11+ Tactical Data Links Jobs in Delhi, NCR and Gurgaon | Tactical Data Links Job openings in Delhi, NCR and Gurgaon

Roles and Responsibilities

We are looking for a qualified Performance Marketing Lead to take the lead in developing successful, long-term digital marketing strategies for our company.

 

As a Digital Marketing Lead, you should have in-depth marketing experience and a passion for digital technologies. You will work closely with different teams to ensure consistency through all digital marketing channels. You should also provide forward-thinking ideas to build and maintain a strong company web presence.

Ultimately, you should be able to drive all digital marketing efforts to achieve our business objectives.

We need a spearhead who can:

Performance Marketing

• Continuously iterate and design A/B tests around different creatives, audiences and/or bidding strategies;

• Manage, review, and perform daily account responsibilities associated with different paid advertising platforms,

• Planning and control of the digital performance marketing budget and spend by allocating budgets to different channels;

• Work with campaign teams to plan successful campaigns focusing on audience, product and placements to drive volume and efficiency thresholds;

• Using A/B testing to optimize digital marketing performance;

• Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities;

• Reviewing and optimizing the design and content of all online assets including the company website and social media pages;

• Working with other stakeholders to optimize the conversion funnel for specific traffic sources, campaigns, user segments etc;

• Working with content marketing and design teams to create suitable content for each stage of a customers digital journey & overseeing multi channel content strategies.

• Analyze weekly and monthly reports from multiple ad channels, Google Analytics, and MMP to drive insights and opportunities along with working knowledge & tracking of analytics tools (GTM & GA)

• Developing and managing digital prospecting and remarketing campaigns

• Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels

• Identifying and testing new channels to continue to meet or exceed established critical metrics

• Working closely with the management to share funnel conversion improvement ideas, feedback & present results

• Managing Digital Marketing Team.

• Knowledge around fraud & its prevention across web & app.

Organic Growth

• Proficiency with all major social media platforms (e.g: FB, Insta, Twitter etc)

• Test ads across devices to ensure the best branding and user experience

• Test ad messaging across segments and report on engagement

• Optimize organic social posts for content and messaging

• Optimize website content, landing pages, and paid search copy.

• Monitor and respond to customer comments on social posts

• Work with internal stakeholders to promote announcements

• Campaign management, measurement, optimization.

• Dive deep into reporting which includes but not limited to bids, device, audience segments, geo and demo targets, and creative, etc

• Maintain digital dashboard of several different accounts

• Strategizing and Maintaining Brand Consistency across social media platforms via tone, voice, and terminology.

• Manage community engagement, growth, and optimization

• Creating compelling social media content, collaborations and campaigns in order to grow Shiprocket's digital community, engage new audiences and sustain existing followers

• Interacting with new and existing audiences online and deepening engagement across all Shiprocket's social media platforms

• Draft social media content for Shiprocket and post it on platforms

• Scan and monitor digital and social media sites and hashtags, identify opportunities for Shiprocket on digital platforms

• Provide live coverage of events including by taking pictures and short videos and drafting messages for Shiprocket social media channels

• Monitor Shiprocket & social media channels, engage with community members and flag reputational risks or communication opportunities to Management

• Support efforts to ensure social media presence and branding are consistent and cohesive across all platforms

• Identify strategic opportunities for content and digital partnerships to enhance Shiprocket & social media reach and engagement

Preferred Candidates :

As we want to speed up and reach our Mission and Vision, we would like candidates who can join us on Priority and are from Delhi/NCR

ESOPs

Happy to offer ESOPs to Candidates with right fit and attitude who have spent considerate amount of time with the company and shown their worth.

About Merito :-

Merito is a curated talent platform where we identify, assess, and connect candidates for matching job opportunities. We are working with the mission to change the way hiring is done. The company is founded by a team of alumni from IIM Ahmedabad, McKinsey with more than 2 decades of experience in recruitment, training, and coaching.

