UX Designer / Product Designer

Role - Campaign Manager

About Company -

Our Client is a performance marketing agency, that builds bridges between smart machines and people, to work better, smarter and faster. We believe in performance, where we marry creativity with analytics to discover, define and deploy the most engaging stories.

Job Description -

• Meet with all new clients to identify and conceptualize campaign strategies
• Design and organize an optimal campaign inside budget constraints
• Locate and secure talent and resource before campaign launch
• Train and groom all resources for optimum efficacy
• Utilize staff and resources to produce quality content for execution
• Devise a campaign timeline and schedule
• Execute campaign effectively, on schedule and on budget
• Monitor all outlets and resources for campaign impact and progress

Job Requirement -

• Experience: 3-4 years of experience into Advertising agency background, Influencer marketing and Social Media
• Skills: Campaign management, Negotiation skills, Influencer connections.

Position: Marketing Manager

CTC: 7 LPA - 9 LPA

Work Location: HRBR Layout, Bangalore, Karnataka

Key Performance Indicators:

• Marketing Qualified Leads
• Growth in Website Visitors
• RoI on Digital & Offline Marketing Campaigns
• Improve the Performance of Digital Marketing Channels (Email, BPN, WPN, Social Media etc)
• Generate Leads through Event Participation or other Channels

Key Responsibilities:

• Create and manage content for the Companies social media handles, emails, and other forms of digital communication
• Preparing periodic marketing plan- monthly quarterly
• Making Marketing budgets
• Meeting marketing revenue targets
• Generating expected Mqls
• Handling branding and sales promotional campaigns
• Stay up to date on the latest social media trends, and implement them in Companies marketing campaigns.
• Prepare reports and analytics on the overall performance of various marketing campaigns, including ROIs and KPIs

Marketing Channels:

• Browser Push Notifications
• Web Push Notification
• Email, SMS, WhatsApp
• Social Media - Facebook, LinkedIn, Twitter, Instagram
• Blog & Other guest posting platforms
• Trade Promotional Events

Skills & Ability:

• Social media savvy, with a passion for staying on top of trends
• Strong sense of creativity, and innovation to create and develop content.
• Strong project management and managerial skills
• Ability to multitask.

Technical Skills:

Knowledge of the following tools are added advantages

• SEO and SEM strategy and keyword research
• Word press blogging
• Facebook, LinkedIn, Instagram business page management
• Canva for image editing
• Browser push notifications software
• Web-push notifications
• Google Docs
• GetSiteControl

Education & Experience:

• MBA (Marketing) is preferred
• Experience: 3 to 5 Years of experience in Digital Marketing
• Location: Bangalore (Work from office only)

Additional Benefits:

• Health Insurance is provided
• Meal allowance is provided
• Performance based incentives

Job Types: Full-time, Permanent

Pay: ₹700,000.00 - ₹900,000.00 per year

Benefits:

• Health insurance

Schedule:

• Day shift

Supplemental Pay:

• Performance bonus

Ability to commute/relocate:

• Bangalore, Karnataka: Reliably commute or planning to relocate before starting work (Required)

Education:

• Master's (Preferred)

Experience:

• total work: 1 year (Preferred)
• Digital marketing: 3 years (Required)

At least 4 years' experience as a Node.js developer.

Experience in Microservices

Extensive knowledge of JavaScript, web stacks, libraries, and frameworks.

Mandatory experience in Postgres and MySql.

Knowledge of front-end technologies such as HTML5 and CSS3.

Superb interpersonal, communication, and collaboration skills.

Exceptional analytical and problem-solving aptitude.

We are looking for an ideal candidate who will lead our marketing activities. The mission of an Assistant SEO (Search Engine Optimization) Manager is to maximize the volume of inbound organic traffic from search engines to our business websites. This will be accomplished through a combination of on-page and off-page techniques, including link-building, social media strategy, viral marketing, metadata sculpting, site speed optimization, content strategy, information architecture, and more.

As Assistant Manager, you are responsible to lead the marketing team and suggest them the best marketing techniques for social media and other digital media campaigns. You should grab the attention of customers and market the products and services.

