11+ Online advertising management Jobs in Delhi, NCR and Gurgaon | Online advertising management Job openings in Delhi, NCR and Gurgaon
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About Company
Our client is a community-based marketplace for global wellness entrepreneurs (both in services and products) and consumers. They provide platform and technology to enable sustainable & holistic wellness professionals to be successful. For the consumers, they create health awareness through our enriching content and help them reach their health goals through our world-class Experts, tools, programs and products.
About the role:
As a Performance Marketing Executive, you will devise strategies and empower the company to drive usage, delight customers work towards customer acquisition and retention and grow them. Your goal will be to effectively position and promote the company across channels and drive ambitious goals of achieving a good scale of acquisitions at sustainable costs for them.
Roles & responsilibilities:
- Creating & executing effective convertible performance marketing campaigns.
- Managing budget & campaigns across all digital platforms to drive the desired return on investment.
- Scale and manage CPM and CPI campaigns across multiple channels like Google, Facebook, and affiliates.
- Plan and manage paid social media campaigns and assist content and brand teams.
- Working closely with management to discuss conversion improvement strategies, feedback & results.
- Analyzing sales funnels, trends & understanding customer behaviour.
- Research & implement marketing tools to boost our promotional efforts
- Reporting on marketing KPIs like leads, conversion rates, website traffic, ROAS, social media engagement, etc.
Requirements:
- 1-3 years of experience who has a deep understanding of all facets of content marketing.
- Experience in creating & executing successful campaigns on Facebook, Instagram & Google Adwords.
- You are a highly goal-oriented individual with good communication skills.
- Experienced in other ad platforms like Quora Ads, Reddit Ads, and others.
- Highly analytical with expertise in setting up, running, and reporting on experiments, and always sharing insights rather than just data.
- Expertise with Firebase, GTM, and Google Analytics.
- Experience in generating leads and achieving long-term sustainable growth.
- Experience in working with creative teams to give constructive feedback for performance marketing.
- A strong portfolio to demonstrate your skillset
Google AnalyticsBacked by Sequoia Capital, http://www.lambdatest.com/">LambdaTest is the fastest growing cross-browser cloud platform and an online selenium grid that helps users to perform both manual and automated browser compatibility testing. LambdaTest is powering web testing teams for some of the world’s biggest brands, enterprises, and startups in over 130+ countries. We are looking for the brightest minds to join our team!
Requirement:
- You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing managers will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize the user experience
- Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints Instrument conversion points and optimizes user funnels
- Collaborate with agencies and other vendor partner
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
- Planning digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising.
- Maintaining our social media presence across all digital channels. Measuring and reporting on the performance of all digital marketing campaigns.
Qualification:
- Proven working experience in digital marketing along with lead generation.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics)
- Working knowledge of ad serving tools.
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Job Summary:-
We offer Digital Marketing Services which include SEO, PPC, Content + Social Media Marketing, Email Marketing & Creative + Apps. We believe in building best digital presence for our Clients
Job Responsibilities:-
- Set and implement social media optimized campaign
- Setting up of various social media channels and maintaining brand consistency.
- Prepare engaging text, image (info graphic) and video content for social media accounts.
- Respond to comments and customer queries in a timely manner.
- Monitor and report on feedback and online reviews.
Skills Required:-
- Good Communication Skills
- Minimum 1 to 3 years experience in – SMO
- Passion for social media and internet marketing industries
- Knowledge of SEO OFF – page is a MUS
Promotion & Influencer Marketing: PAID AD EXPERT
“Strategy, Plan and Process make a digital campaign more effective to perform better.
Only operational understanding or knowledge of tools won’t give any results any more”
If that’s what you also have think, then we are looking for you as our – Paid Ad Expert
Job Essence- Paid Ad Expert
Work Profile-
- Set up Optimize |Management of Paid campaigns
- A) Search Engine driven (Google/Bing/ Campaign Specific)
- B) Social Media (Facebook/Instagram/LinkedIn/Youtube/Quora)
2.Deep understanding of digital marketing concepts , brand management and demand generation.
3.Professional level knowledge (not just as a user or a hobbyst) of social media platforms and paid media landscape, including new/shifting platforms and algorithms.
4.Own, manage and grow digital channel outreach for clients.
5.Online Reputation Management process and structure.
6.Email, WhatsApp, Telegram Marketing and Analytics
Must-Have-
- Strong with analysis and observation .
- Focuses on activity leading to Productivity
- More of intelligence over Mechanical working
- Excellent communication skills in hindi and english
- Excellent team player with mindful and problem solving approach towards work.
- Empathetic and Compassionate
- Understanding towards client requirements
- Ability to work in multiple clients and campaigns scenario with process driven attitude
- Not just an entry level/operational DIY person however keen to make career at higher roles in coming days.
- Team Player as well as Team manager capability.
Experience- 3-10 years
Industry
- Marketing & Advertising
Employment Type
Full-time
Google AnalyticsOur technology-based client is backed-up by venture capitalist and angel investor. It has onboarded over 1000 sellers so far and has facilitated transactions over 6 crores. Their top clients include CBRE, FedEx, Swiggy etc.
They are currently developing India’s first dedicated B2B Service Procurement Platform.