About our client :-

Our client is a global data and measurement-driven media agency whose mission is to make brands more valuable to the world. Clients include Google, Flipkart, NBCUniversal, L’Oréal and the Financial Times. The agency is more than 2,000 people strong, manages $4.5B in annualized media spend, and deploys campaigns in 121 markets via 22 offices in APAC, EMEA and the Americas.

About the role :-

Accountable for quantifying and measuring the success of our executions and for delivering insights that enable us to innovate the work we deliver. You will be liaising with other teams and leading analysis setup and post campaigns review.

Some of the things we’d like you to do:-

 Key poc for project setup, analysis, and post-campaign reviews

 Liaise closely with clients (internally and externally) on projects and become their trusted advisor

 Build statistical models on historical data with comprehensive measurement, and test & learn plans

 Provide direction and leadership to direct reports, working with them on goals, motivations, and career progression

 Work with key stakeholders to assess project needs and ensure best-in- class work is being delivered

 Take direct responsibility for quality of work and smooth operation of campaigns

 Advise on best practice in your area

 Play a prominent role in the induction of new employees, teaching them company’s approach to Analytics

 Work across, and with, all bands, disciplines, and offices, ensuring continuous collaboration and progression

A bit about yourself:

 Statistical/Mathematical degree from reputed institute

 Proficiency with systems such as SQL and ‘R’ with at least 2 years of digital marketing/media background

 Strong analytical skills - ability to analyze raw data, find insights, and provide actionable strategic recommendations

 Hands on experience of at least 5-7 years in Statistical modeling is mandatory

 Have a high understanding of marketing campaigns and their objectives

 Strong verbal and written communicator with ability to build relationships at all levels within the business

 Ability to manage a small team effectively to bring out the best in their skill sets, motivating them to succeed, and keeping their focus.

 Strong work ethic, with ability to manage multiple projects, people, and time zones to meet deadlines and deliver results.

We are looking for a Product Marketer who’ll lead all our marketing activities from social media and digital campaigns to advertising and creative projects.

Product marketer responsibilities include developing plans to help establish our brand, allocating resources to different projects and setting short-term and long-term department goals. If you’re a skilled Marketing strategist, able to inspire your team members, we’d like to meet you.

Ultimately, you will run our Marketing department in ways that promote higher profitability and competitiveness.

• Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative
• Prepare and manage monthly, quarterly and annual budgets for the Marketing department
• Set, monitor and report on team goals
• Design branding, positioning and pricing strategies
• Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)
• Analyze consumer behavior and determine customer personas
• Identify opportunities to reach new market segments and expand market share
• Craft quarterly and annual hiring plans
• Monitor competition (acquisitions, pricing changes and new products and features)
• Coordinate sales and marketing efforts to boost brand awareness
• Participate in the quarterly and annual planning of company objectives

Within 1 month	You should have acquired good knowledge of the laundry domain, QDC product and process that we follow. Have a one-one chat with every member of the Quick Dry Cleaning team so you get to know everyone well and understand each other. You should have gone through at least 1 onboarding and sales experience in the ‘buddy’ system. You should have spent a day at the laundry store to get live hands on experience. Analyze QDC website from both functional and cosmetic point of view and create a report. Read TRACTION & analyze existing sources of leads and their journey. Talk to 2 customers & get them to share their experience.
Within 3 months	Take at least 20 sales calls and participate in 5 demos. Learn the customer journey. Talk to 10 customers & get them to share their experience. Create bullseye framework Monitor competition and analyze their marketing and sales strategies. Analyze consumer behavior and determine customer personas
Within 6 months	Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative Design branding and positioning strategies Set, monitor and report on team goals Coordinate sales and marketing efforts to boost brand awareness Participate in the quarterly planning of company objectives Prepare and manage monthly, quarterly and annual budgets for the Marketing department
Within 12 months	Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material) Craft quarterly and annual hiring plans Identify opportunities to reach new market segments and expand market share Monitor competition (acquisitions, pricing changes and new products and features) Participate in the annual planning of company objectives.

