
Sr Marketing Manager - Growth Marketing
at Disruptive Digital Healthcare platform
What you will do:
- Leading, planning and executing of high scale performance campaigns on multiple advertising platforms
- Strategizing end to end media plan using high budgets across digital and non-digital channels
- Collaborating with product and tech teams to provide the best user experience for new users
- Exploring new channels for growth and lead their end-to-end execution
- Diving deep into data and using insights to identify opportunities for performance optimisation
- Experimenting continuously on creatives and design to drive ROI
Desired Candidate Profile
What you need to have:- Bachelor’s degree or Master's degree (from tier 1 college IIT/ NIT/ IIM/ XLRI/ MDI/ Any Other Tier 1 Colleges)
- 7+ years experience with 4+ years experience in digital marketing at a high growth app-based B2C organisation
- Strong quantitative mindset and data driven approach to digital marketing
- Expert in excel-based data modelling, analytics tools
- Handled large scale monthly digital marketing budgets
- Hands-on experience in managing Facebook Ads, Google Ads at scale
- Experience in programmatic advertising is a big plus for this role
- Experience in managing TV budgets is a big plus for this role
- Experience in understanding data using Google Analytics/ Mixpanel/ AppsFlyer or any other analytics or attribution tool
- Experience in cross-team collaboration, team management and agency management

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Job Description:
Role: Data Scientist
Responsibilities:
Lead data science and machine learning projects, contributing to model development, optimization and evaluation.
Perform data cleaning, feature engineering, and exploratory data analysis.
Translate business requirements into technical solutions, document and communicate project progress, manage non-technical stakeholders.
Collaborate with other DS and engineers to deliver projects.
Technical Skills – Must have:
Experience in and understanding of the natural language processing (NLP) and large language model (LLM) landscape.
Proficiency with Python for data analysis, supervised & unsupervised learning ML tasks.
Ability to translate complex machine learning problem statements into specific deliverables and requirements.
Should have worked with major cloud platforms such as AWS, Azure or GCP.
Working knowledge of SQL and no-SQL databases.
Ability to create data and ML pipelines for more efficient and repeatable data science projects using MLOps principles.
Keep abreast with new tools, algorithms and techniques in machine learning and works to implement them in the organization.
Strong understanding of evaluation and monitoring metrics for machine learning projects.
- Produce well-researched content for publication online and in print
- Organize writing schedules to complete drafts of content or finished projects within deadlines
- Utilize industry best practices and familiarity with the organization's mission to inspire ideas and content
- Communicate and cooperate with a writing team, including a content manager, editors, and web publishers
- Follow an editorial calendar, collaborating with other members of the content production team to ensure timely delivery of materials
- Develop related content for multiple platforms, such as websites, email marketing, product descriptions, videos, and blogs
- Monitor and analyze the performance of key performance indicators (KPIs) to offer suggestions for improvement
- Use search engine optimization (SEO) strategies in writing to maximize the online visibility of a website in search results
Qualifications for Content Writer
- Proven record of excellent writing demonstrated in a professional portfolio
- Impeccable grasp of the English language, including idioms and current trends in slang and expressions
- Ability to work independently with little or no daily supervision
- Strong interpersonal skills and willingness to communicate with clients, colleagues, and management
- Ability to work on multiple projects with different objectives simultaneously
- Strict adherence to the style guides of each company and their policies for publication
- Good time management skills, including prioritizing, scheduling, and adapting as necessary
- Proficiency with computers, especially writing programs, such as Google Docs and Microsoft Word, Excel, Outlook, and PowerPoint
- Familiarity with each client's requirements and the company's brand image, products, and services
- Design & build a highly scalable, robust backend architecture for our cloud services
- You will be part of a software development team for developing and enhancing SaaS applications.
- Take responsibility of entire module/feature set and develop, test, debug and maintain the application software throughout the product lifecycle
- Working with the Product Management Team to validate and plan new features
- Working with cross-functional teams to deliver stellar end user experience
- Research new technologies and tools that help in building the next generation of our services
- Test, debug and maintain the application software throughout the product lifecycle
Desired Candidate Profile
- Must have experience with web development in Java 8+, Spring/J2EE or similar frameworks and technologies. (Mandatory)
- Must have worked on REST API (Mandatory)
- Should be an enthusiast for writing clean, reusable code, willing to learn new things as a self-starter person
- 2+ years of strong relevant experience in developing Object-oriented technologies.
