UX Product Designer - Behavioral Insights,

Strong Product Designer Profile (B2B SaaS / B2C Video / Media Platforms / Top B2C)

2

Mandatory (Experience 1): Must have 3+years of experience as a Product Designer / UX/UI Designer working on SaaS OR Top B2C product OR Video/Media product (Video product like Zoom,Vimeo,YouTube,Twitch)

3

Mandatory (Experience 2): Must have Hands-on experience in designing end-to-end product features — from discovery to delivery (user flows, wireframes, high-fidelity UI, and interaction design)

4

Mandatory (Experience 3): Experience working on complex dashboards, multi-role systems, or workflow-heavy products (e.g., producer tools, admin panels, or data-heavy interfaces)

5

Mandatory (Skill 1): Strong proficiency in Figma — including high-fidelity designs, interactive prototypes, and design systems

6

Mandatory (Skill 2): Strong foundation in UX design, user flows, information architecture, and usability principles with the ability to simplify complex problems

7

Mandatory (Skill 3): Strong product thinking and problem-solving ability — able to translate ambiguous requirements into clear, intuitive user experiences

8

Mandatory (Skill 4): Strong experience of using AI tools to create clickable prototypes and iterate rapidly

9

Mandatory (Portfolio): Must showcase 2+ shipped products or major features with clear case studies demonstrating impact, problem-solving approach, and design rationale

10

Mandatory (Company): B2B SaaS or OR Top B2C product OR Video/Media Companies like Zoom,Vimeo,YouTube,Twitch

11

Preferred (Domain Experience): Experience in video streaming, live broadcasting, or media production platforms

Strong Product Designer Profile (B2B SaaS / B2C Video / Media Platforms / Top B2C)

2

Mandatory (Experience 1): Must have 3+years of experience as a Product Designer / UX/UI Designer working on SaaS OR Top B2C product OR Video/Media product (Video product like Zoom,Vimeo,YouTube,Twitch)

3

Mandatory (Experience 2): Must have Hands-on experience in designing end-to-end product features — from discovery to delivery (user flows, wireframes, high-fidelity UI, and interaction design)

4

Mandatory (Experience 3): Experience working on complex dashboards, multi-role systems, or workflow-heavy products (e.g., producer tools, admin panels, or data-heavy interfaces)

5

Mandatory (Skill 1): Strong proficiency in Figma — including high-fidelity designs, interactive prototypes, and design systems

6

Mandatory (Skill 2): Strong foundation in UX design, user flows, information architecture, and usability principles with the ability to simplify complex problems

7

Mandatory (Skill 3): Strong product thinking and problem-solving ability — able to translate ambiguous requirements into clear, intuitive user experiences

8

Mandatory (Skill 4): Strong experience of using AI tools to create clickable prototypes and iterate rapidly

9

Mandatory (Portfolio): Must showcase 2+ shipped products or major features with clear case studies demonstrating impact, problem-solving approach, and design rationale

10

Mandatory (Company): B2B SaaS or OR Top B2C product OR Video/Media Companies like Zoom,Vimeo,YouTube,Twitch

11

Preferred (Domain Experience): Experience in video streaming, live broadcasting, or media production platforms

Product Designer, AM:PM

Compensation: 6–7 LPA

• You do not push pixels. You design products that feel inevitable. The kind where users do not notice the design because everything lands where it should.
• You do not show up with a moodboard. You show up with a flow that already solves the problem.
• You are not a “visual designer.
• You think hard about how Gen Z actually uses their phones.
• Why some apps stick. Why most do not. How a vertical video product can feel native without looking like every other vertical video product.
• You have built for Gen Z before. Not posters for a Gen Z brand. Product screens that real Gen Z users touched, used, skipped, returned to, or abandoned.

About AM:PM

AM:PM is a VC-backed news platform built for short-form video, reels, and fast threads, for Gen Z and millennials who want to stay informed without sitting through a panel of five people agreeing with each other for 40 minutes. We go deep without going slow. We understand internet culture because we live in it, not because we read a report about it.

Why this role matters

AM:PM is not building another news app. We are trying to change the form itself. The slash mechanic. The wraps. The newsroom. The discourse layer. These surfaces only work if the design pushes the product forward, not if it plays safe. You will decide what AM:PM looks like, feels like, and how users move through it.

