Tech Lead / Senior Developer
at Marketing and advertising app that for influencers & brands
NodeJS (Node.js)
Amazon Web Services (AWS)influencers (especially nano and micro level influencers) partner with different brands.
Its focus was to convert consumers into brand marketers and build strong word of
mouth advocacy at scale. The team shifted base from Kolkata to Mumbai in September 2019 for better partnerships. Last month, the startup pivoted to the current format to build more stable revenue streams for the influencers and creators.
The team believes that there is a bigger untapped opportunity in India for the
same, considering the craze around celebrities/influencer in India.
Each influencer or celebrity is listed on the platform, with rates specified by
them. The user can click on their favourite celebrity and make a payment. S/he receives a shoutout within the next seven days.
The Growth Metrics
They started as an influencer marketplace that ran for over 10 months working with over 100 brands, including Hershey's, Bounce, and Raw Pressery, and on-boarded over 80,000 influencers. In February, they clocked over $150,000 in GMV and $37,000 in revenue, almost jumping 400 percent from the previous month. Since it pivoted, the
platform has done 310 shoutouts. Influencer marketing has grown as an industry over
the last few years from $1.7 billion in 2016 to $4.6 billion in 2018. According to reports,
global influencer marketing is poised to be a $20 billion industry by 2020. Of this, India
accounts for a fledgling chunk of between $75 and $150 million.
Role Overview
Required Skills for this Role:
Strong experience with full-stack Javascript framework, Mongo DB,Express,
React.JS, Node JS.
Must have worked with creation of deeplinks for mobile apps
Must be well experienced in AWS, especially elastic bean in AWS
Must have worked with push notifications service
Must know socket programming
Self-motivated with the ability to work independently or jointly in a self-directed
way.
Demonstrated successful development of enterprise-grade web applications
Proven analytical and problem-solving capabilities
Comfortable leading product development
Strong work ethic and desire to build industry-leading products
Also Nice to Have Skills and Background:
Startup experience
Worked on product development
Subodh Popalwar
Software Engineer, Memorres
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Software Engineer, Memorres