- Strong working experience with any of the following DBs - Postgres / MySQL / Oracle or MSSQL
About
Blend-ed, the brainchild of a team of educationalists and technologists who believe in science-backed learning, is an innovative and technology-rich platform that steps early into the futuristic blended learning system, envisioning a fundamental change in the prevailing conventional teaching and learning cultures. Working with us will be your contribution towards rewriting the history of education and to building the future of learning.
We are looking for a Senior Full Stack Developer to build scalable software solutions in the Ed-tech SaaS domain. In this role, you’ll have the sole responsibility for the full software development life cycle, from conception to deployment. As a Full Stack Developer, you should be comfortable around both front-end and back-end stack, development frameworks and third-party libraries.
Requirement : Technical Lead - Senior Full Stack Engineer.
Location : Bangalore, India.
Work Model : Hybrid
Experience : Preferably 3+ years in a similar role.
Joining Date : Immediate
Salary : Rs 12,00,000 LPA - Rs 20,00,000 LPA (negotiable)
Role Expectations & Responsibilities
- Work with product manager/s to ideate software solutions.
- lead the project from conception through implementation.
- Design client-side and server-side architecture.
- Build the front-end of applications through appealing visual design.
- Develop and manage well-functioning databases and applications.
- Write effective APIs.
- Test, Troubleshoot, debug and upgrade software.
- Create security and data protection settings.
- Write technical documentation.
- Strong organizational and mentoring skills.
Required Experience & Skills
- Proven experience as a Full Stack Developer or similar role.
- Experience developing web and mobile applications.
- Knowledge of multiple front-end languages and libraries (e.g. HTML/ CSS, JavaScript, React etc.)
- Knowledge of back-end languages (e.g. Python/ NodeJS etc.).
- Familiarity with databases (e.g. PostgreSQL, MySQL, MongoDB), web servers (e.g. Apache, Nginx)
Desirable Experience & Skills
- Experience with Python web frameworks, specifically Django.
- Experience with React is a plus.
- AWS skills with knowledge of EC2, VPC, S3 etc.
- Experience in containerization (Docker) and container orchestration (Kubernetes).
Why Join Us:
At Blend-ed, we are committed to create a diverse work environment with a range of opportunities for professional and personal development of all our employees. We make learning easier, more efficient, more user-friendly and far more accessible, for all sorts of people, all across the world. As a member of team Blend-ed, you will work on most innovative projects that will revolutionise the learning ecosystem and make a real difference in millions of people’s learning experience.
Work Culture: With a task-driven office culture, we believe that optimal productivity is rooted in each individual's pace and strength, rather than rigid timelines. We follow a flexible work culture along with mutual understanding and support.
Growth at a personal level: Each member of our team gets the best nourishment in terms of opportunities, mental and moral support and a stage for their existing and enhancing skills, ensuring your personal growth alongside the company.
Creativity and Innovation: We root for creativity and innovation at work and this is a fixed formula to keep things interesting. You are welcome to lay your craziest ideas on the table or board for us to have conversations and coffee over.
Work Environment: Situated at Calicut, a bustling commercial centre in Kerala, which is emerged as one of the best cities to live in India in terms of education, health, entertainment, and the environment, our workspace in HiLite Business Park, flanked by the mall and residential areas, offers an environment of networking, convenience and class, which promotes an undeniably better life quality & experience.
Our Values For All Times:
Innovate, Always: We are committed to creativity and novelty because anything remarkable ever was born out of those.
Science-driven: We base the technological developments on theories and findings in cognitive science, making learning a richer experience.
Love it? Learn it! At Blend- Ed, learning is limited only by the amount of inquisitiveness and passion for exploring. We believe in unlimited exploration and pride in seeking knowledge at any cost.
Taller, Together: Growth is a teamwork at Blend- Ed. We work towards growing together, packing in the personal growth of each team member into the company's growth, mutual respect, motivation and inspiration ingrained into our conduct.
