Melange Digital

Key Responsibilities: As a Performance Marketing Manager, you will be responsible for:

• Developing, executing, and optimizing performance marketing campaigns across Meta, Google, and LinkedIn Ads for multiple clients.
• Ensuring that every campaign aligns with client objectives and delivers results that matter.
• Mastering the art of event and pixel tracking, conversion tracking, and last-mile attribution.
• Running A/B tests like a pro to fine-tune strategies and boost campaign performance.
• Juggling 3-4 clients simultaneously, while overseeing multiple campaigns across the board.
• Building strong client relationships and keeping them in the loop with performance updates.
• Using cohort analysis to guide ad budget decisions with precision.
• Crafting platform-specific strategies and campaigns tailored to each client’s needs.
• Teaming up with creatives to design strategies that hit the mark.

Additional Requirements:

• Proven ability to interpret data and analytics to make informed decisions and optimize campaign performance.
• Experience in using data visualization tools to present insights to both internal teams and clients.
• Demonstrated expertise in integrating performance marketing efforts seamlessly across various channels for a cohesive and synchronized strategy.
• Proven experience in coordinating efforts with other marketing channels such as SEO, content, and email marketing to maximize overall campaign impact.
• Ability to develop sophisticated audience targeting strategies based on customer segmentation, behavior, and demographics.
• Experience with CRM data integration for personalized and targeted marketing initiatives.
• Stay abreast of industry trends and emerging platforms, incorporating innovative strategies to stay ahead of the competition.
• Proactively identify and evaluate new advertising technologies and beta features for potential incorporation into campaigns.
• Strong interpersonal skills and the ability to collaborate effectively with cross-functional teams including creative, analytics, and sales.
• Excellent communication skills to convey complex strategies and results in a clear and concise manner to both technical and non-technical stakeholders.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field (Master's degree? Even better!)
• 2-6 years of experience in growth marketing, performance management, or a related field.
• A proven track record of driving growth, launching successful products, and smashing revenue targets.
• Strong analytical mind, with a talent for making data-driven decisions.
• Leadership experience? Yes, please! You’ll foster collaboration and inspire innovation in your team.
• You’re a communication rockstar, able to present and interact with everyone from creatives to executives.

Benefits

• You’ll have the chance to make waves in our client portfolio, forging new partnerships and leading growth initiatives.
• We have an entrepreneurial culture that celebrates creativity, innovation, and impact.
• Competitive salary + performance-based incentives? Yes, we’re all about rewarding excellence.
• We invest in YOU—continuous training and development to help you grow.
• Comprehensive health and medical benefits for peace of mind.