Codeyoung Career

Job brief

If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

What does a Digital Marketing Manager do?

You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing managers will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget.

Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

• Design, build and maintain our social media presence

• Measure and report performance of all digital marketing campaigns, and assess

  against goals (ROI and KPIs)

• Identify trends and insights, and optimize spend and performance based on the

  insights

• Brainstorm new and creative growth strategies

• Plan, execute and measure experiments and conversion tests

• Collaborate with internal teams to create landing pages and optimize user

  experience

• Utilize the strong analytical ability to evaluate end-to-end customer experience

  across multiple channels and customer touchpoints

• Instrument conversion points and optimize user funnels

• Collaborate with agencies and other vendor partners

• Evaluate emerging technologies. Provide thought leadership and perspective for

  adoption where appropriate

  Requirements

• Proven working experience in digital marketing

• Demonstrable experience leading and managing SEO/SEM, marketing

  database, email, social media and/or display advertising campaigns

• Highly creative with experience in identifying target audiences and devising

  digital campaigns that engage, inform and motivate

• Experience in optimizing landing pages and user funnels

• Experience with A/B and multivariate experiments

• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight,

  Omniture, WebTrends)

• Experience in setting up and optimizing Google Adwords campaigns

• Strong analytical skills and data-driven thinking

• Up-to-date with the latest trends and best practices in online marketing and

  measurement