UX Director Top b2c product company only

Strong Product Design & Usability Testing Lead Profile, with end-to-end ownership of digital customer journeys

2

Mandatory (Experience 1) - 5+ years of relevant design experience, with hands-on experience designing and scaling digital customer journeys for app and web platforms in a high-growth, digital-first environment

3

Mandatory (Experience 2) - 1+ years leading, mentoring and managing designers as direct reports, including performance management and capability building

4

Mandatory (Experience 3) - Owning end-to-end design vision and strategy for assigned journeys, including final design direction and sign-off prior to development handoff

5

Mandatory (Experience 4) - Strong experience in building, governing and driving adoption of design systems across multiple teams or journeys, not just consuming an existing design system

6

Mandatory (Experience 5) - Defining and driving A/B testing and experimentation roadmaps in partnership with analytics or testing teams, including selecting design variations and the success metrics used to evaluate them

7

Mandatory (Tech skill 1) - Hands-on prototyping of new concepts using AI-based design and prototyping tools

8

Mandatory (Company) - Top B2C digital-first product environment with high-volume app and web journeys

9

Mandatory (Education) - Bachelor's or Master's degree in Design (UX/UI, Interaction Design, HCI) or a related field from a recognised design institute (like NID, IIT, NIFT, Srishti etc)

10

Mandatory (Portfolio) - Strong portfolio of end-to-end journey design for app and web, design system work, and research or experimentation outcomes with measurable impact

Strong Product Design & Usability Testing Lead Profile, with end-to-end ownership of digital customer journeys

2

Mandatory (Experience 1) - 5+ years of relevant design experience, with hands-on experience designing and scaling digital customer journeys for app and web platforms in a high-growth, digital-first environment

3

Mandatory (Experience 2) - 1+ years leading, mentoring and managing designers as direct reports, including performance management and capability building

4

Mandatory (Experience 3) - Owning end-to-end design vision and strategy for assigned journeys, including final design direction and sign-off prior to development handoff

5

Mandatory (Experience 4) - Strong experience in building, governing and driving adoption of design systems across multiple teams or journeys, not just consuming an existing design system

6

Mandatory (Experience 5) - Defining and driving A/B testing and experimentation roadmaps in partnership with analytics or testing teams, including selecting design variations and the success metrics used to evaluate them

7

Mandatory (Tech skill 1) - Hands-on prototyping of new concepts using AI-based design and prototyping tools

8

Mandatory (Company) - Top B2C digital-first product environment with high-volume app and web journeys

9

Mandatory (Education) - Bachelor's or Master's degree in Design (UX/UI, Interaction Design, HCI) or a related field from a recognised design institute (like NID, IIT, NIFT, Srishti etc)

10

Mandatory (Portfolio) - Strong portfolio of end-to-end journey design for app and web, design system work, and research or experimentation outcomes with measurable impact

What would you be doing? ● Drive strategic design decisions across multiple product streams ● Lead, mentor and inspire a multi-disciplinary product design team. ● Collaborate with Product and Engineering to define product vision, roadmap, and execution ● Collaborate with visual designers and motion designer to create aesthetically beautiful and delightful interface ● Translate insights, research, and business needs into intuitive product experiences ● Set and maintain a high bar for design craft, usability, and accessibility ● Build predictable processes for reviews, feedback, collaboration, and delivery ● Oversee end-to-end design—from discovery to launch and iteration ● Partner closely with UX Research, Content Design, and Design System teams ● Ensure alignment with brand and platform guidelines across experiences ● Advocate for users in key decision-making spaces and represent design leadership ● Contribute to hiring, onboarding, and performance development of designers ● Collaborate with Product and Engineering to define product vision, roadmap, and execution ● Collaborate with visual designers and motion designer to create aesthetically beautiful and delightful interface ● Translate insights, research, and business needs into intuitive product experiences ● Set and maintain a high bar for design craft, usability, and accessibility ● wBuild predictable processes for reviews, feedback, collaboration, and delivery ● Oversee end-to-end design—from discovery to launch and iteration ● Partner closely with UX Research, Content Design, and Design System teams ● Ensure alignment with brand and platform guidelines across experiences ● Advocate for users in key decision-making spaces and represent design leadership ● Contribute to hiring, onboarding, and performance development of designers Who are we looking for? ● 8+ years of experience in product/UX design with at least 2+ years in a leadership role Strong portfolio demonstrating shipped products across platforms (web, Android/iOS) ● Experience managing and growing design teams ● Strong storytelling and cross-functional collaboration skills ● Ability to simplify complex data and workflows into elegant experiences ● Expertise working with design systems and scalable patterns ● Solid understanding of research methods and analytics-based decision making ● Comfort operating in a fast-paced, high-growth environment What would be a value add? ● Experience in e-commerce / marketplace / B2C ● Familiarity with motion, illustration, and tools like rive/lottie etc ● Designed with AI workflow is plus.

