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Desired Candidate Profile

 

What you need to have:

• 5+ Years of experience of relevant experience.
• Understanding of the mobile advertising ecosystem, mediation & bidding setup, a keen eye for gaps in the app monetization strategy, and an innovative mindset to fill them.
• Should be highly-skilled ad revenue management professional with a proven ability to strategize & execute your vision.
• Strong experience in a mobile ad revenue and monetization role.
• Hands-on experience in managing monetization across a portfolio of mobile products.
• Knowledge of Ad Networks, Mediation and RTB.
• Understanding of the Google AdMob framework and experience in dealing with ITV issues.
• Excellent communication skills 
• Ability to ideate & execute    
• Experience in managing & executing monetization across multiple apps (products) and use cases is a big plus    
  
  
  

   

Head of Marketing responsibilities include:
• Crafting strategies for all Marketing teams, including Digital, Advertising, Communications and Creative
• Preparing and managing monthly, quarterly and annual budgets for the Marketing department
• Setting, monitoring and reporting on team goals

Job brief
• We are looking for a Head of Marketing who’ll lead all our marketing activities from
social media and digital campaigns to advertising and creative projects.
• Head of Marketing responsibilities include developing plans to help establish our brand,
allocating resources to different projects and setting short-term and long-term department
goals. If you’re a skilled Marketing strategist, able to inspire your team members, we’d
like to meet you.
• Ultimately, you will run our Marketing department in ways that promote higher
profitability and competitiveness.

Work Description:
• Craft strategies for all Marketing teams, including Digital, Advertising, Communications
and Creative
• Prepare and manage monthly, quarterly and annual budgets for the Marketing department
• Set, monitor and report on team goals
• Design branding, positioning and pricing strategies
• Ensure our brand message is strong and consistent across all channels and marketing
efforts (like events, email campaigns, web pages and promotional material)
• Analyze consumer behavior and determine customer personas
• Identify opportunities to reach new market segments and expand market share
• Craft quarterly and annual hiring plans
• Monitor competition (acquisitions, pricing changes and new products and features)
• Coordinate sales and marketing efforts to boost brand awareness
• Participate in the quarterly and annual planning of company objectives

Candidature requirements:
• Work experience as Head of Marketing
• Scaling experience from 0-1 in a similar startup preferred
• Experience running successful marketing campaigns
• Solid knowledge of web analytics and Google Adwords
• Leadership skills with the ability to set and prioritize goals
• Analytical mind

Expectations/Requirements:
● Drive/Execute full stack Data driven Growth & marketing campaigns for our UPI business, focused on key metrics in terms of Strategy, Team management, Product Marketing, Growth management, and Revenue management.
●Should be responsible for driving the User Growth, Revenue Growth, Retention, and Engagement of the Platform on a day-to-day basis.
● Deploy successful marketing campaigns and take ownership right from ideation to implementation:
● Segment customer base on various transactional/ behavioral features & design effective & 'reach out' & programs for them in the form of these marketing campaigns.
● Manage end-to-end consumer lifecycle management for the business vertical.
● Responsible for driving the entire marketing funnel from Acquisition to Retention using various digital marketing channels.
● Monitor customer funnel & identify new levers of growth and apply them to the business
● Suggest new features/product innovations whenever necessary basis
understanding of consumer behaviour.

Superpowers/ Skills that will help you succeed in this role:
● Bachelors degree in engineering or related field from reputed colleges.
● Must‌ ‌be‌ ‌data‌ ‌driven‌ ‌with‌ ‌strong‌ ‌problem‌ ‌solving‌ ‌and‌
‌analytical‌ ‌skills‌.
● High‌ ‌degree‌ ‌of‌ ‌ownership‌ ‌in‌ ‌taking‌ ‌things‌ ‌to‌ ‌completion‌.
● Ability‌ ‌to‌ ‌multitask‌ ‌and‌ ‌work‌ ‌on‌ ‌diverse‌ ‌range‌ ‌of‌
‌requirements.‌ ‌
● Excellent‌ ‌communication‌ ‌skills‌ ‌with‌ ‌ability‌ ‌to‌ ‌handle‌ ‌complex‌
‌negotiations.‌ ‌
● Prior‌ ‌experience‌ ‌in‌ ‌e-commerce‌ ‌industry‌ ‌is‌ ‌a‌ ‌plus‌.

What you will do:

• Executing digital marketing strategies across channels including email, social media and display advertising campaigns
• Driving achievement of growth objectives like app installs, display, search, affiliates among others
• Improving the design, UX, traffic and content of the website
• Designing, building and maintaining organization’s social media presence
• Measuring and reporting performance of all digital marketing campaigns and assessing against goals (ROI and KPIs)
• Creating paid campaigns on social media platforms
• Identifying trends and insights, optimizing spend and performance of campaigns based on the insight
• Growing the lead volume at a sustainable cost
• Collaborating with internal teams to create landing pages and optimizing user experience
• Utilizing strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Managing agencies and affiliates
• Driving maximum ROI from campaigns

 

What you need to have:

• MBA/ PGDM from Tier-1/2 B-School and/ or B. Tech. from a Tier I college
• Analytical skills: Keen interest in evaluating product/market situations, analyzing raw data, and transforming it into actionable marketing strategies
• Demonstrate a positive, ‘can-do’ attitude
• Willingness to roll up your sleeves and get things done
• Strong business acumen and detail orientation
• Outstanding presentation skills
• Excellent problem-solving skills
• Knowledge in OKR, Agile
• Knowledge in Jira, CRM, Power BI
• Exceptional verbal and written communication skills
• 2-4 years of experience in Digital Marketing
• Prior experience in handling campaigns development in terms of digital along with ATL/ BTL channels
• Experience in handling Campaign Management on Google, Facebook, LinkedIn, Twitter etc.
• Experience in performance marketing and affiliate marketing
• Understanding of digital marketing platforms and passion for technology
• Ability to optimize CPC and CPL in an effective manner
• Ability to manage multiple projects with varying priority at one time to deliver results on time and under budget
• High level of integrity and dependability with a strong sense of urgency and results orientation
• Thorough knowledge of web analytics (e.g. Google Analytics, Web Trends etc.) and Google AdWords    

 

Assisting in the formulation of strategies to build a lasting digital connection with consumers. Planning and monitoring the ongoing company presence on social media. Launching optimized online advertisements to increase company and brand awareness.