Better Tomorrows: Along with our dreams and goals of transforming the education system, we envision a better tomorrow for the world. The very idea of a better future is rooted in hope and we nurture it.
Ethics Uncompromised: Our work culture is founded in a code of ethics that preserves smooth relationships within the company and outside it, in order to meet our goals and other values.
Designation: Asst. PR Manager / Manager
Department: Public Relations Team
Location: Bangalore / Mumbai / Kolkata / Delhi
Qualification: Masters in Public Relations, Journalism, Communications or a related field.
Experience: 3+ years of relevant experience in PR (Public Relations) and Communication.
Responsibilities:
- Proven track record in designing and executing successful public relation campaigns
- Experience with India’s technology, business and startup media landscape
- Experience in managing media relations (online, broadcast and print)
- Experience in acting as a company spokesperson, comfortable and skilled in both broadcast and print media interviews.
- Solid experience with social media including blogs, Facebook, Twitter etc.
- Experience in Event planning
- Ability to work well in a startup environment
- Strong Logical, Analytical Skills and data-driven thinking.
- Excellent interpersonal and communication skills (verbal and written)
Salary: Upto 10LPA (Negotiable)
IMMEDIATE JOINING PREFERRED!
● Market & Customer Understanding: Understand the changing dynamics of the market and
consumers by customer interviews, user research, competition analysis, and other qualitative/quantitative techniques.
● Prioritization & Roadmap Creation: Should be able to strategically view things from 1000 feet and 10 feet. Adopt a structured approach to identify what problems need to be solved and what problems need to be solved now vs. later. Create a product roadmap for your area that has at least a 3-month forward-looking view of key customer/business problems to be solved.
● Problem Identification & Solution Discovery: Turn feedback, research or inputs from different sources into crystal clear problem statements by thinking from first principles and resolving all ambiguity. Harness the creativity of not just yourself but of other teams such as design, engg.,
business, etc to solve them. Be willing to experiment with multiple solution ideas and test them using MVPs, prototypes, etc.
● Product Delivery: Define detailed product requirements and work collaboratively with a cross-functional team (design, engineering, business, analytics, etc.) to bring a product to life. Ensure high product quality through processes such as user acceptance testing, etc.
● Go-to-Market Planning: Create a go-to-market plan working with business/marketing stakeholders to maximize product adoption and success.
● Adoption & Metrics: Define product metrics for your area, and track them continuously. Identify usage patterns and come up with action plans to move metrics in the right direction.
You should apply if you :
1. have 3-5 years of product management experience, preferably in a product & tech led company
2. are comfortable with ambiguity, work by first principles, and have exceptional problem-solving skills to transform broad ideas into actionable plans
3. have a good understanding of technology, and comfort with product management processes such as A/B experimentation, writing product requirement documents,managing product backlogs, and creating roadmaps
4. have excellent communication skills and can discuss anything with different cross-functional teams like design, Engg, analytics, marketing, operations, etc in their own language.
5. have the business acumen to understand and drive levers for business growth and profitability with high accountability
6. have worked with high growth startups or product-led organizations preferably
7. seek high ownership, independent environments and feedback oriented cultures
Work Location - Bangalore
The Data Analytics Senior Analyst is a seasoned professional role. Applies in-depth disciplinary knowledge, contributing to the development of new techniques and the improvement of processes and work-flow for the area or function. Integrates subject matter and industry expertise within a defined area. Requires in-depth understanding of how areas collectively integrate within the sub-function as well as coordinate and contribute to the objectives of the function and overall business. Evaluates moderately complex and variable issues with substantial potential impact, where development of an approach/taking of an action involves weighing various alternatives and balancing potentially conflicting situations using multiple sources of information. Requires good analytical skills in order to filter, prioritize and validate potentially complex and dynamic material from multiple sources. Strong communication and diplomacy skills are required. Regularly assumes informal/formal leadership role within teams. Involved in coaching and training of new recruits. Significant impact in terms of project size, geography, etc. by influencing decisions through advice, counsel and/or facilitating services to others in area of specialization. Work and performance of all teams in the area are directly affected by the performance of the individual.
