Sr. Paid Marketing Analyst
Sr. Paid Marketing Analyst at GO MO Group AB · Pune · 2 - 4 years · ₹10L - ₹13L / yr · Profitable · Posted 8 Sep 2026
2 - 4 yrs
₹10L - ₹13L / yr
Pune
Skills
Google Adwords
Mandatory Skills: Google Ads, Meta Ads and LinkedIn Ads
Key Qualification Criteria
Qualifications
- Minimum 2–3 years of experience in paid ad marketing across digital channels: Meta, LinkedIn, and Google Ads.
- At least 2 years of hands-on experience managing and optimizing Google Ads.
- Strong domain expertise in paid media, including strategy, execution, and analytics.
- Skilled in leveraging AI tools (e.g., Claude and ChatGPT) to enhance campaign efficiency and decision-making.
- Strong analytical skills with advanced proficiency in Excel or Google Sheets for data analysis and performance tracking.
- Excellent written and verbal communication skills in English.
- Bachelor’s degree in any field; a Master’s degree is a plus.
Hands-on Experience With
- Google Ads, Meta Ads, LinkedIn Ads, Bing/Microsoft Ads.
- Google Tag Manager (GTM), GA4, Looker Studio.
- Strong understanding of performance marketing principles, bidding strategies, and attribution models.
- Familiarity with SEO, email marketing, and other digital marketing channels.
- Certifications in tools such as Google Ads, GA4, or Meta Ads are preferred.
- Proven track record in driving successful Performance Campaigns utilizing AI tools like ChatGPT.
- Effective communication and reporting skills.
- Good experience in managing medium to large-sized budgets.
- Should have a data-driven approach to work.
Scope of Work
Strategy & Execution
- Lead paid media initiatives to drive conversions and revenue using omnichannel strategies, capitalizing on AI for optimization.
- Optimize campaigns on platforms like Google Ads, Bing Ads, and LinkedIn Ads.
- Take ownership of campaigns end-to-end to ensure KPIs and goals are met.
- Continuously refine team processes and automate repetitive tasks to drive efficiency and scalability.
- Research & Analysis
- Stay ahead of platform updates and trends; integrate innovations into strategy.
- Drive keyword strategy and restructure accounts to unlock scalable growth.
- Lead cross-channel campaign optimization using platforms like Google Ads, Bing Ads, and GA4 to improve ROI.
- Analyze and interpret conversion and attribution data to derive actionable strategic insights.
- Ability to create strategies and budget forecasts.
- Communication
- Collaborate with Client Success Managers to design growth-focused strategies that leverage AI capabilities.
- Partner with internal teams to address performance challenges.
- Timely deliver projects on time, meeting weekly and monthly deadlines.
Reporting
- Create performance reports using Google Slides/other dashboards, and review them with clients.
- Present key strategies and insights to Client Success Managers and clients.
- Consider key performance metrics such as CPC, CTR, CPA, and ROAS for creating and conveying detailed inferences in monthly, quarterly, and yearly reports.
Preferred Attributes
- Certifications in digital marketing tools like GA4, Google Ads, Meta Ads, etc.
- Must be residing in/willing to relocate to Pune.
- Experience with delivery management or people management.
- Understanding of SEO, email marketing, and other digital marketing channels.
- Experience with GA4, Google Tag Manager (GTM), Google Ads, Looker Studio, and Bing Ads.
- Familiarity with automated or AI-driven optimization tools for search ads and other channels.
- Experience in dealing directly with B2B clients.
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About GO MO Group AB
Founded :
2014
Type :
Services
Size :
20-100
Stage :
Profitable
About
GO MO Group is a digital Pull-marketing agency that provides optimal services in Strategy and Search Engine Optimization (SEO) for both big and small clients. They specialize in International SEO and B2B-segment and are an official Google Partner agency.
GO MO Group is a digital Pull-marketing agency that specializes in Strategy and Search Engine Optimization (SEO) for both big and small clients. They provide optimal services in International SEO and B2B-segment and are an official Google Partner agency. The company strongly believes in Pull-marketing (vs Push) as the fundamental of B2B-marketing and offers strategies and new digital business opportunities based on data. Their multifaceted work approach includes specific actions, analysis, and on-going evaluations to achieve better results and rewarding collaborations. Founded in Sweden in 2013/2014, GO MO Group has over 90 employees/team-members (2018) divided into three offices in Gothenburg, Stockholm (Sweden) and Pune (India).
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Company social profiles
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