 

Desired Candidate Profile

What you need to have:

• Minimum of 3 – 4 years in digital marketing
• Excellent communication, listening and time management skills
• Excellent analytical abilities to measure and optimize online campaigns for performance
• Proficiency in MS office suite    

 

 

• Develop and manage digital marketing campaigns

• Manage organizations website

• Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, Google Plus, etc

• Track the website traffic flow and provide internal reports regularly

• Fix any error in online content and arrange webinars and webcasts

• Attend networking events and product launches.

• Identify new digital marketing trends and ensure that the brand is in front of the industry developments.

• Work on SEO of the website pages.

• Edit and post content, videos, podcasts, and audio content on online sites.

• Promote companys product and services in the digital space.

• Execute social media efforts to improve KPIs, likes, shares, tweets, etc.

• Creating and executing SMS, and email-based marketing campaigns.

 

What you need to have:

Marketing Manager:

Profile: The primary role of marketing manager is to attract, retain and grow revenue from a company's targeted customers - across markets. The person is expected to have a proven track record with a minimum 7  years of experience.  In carrying out this role, you must support revenue with lead generation and other quantifiable marketing activities.  

 

Roles and Responsibilities: 

• Develops and implements strategic marketing plans (International & Domestic) for the company.
• QualifiedRevenue generating Leads through various marketing activities:
  • Digital marketing campaigns.
  • Social media.
  • SEO and superior web presence.
• Prior experience of marketing for IT/ITES businessis a must.
• Messaging, communication to be crystalized and executed in helping generate revenue.
• Build content around the product / service to be pushed across channels.
• Manage the team to perform accurate data generation for digital marketing activities for its target markets / companies.
• Team Management. Finding ways for team to achieve success – recruit, train, mentor and evaluate team members.

 

 

Location: Noida

 

He/ She must have done a Digital Marketing Course from some institute - He/ She must have some basic knowledge in SEO, SEM, SMM and SMO. - Good Command over English (Verbal and Written) - He/ She must be active on Social Media such as Facebook, Instagram, Pinterest, Twitter, LinkedIn, Google+, YouTube etc. - He/ She should be able to plan SEO strategy and execute and Manage on page and off page optimization. - He/ She should be able to do Website and keyword analysis for SEO - Manage Social Media Marketing - Twitter, Facebook, and LinkedIn, how to use SEO Softwares, Ranking Analysis, Competitors Analysis - Should know about Tracking the links and building SEO reports - He/ She must have a basic knowledge about Search Engine Marketing and Search Engine Optimization - Should run targeted sales & marketing campaigns for business development - Should Implement online marketing strategies in coordination with offline team. to apply visit http://nerdgeeklab.com/jobs.php

The City Manager would be responsible for the growth of our business, excellent food delivery and great customer experience. As the city lead, you will lead operational excellence and be maintaining quality throughout the food & customer experience. Local marketing, supply chain management, service quality management, Continuous process improvement and a quality focus are the name of the game. We believe in solving local problems with local solutions, so understanding your market and delivering custom messages is important. This is where creativity meets analytics head on. We operate food production through our kitchen outlets. Our business focuses on creating brilliant customer experiences - through tasty food, differentiated menu every day and on time delivery promise - without seeing the customer. The entire order-delivery process is managed through a cutting-edge technology developed in-house, both on web and mobile. The key focus for our City Manager is as under - • Operations management: Responsible for managing the entire city operations and P/L of every outlet • Planning & process management: Define & execute processes to ensure smooth operations across the entire supply chain • Data Analytics: Use business understanding and data insights to innovate & improve processes thereby driving overall business efficiency • Technology & New product launch: Work in close coordination with the tech, product & marketing team to ensure successful launch of new products and implement technology driven processes to accelerate growth • Team management: Lead & motivate a team of 200+ individuals across different levels to achieve the business goals and establish a consumer-centric culture • Consumer delight: Contribute towards operational excellence and continuous process improvement to ensure consumer delight The City Manager at Freshmen is by far the most demanding position. It requires such a degree of talent, guts, and leadership. If you have it in you, send your profiles to us. Preferred Experience • Postgraduate with 8-10 years in core operations • Strong people management experience [Needs to motivate and manage a team of 100+ ] • Ability to solve operational problems on ground • Extremely data-driven, bases decisions on data insights • Ability to get things done by staying at it, loads of perseverance • Self-starter, capable of taking initiatives and driving them with high ownership • Experience in launching new cities and/or expanding existing would be a plus The City Manager at Freshmen is by far the most demanding position. It requires such a degree of talent, guts, and leadership. If you have it in you, send your profiles to us. Industry: E-com, Food & Beverages Retail Internet Employment Type: Full-time Desired Skills and Experience Sales,Marketing,Operations,Supply Chain,Customer Experience,Sales Head