Role & Responsibilities

1. Design Leadership & Team Management
2. Lead and mentor the UI/UX design team, conduct design reviews, manage workloads, and maintain high design quality standards.
3. User Experience & Journey Design
4. Own end-to-end user journeys including onboarding, comparison flows, checkout/application flows, and post-conversion experiences.
5. Design System & UI Standards
6. Build and maintain scalable design systems, reusable components, interaction patterns, and accessibility standards.
7. User Research & Data-Driven Design
8. Conduct user research, usability testing, and analyze user behavior data to improve usability and conversion.
9. Cross-Functional Collaboration
10. Collaborate with Product Managers, Engineering, Analytics, and leadership teams to deliver intuitive product experiences.
11. Mobile-First & Accessibility Focus
12. Ensure responsive, mobile-first, and WCAG-compliant user experiences across all platforms.
13. Design Operations & Development Handoff
14. Manage prototyping, design documentation, and design-to-development handoff processes for smooth implementation.
15. AI-Assisted Design & Innovation
16. Utilize AI-assisted design tools and stay updated with modern UX trends and best practices.
17. Strategic Product & Team Growth
18. Support hiring, onboarding, capability building, and contribute hands-on to complex product journeys.

Ideal Candidate

• Strong Lead / Manager — Product Design (UI/UX) Profile
• Mandatory(Experience 1)- Must have 8+ years of product design experience with minimum 3 years managing a design team — direct reports, quality ownership, critique culture.
• Mandatory(Experience 2)- Must have hands on End-to-end ownership from problem definition and rapid prototyping through to final Figma handoff, across both web and mobile
• Mandatory(Skill 1)- Must have exceptional UI skills combined with deep mastery of UX psychology — with demonstrated ability to deliver world-class visual and interaction design.
• Mandatory(Skill 2)- Must have built or evolved a design system adopted in production code — token structure, engineering handoff, versioning, and cross-platform consistency. Maintaining a Figma component library alone is not sufficient.
• Mandatory (Leadership & Team Management): Must have hands-on experience leading and mentoring a design team — setting the quality bar, running structured design critiques, and managing delivery across parallel tracks. Someone who builds the team up, not just manages output.
• Mandatory (Stakeholder Mgmt)- Must be comfortable presenting to VP Product, CTO, and C-suite — able to articulate design rationale in business terms and influence product direction through user-centric logic and data.
• Mandatory (Portfolio)- Must include 2+ end-to-end transactional consumer journeys with process and outcomes; design system work with engineering context; mobile-first screens; measurable conversion or usability outcomes.
• Mandatory (Company) - B2C product companies
• Preferred(Skill 1)- Experience with AI design tools — Figma Make, generative UI, AI prototyping. Prior experience preferred; clear openness to adoption is the minimum.
• Preferred(Skill 2)- Working knowledge of HTML/CSS, responsive grids, and design token implementation. Able to design feasibly and push back credibly on engineering constraints
• Preferred (Education): A formal degree in Design — B.Des, M.Des, HCI, Interaction Design, or Visual Communication.

