• Crafting strategies for all Marketing teams, including Digital, Advertising, Communications and Creative
• Preparing and managing monthly, quarterly and annual budgets for the Marketing department
• Setting, monitoring and reporting on team goals
Job brief
• We are looking for a Head of Marketing who’ll lead all our marketing activities from
social media and digital campaigns to advertising and creative projects.
• Head of Marketing responsibilities include developing plans to help establish our brand,
allocating resources to different projects and setting short-term and long-term department
goals. If you’re a skilled Marketing strategist, able to inspire your team members, we’d
like to meet you.
• Ultimately, you will run our Marketing department in ways that promote higher
profitability and competitiveness.
Work Description:
• Craft strategies for all Marketing teams, including Digital, Advertising, Communications
and Creative
• Prepare and manage monthly, quarterly and annual budgets for the Marketing department
• Set, monitor and report on team goals
• Design branding, positioning and pricing strategies
• Ensure our brand message is strong and consistent across all channels and marketing
efforts (like events, email campaigns, web pages and promotional material)
• Analyze consumer behavior and determine customer personas
• Identify opportunities to reach new market segments and expand market share
• Craft quarterly and annual hiring plans
• Monitor competition (acquisitions, pricing changes and new products and features)
• Coordinate sales and marketing efforts to boost brand awareness
• Participate in the quarterly and annual planning of company objectives
Candidature requirements:
• Work experience as Head of Marketing
• Scaling experience from 0-1 in a similar startup preferred
• Experience running successful marketing campaigns
• Solid knowledge of web analytics and Google Adwords
• Leadership skills with the ability to set and prioritize goals
• Analytical mind
About An E-commerce Startup
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Responsibilities:
● Responsible for user acquisition efforts end to end for mobile games and GTM strategy
and market penetration
● Collaborate with Game development team to understand the opportunities to improve
the game and thus increasing the organic installs/WOM/ virality quotient of the game
● Understanding the latest market trends and behavioral insights from UA standpoint and
feeding them back into game development team
● Identifying the areas of improvement in onboarding experiences and working with game
development team to improve those areas and thus leading to higher ROAS of the
campaigns
● Setting up accounts across leading digital ad networks and MMPs and establishing a
good relationship with the third party stakeholders
● Establishing credit lines with ad networks and cracking business deals at attractive
pricings
● Running multiple ad campaigns across various ad formats at the same time globally
● Setting up the data flow pipeline for entire UA system and building visualization layer on
top of it
● Monitoring ad campaigns across networks and games to manage paid UA scale without
hurting profitability
● Brainstorming and coming up with innovative ways to test marketing campaigns and thus
eventually cracking the mantra for success in the cluttered digital UA landscape
● Scaling up the campaigns to deliver higher installs, with good quality at an impressive
cost-per-acquisition
● Finding niche distribution channels/partners to diversify the risks involved
● Building a team of marketing Managers, Account managers, Analysts and Graphic
designers, Graphic composers/editors, and marketing communications team
● Handling performance appraisals for the team
Candidate we are looking for:
● 3+ years of digital Marketing experience. Global
markets UA knowledge would be a plus
● Hands on experience in creating campaigns, running liveops on UA and managing
marketing budgets greater than 25mn USD per annum
● Deep knowledge on dashboards of advertising platforms, MMPs and other performance
tools
● Great analytical experience to understand the performance of campaigns and ability to
drive behavioral insights through data
● Hands on experience in handling the constantly changing UA ecosystem (iOS 14 privacy
changes, GDPR, and other regulations)
● Capable to foresee behavioral patterns and convert them into unique differentiable
marketing campaigns
● Strong negotiation skills to convert new accounts, business deals, partnerships
● Ability to come up with both macro and micro opportunities and breaking down the
macro opportunities into achievable micro opportunities
● Real experience on hiring raw talent and coaching them to become rockstars in terms of
both skill and personality and eventually to become great leaders of the company.
● A personality with a strong bias towards execution without neglecting/ignoring/ affecting
values and team mates of the company
Job Description
The Social Media & Digital Marketing Intern is responsible for assisting the Digital Marketing Manager in implementing Tessacts overall communications and marketing plan -- focusing specifically on digital communications -- to build awareness about Tessact within the community, and increase its visibility on social media platforms (mainly linkedIn)
Responsibilities
- Community management: designing social media campaigns, creating social media contents, answering to customer’s comments or questions (Facebook, Twitter, LinkedIn, Instagram…).
- Managing the company’s official website.
- Writing contents for the company’s blog or website.
- Creating contents for mail diffusion (newsletter…) or online diffusion.
- Follow-up and improvement of SEO.
- Helping the marketing team to follow-up and improve the digital marketing strategy
Skills And Qualifications
- Ability to take initiative, employ good judgment, and manage projects from beginning to end
- Excellent writing, editing, and proofreading skills
- Exceptional ability to manage details
- Ability to multitask in a fast-paced environment
- Ability to meet deadlines and to anticipate next steps or needs
- Work effectively both independently and as part of a team
- Be available for at least 20 hours a week
- A bachelor’s degree (or currently enrolled student) in the liberal arts or equivalent work experience
- Understands and can utilize emerging platforms, digital media, and web/social media management and measurement tools (e.g. HootSuite, Google Analytics)
- Adobe Creative Suite experience a plus
- Strong working knowledge of email marketing applications (e.g. Constant Contact)
Benefits
We’re looking for people to join our cause – to simplify the visual web with really smart but simple visual tools. A technology startup founded by IITians and backed by some of the most reputable media companies as customers, we offer a rare opportunity to join a thriving, fast-paced, multi-cultural environment and be part of a truly exciting journey. You will be at the forefront of innovation, joining the only Artificial Intelligence startup in India that has successfully deployed several CV/ML solutions for several large media companies and now focusing on solving problems of the global market.