Responsibilities:
- Build and enhance the software stack for modelling and data analytics
- Incorporate relevant data related algorithms in the products to solve business problems and improve them over time
- Automate repetitive data modelling and analytics tasks
- Keep up to date with available relevant technologies, to solve business problems
- Become a subject matter expert and closely work with analytics users to understand their need & provide recommendations/solutions
- Help define/share best practices for the business users and enforce/monitor that best practices are being incorporated for better efficiency (speed to market & system performance)
- Share daily/weekly progress made by the team
- Work with senior stakeholders & drive the discussions independently
- Mentor and lead a team of software developers on analytics related product development practices
Qualifications:
- 10-13 years of data engineering experience.
- Experience in working on machine-learning model deployment/scoring, model lifecycle management and model performance measurement.
- In-depth understanding of statistics and probability distributions, with experience of applying it in big-data software products for solving business problems
- Hands-on programming experience with big-data and analytics related product development using Python, Spark and Kafka to provide solutions for business needs.
- Intuitive with good interpersonal-skills, time-management and task-prioritization
- Ability to lead a technical team of software developers and mentor them on good software development practices.
- Ability to quickly grasp the business problem and nuances when put forth.
- Ability to quickly put together an execution plan and see it through till closure.
- Strong communication, presentation and influencing skills.
Education:
- Bachelor’s/University degree or equivalent experience
- Data Science or Analytics specialization preferred
KeepTruckin is on a mission to modernize the trucking industry. With the leading fleet management platform, we are bringing trucks online and fundamentally changing the way freight is moved on our roads.At KeepTruckin, we see our hard work rewarded in tangible ways every day and we believe that intelligence is most powerful when paired with humility. We're motivated by the opportunity to impact and improve every facet of a trillion-dollar industry that touches everyone's lives. KeepTruckin is proud to be a Forbes Cloud 100 company and recognized by Glassdoor as a "Best Place to Work" in 2019.We are looking for people from all backgrounds who want to make an impact on the millions of drivers who keep our world moving. Together, we laugh hard, snack harder and work together to drive innovation at the intersection of tech and transportation.
About the Role:
As one of our first mobile engineers in Bangalore, this is a great opportunity to make a significant impact in designing and building our new KeepTruckin Fleet Manager iOS app and as well as grow by working directly with experienced technology professionals with backgrounds from Silicon Valley companies like Google, Twitter, Facebook and Uber (to name a few). Your expertise will be contributed to defining our architecture for the new app and the underlying data sharing framework with our existing Driver app based on personas. We are looking for candidates who have a familiarity with Objective-C and Swift, and a good understanding of system architectures (mvc, mvvm, redux) and a forward thinking mindset aimed at high readability (declarative) code, as well as identifying problems or bottlenecks before they become issues.
Responsibilities:
Develop from scratch our new iOS KeepTruckin Fleet Manager AppWork with product team to refine feature specsWork with cross functional teams like IoT, Embedded, Data Science/ML, Computer Vision & Motion teams to create fluid user experiences with interactive visualization for a multitude of data from these different teamsCommunicate with backend engineers about API requirements or refinementsMentor junior engineers and help them growHelp support team to diagnose user problemsAnalyze our user's data to identify bugsBe able to work as part of a small, tightly knit team
Qualifications:
5+ years of experience working on iOS appsProficiency in Objective-C, Swift, Storyboards, XIBs, and programmatic view layouts and transitionsAn understanding of Apple UI/UX and application design paradigmsAn appreciation and understanding of automated app testingKnowledge or interest in commercial vehicles/trucking is a plus!
As an equal opportunity employer, we are committed to diversity in the workforce. In accordance with applicable law, we prohibit discrimination against any applicant or employee based on any legally recognized basis, including, but not limited to; race, color, religion, sex (including pregnancy, lactation, childbirth or related medical conditions), sexual orientation, gender identity, age (40 and over), national origin or ancestry, physical or mental disability, genetic information (including testing and characteristics), veteran status, uniformed service member status or any other status protected by federal, state or local law.Please review our Candidate Privacy Notice here. ( https://drive.google.com/file/d/1Xs7GivrHCj05XC6-mn6MsRGG3V5AcgZ5/view?usp=sharing )