Roles & Responsibilities

To drive design excellence for the assigned digital customer journeys (app & web) by leading a team of designer(s) and owning the end-to-end design and testing strategy for these journeys. The role partners closely with business/product stakeholders, product management and analytics teams to identify customer pain points, prototype new-age (including AI-led) design concepts, validate design hypotheses through structured testing (A/B, moderated/un-moderated research) and institutionalize design system adherence across the assigned journeys, while managing the design talent within the team.

Minimum required Accountabilities for this role

• Own the end-to-end design vision and strategy for the assigned business POD's digital journeys (app & web)
• Lead, guide and manage the Design & Testing Member(s) in the POD, including performance management and capability building
• Partner with the POD Lead, Product Managers and Business stakeholders to translate product strategy into intuitive design solutions
• Drive user research (moderated/un-moderated) and synthesize customer pain points and expectations into actionable design interventions
• Define and drive the A/B testing and experimentation roadmap for POD journeys in partnership with testing/analytics teams
• Champion adoption and governance of the organization's design system across the POD
• Guide the team on prototyping (including AI-based tools) of new concepts, backed by user research and industry best practices
• Track, review and report design impact using customer experience (CX) metrics and behavioural data, and continuously identify improvement opportunities

Additional Accountabilities pertaining to the role

• Represent design in cross-functional forums, product reviews and stakeholder governance meetings
• Benchmark journeys against industry, competitor and emerging design/AI trends
• Contribute to design operations, process improvement and design system evolution at the organization level

MAJOR CHALLENGES

• Balancing fast-paced digital delivery timelines with rigorous, research and data-backed design decisions
• Driving design consistency and design-system adherence across multiple, concurrently evolving customer journeys
• Influencing cross-functional stakeholders to prioritize design/UX interventions
• Building, mentoring and scaling a high-performing design and testing team

DECISIONS

• Final design direction and sign-off for POD journeys prior to development handoff
• Prioritization of the design and testing roadmap within the POD
• Selection of design variations to be tested and the success metrics used to evaluate them

Other Information

• Total Team Size: As per POD design team structure (between 3 to 13)
• Number of Direct Reports: 1–2 (Design & Testing Member(s))
• Number of Indirect Reports: As applicable, through the POD structure
• Number of Outsourced employees: As applicable, through the POD structure
• Number of locations: 1 (Head Office)
• Number of products: As per POD journeys assigned

Ideal Candidate

1.Strong Product Design & Usability Testing Lead Profile, with end-to-end ownership of digital customer journeys

2.Mandatory (Experience 1) - 5+ years of relevant design experience, with hands-on experience designing and scaling digital customer journeys for app and web platforms in a high-growth, digital-first environment

3.Mandatory (Experience 2) - 1+ years leading, mentoring and managing designers as direct reports, including performance management and capability building

4.Mandatory (Experience 3) - Owning end-to-end design vision and strategy for assigned journeys, including final design direction and sign-off prior to development handoff

5.Mandatory (Experience 4) - Strong experience in building, governing and driving adoption of design systems across multiple teams or journeys, not just consuming an existing design system

6.Mandatory (Experience 5) - Defining and driving A/B testing and experimentation roadmaps in partnership with analytics or testing teams, including selecting design variations and the success metrics used to evaluate them

7.Mandatory (Tech skill 1) - Hands-on prototyping of new concepts using AI-based design and prototyping tools

8.Mandatory (Company) - Top B2C digital-first product environment with high-volume app and web journeys

9.Mandatory (Education) - Bachelor's or Master's degree in Design (UX/UI, Interaction Design, HCI) or a related field from a recognised design institute (like NID, IIT, NIFT, Srishti etc)

10.Mandatory (Portfolio) - Strong portfolio of end-to-end journey design for app and web, design system work, and research or experimentation outcomes with measurable impact

Roles & Responsibilities

To drive design excellence for the assigned digital customer journeys (app & web) by leading a team of designer(s) and owning the end-to-end design and testing strategy for these journeys. The role partners closely with business/product stakeholders, product management and analytics teams to identify customer pain points, prototype new-age (including AI-led) design concepts, validate design hypotheses through structured testing (A/B, moderated/un-moderated research) and institutionalize design system adherence across the assigned journeys, while managing the design talent within the team.