What you will own

• Design the AM:PM app end-to-end across wraps, newsroom, and discourse
• Build the slash interaction for opinion and counter-opinion switching so it feels native, not gimmicky
• Create and maintain the AM:PM design system from the brand foundation up
• Use Figma, Claude, and any AI tool that helps you move faster without lowering the quality
• Run usability calls with real Gen Z users and use what you learn, not what you assume6. Work directly with the founding team and CTO to ship what you design
• Experiment fast, kill what does not work, and double down on what does

Who you are

• 1+ years of designing consumer mobile products that have shipped to real users
• You have worked on at least one Gen Z product end-to-end, not just one screen
• Your portfolio shows visual range, motion thinking, product logic, and more than one design language.
• You move at startup pace and do not need a perfect brief to begin
• Based in Mumbai or willing to relocate within commutable distance

This is a 0-to-1 journey. No senior designer above you. No safe template to copy. You are the design team. If that sounds like your kind of problem, drop your CV below or DM us.

What you’ll get to do in this role:

Partner closely with product, content, and growth teams to shape user experiences for StoryTV and the Master App, defining what to build and how to build it.

Deeply understand user and creator behavior across short-form video, live streaming, and interactive social experiences.

Design end-to-end user journeys—from experience maps and storyboards to wireframes and high-fidelity prototypes.

Craft intuitive flows across content discovery, creator tools, engagement loops, and monetization journeys.

Ensure a seamless and consistent experience across StoryTV and the broader Eloelo ecosystem.

Plan and run usability testing to validate concepts and continuously improve product experience.

Contribute to scalable design systems and interaction patterns for rapidly evolving features.

What you’ll bring:

4-6 years of experience in UX/Interaction Design with a strong foundation in human-centered design.

A portfolio that demonstrates end-to-end design thinking, from research to shipped experiences (preferably in content, social, or creator platforms)

Ability to simplify complex product problems into intuitive, user-friendly solutions

Strong understanding of information architecture for content-heavy and social platforms

Ability to clearly articulate design decisions backed by user insights and data

Proficiency in tools like Figma, Sketch, or Adobe XD for wireframing and prototyping

Experience working in agile, fast-paced product environments

Strong collaboration and communication skills to work across cross-functional teams

High ownership, initiative, and a “make it work” mindset to take products from concept to launch

Strong Product Designer profile with B2B SaaS companies

Mandatory (Experience 1): Must have 1+ year of experience in Product Design in B2B SaaS Products

Mandatory (Experience 2): Must have end-to-end designing experience - starting from UX Research / Design to workflows, wireframing, and final UI designs

Mandatory (Skills): Must have hands-on experience with design tools like Figma, Adobe

Mandatory (Portfolio): Must have detailed case studies of Product Design works for good B2B SaaS products

Mandatory (Company): B2B SaaS product companies

Strong Product Designer from top college profile

2

Mandatory (Experience) - Minimum 1+ YOE in UX / Product Design, with strong focus on B2C Products

3

Mandatory (Portfolio) - Strong portfolio of UX / Product Design works for top / high-traffic B2C Products

4

Mandatory (Company): Top B2C product company

5

Mandatory (Education) - Must have Design Education (BDes, MDes) from Tier1 college (NIT, NIFT. IIT). Tier2 colleges will be given 2nd priority

6

Mandatory (Exclusion) - Only UX designer wont work, we need product designers

Strong Product Designer from top college profile

2

Mandatory (Experience) - Minimum 1+ YOE in UX / Product Design, with strong focus on B2C Products

3

Mandatory (Portfolio) - Strong portfolio of UX / Product Design works for top / high-traffic B2C Products

4

Mandatory (Company): Top B2C product company

5

Mandatory (Education) - Must have Design Education (BDes, MDes) from Tier1 college (NIT, NIFT. IIT). Tier2 colleges will be given 2nd priority