Our client is one of the largest online education company in India. It focuses on training the students to be industry-ready and providing expert knowledge through the convenience of the internet.

For software developers, learning programming languages needs to be practical. This is where the startup has helped more than 15000 students to turn theory into practical knowledge. Currently, offering 9 courses the startup has played a catalyst for thousands of students to land jobs at tech giants like Google, Amazon, Adobe, and Walmart. The startup enables students to follow a comprehensive curriculum and seek help from industry experts without facing any geological barrier.

The founders of the startup are the alumnus of acclaimed institutes like IIT Delhi and Stanford University with experience of working in Amazon, Facebook, Cars24, and other top startups in India.

As a YouTube Growth Manager, you will be responsible for the YouTube channel of the company from end-to-end.

What you will do:

 

What you need to know / have:

We are looking for an ideal candidate who will lead our marketing activities. The mission of an Assistant SEO (Search Engine Optimization) Manager is to maximize the volume of inbound organic traffic from search engines to our business websites. This will be accomplished through a combination of on-page and off-page techniques, including link-building, social media strategy, viral marketing, metadata sculpting, site speed optimization, content strategy, information architecture, and more.

As Assistant Manager, you are responsible to lead the marketing team and suggest them the best marketing techniques for social media and other digital media campaigns. You should grab the attention of customers and market the products and services.

If you have the ability to utilize the organizational resources optimally for the business promotion activities, we would like to meet you.

Roles and Responsibilities:

• Reviewing and analyzing websites for areas that can be improved and optimized
• Preparing detailed strategy reports and Marketing Plans
• Identifying powerful keywords to drive the most valuable traffic
• Writing powerful calls to action to convert visitors
• Filling websites and other content with effective keywords
• Developing link-building strategies;
• Ensure that the website, promotional material, and marketing campaign strategy are updated regularly.
• Analyzing keywords and SEO techniques used by competitors
• Keeping updated on both white hat and black hat SEO strategies to avoid staying within search engine guidelines
• Build and execute social media strategy through competitive research, platform determination, benchmarking, and messaging and audience identification
• Develop, implement and manage the marketing strategy
• Designing and measuring the success of every marketing campaign.
• Stay up to date with the latest marketing practices and technologies.
• Collaborate with the Marketing, Sales and Product Development team Communicate with industry professionals and influencers via social media to create a strong network.
• Create content marketing campaigns to drive leads and subscribers Use SEO best practices to generate traffic to our site
• Keyword research for the Addition of service based webpages on the website
• Ensure uploading of webpages on the Website through the SEO team.
• Perform Lead analysis daily to closely work for the end user needs from the website and to create campaigns accordingly.
• Experience in Email Marketing tools like Mailchimp
• Ability to plan Email calendars and schedule emails as per the plan.
• Guide the designing and content team for Email design and content along with other design and content-based changes needed on the website.
• Manage the ORM of the brand and work on creating a positive image of the Brand online along with mitigating the negative reviews.
• Closely coordinate with cross-functional teams to keep the website updated.

 

Job requirements and qualifications:

• Demonstrated SEO experience of at least 8-10 years.
• Strategic Understanding of Social Media and its usage in Marketing
• Experience with Google's Keyword Tool
• The ability to work with back-end SEO elements such as .htaccess, robots.txt, metadata, site speed optimization, and related skills
• Proven success in link-building and viral strategies
• The ability to deploy an effective local and long-tail search strategy
• Experience in building inbound organic search traffic and improving SERPs
• Expertise in Google Analytics, Google Search Console, SEMRush, Ahref’s
• Ability to make SEO proposals
• Ability to perform SEO Audit

 

What you need to have:

 

Performance Marketing Executive

Job Description:
• Daily optimization of ads such as target audience & measuring effectiveness of the ads
• Produce periodic reports for management and further analysis the data
• Assisting in the formulation of strategies to increase campaign efficiency
• Launch optimized online adverts through Google AdWords', Facebook to generate leads
• Optimize Ads to increase conversions and reduce CPL
• Suggest and recommend changes in creatives and banners to improve results
• Provide ideas & collaborate with designers to improve Ad experience
• Coordinate with various team members to achieve set targets
• Creating plans and objectives for campaigns

