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Static & Motion (Paid Media & AI-Enabled Creative)
Static & Motion (Paid Media & AI-Enabled Creative)
Valerie Group's logo

Static & Motion (Paid Media & AI-Enabled Creative)

Madhuri C's profile picture
Posted by Madhuri C
3 - 5 yrs
₹8L - ₹15L / yr
Remote only
Skills
Motion graphics
Generative AI
Visual Designing
Performance Evaluation
Social media strategy
A/B Testing
creative automation

Purpose

As part of the Creative Unit, you will support and execute creative tactics defined by the PODs across multiple channels, including paid media, EDMs, UI/UX landing pages, and social media content. You will work closely with Copywriters, Performance Marketers, Product Designers, and AI Engineers to translate strategic direction into high-quality, conversion-focused static and motion creatives.


This is a maker’s role, not a strategist’s. It is ideal for a designer who understands what drives performance in paid media, enjoys rapid experimentation, and is motivated by producing best-in-class creatives that scale across platforms.


The Graphic Designer (Static & Motion) plays a critical role in driving creative performance, innovation, and consistency across Valerie’s brand portfolio — ensuring every asset is platform-native, on-brand, and built to convert.


Accountabilities

  • Collaborate with Creative, Product, and Performance teams to deliver high-impact paid media creatives across Valerie brands and investment portfolios.
  • Drive creative quality and innovation for performance campaigns, balancing speed with execution excellence.
  • Apply platform best practices, creative hygiene, and performance learnings consistently across outputs.
  • Make day-to-day creative decisions aligned with Valerie’s values, creative frameworks, and brand standards.


Creative Execution (Paid Media Focus)

  • Translate POD briefs into high-performing static and motion creatives for paid acquisition and retention campaigns.
  • Produce cross-channel assets, including:
  • Paid social ads (Meta, TikTok, YouTube)
  • Short-form motion videos and animated ads
  • EDM and lifecycle marketing visuals
  • Landing page and UI/UX design components
  • Own execution of multiple creative variations per concept to support A/B testing and creative iteration.
  • Ensure assets are mobile-first, thumb-stopping, and designed for performance at scale.


Platform Knowledge & Creative Hygiene

  • Apply strong working knowledge of Meta creative best practices, including:
  • Clear visual hierarchy and primary message framing
  • Safe zones, aspect ratios, and text legibility
  • Avoidance of policy-risk elements and creative fatigue patterns
  • Understanding of what typically works for:
  • Static vs video
  • UGC-style vs polished creatives
  • Hooks, overlays, and pacing
  • Design with awareness of platform-specific nuances for:
  • Meta (Facebook & Instagram)
  • TikTok (native, fast-paced, creator-style motion)
  • YouTube (Shorts and standard video ad formats)
  • Work closely with Performance teams to iterate creatives based on results, feedback, and testing insights.


AI-Driven Design & Innovation

  • Leverage AI tools (e.g., Midjourney, DALL·E, Firefly, Runway, Leonardo.ai) to accelerate ideation and production where applicable.
  • Refine AI-generated outputs through design polish, compositing, and motion enhancement.
  • Contribute to creative experimentation, rapid prototyping, and new visual approaches for paid media.
  • Maintain structured creative files, versions, and basic prompt or asset documentation.


Design Craft & Systems Thinking

Create and finalise assets using:

  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe After Effects / Premiere Pro (or equivalent)
  • Figma
  • Support the development of reusable templates, modular design systems, and motion formats to improve creative efficiency.
  • Ensure brand consistency across colour, typography, layout, and motion principles while adapting for performance needs.


Exploration & Learning

  • Stay current with paid media creative trends, motion formats, and emerging AI-assisted workflows.
  • Proactively suggest creative innovations, new formats, or execution improvements.
  • Participate in creative sprints, testing cycles, and post-campaign reviews to improve output quality.


Ideal Behaviour, Qualifications & Skills

  • Strong execution-focused designer with paid media experience.
  • Balances creativity with performance thinking — understands that great design must also convert.
  • Detail-oriented with high standards for craft and finish.
  • Comfortable working in fast iteration cycles with frequent feedback.
  • Curious, adaptable, and motivated to improve creative output continuously.
  • Treats experimentation and iteration as core to the role.
  • 3–5 years of experience in graphic design, motion design, or digital paid media creative.
  • Proven experience producing high-quality static and motion creatives for paid campaigns.
  • Proficiency in:
  • Adobe Photoshop, Illustrator
  • Figma
  • Motion tools such as After Effects, Premiere Pro, or similar
  • Solid understanding of short-form video, animation, and performance-led creative production.
  • Strong foundation in layout, typography, colour theory, and visual hierarchy.


Nice to have

  • Experience working with AI-assisted creative tools or workflows.
  • Familiarity with performance testing frameworks and creative iteration cycles.
  • Understanding of social-first aesthetics and emerging ad formats across Meta, TikTok, and YouTube.


Key Performance Indicators

  • Creative Performance Quality: % of paid media creatives approved with minimal revisions.
  • Platform Hygiene Compliance: Adherence to Meta and platform-specific best practices.
  • Iteration Velocity: Speed and effectiveness of creative improvements post-feedback.
  • Innovation Contribution: Introduction of new creative formats or execution approaches.
  • Adoption & Reusability: Usage of templates, formats, or systems created by the designer.


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Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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https://www.youtube.com/watch?v=8I9xosgA-Ig">https://www.youtube.com/watch?v=8I9xosgA-Ig

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