Head of Marketing

Hiring: Manager – Business Development | Digital Trust & Security (DT&S)

Are you a seasoned Business Development professional with experience in Cybersecurity Assurance, Compliance, and Digital Trust Services? We are looking for a dynamic leader to drive strategic growth, build high-impact partnerships, and expand market presence across India.

📍 Location: Pan India (WFH/Remote)

💼 Employment Type: Full-Time

📅 Workdays: Monday – Friday

Key Responsibilities

🔹 Strategic Sales Leadership

• Drive regional and national revenue growth for Digital Trust & Security Assurance and Training Services.
• Manage sales forecasting, pipeline development, and target achievement.
• Work closely with operations and delivery teams to create customized client solutions.

Partnership Development & Alliances

• Build and manage strategic partnerships with consulting firms, technology companies, training organizations, industry associations, and government bodies.
• Develop reseller and affiliate programs to expand market reach.
• Manage partnership agreements, MoUs, and alliance performance metrics.

Market Intelligence & Growth Initiatives

• Track cybersecurity, compliance, and regulatory trends.
• Identify new business opportunities aligned with evolving industry standards.
• Represent the organization at industry events, conferences, and networking forums.
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What We're Looking For

1. 5+ years of B2B Business Development experience
2. Minimum 2 years in Cybersecurity Services / Assurance / Compliance domain
3. Prior experience in Cybersecurity Assurance, QSA, PCI DSS, ISO 27001, or related services is mandatory
4. Strong expertise in strategic partnerships and key account management
5. Excellent consultative selling, negotiation, and stakeholder management skills
6. Ability to engage and influence CXO-level decision makers
7. Experience with CRM platforms and sales analytics tools

Education

Bachelor's Degree in Business, Engineering, Science, or related field

MBA/PGDM in Marketing, Sales, or related specialization preferred

We are seeking a dynamic and results-oriented Digital Marketing Executive to join our team. The ideal candidate will have a minimum of one year of experience in digital marketing and a proven track record of success. This role involves developing and executing digital marketing campaigns to achieve business objectives.

 Responsibilities: 

1) Campaign Management: Plan, create and execute digital marketing campaigns on Google Search, Google Display Network, Linkedin and Meta platforms.

2) Lead Generation: Develop and implement lead generation strategies to drive high-quality leads across various industries, with a special emphasis on real estate.

3) Performance Marketing: Monitor and optimize campaign performance to achieve maximum ROl.

4) Analytics and Reporting: Analyze campaign data using Google Analytics, generate insights, and provide comprehensive reports to stakeholders.

5) Content Ideation and Calendar: Assist in creating content calendars and ideation for clients' social media pages.

6) Social Media Growth: Contribute ideas for the growth and enhancement of clients' social media pages.

7) Industry Research: Stay updated with the latest trends and best practices in digital marketing and apply this knowledge to enhance campaign performance.

8) Client Management: Work with multiple clients across diverse industries, ensuring their digital marketing needs are met effectively.

9) ROAS campaigns & E-commerce campaigns - Should have knowledge of these type of campaigns too

10) In-depth knowledge of digital marketing channels, including SEO, SEM, PPC, social media, email marketing, and web analytics

11) Conduct keyword research and implement on-page and off-page SEO strategies to improve organic search visibility

Curate and manage a content calendar for social media platforms (Meta, X, LinkedIn, Instagram, etc.)

12) Leverage web analytics tools (GA4, GSC, etc.) to track and analyze campaign performance, and optimize strategies accordingly

 Requirements: 

1) Minimum of 1 year of experience in digital marketing.

2) Strong understanding of digital marketing concepts and strategies.

3) Excellent communication and interpersonal skills.

4) Proficiency in using social media platforms and digital marketing tools.

5) Ability to work independently and as part of a team.

6) Basic knowledge of SEO, SEM, and PPC.

 Tools and Technologies: 

1) Proficiency in digital marketing tools (SEMrush, GA4, GSC, Google Ads, Meta Ads Manager, etc.)

2) Familiarity with content management systems (CMS) and email marketing platforms

Experience with project management and collaboration tools

 Preferred Qualifications: 

1. Degree in Marketing, Communications, or Any degree.

2. Experience in content creation and management.

3. Knowledge of analytics tools (Google Analytics, etc.)

 We are committed to fostering a diverse and inclusive workplace and welcome applications from both male and female candidates. 

 If you are a passionate and driven individual with a proven track record in digital marketing, we encourage you to apply.

As a Area Manager, you will be responsible for facilitating hiring, induction, training and coaching of sales team and distributor.

• Continuously engaging/enhancing capability of the team through personal intervention
• Developing reporting mechanism for sales staff
• Managing regular review, system and processes with frontline sales staff and distributors
• Contributing towards achieving penetration and share objective
• Influencing distributors to carry stock and adhering to route plans that ensure implementation of trade and consumer promotional plan
• Ensuring adequate daily stock replenishment to meet weekly, monthly and quarterly targets through accurate forecasting
• Utilizing market intelligence to build quality retailers data base to launch focus sales drives
• Ensuring to achieve width and depth of distribution norms for company products through sales staff and distributors
• Overall value/volume target achievement in assigned territory

Desired Candidate Profile

• Excellent verbal and written communication skills
• Good coordination skills
• Prior experience in managing a team    

• Tie up with Pharmacies for execution of customer orders   
• Get company agreement signed by pharmacies in specified timelines.  
• Train Pharmacies on the process for receiving, processing and execution of App orders  
• Coordinate with call centre team for resolving execution issues of partner pharmacies  
• Manage payment settlement with partner pharmacies  

• Ensure timely submission of reports by partner pharmacies like GMV, product wise sale report, etc.

Desired Candidate Profile

                                                       JD – Engineering Manager Role

Responsibilities:

• Designed, developed and deployed cloud-native applications (we use AWS)
• Working on or leading enterprise tech products and worked with enterprise customers
• Mentor & grow / Hire Engineering Managers to lead up these individual units.
• Work closely with Product Management, Business Development and Operations team and enable them by providing scalable and high quality technology solutions at a rapid pace.
• Set up the organisation & processes to enable timely delivery of projects with high quality.
• Set up best practices for development and champion their adoption.
• Well versed in Software Architecture and Design - You should be able to spot flaws in the existing architecture and design. You would help us refactor and re-architecture the code for easier and faster development.
• Oversee Architecture & design of technically robust, flexible and scalable solutions.
• Perform well in uncertainties and collaborate and work with unclear interfaces to other teams in our rapidly evolving organisations.
• Create clear career paths for team members and help them grow with regular & deep mentoring.
• Identify, define, and coordinate the training needs of the team.
• Perform regular performance evaluation and share and seek feedback on a regular basis
• Building and maintaining data capabilities at KredX while taking care of scaling, privacy and processing aspects.
• Ability to work with external partners and vendors to integrate with KredX product
• Write blogs and other technical papers to share the lessons with community both inside and outside the company and or participates in technical events to get new knowledge to the organisation while improving brand of engineering team at KredX
• Appropriately escalate any issues/concerns that require immediate attention from other affected parties
• Always be thinking about the engineering systems and business from different angles - fraud, downtimes, scale, business direction and more

Requirements:

• Experience in working with large scale unstructured data, and data science
• Deep Understanding of enterprise grade technologies.
• Deep understanding & expertise with highly transactional, large relational and complex systems.
• Strong leadership skills.
• Possess superb troubleshooting and problem analysis skills.
• Knowledgeable about new engineering paradigms and developments in software engineering