About Tessact:
Tessact is an Artificial Intelligence (AI) and data analytics startup, founded by IIT Bombay alumni, that helps in transforming businesses using powerful video recognition technologies built on most advanced machine learning systems. The company redefines the way contextual insights are to be used for media production, digital advertising, consumer experience creation and news analytics
Our client is a disruptive performance marketing agency with a data-driven approach adding impetus to its client's growth. The agency has developed two proprietary tools that enables them to execute large scale marketing campaigns. Atomated media buying, centralized data tracking, business intelligence reports and personalized ads are the major services offered to the clients.
- Understanding client goals, creating and executing strategies to exceed these goals.
- Preparing and analysing of performance reports & review with clients.
- Providing strategic insights on the landing page, ad creative etc.
- Analysing performance of digital campaigns across the level; providing tactical recommendations for increased performance.
- Assisting in identifying opportunities that are most effective at driving conversions, revenue, ROI, and scale across Digital Marketing programs.
- Measuring the success of campaigns using appropriate key performance indicator (KPI) classifications – impressions, clicks, CTR, CPC, CPA, CPM, conversions.
- Reviewing and analysing results from current program offerings & suggesting changes and enhancements to help increase conversions, revenue and ROI.
- Assisting in training on tactical processes and best practices to Digital Analyst(s).
- Attending and participating in all relevant meetings.
- Collecting, reporting, analysing and interpreting the digital analytics data to drive decision making and improve its digital products.
- Creating case studies on the work.
- Researching, building frameworks and innovating the offering portfolio of the company.
- Establishing thought leadership by contributing articles towards the official.
- Managing projects related to digital analytics from start to finish including data integration, report and dashboard automation, product analytics and insight, data collection, and product optimisation
- In depth knowledge of Google Adwords, Facebook Ads and Google Analytics.
- Ability to multitask in a fast paced environment.
- A firm believer in stats and can weave stories around numbers.
- Aggressive about meeting goals & timelines.
- Editorial experience is a plus.
- Strong writing and creativity skills.
- Detail-oriented, takes initiative.
- Able to effectively work independently, or at times as part of a team.
- Strong working knowledge of Microsoft Office, specifically Word, Excel and PowerPoint is a must.
- Excellent problem solving and analytical skills and combine creativity with strong quantitative skills.
- Above 80% in class 10th & 12th Maths score.
- BE/ BTech - Should be from Tier 1/ Tier 2 college
LOCATION: DELHI/NCR
COMPANY TYPE: COMMERCIAL PRINTING PRESS
EXPERIENCE: Min. 4-5 YEAR OF COMMERCIAL PRINTING PRESS (OFFSET PRINTING M/C SETUP). HAVING SOME CLIENTS OF ITS OWN
JOB PROFILE : PRECUREMENT OF WORK FROM PUBLISHERS, GOVT OFFICE, INSTITUTES, ETC…
QUALIFICATION: GRADUATE / DIPLOMA OR DEGREE FROM PRINTING
SALARY: AS PER TARGET /KNOWLEDGE appx 40,000 AND ABOVE
About the Role:
- Your goal is to drive revenue & profitability via organic search with defined growth targets via up-levelling the content, SEO structure & tech.
- Directly manage SEO Team & deal with tech leads to hit monthly, quarterly, and annual traffic & revenue goals.
- You must have an excellent understanding of search engines, crawler behaviour.
- You must understand the technicality of using web crawlers, log analyzers, and set tools. • Understanding of code at least read/understand HTML.
- Your analytical and statistical skills should be strong — excellent level of expertise of Google Analytics, webmaster tools, etc.
- Be competitive and engender a sense of urgency, creativity, and curiosity for how we continue to outperform the competition in SEO.
- Understand how changes in search engine impact campaign performance, and build scalable, automated solutions to stay ahead of trends.
- Respond to rapid changes in the event landscape and marketplace to capture potential performance opportunities for Organic search.
- Manage and measure performance across keyword targets, but execute ad hoc strategic initiatives
- Establish the innovation mindset and always-on experimentation, including new page development, a/b test on-page optimization, schemas, etc.
- Highlight technical pitfalls and become the driving force behind building a reliable foundation of SEO tech (e.g., structured data, schema markup) and process that will scale in India & Overseas.
- Set clear KPIs and drive a team culture of accountability and rigor towards business impact.
- Be a domain expert on the educational industry.
What we are looking for
- Proven track record of building top talent and high performance.
- A Team Player
- Experience managing large scale systems in competitive and rapid growth environments
- Leadership on multiple well-known products throughout their life cycles, from idea conception to product release and maintenance.
- Bachelor's degree/MBA with equivalent experience of 4 - 5 years in Digital Marketing domain.
- Edu-tech and E-Commerce experience will be preferred.
- Extensive understanding of the digital marketing industry, best practices, user behavior, and buyer's psychology.
- A dynamic candidate who can adopt new techniques quickly.
- Strong understanding of social media marketing techniques.
- Ability to analyze metric data and convey recommendations appropriately to supervisors.
- Self-motivated, detail oriented and able to prioritize daily work efficiently.
Care to sharpen your skillset and use the same to impact millions of people living in our cities? Aspiring for an entry into the vibrant startup world of Bangalore?
Here is one chance: Growth Hacker @ Woolly Farms
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