What you need to do:
- End to end campaign management on various platforms primarily Google (From forecasting to executing, monitoring, evaluating and optimizing campaign performance to generating maximum leads)
- Conducting keyword research and optimizing the campaigns
- Researching and analyzing competitor advertising links and strategizing the best plan ahead for the business
- Optimizing the ad copy, landing pages for the best lead quality
- Optimizing the campaigns regularly for improving the performance
- Identifying trends and insights, and optimizing spend and performance based on the insights
- Measuring and reporting performance of all marketing campaigns, and assessing against goals
- Brainstorming new and creative growth strategies
- Building on an existing level of search engine marketing expertise and developing a reputation for innovation and efficiency
- Staying up-to-date with industry trends and developments in search engine marketing, digital marketing as well as consumer behaviour and recommending improvements
- Implementing A/B testing to continuously improve ROI
Desired Candidate Profile
What you need to have:- Proven 4+ years SEM experience in managing PPC campaigns across Google
- Well-versed in performance marketing, conversion and online customer acquisition
- Understanding of keyword matching, keyword research and optimization
- Experienced in understanding google analytics and pixel integration
- Creative copywriting for ads
- Prior experience in working with affiliate ad networks (bonus)
- Understanding of campaign data and growth metrics
- Working knowledge of analytics tools (Google Analytics, Google Datastudio, GTM, etc.)
- Excellent communication skills
- Strong analytical and problem-solving abilities
- Willingness to work in a dynamic startup environment
- Ability to think creatively and work independently in a fast working environment
Google AnalyticsWe are storytellers for all that's digital. Whether its digital marketing or social media marketing, whether its social advertising or search engine marketing, we even build an end to end software products such as websites, mobile apps, customized software, etc. to help startups, ideas, struggling brands or companies, new brands or companies. Our services encompass a wide range of digital solutions like branding, social media marketing, online advertising, graphic design, content marketing, software development, app & web development, user interface & experience design, online research. We have some amazing & exciting projects for young audiences to work on. Our team is full of passionate hustlers executing at a high speed. Looking forward to having more excited & proactive individuals onboard.
Intern's day to day responsibilities include:
1. Work on digital marketing campaign planning
2. Handle efficient advertising campaign setup across platforms (Google Adwords, Facebook Adverts)
3. Work on LinkedIn ads, Twitter, and email marketing advertising (to name a few)
4. Conduct preliminary online market research & competition analysis
5. Assess audience interests, behaviours and demographics across platforms for every industry
6. Track and analyze website traffic flow to effectively optimize live ads
7. Work on effective keyword planning on the basis of search volumes, cost per clicks, bid values, etc.
8. Work on effective search engine optimization strategies (on-page and off-Page both) for websites
9. Monitor online marketing trends on social media
10. Prepare accurate in-depth reports on the overall performance of marketing campaigns.
11. Prepare pitch decks and proposals
12. Coordinate with content strategists, graphic designers, digital marketers and clients
13. Explore the complete gamut of the features of various social media platforms designed for marketers
Skill(s) required :
- Social Media Marketing, Digital Marketing, Search Engine Optimization (SEO), English Proficiency
Responsibilities
· Strengthen our relationship with clients and company partnerships
· Plan and execute campaigns and events
· Track, analyze and report the success of those campaigns and events
· Create online and offline marketing content
· Empower the sales team with marketing content and campaigns that help drive sales
Qualifications
· 2-3 years' of marketing experience
· BS/BA in Marketing or a related field of study
· Excellent writing and communication skills
Our client is a disruptive performance marketing agency with a data-driven approach adding impetus to its client's growth. The agency has developed two proprietary tools that enables them to execute large scale marketing campaigns. Automated media buying, centralized data tracking, business intelligence reports and personalized ads are the major services offered to the clients.
- Understanding client’s business objectives and Digital Marketing strategy.
- Strategizing client’s marketing brief & taking decisions for the team to deliver on.
- Creating customized & impactful presentations to showcase performance impact.
- Managing a team of digital marketing strategists and business operations team to drive multiple programs to completion.
- Being on top of industry updates from technology, competition & functionality perspective.
- Managing & prioritizing prospects pipeline – in line with monthly/ quarterly/ yearly goals.
- Helping company grow through performance marketing initiatives for its own core business.
- Working closely with business development & senior analyst teams to provide strategic inputs.
- Leading, mentoring and guiding the account managers in their daily efforts against all client digital campaign work.
- Negotiating contract including renew, upselling and be key contact for any new work discussion.
- Managing the workflow process by prioritizing projects and resources and by working across accounts to ensure proper alignment of resources.
What you need to have:
- 3 plus years of demonstrated track record of developing senior level client relationships.
- Very strong understanding of Digital Analytics.
- Hands on experience and deep expertise in Google Analytics, Google Adwords and Facebook advertising.
- Strong relationship management skills.
- Ability to command respect & drive meetings with CXO level members.
- Superb communication and presentation skills as well as a proven ability to develop well positioned and thoughtful documents and presentations.
- Thorough knowledge of the principles of advertising, marketing & media with thought leadership around the dynamics of the digital and interactive space, specifically Social, Digital Media, and Search.
- Ability to use alternative analytical approaches to solve digital/ interactive marketing problems.
- Above 80% in class 10th & 12th Maths score.
- BE/ BTech - Should be from Tier 1/Tier 2 college.
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