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horeca sales exective
Saltoro Coffee Roasters's logo

horeca sales exective

Pawan Arya's profile picture
Posted by Pawan Arya
2 - 6 yrs
₹3L - ₹4.2L / yr
Full time
Field Sales
Effective communication
Go-to-market strategy
industry knowledge
Presentation Skills

Our Coffee is roasted in New Delhi, the centre of a new specialty coffee revolution. Experience something beyond jut a cup of caffeine.

Our coffee story is much wider, much higher and much deeper than meets the eye. We began in-depth coffee roasting during the worldwide lockdown caused by covid-19 pandemic and lass than 5 month late we founded Saltoro Coffee Roasters with an aim to serve the people great tasting coffee cultivated by Indian farm and roasted to perfection to get the quality products.

Overview: Saltoro Coffee Roasters is a boutique coffee roasting company that is passionate about sourcing, roasting, and delivering the finest quality coffee beans. With a commitment to excellence and a deep appreciation for the art of coffee, we aim to provide coffee enthusiasts with an exceptional and flavorful experience in every cup.


Lead Generation: Identify potential clients or customers through various means, such as cold calling, networking, market research, and online lead generation tools.

Market Research: Analyze market trends, customer needs, and competitor activities to identify opportunities for business growth.

Client Acquisition: Develop and maintain relationships with potential clients, understanding their needs, and presenting solutions that align with the company's products or services.

Sales Strategies: Develop and implement sales strategies and tactics to achieve and exceed sales targets.

Product Knowledge: Acquire in-depth knowledge of the company's products or services and effectively communicate their features and benefits to clients.

Presentation and Pitching: Prepare and deliver persuasive sales presentations and pitches to potential clients.

Negotiation: Negotiate contracts, pricing, and terms with clients, ensuring a mutually beneficial agreement.

Sales Reporting: Maintain accurate records of sales activities, client interactions, and progress toward sales targets. Prepare regular reports for management.

Client Relationship Management: Build and maintain strong relationships with existing clients, ensuring their satisfaction and identifying opportunities for upselling or cross-selling.

Collaboration: Collaborate with internal teams, including marketing, product development, and customer service, to ensure a seamless customer experience.

Feedback Collection: Act as a liaison between clients and the company, collecting feedback and insights to improve products, services, and customer satisfaction.

Key Skills:

Sales Skills: Strong sales and negotiation skills are essential for closing deals and growing revenue.

Communication: Excellent communication skills, both verbal and written, are necessary for conveying product information and building relationships with clients.

Market Research: The ability to conduct market research to identify potential clients and stay informed about industry developments.

Product Knowledge: In-depth knowledge of the company's products or services is crucial for effectively presenting and selling them.

Networking: Building and nurturing relationships with potential clients, industry professionals, and partners.

Adaptability: The ability to adapt to changing market conditions and client needs.

Time Management: Effective time management skills to prioritize tasks and meet sales targets.

Customer Focus: A customer-centric approach, understanding and addressing customer needs and concerns.

Problem-Solving: The ability to identify challenges and propose solutions to meet customer requirements.

Team Collaboration: Collaboration with internal teams to ensure smooth operations and customer satisfaction.

Technological Proficiency: Familiarity with CRM software and sales-related tools for managing client relationships and tracking sales activities.

Data Analysis: Basic data analysis skills to interpret sales data and make informed decisions.

Ethical Conduct: Ethical behavior and integrity in all sales and customer interactions.

Resilience: The ability to handle rejection and persist in pursuing leads and opportunities.

Goal-Oriented: A strong focus on achieving and exceeding sales targets and business objectives.

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Subodh Popalwar

Software Engineer, Memorres
For 2 years, I had trouble finding a company with good work culture and a role that will help me grow in my career. Soon after I started using Cutshort, I had access to information about the work culture, compensation and what each company was clearly offering.
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Subodh Popalwar's profile image

Subodh Popalwar

Software Engineer, Memorres
For 2 years, I had trouble finding a company with good work culture and a role that will help me grow in my career. Soon after I started using Cutshort, I had access to information about the work culture, compensation and what each company was clearly offering.
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