MFX

We are Proximity - a global team of coders, designers, product managers, geeks and experts. We solve hard, long-term engineering problems and build cutting edge tech products.

About us

Born in 2019, Proximity Works is a global, fully distributed tech firm headquartered in San Francisco - with hubs across Mumbai, Dubai, Toronto, Stockholm, and Bengaluru. We’re in the business of solving high-stakes engineering challenges with AI-powered solutions tailored for industries like sports, media & entertainment, fintech, and enterprise platforms. From real-time game analytics and ticketing workflows to creative content generation, we help build software that serves millions every day.

About the Founders

At the helm is Hardik Jagda, CEO - a technologist with a startup DNA who brings clarity to complexity and a passion for building delightful experiences.

Milestones & Impact

• Trusted by some of the world’s biggest players - from major media & entertainment giants to one of the world’s largest cricket websites and the second-largest stock exchange in the world.
• Delivered game-changing tech: slashing content creation by 90%, doubling performance metrics for NASDAQ clients, and accelerating speed/performance wins for platforms like Dream11.

Culture & Why It Matters

• Fully distributed and flexible: work 100% remotely, design your own schedule, build habits that work for you and not the other way around.
• People-first culture: Community events, “Proxonaut battles,” monthly off-sites, and a liberal referral policy keep us connected even when we’re apart.
• High-trust environment: autonomy is encouraged. You’re empowered to act, learn fast, and iterate boldly. We know great work comes when talented people have space to think and create.

Quantiphi is an award-winning AI-first digital engineering company driven by the desire to reimagine and realize transformational opportunities at the heart of the business. Since its inception in 2013, Quantiphi has solved the toughest and most complex business problems by combining deep industry experience, disciplined cloud, and data-engineering practices, and cutting-edge artificial intelligence research to achieve accelerated and quantifiable business results.

About Pendo

Pendo is a leading product experience and software analytics platform that helps companies understand how users interact with their software and improve those experiences. It operates in the product analytics and digital adoption space, enabling organizations to combine analytics, in-app guidance, and user feedback in one unified platform.

Pendo – Key Highlights

• Founded in 2013, headquartered in Raleigh, North Carolina
• Serves 14,000+ companies globally
• Processes 20B+ daily events and supports 1B+ users
• 850+ employees across global offices
• Raised $350M+ total funding from investors like General Atlantic, Tiger Global, and Sapphire Ventures

Chisel was acquired by Pendo in 2026, marking a key milestone in its journey. The acquisition strengthens Pendo’s push into AI-driven product experience, with Chisel’s agentic capabilities becoming a core part of Pendo’s broader platform vision.

Chisel Labs is an AI-powered product management platform built to help product teams move faster and make better decisions. It operates in the product management and AI SaaS space, bringing feedback, roadmapping, and documentation into a unified system of record.

At its core, Chisel functions as an AI PM Agent, automating workflows like PRDs, research, and feedback analysis - allowing teams to focus on strategy, prioritization, and product outcomes.

About Chisel

Chisel is a lean, globally distributed team with presence across the US and India. The team operates at the intersection of AI, product management, and enterprise SaaS, with a strong emphasis on ownership, speed, and building for real-world product teams at scale. Post-acquisition, the team is now part of Pendo’s broader organization.

🏆 Milestones

• Founded in the early 2020s as a next-gen product management platform
• Built one of the early AI-native PM agents for automating product workflows
• Grew adoption across global teams with integrations like Jira, Salesforce, and Zendesk
• Achieved strong product recognition across PM tooling ecosystems
• Acquired by Pendo (2026) to accelerate AI innovation in product experience

Estuate is a global IT services company that offers innovative software solutions ranging from Product Engineering services to Subscription Billing and GRC to Digital Transformation. They help businesses thrive with their out-of-the-box tech solutions and expert consulting services. Estuate's IBM InfoSphere Optim Archive Viewer 11.7 is a powerful and intuitive solution for accessing and analyzing archived data, fully compatible with IBM’s Cloud Pack for Data technology stack.

Estuate's software solutions aid organizations in managing data properly throughout its lifetime, allowing them to make informed decisions and stay compliant with industry regulations. Their IBM InfoSphere Optim Archive family of tools handles older data in active applications and retains data in retired applications for legal, regulatory, or analytical purposes. Industries in which Estuate operates include healthcare, finance, retail, and technology. They have a worldwide presence with operations in several parts of the world including Canada, India, and the UK.

We are building The first AI driven brand health measurement system in the world. We conduct real conversations with real customers at scale to understand health of the brand and provide actionable insights.

Shopflo is an enterprise technology company providing a specialized checkout infrastructure platform designed to boost conversion rates for direct-to-consumer (D2C) e-commerce brands. Founded in 2021, it focuses on enhancing the online buying experience through fast, customizable, and secure checkout pages that reduce cart abandonment. 

We aim to supercharge conversions for e-commerce websites at checkout by improving user experience, helping build stronger intent and trust during the purchase

Problem statement -

(1) There is ~70% drop off at checkout for most independent e-commerce retailer (outside of large marketplaces)

(2) E-commerce cart platforms allow minimal flexibility on checkout, with their experience still same as the last decade

(3) Whereas user experiences are defined by new consumer platforms such as Swiggy, Amazon, etc.

There is a fundamental unbundling of monolith shopping cart platforms globally for mid-market and enterprise customers, who are moving towards headless (read modular) architecture.

Shopflo aims to be the global default for checkout experiences.

Outpilot is an AI-powered outreach engine that identifies decision-makers and produces human-grade outreach at scale for sponsorship and complex B2B.