Minimum required Accountabilities for this role

• Own the end-to-end design vision and strategy for the assigned business POD's digital journeys (app & web)
• Lead, guide and manage the Design & Testing Member(s) in the POD, including performance management and capability building
• Partner with the POD Lead, Product Managers and Business stakeholders to translate product strategy into intuitive design solutions
• Drive user research (moderated/un-moderated) and synthesize customer pain points and expectations into actionable design interventions
• Define and drive the A/B testing and experimentation roadmap for POD journeys in partnership with testing/analytics teams
• Champion adoption and governance of the organization's design system across the POD
• Guide the team on prototyping (including AI-based tools) of new concepts, backed by user research and industry best practices
• Track, review and report design impact using customer experience (CX) metrics and behavioural data, and continuously identify improvement opportunities

Additional Accountabilities pertaining to the role

• Represent design in cross-functional forums, product reviews and stakeholder governance meetings
• Benchmark journeys against industry, competitor and emerging design/AI trends
• Contribute to design operations, process improvement and design system evolution at the organization level

MAJOR CHALLENGES

• Balancing fast-paced digital delivery timelines with rigorous, research and data-backed design decisions
• Driving design consistency and design-system adherence across multiple, concurrently evolving customer journeys
• Influencing cross-functional stakeholders to prioritize design/UX interventions
• Building, mentoring and scaling a high-performing design and testing team

DECISIONS

• Final design direction and sign-off for POD journeys prior to development handoff
• Prioritization of the design and testing roadmap within the POD
• Selection of design variations to be tested and the success metrics used to evaluate them

Other Information

• Total Team Size: As per POD design team structure (between 3 to 13)
• Number of Direct Reports: 1–2 (Design & Testing Member(s))
• Number of Indirect Reports: As applicable, through the POD structure
• Number of Outsourced employees: As applicable, through the POD structure
• Number of locations: 1 (Head Office)
• Number of products: As per POD journeys assigned

Ideal Candidate

1Strong Product Design & Usability Testing Lead Profile, with end-to-end ownership of digital customer journeys

2Mandatory (Experience 1) - 5+ years of relevant design experience, with hands-on experience designing and scaling digital customer journeys for app and web platforms in a high-growth, digital-first environment

3Mandatory (Experience 2) - 1+ years leading, mentoring and managing designers as direct reports, including performance management and capability building

4Mandatory (Experience 3) - Owning end-to-end design vision and strategy for assigned journeys, including final design direction and sign-off prior to development handoff

5Mandatory (Experience 4) - Strong experience in building, governing and driving adoption of design systems across multiple teams or journeys, not just consuming an existing design system

6Mandatory (Experience 5) - Defining and driving A/B testing and experimentation roadmaps in partnership with analytics or testing teams, including selecting design variations and the success metrics used to evaluate them

7Mandatory (Tech skill 1) - Hands-on prototyping of new concepts using AI-based design and prototyping tools

8Mandatory (Company) - Top B2C digital-first product environment with high-volume app and web journeys

9Mandatory (Education) - Bachelor's or Master's degree in Design (UX/UI, Interaction Design, HCI) or a related field from a recognised design institute (like NID, IIT, NIFT, Srishti etc)

10Mandatory (Portfolio) - Strong portfolio of end-to-end journey design for app and web, design system work, and research or experimentation outcomes with measurable impact

We are looking for a highly experienced UX Designer with strong expertise in user experience design and banking/financial services domain. The ideal candidate should have hands-on experience designing intuitive, user-centric digital experiences for complex banking applications and platforms.