6

Mandatory (Exclusion) - Only UX designer wont work, we need product designers

Key Skills

Product Design

Usability

UX Design

UI Design

B2C Products

User Research

Product Thinking

Roles & Responsibilities

• Design end-to-end user experiences for B2C digital products across web and mobile platforms.
• Translate user needs, business requirements, and product objectives into user flows, wireframes, prototypes, and high-fidelity designs.
• Conduct user research and usability analysis to identify customer pain points and improve product experiences.
• Create intuitive and engaging UI/UX designs while maintaining consistency with design systems and brand guidelines.
• Collaborate closely with Product Managers, Engineers, Researchers, and Business teams throughout the product development lifecycle.
• Participate in design reviews and incorporate feedback to improve usability, accessibility, and overall customer experience.
• Use data, user feedback, and product metrics to identify opportunities for continuous experience improvement.
• Contribute to and maintain design systems, reusable components, and UX standards.

Ideal Candidate

1.Strong Product Designer from top college profile

2.Mandatory (Experience) - Minimum 1+ YOE in UX / Product Design, with strong focus on B2C Products

3.Mandatory (Portfolio) - Strong portfolio of UX / Product Design works for top / high-traffic B2C Products

4.Mandatory (Company): Top B2C product company

5.Mandatory (Education) - Must have Design Education (BDes, MDes) from Tier1 college (NIT, NIFT. IIT). Tier2 colleges will be given 2nd priority

6.Mandatory (Exclusion) - Only UX designer wont work, we need product designers

Role & Responsibilities

• UX/UI Matchmaker: Lead end-to-end design for apps/web – from profile swipes to wedding planning flows. Turn "single" users into "success stories" with intuitive, delightful interfaces!
• Design System Guru: Build, own & evolve our Shaadi Design System (Figma-based) – components, tokens, guidelines that scale across products. No more design debt drama!
• B2C Superpowers: Deep-dive user research, A/B tests, & analytics in high-traffic consumer apps. Personalize journeys for 35M+ users – think AI matches, chat boosts & premium perks!
• Cross-Func Collab: Partner with PMs, Engg, & Data teams to ship fast. Mentor juniors, run critiques, & evangelize design thinking. Be the "design doctor" for sticky features!

Ideal Candidate

• Strong Product Designer, with focus on B2C Products
• Mandatory (Experience 1): Must have 5+ YOE in Product Design (both UI and UX) with atleast 2 year in B2C companies
• Mandatory (Experience 2): Must have atleast 1 year experience building or working with highly scaled Design systems in a B2C company (non-negotiable)
• Mandatory (Skills): Must have strong knowledge and experience of design with Ai tools(Figma Cloud, Chatgpt)
• Mandatory (Portfolio): Must have strong product design portfolio of Good B2C Products, with at least 2 detailed case studies
• Mandatory (Company): B2C Product companies, B2B experience with prior exposure to B2C is also acceptable (High scaled company, mostly unicorns)
• Mandatory (Stability): Must have stayed for a minimum of 2 years with each of the previous companies
• Mandatory (Note 1): CV must have portfolio link with at least 2 detailed case study
• Mandatory (Note 2): This will be a complete IC role
• Mandatory (Note 3): CTC is inclusive of 5%variable
• Preferred (Education): Graduate from Tier-1 colleges (IIT, NID, NIFT, BITS etc)

UI/UX Designer – Job Description

Location: Pune | Experience: 2–4 Years | Type: Full-time | Work Mode: WFO

About the Role

Innoshri is looking for a creative UI/UX Designer to design intuitive, engaging, and user-friendly digital products while collaborating with product and engineering teams.

Key Responsibilities

• Create wireframes, user flows, prototypes, and high-fidelity designs.
• Design responsive web and mobile interfaces.
• Conduct user research and usability testing.
• Develop and maintain design systems and UI components.
• Collaborate with developers and product teams for design implementation.
• Identify and improve existing user experiences.

Required Skills

• 2–4 years of UI/UX or Product Design experience.
• Strong proficiency in Figma.
• Good understanding of UX principles, user flows, typography, layouts, and responsive design.
• Strong portfolio showcasing UI/UX projects.
• Good communication and problem-solving skills.

Good to Have: Experience with SaaS/AI products, design systems, and basic HTML/CSS knowledge.

Interested candidates can share their updated resume along with their portfolio.