arma agency
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Arma Agency — a marketing agency working with home-service businesses in the US market. We're currently looking for a PPC specialist to manage and create advertising for our clients.
Core requirements: 2+ years of experience as a PPC specialist in the US market, plus experience managing and creating ads through AI (Claude, ChatGPT, etc.).
Must-have requirements
PPC experience specifically in the US market — minimum 2 years, with real accounts (not training/course case studies). Critically, the person must understand the specifics of local lead gen for service businesses: geo-targeting by city/ZIP, local intent, and seasonality of niches (roofing, HVAC, plumbing, etc.).
Ability to set up and manage ads through AI tools. This is the key filter that screens out 90% of candidates. Specifically: working with the Google Ads API / Meta Marketing API (at least at the level of reading data and making bulk changes), or via MCP connectors (Pipeboard, Google Ads MCP), or via scripts (Google Ads Scripts, Python). The person must be able to task an AI rather than click manually in the interface, and validate the result. Verified through a practical test, not by their word.
Google Ads + Meta Ads at a working level — these are our two core channels. We don't need an all-platform generalist; we need depth specifically in these two.
A CPL-driven mindset, not ROAS. We work toward cost per lead, not return on sale. The candidate must think in terms of CPL, conversion tracking, and lead quality — not abstract ROAS metrics from e-commerce.
Technical tracking: Pixel, CAPI, conversion events, and the ability to diagnose broken tracking (a typical problem — an event stops firing and the account burns budget blind). This is a separate skill and must be tested as well.
Nice-to-have
Experience at an agency with a multi-client structure (sub-accounts, Business Manager across several clients), rather than in-house on a single brand. Familiarity with the Claude API / LLM-based generation of creatives and reports. English at a level sufficient for working with US clients and platforms (interfaces, support, documentation)
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Incubyte is an AI-first software development agency built on the principles of software craftsmanship—where how we build is just as important as what we build. We partner with organizations across stages, from enterprises looking to scale and modernize to early-stage founders bringing new ideas to life.
At Incubyte, AI is deeply integrated across the software development lifecycle to drive speed, efficiency, and smarter outcomes. Guided by Software Craftsmanship values and Extreme Programming practices, we combine high velocity with disciplined engineering to deliver reliable, high-impact solutions.
We don’t just build software—we incubate dedicated engineering teams. From designing systems to shaping team structures and organizational strategy, we enable our clients to launch and scale products that are relevant today and resilient for the future.
Whether you’re scaling an existing product, building from scratch, or optimizing manual processes, we help you move faster with confidence:
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Our approach is rooted in ownership. As a DevOps-driven organization, our engineers take responsibility for the entire lifecycle—from development to release—ensuring quality at every step.
Founded by product professionals, we bring a strong product mindset into services. We’re driven by curiosity, continuous learning, and a passion for building great software the right way.
We’re always looking for people who care deeply about code, craftsmanship, and growth. Join us if you’re excited to build, learn, and make an impact.
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