Skills Required:
• Understanding of digital marketing concepts and practices
• Knowledge of web analytics tool like Google Analytics
• Good content writing and communication skills
• Knowledge about Ad platforms like Facebook & Google Ads
• Knowledge of MS office and Excel (Vlookup/Pivot/Text-to-Column/Deduplication/Filter/ Sorting)
• Planning, problem solving, and decision-making skills
• Time management and project management skills
• Basic understanding of SEO and Landing page

Role: 1. Manage team of offline marketing associates across 10+ cities. 2. Plan detailed monthly work plan for offline marketing associates. 3. Establish, track and achieve the day to day valid business leads’ generation target. Desired Profile: 1. 5+ years of overall professional marketing experience in Finance Industry 2. Should have prior experience of marketing to MSME customers 3. Bachelor or Master’s degree

About Company:Tache Technologies Private Limited was founded by renowned market research professionals in India. It is an independent market research agency offering high-quality marketing research, analysis, and consulting services across India. Tache works exclusively with companies looking for a personal guide through the varied cultures in India and the Asia Pacific, by helping them to connect with the local populace and delivering a unique perspective on the market situation.About the Internship: Selected intern's day-to-day responsibilities include: 1. Work closely with the business development team2. Implement requirement through digital marketing Only those candidates can apply who: are available for full time (in-office) internshipcan start the internship between 15th May'18 and 14th Jun'18are available for duration of 3 monthshave relevant skills and interests** Women willing to start/restart their career can also apply.Stipend:INR ₹3000-5000 /MonthDeadline:2018-05-29 23:59:59Other perks:Certificate, Informal dress code.

We are looking for an experienced and result-driven Digital Marketing Strategist to join our awesome marketing agency! As a Digital Marketing Strategist at our company, you will be responsible for setting up, implementing and managing the overall clients digital marketing strategy. We are expecting you to have experience and a big passion for digital technologies and all digital marketing channels. Duties and responsibilities Build, plan and implement the overall digital marketing strategy Manage and train the rest of the team Stay up to date with latest technology and best practices Manage all digital marketing channels Measure ROI and KPIs Prepare and manage digital marketing budget Oversee all the company's social media accounts Manage and improve online content, considering SEO and Google Analytics Build and inbound marketing plan Motivate digital marketing team to achieve goals Monitor competition and provide suggestions for improvement Requirements 3 years of experience as a Digital Marketing Strategist or similar role 4 years of experience in developing and implementing digital marketing strategies Good knowledge of all different digital marketing channels Good knowledge and experience with online marketing tools and best practices 5 years of hands on experience with SEO/SEM, Google Analytics and CRM software Critical thinker and problem-solving skills Team player Good time-management skills Great interpersonal and communication skills

Routofy Services Pvt. Ltd. started by Ex-Microsoft, IIT Delhi graduates on a mission to change travel search forever. It aims at changing travel search forever by bringing in the much needed technological disruption in an industry that has been stagnant for years, running on a conventional OTA model developed in nineties. The company is proudly backed by Kunal Bahl and Rohit Bansal, founders of Snapdeal.com. The company runs and owns travel portal Routofy.com which compares and combines flights, trains, buses and cabs to give its users end to end connectivity, all the way down to smallest towns and villages. Job Description: - Ideate and suggest brand-building campaign to achieve the defined marketing objectives - Actively execute brand development activities/ strategies, PR and Marketing Communication - Execute effective marketing campaigns for achieving brand awareness & business objectives - Strategize and drive consumer-centric initiatives across medias (Online, offline, social) - Constantly measures the effectiveness of consumer promotion or activation Skillsets Required: - Good content writing & editing skills - Proficiency in Microsoft Excel - Good communication skills - Ability to research & brainstorm marketing campaigns