The candidate will work closely with product managers, business stakeholders, developers, and other design teams to translate business requirements into effective and engaging user experiences.

Key Responsibilities

• Lead UX design initiatives for banking and financial services applications.
• Understand business requirements, customer needs, and banking workflows to create user-centric solutions.
• Conduct user research, user interviews, usability studies, and competitive analysis.
• Create user journeys, personas, information architecture, wireframes, prototypes, and high-fidelity designs.
• Design intuitive and consistent experiences across web, mobile, and enterprise banking platforms.
• Collaborate with Product Managers, Business Analysts, Developers, and Architects throughout the product lifecycle.
• Translate complex banking processes into simple and intuitive user experiences.
• Conduct usability testing and incorporate user feedback into design iterations.
• Develop and maintain design systems, UI patterns, and UX standards.
• Ensure consistency across multiple products and digital touchpoints.
• Present design concepts and recommendations to senior stakeholders and leadership.
• Work within Agile/Scrum teams and participate in design reviews, sprint planning, and refinement sessions.
• Mentor junior UX/UI designers and provide design guidance across projects.
• Ensure designs follow accessibility, usability, and enterprise design standards.

Must-Have Skills

• 10–12 years of UX Design experience
• Strong Banking / Financial Services Domain Experience
• User Experience (UX) Design
• User Research & Usability Testing
• Wireframing & Prototyping
• User Journey Mapping
• Information Architecture
• Interaction Design
• High-Fidelity UI Design
• Design Systems
• Figma / Adobe XD / Sketch
• Responsive Web & Mobile Design
• Agile / Scrum

Required Skills & Experience

• 10–12 years of professional experience in UX/Product Design.
• Strong experience working on banking, financial services, payments, lending, digital banking, or related applications.
• Proven experience designing enterprise-scale digital products.
• Strong understanding of UX principles, human-centered design, and design thinking.
• Experience creating personas, user flows, wireframes, prototypes, and detailed UI designs.
• Strong knowledge of usability, accessibility, interaction design, and responsive design.
• Ability to understand complex business processes and convert them into simple user experiences.
• Experience collaborating with cross-functional teams in an Agile environment.
• Strong presentation, stakeholder management, and communication skills.
• Ability to work independently and take ownership of UX deliverables.

Preferred Skills

• Digital Banking / Internet Banking
• Mobile Banking Applications
• Payments / Cards / Lending / Wealth Management
• Design Thinking
• Accessibility / WCAG
• UX Analytics
• A/B Testing
• HTML/CSS understanding
• Experience with enterprise design systems
• Experience mentoring UX/UI designers

Key Competencies

• Customer-Centric Design
• Banking Domain Expertise
• Design Thinking
• Problem Solving
• Strong Visual & Interaction Design
• Stakeholder Management
• Collaboration & Leadership
• Attention to Detail
• Presentation & Communication Skills

Qualifications

• Bachelor’s/Master’s degree in UX Design, Interaction Design, HCI, Graphic Design, Psychology, Computer Science, or a related field.
• Relevant UX/UI or Design certifications will be an added advantage.

Strong UX Designer Profile with outstanding systems thinking and interaction design skills

2

Mandatory (Experience 1): Must have 4+ years of UX experience (with a Bachelor's in Design, 2022 pass-out) or 2+ years (with a Master's in Design, 2024 pass-out) at a product company, with strong systems thinking and interaction design skills

3

Mandatory (Experience 2): Must have demonstrable interest and hands-on work in design systems at scale.

4

Mandatory (Experience 3): Must have shipped/launched work, clearly outlining their contribution, discarded ideas, and original point of view.

5

Mandatory (Experience 4): Must have worked on a complex set of products involving systems thinking, having shipped a couple of them.

