including Google, Samsung, Emirates, Britannia, AJIO, Flipkart, Tanishq, Mahindra, among others.
  • Mixed reality campaigns have reached between 380M-580M users across touchpoints.
  • Recognized in industry awards including Forbes 30 Under 30 Asia (Consumer Tech 2022), Visual 1st Awards in San Francisco, and specific MR/AR campaign awards.
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Flam operates an AI‑powered mixed reality (MR) publishing platform that enables brands to transform traditional media-print ads, billboards, packaging, TV, digital, OOH into immersive, interactive experiences. Users simply scan a QR code or click a link to access high‑fidelity MR content instantly on mobile devices with no app download required.

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Jobs at Flam

Flam
at Flam
2 candid answers
Eman Khan
Posted by Eman Khan
Bengaluru (Bangalore)
4 - 6 yrs
₹20L - ₹38L / yr (ESOP available)
skill iconReact.js
skill iconNextJs (Next.js)
TypeScript
skill iconRedux/Flux
Zustand
+11 more

About us

Flam is building AI Infrastructure for Brands in Immersive Advertising spanning across all channels viz. Digital, Broadcast TV, Retail, Communications, Print, OOH etc.


Vision: The Immersive & Interactive Layer for Every Screen & Surface


Flam aims to redefine how consumers interact with ads, content in every shape and form, retail aisles, live broadcasts and fan moments—turning content and interfaces into shoppable, shareable experiences that deliver measurable ROI. Flam has raised a $14 million Series A round led by global technology investor RTP Global with participation from Dovetail and select others bringing the total funding to $22 million.


Role overview

We are seeking a seasoned Frontend Engineer (SDE II / SDE III) to join our team and help build cutting-edge, immersive, and highly performant web applications. This role demands deep technical expertise in React, Next.js, Three.js, and WebGL/OpenGL, along with a strong foundation in frontend architecture and performance optimization.The ideal candidate is passionate about building high-quality interfaces, thrives on solving complex problems, and has prior experience leading frontend initiatives in a fast-paced environment.


Key Responsibilities

  • Architect, develop, and maintain scalable and modular frontends using React and Next.js.
  • Implement responsive, accessible UI components using Tailwind CSS.
  • Design and develop interactive 3D experiences using Three.js, WebGL, and the Canvas API.
  • Write custom shaders using GLSL and implement low-level WebGL rendering pipelines.
  • Set standards for frontend architecture, including code structure, testing, and performance.
  • Collaborate closely with product managers, designers, and backend teams to translate product requirements into technical solutions.
  • Ensure applications meet high standards of performance, security, and cross-browser compatibility.
  • Mentor junior frontend developers and participate in code reviews to maintain code quality and team growth.


Required Qualifications

  • 3-6 years of professional frontend development experience.
  • Expert-level proficiency with JavaScript (ES6+), React, and Next.js.
  • Solid understanding of state management tools such as Context API or Zustand.
  • Proficient with Tailwind CSS or similar utility-first CSS frameworks.
  • Demonstrated experience in frontend architecture and leading large-scale projects.
  • Advanced skills in Three.js, GLSL shaders, and WebGL/OpenGL.
  • Familiarity with the Canvas API for 2D rendering.
  • Strong grasp of frontend performance optimization techniques.
  • Clear understanding of responsive design principles and web accessibility standards (WCAG).
  • Hands-on experience with Git and modern CI/CD pipelines.


Nice-to-Have

  • Experience with Next.js App Router and server components (Next.js 13+).
  • Familiarity with animation libraries like Framer Motion or GSAP.
  • Understanding of backend fundamentals (REST, GraphQL, authentication).
  • Experience working on interactive applications in domains such as gaming, XR, or data visualization.
Read more
Flam
at Flam
2 candid answers
Eman Khan
Posted by Eman Khan
Bengaluru (Bangalore)
1 - 3 yrs
₹10L - ₹18L / yr (ESOP available)
skill iconReact.js
skill iconNextJs (Next.js)
TypeScript
skill iconRedux/Flux
Zustand
+11 more

About us

Flam is building AI Infrastructure for Brands in Immersive Advertising spanning across all channels viz. Digital, Broadcast TV, Retail, Communications, Print, OOH etc.


Vision: The Immersive & Interactive Layer for Every Screen & Surface


Flam aims to redefine how consumers interact with ads, content in every shape and form, retail aisles, live broadcasts and fan moments—turning content and interfaces into shoppable, shareable experiences that deliver measurable ROI. Flam has raised a $14 million Series A round led by global technology investor RTP Global with participation from Dovetail and select others bringing the total funding to $22 million.


About the Role: We're seeking an experienced Frontend Developer to join our team, bringing strong expertise in modern JavaScript frameworks and a passion for creating high-performance web applications. The ideal candidate will be versatile in both frontend and backend technologies, with a particular focus on research and platform development. 


Key Responsibilities

  • Design, develop, and maintain responsive web applications using Next.js, React.js,TypeScript and Modern Javascript frameworks
  • Optimize application performance, including SSR and SSG strategies.
  • Implement reusable components, design systems, and maintain scalable frontend architecture.
  • Collaborate with backend engineers, product managers, and designers to ensure seamless user experiences.
  • Work with GraphQL/REST APIs to integrate frontend applications with backend services
  • Enhance frontend security, accessibility, and SEO optimization.
  • Lead and mentor junior developers, conducting code reviews and sharing best practices.
  • Stay updated with emerging trends and technologies in frontend development
  • Contribute to research initiatives and platform development
  • Build and optimize complex animations and interactive experiences using Canvas, WebGL, and Framer Motion
  • Expertise in frontend performance optimization, modern build tools, and CI/CD pipelines.
  • Proficiency in CSS preprocessors, modern CSS, and responsive design.
  • Experience with testing frameworks (Jest, React Testing Library) and cross- browser


Key Qualifications

  • 1+ years of frontend development experience with expertise in Next.js,React.js, TypeScript, and modern JS frameworks.
  • Proficiency in state management (Redux/Zustand), backend development framework
  • Node.js (NestJS), Canvas, WebGL, Framer Motion, and Git.
  • Experience with 3D graphics libraries (Three.js, Babylon.js)
  • Contributions to open-source projects.
  • Experience with micro-frontend architecture.
  • Knowledge of Web Assembly (WASM).
  • Experience with real-time applications and WebSockets.
  • Understanding of design principles and UX best practices.
Read more
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