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• To strategize and execute distinctive content solutions to achieve clients' marketing and communication objectives, while strengthening their market distinctions. • Develop and design innovative engagement via creative content, based upon insights and benchmarks. • Promote continual creative improvement and actively contribute to a culture of innovation, excellence and accountability. • Suggest and implement proactive ideas to clients and internal teams. • Understand analytics reports to refine content strategy. • Create content to drive audience interaction and manage responses. • Lead, inspire and mentor a diverse, multi-cultural team of Content & Creative Writers to maintain consistent creative quality and develop market-effective, award-winning work. • Work with the Creative Head & Operations head to constantly refine and improve the creative and servicing processes. • Participate in new business development efforts.
• Community Management • Work closely with Brand and Digital Managers - marketing to develop, own and execute community strategy • Assist with editorial calendars, drive the ideas and concepts of engagement, and set the overall tone and direction of the community • Manage, publish content and monitor the customer relationship, community, and conversation on Facebook, Twitter, Pinterest, Instagram, Vine, Tumblr, SnapChat, Google+, Blogs, owned/on-site communities…. and more • Assist with seasonal and perennial moderation of user generated content • Listen and moderate brand mentions and sentiment across public and owned communities and conversations • Work closely with the Corporate Customer Relations Team to resolve customer service issues • Escalate issues which need attention across internal departments • Write copy consistent with the Brand voice to be used on all channels, solicit assistance from Brand copywriters as needed • Work closely with Graphic Designer on social specific imagery for various messaging and seasonal needs • Communicate content schedule each week to cross functional partners • Ensure proper tagging and tracking of all links with analytics tools • Partner with team to build authentic relationships with influencers and bloggers • Collaborate with the cross-functional teams to integrate brand into other marketing channel • Work closely with Analytics department on weekly, monthly, quarterly reporting to analyze trends, sales,traffic and growth • Research and monitor competitors presence in the social space and compile weekly reporting on most engaging content • Measure and report on business impact and customer sentiment for each social promotion and event • Communicate weekly with internal business partners on the status of social media initiatives • Provide regular qualitative and quantitative reporting on community feedback, broader conversation, and brand sentiment. • Maintain listening tools and monitoring/analytics software
• Execute sales targets of the company through constantly contacting prospective clients and arranging meetings • Build database of prospective clients and study their current state within social media • Handle new client pitches, ideation and billing (Strategy + Presentation) • Conceptualize and build strategy for pitch specific to each client, ensuring optimum use of Social Media tools • Managing Social Media Executive’s relationship with clients
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