6

Mandatory (Skill 1): Must be able to use AI tools as a sparring partner and critique their output

7

Mandatory (Skill 2): Must have strong analytical skills and be able to work with data, understanding users' problems and critiquing design output

8

Mandatory (Company): Must come from a product company only (any product company — B2B SaaS or otherwise).

9

Mandatory (Education): Must have a design degree from a Tier-1 college (preferably NID Bangalore / Ahmedabad / Gandhinagar, IIT Bombay (IDC), IIT Kanpur, IIT Delhi, or CKP Bangalore)

10

Mandatory (Education 3): Must have an 11th/12th science background

11

Mandatory (Portfolio): Must have a UX portfolio (with case studies) that demonstrates end-to-end product thinking — problem definition, user research, systems thinking, wireframing

12

Mandatory (Exclusion): Candidates who have primarily focused on brand identity design, logo design, or packaging design will NOT be considered.

13

Preferred (Signals): Strong impact and complexity of work; experience at big product companies or high-growth startups

What you’ll get to do in this role:

Partner closely with product, content, and growth teams to shape user experiences for StoryTV and the Master App, defining what to build and how to build it.

Deeply understand user and creator behavior across short-form video, live streaming, and interactive social experiences.

Design end-to-end user journeys—from experience maps and storyboards to wireframes and high-fidelity prototypes.

Craft intuitive flows across content discovery, creator tools, engagement loops, and monetization journeys.

Ensure a seamless and consistent experience across StoryTV and the broader Eloelo ecosystem.

Plan and run usability testing to validate concepts and continuously improve product experience.

Contribute to scalable design systems and interaction patterns for rapidly evolving features.

What you’ll bring:

4-6 years of experience in UX/Interaction Design with a strong foundation in human-centered design.

A portfolio that demonstrates end-to-end design thinking, from research to shipped experiences (preferably in content, social, or creator platforms)

Ability to simplify complex product problems into intuitive, user-friendly solutions

Strong understanding of information architecture for content-heavy and social platforms

Ability to clearly articulate design decisions backed by user insights and data

Proficiency in tools like Figma, Sketch, or Adobe XD for wireframing and prototyping

Experience working in agile, fast-paced product environments

Strong collaboration and communication skills to work across cross-functional teams

High ownership, initiative, and a “make it work” mindset to take products from concept to launch

We are looking for an experienced UI/UX Lead to lead the user experience strategy and interface design for a Visitor Management System (VMS). The successful candidate will be responsible for creating intuitive, modern, and user-friendly experiences across the visitor registration, check-in, approval, tracking, and management journey.

Key Responsibilities

* Lead the UI/UX strategy and design for the Visitor Management System.

* Understand user needs, business requirements, and visitor management workflows.

* Conduct user research and translate insights into effective UX solutions.

* Create user journeys, information architecture, wireframes, prototypes, and high-fidelity UI designs.

* Design intuitive experiences for different VMS users, including visitors, employees, reception/security teams, and administrators.

* Establish and maintain UI/UX standards, design systems, and reusable components.

* Work closely with the Business Analyst, developers, product/project teams, and stakeholders.

* Ensure designs are responsive, accessible, consistent, and aligned with business requirements.

* Present design concepts and prototypes to stakeholders and incorporate feedback.

* Support developers during implementation to ensure design accuracy and consistency.

* Conduct usability reviews and continuously identify opportunities to improve the user experience.

Required Skills & Experience

* 7+ years of experience in UI/UX design on software projects.

* Strong experience leading UI/UX strategy and interface design.

* Proven experience in designing enterprise applications or digital platforms.

* Strong understanding of UX research, user journeys, wireframing, prototyping, and visual design.

* Proficiency in tools such as Figma, Adobe XD, Sketch, or similar.

* Strong understanding of responsive design and design systems.

* Excellent stakeholder communication and presentation skills.

* Fluent in Arabic and English.

* Experience working closely with software development teams.