Sr Marketing Manager - Growth Marketing
at Disruptive Digital Healthcare platform
What you will do:
- Leading, planning and executing of high scale performance campaigns on multiple advertising platforms
- Strategizing end to end media plan using high budgets across digital and non-digital channels
- Collaborating with product and tech teams to provide the best user experience for new users
- Exploring new channels for growth and lead their end-to-end execution
- Diving deep into data and using insights to identify opportunities for performance optimisation
- Experimenting continuously on creatives and design to drive ROI
Desired Candidate Profile
What you need to have:- Bachelor’s degree or Master's degree (from tier 1 college IIT/ NIT/ IIM/ XLRI/ MDI/ Any Other Tier 1 Colleges)
- 7+ years experience with 4+ years experience in digital marketing at a high growth app-based B2C organisation
- Strong quantitative mindset and data driven approach to digital marketing
- Expert in excel-based data modelling, analytics tools
- Handled large scale monthly digital marketing budgets
- Hands-on experience in managing Facebook Ads, Google Ads at scale
- Experience in programmatic advertising is a big plus for this role
- Experience in managing TV budgets is a big plus for this role
- Experience in understanding data using Google Analytics/ Mixpanel/ AppsFlyer or any other analytics or attribution tool
- Experience in cross-team collaboration, team management and agency management
Similar jobs
Strategic Planning and Execution :
● Develop and execute comprehensive business development strategies specifically tailored for the domestic market.
● Identify market trends, consumer behavior, and competitive landscape to formulate effective strategies that align with company objectives. Digital Lead Role:
● Take ownership of driving revenue growth through various digital channels and platforms.
● Develop and execute comprehensive digital marketing strategies to achieve sales targets and objectives.
● Utilize a mix of digital marketing tactics such as SEO, PPC, social media, email marketing, and content marketing to generate leads and increase conversions.
Sales and Revenue Generation:
● Lead the sales process from prospecting to closure, negotiating contracts, and achieving sales targets.
● Identify opportunities for upselling and cross-selling digital marketing services to existing clients.
Market Research and Analysis:
● Conduct thorough market research to identify emerging trends, competitive threats, and new business opportunities within the domestic digital marketing landscape.
● Analyze sales data and performance metrics to evaluate the effectiveness of marketing campaigns and identify areas for improvement.
Client Relationship Management:
● Act as the primary point of contact for clients, maintaining regular communication and providing exceptional customer service.
● Address client inquiries and concerns promptly, coordinating with the technical department to resolve any issues related to products or post-sale services.
● Conduct conference calls and presentations to update clients on project progress, discuss strategy adjustments, and address feedback.
Online Media Planning and Presentations:
● Develop comprehensive online media plans that outline the recommended digital marketing tactics, budget allocation, and expected outcomes for clients.
● Deliver compelling presentations to clients, showcasing proposed strategies, campaign ideas, and performance metrics in a clear and persuasive manner.
Lead Management:
● Effectively manage inbound leads generated through various marketing channels.
● Qualify leads based on predefined criteria and prioritize them for follow-up and conversion.
● Implement lead nurturing strategies to maintain engagement and move leads through the sales pipeline towards closure.
Open with Freelancers also
- Write clear, concise, and complete sentences
- Focus on key responsibilities critical to the position
- Base the content on the responsibilities and duties of the position
- Include expectations of a fully proficient incumbent meeting all position requirements
- When indicating the percentage of time spent on each duty, consider what is performed over a given period of time
- The percentages must total 100% and should not be smaller than 5% or greater than 50%
- Use explanatory phrases telling why, how, where, or how often to add meaning and clarity
- Strong Java Coding experience,
- Experience in Automation Testing with Java Selenium webdriver
- Team Lead Experience is preferred.
- Automated API testing with experience to recall Rest APIs.
- Knowledge in Jenkins,GIT
- Cloud knowledge is preferred.
