Charmboard

🌟 About us

Flam is building cutting-edge AI infrastructure that powers immersive advertising for brands across every channel - Digital, Broadcast TV, Retail, Communications, Print, OOH, and beyond.

We are redefining how consumers engage with ads, content, retail environments, live broadcasts, and fan moments - turning every touchpoint into a personalized, interactive experience. Flam is shaping the future of brand-consumer interaction through intelligent, omnichannel innovation. Flam is already being used by 100+ global brands including Google, Samsung and Emirates who are embracing engaging media at scale. Flam-built real-time mixed reality campaigns have reached over 580 million users.

The next phase of growth is to accelerate R&D on its app-less GenAI infrastructure that lets brands create, publish and measure high-fidelity MR, 3D & Digital experiences in <300 ms on any smartphone- no app download required.

Key Focus Areas

• Product Roadmap: Upcoming releases include GenAI-driven 3D asset generation, democratising MR deployment at scale, Enterprise Suite of Products across Industries, and Infrastructure for broadcasters and fan engagement.
• Geography: Funds will support new enterprise pods in North America, Europe and the Middle East while deepening Asia operations.
• Partnerships: Flam will expand its partner program for creative studios and global platforms, enabling Fortune 500 brands to move from pilot to rapid global roll-out.

🧑‍🤝‍🧑 Founding team and leadership

Flam was founded in 2021 by BITS Pilani alumni Shourya Agarwal (CEO), Malhar Patil (Co‑founder), and Amit Gaiki (Co‑founder & CTO).

💰 Funding

• Seed & Pre‑Series A: Raised $3.5 M in 2021 and $4.5 M in 2024 from investors including Turbostart, Twin Ventures, Alphatron Capital, Inventus Capital Partners, and 100Unicorns.
• Series A: Raised $14 M in 2025 led by RTP Global with participation from Dovetail and others, bringing total funding to $22M+.

🏆Milestones

• Platform used by 100+ global brands including Google, Samsung, Emirates, Britannia, AJIO, Flipkart, Tanishq, Mahindra, among others.
• Mixed reality campaigns have reached between 380M-580M users across touchpoints.
• Recognized in industry awards including Forbes 30 Under 30 Asia (Consumer Tech 2022), Visual 1st Awards in San Francisco, and specific MR/AR campaign awards.

IdeaBoard is a product startup based in Bangalore. We are building EdTech platform powered by machine learning that helps students have a personalised learning experience.

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