If you have the ability to utilize the organizational resources optimally for the business promotion activities, we would like to meet you.

Roles and Responsibilities:

• Reviewing and analyzing websites for areas that can be improved and optimized
• Preparing detailed strategy reports and Marketing Plans
• Identifying powerful keywords to drive the most valuable traffic
• Writing powerful calls to action to convert visitors
• Filling websites and other content with effective keywords
• Developing link-building strategies;
• Ensure that the website, promotional material, and marketing campaign strategy are updated regularly.
• Analyzing keywords and SEO techniques used by competitors
• Keeping updated on both white hat and black hat SEO strategies to avoid staying within search engine guidelines
• Build and execute social media strategy through competitive research, platform determination, benchmarking, and messaging and audience identification
• Develop, implement and manage the marketing strategy
• Designing and measuring the success of every marketing campaign.
• Stay up to date with the latest marketing practices and technologies.
• Collaborate with the Marketing, Sales and Product Development team Communicate with industry professionals and influencers via social media to create a strong network.
• Create content marketing campaigns to drive leads and subscribers Use SEO best practices to generate traffic to our site
• Keyword research for the Addition of service based webpages on the website
• Ensure uploading of webpages on the Website through the SEO team.
• Perform Lead analysis daily to closely work for the end user needs from the website and to create campaigns accordingly.
• Experience in Email Marketing tools like Mailchimp
• Ability to plan Email calendars and schedule emails as per the plan.
• Guide the designing and content team for Email design and content along with other design and content-based changes needed on the website.
• Manage the ORM of the brand and work on creating a positive image of the Brand online along with mitigating the negative reviews.
• Closely coordinate with cross-functional teams to keep the website updated.

Job requirements and qualifications:

• Demonstrated SEO experience of at least 8-10 years.
• Strategic Understanding of Social Media and its usage in Marketing
• Experience with Google's Keyword Tool
• The ability to work with back-end SEO elements such as .htaccess, robots.txt, metadata, site speed optimization, and related skills
• Proven success in link-building and viral strategies
• The ability to deploy an effective local and long-tail search strategy
• Experience in building inbound organic search traffic and improving SERPs
• Expertise in Google Analytics, Google Search Console, SEMRush, Ahref’s
• Ability to make SEO proposals
• Ability to perform SEO Audit

What is the role?

You will be responsible for architecting and developing features on the application end to end. You will be working closely with the Product Managers and the Technical architect to come up with high-quality, resilient, and highly performant applications.‍

Key Responsibilities

• Design and develop SaaS-based applications based on microservices architecture.
• Work on core backend and ensure it meets the performance benchmarks.
• Work on the front end with ReactJS.
• Designing and developing APIs for the front end to consume.
• Constantly improve the architecture of the application by clearing the technical backlog.
• Meeting both technical and consumer needs.
• Staying abreast of developments in web applications and programming languages.

What are we looking for?

An enthusiastic individual with the following skills. Please do not hesitate to apply if you do not match all of it. We are open to promising candidates who are passionate about their work and are team players.

• Education - BE/MCA or equivalent.
• Overall 4+ years of experience.
• Agnostic/Polyglot with multiple tech stacks.
• Worked on open source technologies – NodeJS, ReactJS, MySQL, NoSQL, MongoDB, DynamoDB.
• Good experience with Front-end technologies like JavaScript frameworks, ReactJS, AngularJS.
• Backend exposure – good knowledge of building API.
• Worked on serverless technologies.
• Efficient in building microservices in combining server & front-end.
• Knowledge of cloud architecture.
• Should have sound working experience with relational and columnar DB.
• Should be innovative and communicative in approach.
• Will be responsible for functional/technical track of a project.

Whom will you work with?

You will closely work with the engineering team and support the Product Team of Plum.

We are

A fast-growing SaaS commerce company based in Bangalore with offices in Delhi, Mumbai, SF, Dubai, Singapore, and Dublin. We have three products in our portfolio: Plum, Empuls and Compass. Company works with over 1000 global clients. We help our clients in engaging and motivating their employees, sales teams, channel partners or consumers for better business results.

Way forward