Salary Range-25lpa-30lpa
Key Skills required
1. Understanding of the entire Mobile Application Development lifecycle
2. Solid experience of 2 years + in building Native Swift based iOS applications
3. Excellent knowledge of iOS specific user interfaces, user experiences and guidelines
4. Working experience with MVC and MVVM architectures
5. In depth knowledge of iOS specific user experiences and human interface guidelines
6. In depth experience in implementing user interfaces for iOS - Auto Layout
7. Hands on experience working with API integration within iOS applications
8. Hands on experience working with 3rd party SDKs, Libraries and APIs
9. Experience with media streaming & playback using AV Player, AV Foundation & AV Capture
10. Experience working with analytical SDKs like Firebase Crashlytics, Branch.io etc
11. Experience with Push Messaging, Local Notifications, Background services
12. Experience in debugging errors and crashes using tools such as Crashlytics or Sentry
13. Experience with Marketing and Attribution SDKs such as Clevertap, Branch and/or Appsflyer
14. Experience in releasing applications to the Apple App Store
15. Ability to work in an Agile environment
16. An inclination towards cross platform technologies such as React Native
Mandatory Skills: Exp in anyone MNC framework (Laravel/Codeigniter/CakePHP)
Roles and Responsibilities:
1. As a PHP Developer, you will be responsible for developing and coding all server-side logic using the CakePHP framework.
2. Writing back-end code and building efficient PHP modules.
3. Understand existing software products and contribute towards improving it.
- Does analytics to extract insights from raw historical data of the organization.
- Generates usable training dataset for any/all MV projects with the help of Annotators, if needed.
- Analyses user trends, and identifies their biggest bottlenecks in Hammoq Workflow.
- Tests the short/long term impact of productized MV models on those trends.
- Skills - Numpy, Pandas, SPARK, APACHE SPARK, PYSPARK, ETL mandatory.
- Reaching out and speak to consumers directly understand clearly their painpoints.
- Using analytical tools to analyze user behavior in the app, understanding its underlying causes;
- Proposing solutions and sharing and presenting findings to the other members ofthe team.
- Doing competitive analysis on competitive products.
- Ensuring high quality for the app and websites;
- Rigorously testing out new and existing features, identifying bugs, and prioritizingthem with team members.
- Working closely with the leadership team of a top tier fast-growing startup
- Presenting and communicating findings to other members of the team
- Working with diverse members of the team to inspire and to meet timelines.
Desired Candidate Profile
What you need to have:- Experienced product manager with a track record of building great consumer mobile apps.
- Strong passion for consumer mobile apps.
- Great understanding of design to build a solid consumer experience.
- Strong analytical skills - defining a problem & thinking of solutions.
- Ability to analyze problems and solutions from multiple perspectives.
- Self-starter with initiative who can think and communicate clearly.
- A solid track record of building high-quality consumer mobile apps at a fast-growing product company or startup.
- High attention to details
- Great skills in designing UX flows in the app
- Ability to work hard with uninterrupted concentration
- Great attitude - a positive can-do attitude
- High intellectual horsepower and ability to apply first principles thinking
- Ability to prioritize - especially between “nice to have” value props versus “must-have” features that maximize user satisfaction
Come, join us on our journey to provide jobs to a million people by 2026
Who We Are?
Wishup is India's leading remote employee platform, helping US-based businesses in building highly efficient remote teams. Founded in the year 2015 by IITM & IIMA alumni and
With a clientele of some of the hottest startups in the US, Wishup is backed by marquee investors like Orios Venture Partners, Inflection Point Ventures, 500Startups, and we have been consistently rated as one of the most coveted places to work at.
We are witnessing phenomenal month-on-month growth and stand at a cusp of a revolution in the remote workforce industry. This is your chance to be a part of the revolution - we are inviting applications for our in-house position of Inside Sales Manager.
What’s in it for you?
- International exposure: You’ll get to interact and build relationships with the smartest global founders and CXOs working on cutting-edge ideas
- Great Pay + high bonuses
- Be part of a 100x growth story - Wishup.co has grown 10x in the last 18 months
- High growth potential & impact - an early stage in Wishup’s journey
- Work from home (or anywhere), forever!
What are we looking for?
- Prior experience in Inside Sales / Business Development in the US market- Prior experience in lead generation for Enterprise accounts
- Expertise in email reach-outs- Proven record in overshooting the sales target
- Impeccable written & spoken English
Work Responsibilities
- Identifying, qualifying, and prospecting enterprise business leads in the US market using outbound calling, email marketing, social media, and other relevant marketing channels
- Building and managing outbound business development pipeline
- Classifying hot, warm, and cold leads and taking the necessary steps to convert hot leads and nurture warm and cold leads
- Ability to convert leads into business
- Interacting and building relationships with the smartest global founders who are working on cutting-edge ideas
Job Prerequisites (to be verified during the interview process)
- High-speed internet connection
- Laptop with integrated camera & a pair of headphones
- Quiet workspace
WORK SHIFT
Mon-Fri, 6:30 p.m. - 3:30 a.m. IST
Mon-Fri, 9:30 p.m. - 6:30 a.m. IST
Company Reviews
https://www.glassdoor.co.in/Reviews/Wishup-Reviews-E1511572.htm?filter.iso3Language=eng">https://www.glassdoor.co.in/Reviews/Wishup-Reviews-E1511572.htm?filter.iso3Language=eng
Social Media Links
LinkedIn - https://www.linkedin.com/company/wishup-services/">https://www.linkedin.com/company/wishup-services/
Facebook - https://www.facebook.com/wishupnow/">https://www.facebook.com/wishupnow/
Twitter - https://twitter.com/wishupnow">https://twitter.com/wishupnow
Instagram - https://www.instagram.com/wishupnow/">https://www.instagram.com/wishupnow/
Training at Wishup
https://www.youtube.com/watch?v=6Uolgas0Uj4
Life at Wishup
https://www.youtube.com/watch?v=qHPMod_jzmA">https://www.youtube.com/watch?v=qHPMod_jzmA
Your Story
https://yourstory.com/2021/08/funding-employee-platform-startup-wishup-raise-1m-orios-ventures/amp">https://yourstory.com/2021/08/funding-employee-platform-startup-wishup-raise-1m-orios-ventures/amp
Tech Plus
https://cxotv.techplusmedia.com/trending-news/remote-employee-platform-wishup-secures-1-million-funding/">https://cxotv.techplusmedia.com/trending-news/remote-employee-platform-wishup-secures-1-million-funding/
DQ India
https://www.dqindia.com/remote-employee-platform-wishup-secures-1-million-funding-orios-venture-partners/">https://www.dqindia.com/remote-employee-platform-wishup-secures-1-million-funding-orios-venture-partners/
Our client is a Cloud Solutions startup that helps businesses manage their sales processes and clients well. It is a registered Salesforce partner and has been providing customised products and services to various companies for several years. Their serve clients from various sectors like Finance, Healthcare, Education and even NGOs.
Their team consists of certified salesforce developers, consultants and mobile application developers, having a combined experience of over 50 Man years and over 100 projects. Founded by an ex-Infosys employee, they are a team of dynamic developers who are pioneers in Cloud Computing and their projects have been successfully set up and run in India and North America.
- Providing Development, customisation, configuration and integration of products and services
- Upgrading the knowledge with each release and follow best industry practices and standards while providing the IT solution.
- Performing Software Unit test before delivering it to the users.
- Communicating with customer to confirm requirements and for integration testing
- Investigating existing Salesforce build to identify any additional external data requirements to fulfill the introduction of new data elements and associated processing.
- Helping with integration data mapping
- Creating functional transformations for inbound and outbound data flows
What you need to have:
- B.tech, M.tech,Msc.IT,Bsc.IT, BCA, MCA, PGDCA
- Salesforce Developer, Admin and Sales or Service Cloud Certification is a must.
- Salesforce Advanced Administrator certification.
- Good understanding of Salesforce governor limits and integration patterns.
- Strong and proven experience inSalesforce.com application development (Apex, Visual force, Salesforce Lightning and Web Services Integration).
- Strong experience of Java script framework (e.g. react JS, angular JS, etc.).
- Strong and proven experience of integration in Salesforce.
- Experience of working with sales, service and community clouds.
- Proficient skills using Salesforce Application Development, Salesforce Reporting and Analytics.
- Salesforce Experience proficiency with the Salesforce platform along with the general software development expertise